Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

8 Core Elements That Should Be Part of Upcoming Postal Reform Legislation

Posted July 31, 2013 by Kurt Ruppel in Direct Marketing Trends

It’s late summer and things are getting hot and steamy in Washington, D.C. When we last wrote about postal reform legislation, Rep. Darrell Issa (R-CA), Chairman of the House Oversight and Government Reform Committee, had just released a “discussion draft” of proposed legislation. Since then, both Rep. Issa and committee ranking member Elijah Cummings […]

The Impact of the Affordable Care Act on Healthcare Communications

Posted July 26, 2013 by Debora Haskel in Direct Marketing Trends

The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach people and patients on a personal level, both to provide trustworthy information/advice and encourage them toward a healthier lifestyle. On […]

Don’t Overlook Document Scanning When Planning Business Recovery

Posted July 24, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

In a world still powered by paper, document scanning and archiving is critical to a company’s day-to-day operations and compliance requirements. Companies rely on scanning to capture critical information, archive it and make it available to anyone needing access to the information with a simple search. And companies who run internal scanning operations need to […]

More Relevant, Timely Direct Mail with Océ ColorStream® 3900

Posted July 23, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

This morning we announced the installation and full scale production of an Océ ColorStream^® 3900 from Canon Solutions America. At 56 million letter impressions per month, this investment increases our capabilities and capacity for customers to create highly relevant, time-sensitive direct mail campaigns. The ability to use variable data and full-color, high-volume printing […]

A Good Partner with Great People: How King Solutions is “MaKING a Difference”

Posted July 19, 2013 by Pat Deck in Direct Marketing Trends

As the saying goes, “Customer is King.” At IWCO Direct, we subscribe to that philosophy too. Not only do we aim to provide an excellent experience for our customers, but as customers, we like to be given the royal treatment too. Our partner, King Solutions, does just that. But as pleased as we are […]

ZIP Code History: Navigating Mail for 50 Years

Posted July 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Did you know the first week in July marked two important dates in our nation’s history? While America celebrated its 237^th birthday on July 4^th, the ZIP code also celebrated its 50-year anniversary on July 1^st. Interestingly, newspapers in Minnesota and Pennsylvania both ran fascinating stories on the history of […]

PCI DSS Compliance Ensures Data Security

Posted July 16, 2013 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery

This morning we announced an expansion of our Level 1 PCI DSS 2.0 compliance certification across all our facilities. While the Mail-Gard^® facility in Warminster, Pa., has been certified since 2007 – as well as meeting a number of additional security standards – expanding compliance across our platform demonstrates our continuing commitment to ensuring […]

With Big Data Comes Big Opportunity

Posted July 12, 2013 by Seth Goodman in Direct Marketing Trends

We’re back with another guest blogger to address an important topic in our industry. Today Seth Goodman, EVP Client Services at DataLab USA, explains how to use “Big Data” and provides insight into the evolving role of data analysts. Seth also explains how to measure its effectiveness in direct mail campaigns. “Big Data.” Most […]

[VIDEO] Interactive Devices Increase Direct Mail Open Rates

Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […]

Retail Marketing Trends: Fourth of July Spending Up 58%

Posted July 3, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail […]

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