Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More Spring Cleaning: Our Best List Hygiene Tips info Posted April 25, 2014 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates Every household has their own spring cleaning rituals. At the Ruppel residence, it’s yard clean-up. Uncovering gardens, picking up branches and disposing of doggy “deposits” are necessary tasks my wife and I complete each year. Although it’s not always fun, it’s important if we want to enjoy our yard during the all-too-short summers in Minnesota. […] + Read More Education and Engagement Lead to a Stronger Customer Experience info Posted April 23, 2014 by Pat Deck in Direct Marketing Trends We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […] + Read More Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More The Elder Statesman of Digital Technology Speaks info Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...] + Read More IWCO Direct Employees Help Build Stronger Business Communities info Posted April 11, 2014 by Bev Lohs in Announcements One of the core values at IWCO Direct is a commitment to the communities in which we live and work through mentoring, volunteering and advocacy. An important aspect of bringing this value to life is being active within our local chambers of commerce in the communities where we have facilities, along with other business-oriented organizations. […] + Read More Disaster Recovery In the Spotlight at Recent Mail-Gard® Conferences info Posted April 9, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery Members of the Mail-Gard team recently spent time in Orlando attending Xploration 14 and the DRJ Spring World conference, where we exhibited and hosted the Mock Disaster […] + Read More What You Missed at the 2014 PODi AppForum info Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […] + Read More Data Security: 3 Important Questions to Ask Your Business Partners info Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More
How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More
Spring Cleaning: Our Best List Hygiene Tips info Posted April 25, 2014 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates Every household has their own spring cleaning rituals. At the Ruppel residence, it’s yard clean-up. Uncovering gardens, picking up branches and disposing of doggy “deposits” are necessary tasks my wife and I complete each year. Although it’s not always fun, it’s important if we want to enjoy our yard during the all-too-short summers in Minnesota. […] + Read More
Education and Engagement Lead to a Stronger Customer Experience info Posted April 23, 2014 by Pat Deck in Direct Marketing Trends We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […] + Read More
Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More
The Elder Statesman of Digital Technology Speaks info Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...] + Read More
IWCO Direct Employees Help Build Stronger Business Communities info Posted April 11, 2014 by Bev Lohs in Announcements One of the core values at IWCO Direct is a commitment to the communities in which we live and work through mentoring, volunteering and advocacy. An important aspect of bringing this value to life is being active within our local chambers of commerce in the communities where we have facilities, along with other business-oriented organizations. […] + Read More
Disaster Recovery In the Spotlight at Recent Mail-Gard® Conferences info Posted April 9, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery Members of the Mail-Gard team recently spent time in Orlando attending Xploration 14 and the DRJ Spring World conference, where we exhibited and hosted the Mock Disaster […] + Read More
What You Missed at the 2014 PODi AppForum info Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […] + Read More
Data Security: 3 Important Questions to Ask Your Business Partners info Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […] + Read More
