Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Avoid These Three Direct Mail Bad Habits in 2020

Posted March 4, 2020 by Marcus Johnson in Creative

I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits.

How to Use Color in Direct Mail to Drive Results

Posted February 26, 2020 by Mike Dietz in Creative, Direct Mail Tips

You might have heard through the grapevine that Pantone’s 2020 color of the year is Classic Blue. I see a lot of blue in my job; there are several studies showing blue is America’s favorite color, and approximately one-third of brands use blue in their logos.

ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

2020 Brings Clear Vision at DRJ Spring World

Posted February 12, 2020 by Michael Henry in Business Continuity and Disaster Recovery

Punxsutawney Phil, the most famous groundhog in Pennsylvania, has made his annual appearance. When Phil came out of his burrow, he did not see his shadow and affirmed that spring is on the way… thanks, Phil!

Use These Marketing Recommendations to Put the Buyer First

Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis

Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track."

Seven Important Marketing Metrics to Measure in 2020

Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis

What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […]

Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […]

Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by Debora Haskel in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

The Importance of Color Quality Process Controls

Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends

Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls.

Using a mobile phone virtual wallet application to make a contactless purchase in a store.

The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry

Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis

The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry.

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