Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly

Posted August 14, 2019 by Debora Haskel in Strategy and Analysis

What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.

How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance

Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management

My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]

The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by Michelle Peel in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

Portrait of a proud businesswoman pointing at herself with both forefingers in a desk at office

“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization

Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends

At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...]

What We Learned at Recent Continuous Improvement Workshops

Posted August 6, 2019 by Meg Hanaman in Announcements

The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas. IWCO Direct has been a member for many years, participating in numerous seminars and workshops [...]

Girl drinking milk with funny glasses plastic straw

Plastic Straws Are Slowly Going Extinct… Good!

Posted August 2, 2019 by Blake Lewko in Sustainability

As we bring our week-long look at sustainability to an end, I wanted to touch on a very big movement sweeping the nation and also the world: the extinction of plastic straws [...]

Misconceptions About Paper and Print

Posted July 31, 2019 by Blake Lewko in Sustainability

Paper dates back thousands of years. The paper we know today was created in 105AD by a man named Ts’ai Lun in China. Since the early 2000s, the rise of smartphones and other smart devices has made people question the sustainability of paper-based communications, while largely giving digital media a pass [...]

10 Simple Ways You Can Help Reduce Your Carbon Footprint at Work

Posted July 30, 2019 by Blake Lewko in Sustainability

Whether you work for a big company or a small one, it’s important to keep your impact on the environment in mind. Even small businesses can make strides to reduce their carbon footprint, resulting in benefits for the company, the environment, and individual employees.

When You Need a Disaster Recovery Expert

Posted July 26, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Who doesn’t love a big warehouse store? You enter a space filled with aisle after aisle of endless possibilities. Where else can you go to buy a month’s supply of dog food, a flat screen TV, tires for your car, and a gallon of milk—all in one easy trip? The question that comes to mind, […]

A black female doctor standing next to female patient and showing her something on digital tablet.

Time for a Marketing Health Check-Up?

Posted July 24, 2019 by Tedd Aurelius in Direct Marketing Trends

Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a […]

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