Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Female customers checking out dress worn by beautiful friend in bridal shop

What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common

Posted July 16, 2019 by Mike Dietz in Creative

We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […]

Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers

Posted July 12, 2019 by Alan Sherman in Strategy and Analysis

Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […]

Stressed woman sitting at desk while coworkers or supervisors demand her attention

Ease and Simplicity Earn Top Marks in Student Loan Marketing

Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends

It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […]

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Play by the 3:33 Rule for Direct Mail Success

Posted July 2, 2019 by Marcus Johnson in Strategy and Analysis

You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider. […]

A Mid-Year Look at the Postal News and Issues We are Tracking

Posted June 28, 2019 by Kurt Ruppel in Postal Issues Updates

June was a popular month for postal meetings. It started with the Association for Postal Commerce’s (PostCom) Study Day review of postal policy, followed by the Mailers Technical Advisory Committee (MTAC) spring meeting, during which members of the mailing industry discussed issues of concern with USPS executives, and wrapped up with the Idealliance Postal Operations & Technologies Council (POTC) (hosted by IWCO Direct), which addressed the operational side of industry/USPS interactions [...]

APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain”

Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends

When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...]

2019 Idealliance G7 Training at IWCO Direct

Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct

Posted June 25, 2019 by Mike Todryk in Announcements

In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...]

young woman with exclamation and question marks on her head

Hey! Stop Using So Many Exclamation Points in Your Marketing Copy!

Posted June 21, 2019 by Ashley Leone in Creative

Hey! Exclamation points are used in marketing copy writing a lot! Some might say too much! I agree! Cringeworthy, isn’t it? If readers can tell that too many exclamation points creates poor writing, why don’t we recognize it as writers? Probably because exclamation points can be effective [...]

Female engineer examining machine part on a production line.

How IWCO Direct Sizes Up New Direct Marketing Technologies

Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing

As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...]

Stressed office worker blown away and overwhelmed by paper flying from his desktop computer monitor. An information overload.

To Achieve Email Best Practices, Look No Further than Direct Mail

Posted June 18, 2019 by Alan Sherman in Strategy and Analysis

As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good […]

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