Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Want People to Remember Your Marketing Offer? Use Print

Posted December 18, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the featured brand or product? Increasing evidence is showing that if you want people […]

Online vs. Offline Data: Which is More Effective?

Posted December 13, 2013 by Jim Leone in Direct Marketing Trends

Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in quality between traditional data available offline and its online equivalent (or lack thereof). […]

It’s the Most Wonderful Time of Year…for Retailers!

Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends

With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […]

Convergence to Digital Inkjet Shifts to Hamburg Facility

Posted December 10, 2013 by Jim Andersen in Announcements

This morning we announced the expansion of our digital platform with the installation of an Océ ColorStream® 3900 at our Hamburg, Pa. facility. As the news release referenced, and as Joe Morrison noted in a recent post, the next 12 months will mark a period of aggressive investment in digital inkjet technology. This […]

Year-End Postal Update Part 2: Mailing Promotions and Incentive Programs for 2014

Posted December 6, 2013 by Kurt Ruppel in Postal Issues Updates

On Wednesday, in Part 1 of our year-end postal update, we examined the latest USPS financial reports, developments in the plan for a two-part postage increase and progress (or lack thereof) surrounding postal reform. Today we’re previewing the 2014 Mailing Promotions and Incentive Programs, which are designed to expand the value of mail. (Click […]

Year-End Postal Update Part 1: USPS Financial Reports, Postage Rate Updates and Postal Reform Legislation

Posted December 4, 2013 by Kurt Ruppel in Postal Issues Updates

Now that everyone has recovered from overdosing on turkey and football, it’s time to catch up on what’s happening in the postal world. Here’s the latest from the USPS as we turn the page on 2013. Postal Finances The good news in the Postal Service’s year-end financial reports for fiscal year 2013 was an $800-million […]

Community Giving Efforts Serve Local Families and Organizations

Posted November 27, 2013 by Bev Lohs in Announcements

The season of giving (and of giving thanks) has been in full swing at IWCO Direct. Each year, we look forward to serving our communities and doing our best to help those in need. Here’s a look at just some of the causes our employees have supported recently, but first, a big thank you to […]

The Secrets Behind Compelling Direct Mail Copy

Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […]

The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design

Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends

Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […]

Print-to-Mail Disaster Recovery Testing Evolves as Declarations Rise

Posted November 20, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

It’s almost the end of the year, and perhaps time for a little reflection. Mail-Gard has seen more than our usual share of activity in 2013, from customer declarations to expanded testing. One thing’s for sure – print and mail recovery plans no longer sit on a shelf for years-on-end waiting for a “natural” disaster. […]

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