Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Canon Hosts Sales Meeting, Talks Digital Adoption

Posted January 29, 2014 by Dave Johannes in Announcements

I recently had the honor of being invited to be a guest speaker at Canon’s annual sales meeting. Presenting at the enormous MGM Grand in Las Vegas was quite an experience. My topic was the growth of color digital printing in the direct mail space with a specific focus on how our customers are using […]

Musings on Postal Rates

Posted January 24, 2014 by Kurt Ruppel in Postal Issues Updates

Even if you’re not a postal geek like I am, you’ve probably noticed that the U.S. Postal Service has a rate increase coming up. Don’t forget to pick-up some forever stamps – still 46¢ this week, but they go up to 49¢ next week. On Sunday, rates will increase an average of 5.9%. Part of […]

Postal Reform Groundhog Day and Why Section 301 is Unacceptable

Posted January 23, 2014 by Kurt Ruppel in Postal Issues Updates

It seems like we’ve been here before. The need for comprehensive postal reform is urgent. The leaders of the postal oversight committees in Congress are saying all the right things about wanting to provide financial stability for the Postal Service. But will anything substantial pass Congress this year? The one difference is that the stakes […]

How Pizza Changed the B2B Customer Mindset

Posted January 22, 2014 by Pat Deck in Announcements, Direct Marketing Trends

We all know that technology continues to transform the ways companies serve consumers at a rapid pace. But have you thought about how these new conveniences are changing the mindset of B2B customers? One of the most noticeable changes is how access to real-time, detailed information in peoples’ personal lives is also becoming an expectation […]

Direct Mail is the Betty White of Marketing

Posted January 17, 2014 by Debora Haskel in Direct Marketing Trends

When the approval of the exigent rate increase was announced, it resulted in a flood of headlines proclaiming, in one form or another, the demise of direct mail. This couldn’t be further from the truth. Direct mail is a marketing darling. In fact, I like to joke that direct mail is the Betty White of […]

Transition to Digital Printing Enhances Direct Mail Testing

Posted January 15, 2014 by Mike Dietz in Direct Mail Tips

There are many benefits that accompany the switch from conventional production to digital printing platforms. The high level of personalization is a primary one and has proven to be extremely effective in mailings. Our customers understand how valuable a relationship is with their customers, and how personal communications strengthen that bond. With that being said, […]

Become a Mentor During National Mentoring Month

Posted January 10, 2014 by Jim Andersen in Announcements

Did you know January is National Mentoring Month? This year’s theme is “Be someone who matters to someone who matters.” I’ve been fortunate to have great mentors in my life. One of them was the father of my college roommate at American University, the Honorable Fred B. Ugast. As chief judge of the Superior […]

How Our Digital Platform Lowers Postage Costs to Combat the Exigent Rate Increase

Posted January 8, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Between the U.S. Postal Service and the Postal Regulatory Commission, marketers using direct mail to anchor their campaigns received a lump of coal in their Christmas stockings with the “exigent” postage price increase set to take effect later this month. As my colleague, Mike Ertel, shared yesterday, direct mail drives measurable results for marketing campaigns […]

Measuring The ROI of Direct Mail

Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends

A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […]

4 Key Trends for Direct Mail in 2014

Posted January 3, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond: 1. With rising postage […]

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