Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Our Partnership with Canon Drives Innovation for Customers

Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends

Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […]

The New Drivers of Successful Direct Mail

Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […]

What’s New in Print-to-Mail Disaster Recovery

Posted August 23, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

It’s important to keep up with industry-wide developments. Ever-changing print and insert technology keeps a recovery provider, like us, on our toes and always searching for the best possible solutions for our customers. Let’s take a look at some of the latest print-to-mail disaster recovery trends. Full-Color Printing with Variable Perf and MICR More and […]

Marketing Lessons Learned as a Frequent Flyer

Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends

You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […]

How to Drive Response Rates in the Automotive Market

Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […]

Postal Reform Bill from Senate Moves Process Forward

Posted August 14, 2013 by Kurt Ruppel in Postal Issues Updates

The postal reform process got another push forward when Sens. Tom Carper (D-DE) and Tom Coburn (R-OK) introduced bipartisan legislation recently. This bill has several similarities as well as some significant differences from the bill passed by the House Oversight and Government Reform Committee on a party-line vote in July. The Senate bill was introduced […]

G7^® Master Qualification Enhances Our Color Management Process

Posted August 13, 2013 by Jim Andersen in Announcements

We’re always working to continuously improve our processes at IWCO Direct. This commitment led us to pursue an important distinction in our industry – G7^® Master Qualification from IDEAlliance^®. We are proud to announce this level of qualification for the web and sheetfed printing operations at our headquarters in Chanhassen and at […]

Where the Wow Is – Our Interns’ Experience

Posted August 9, 2013 by Ashley Leone in Announcements

This summer, IWCO Direct took me and 11 other doe-eyed interns under their wing at the Chanhassen facility. While it was exciting to get a taste of big-kid jobs and corporate America, we quickly realized that we were all clueless on the inner workings of direct marketing. But that tiny, over-looked detail was quickly rectified […]

Education Center: What Clients Are Interested in Learning About

Posted August 7, 2013 by Michelle Peel in Announcements

At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […]

4 Frequently Asked Questions on Using Digital Print

Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Last week we announced the installation of our new Océ ColorStream^® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […]

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