Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Many Wish Paperless Billing Would Go Away

Posted September 3, 2014 by Debora Haskel in Direct Marketing Trends, Sustainability

It was just last week that I spotted a very interesting story on paperless billing, but I can’t remember whether I saw it as a Google Alert or if it was flagged by our media monitoring service. It could have been both. I’m telling myself that my age is not to blame for forgetting the […]

MTAC Recap: Postal Service Continues to Expand Use of Data

Posted August 27, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

For most of us, the upcoming Labor Day Weekend signifies the unofficial end of summer. While the days may be getting a bit shorter and the kids are heading back to school, important subjects regarding the Postal Service never seem to go on break. Bob Rosser and I spent the better part of last week […]

Bringing Experience to Customer Experience

Posted August 22, 2014 by Pat Deck in Direct Marketing Trends

At IWCO Direct, we have created a strong focus on service and the customer experience. We strive to provide our clients with the peace of mind to get their beauty sleep—each and every night, no matter how complex the campaign. In today’s environment of personalization and relevance, the successful direct marketer is a master of […]

When It Comes to Big Data, Think Small

Posted August 20, 2014 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends

Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign.

Summer Internships Deliver Opportunity, Valuable Experience

Posted August 15, 2014 by Bethany Fischer in Announcements

Summer internships: an opportunity to gain real-life work experience that college students covet. It makes you more marketable and gives you invaluable knowledge and skill sets. Many want one, some even need one, but finding one is another story. Earlier this year, I found myself hunting for a summer internship along with every college student […]

Multiple Data Sets to Effectively Target Campaigns

Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […]

Three Things to Know Before Going Full-Color with Your Print Recovery Plan

Posted August 8, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

As the critical document industry evolves, the move to full-color digital printing is increasingly becoming a requirement for today’s print and mail recovery plans. We are talking to more and more customers and prospects about their transfer to full-color and, to be honest, a full-color recovery plan is more challenging than most companies anticipate. If […]

The Right Marketing Data Makes Strategy Soar

Posted August 6, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis

Last Wednesday I wrote about the importance of starting with data to empower direct marketing campaigns. Data is crucial to the success of any marketing campaign strategy, as it allows you to more precisely target your audience and speak to them more effectively. Not only does this help save you money in the end, it […]

Why We Focus on Security Requirements

Posted August 1, 2014 by Chris Van Houtte in Direct Marketing Trends

One of the great things about IWCO Direct is the business environment we offer our team. Prospects and customers tell us they sense our positive environment when they walk through the front door and as they tour our facilities. We like our employees to be comfortable at work and to communicate openly to facilitate collaboration […]

Start with Data to Empower a Direct Marketing Campaign

Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics...

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