Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Our Latest Advancement to Increase Response Rates info Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends As you may have seen, this morning we announced the addition of an Inveloper® wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […] + Read More Here’s to a Safe and Happy Fourth of July info Posted July 3, 2014 by Joe Morrison in Announcements This Fourth of July marks the 238th anniversary of our nation’s independence. As an American company, IWCO Direct takes pride in our country’s history and the people we serve. Many of us are looking forward to celebrating the holiday tomorrow with our friends and family. Some will gather with neighbors to watch town parades, […] + Read More Coming Prepared: Information Security Compliance in a Data-Driven Industry info Posted July 1, 2014 by Chris Van Houtte in Direct Marketing Trends Finance, health care, insurance. These are highly regulated industries that demand rigorous information security practices from their business partners—and rightfully so. The protection of confidential data is a matter of brand integrity and, by extension, customer loyalty both to businesses in these industries and to their service providers. But it’s not just these clients who […] + Read More With Data Breaches on the Rise, Crisis Communication Plans Are Vital info Posted June 27, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Disaster recovery plans are essential. But what good is a plan if you can’t communicate with your recovery team members, co-workers and customers? Having participated in and presented a few mock disasters, I can say that communication is one of the key components of a successful exercise. Maintaining good communication between crisis management teams and […] + Read More How to Work on Your Company and Not in Your Company info Posted June 25, 2014 by Dr. John Leininger in Direct Marketing Trends Something I have found in common among successful managers is that they read. You can test that observation quickly by just asking them to name their favorite book. You will find them giving you many alternatives. Now, I have to admit to you that... + Read More Is It Really Success or Failure in the Printing Industry? info Posted June 20, 2014 by Dr. John Leininger in Direct Marketing Trends I have had several interesting experiences in the last month. I traveled to Australia to speak at an event and visit customers for Fuji Xerox, and I just returned from the Printing Industries of America (PIA) Print Leadership Conference in Dallas... + Read More Canon Innovations in Digital Printing Part II: New Technology Preview in Japan info Posted June 18, 2014 by Dave Johannes in Announcements, Direct Marketing Trends On Friday, I gave a brief recap on the Canon Solutions America Drive Change Symposium that took place in Poing, Germany. It was there that we caught a glimpse of the ImageStream 3500 overview and knew that we had to see more. After a quick stop back in the states, Steve Myrvold and I packed […] + Read More Canon Innovations in Digital Printing Part I: Drive Change Symposium Impresses in Germany info Posted June 13, 2014 by Dave Johannes in Announcements, Direct Marketing Trends In May, Steve Myrvold and I were invited by our partners at Canon Solutions America to attend their Drive Change Symposium in Poing, Germany to see demonstrations of their new technology. This event was a two-fold opportunity for IWCO Direct. First, Canon gave presentations on their new technology releases including the InfiniStream and the Niagara […] + Read More Integrated Marketing Week: Direct Mail Engages Response Along the ‘Customer Journey’ info Posted June 11, 2014 by Hank Andersen in Direct Marketing Trends The Big Apple is home to many things. Most recently for me, it was the site to learn about the latest trends and success strategies in integrated marketing. This year’s Integrated Marketing Week (IMW) had great energy and provided some much appreciated time with IWCO Direct friends and clients, including a fun opportunity to mix […] + Read More Paper, Printing and…Stilettos? info Posted June 6, 2014 by Bethany Fischer in Announcements There is nothing that feels better than getting dolled up, putting on a nice dress, and slipping on a gorgeous pair of stiletto heels. You can conquer the world, as long as you are allowed to sit for the majority of the day. Thursday wasn’t one of those days. Because I’m the new marketing intern, […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Our Latest Advancement to Increase Response Rates info Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends As you may have seen, this morning we announced the addition of an Inveloper® wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […] + Read More
Here’s to a Safe and Happy Fourth of July info Posted July 3, 2014 by Joe Morrison in Announcements This Fourth of July marks the 238th anniversary of our nation’s independence. As an American company, IWCO Direct takes pride in our country’s history and the people we serve. Many of us are looking forward to celebrating the holiday tomorrow with our friends and family. Some will gather with neighbors to watch town parades, […] + Read More
Coming Prepared: Information Security Compliance in a Data-Driven Industry info Posted July 1, 2014 by Chris Van Houtte in Direct Marketing Trends Finance, health care, insurance. These are highly regulated industries that demand rigorous information security practices from their business partners—and rightfully so. The protection of confidential data is a matter of brand integrity and, by extension, customer loyalty both to businesses in these industries and to their service providers. But it’s not just these clients who […] + Read More
With Data Breaches on the Rise, Crisis Communication Plans Are Vital info Posted June 27, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Disaster recovery plans are essential. But what good is a plan if you can’t communicate with your recovery team members, co-workers and customers? Having participated in and presented a few mock disasters, I can say that communication is one of the key components of a successful exercise. Maintaining good communication between crisis management teams and […] + Read More
How to Work on Your Company and Not in Your Company info Posted June 25, 2014 by Dr. John Leininger in Direct Marketing Trends Something I have found in common among successful managers is that they read. You can test that observation quickly by just asking them to name their favorite book. You will find them giving you many alternatives. Now, I have to admit to you that... + Read More
Is It Really Success or Failure in the Printing Industry? info Posted June 20, 2014 by Dr. John Leininger in Direct Marketing Trends I have had several interesting experiences in the last month. I traveled to Australia to speak at an event and visit customers for Fuji Xerox, and I just returned from the Printing Industries of America (PIA) Print Leadership Conference in Dallas... + Read More
Canon Innovations in Digital Printing Part II: New Technology Preview in Japan info Posted June 18, 2014 by Dave Johannes in Announcements, Direct Marketing Trends On Friday, I gave a brief recap on the Canon Solutions America Drive Change Symposium that took place in Poing, Germany. It was there that we caught a glimpse of the ImageStream 3500 overview and knew that we had to see more. After a quick stop back in the states, Steve Myrvold and I packed […] + Read More
Canon Innovations in Digital Printing Part I: Drive Change Symposium Impresses in Germany info Posted June 13, 2014 by Dave Johannes in Announcements, Direct Marketing Trends In May, Steve Myrvold and I were invited by our partners at Canon Solutions America to attend their Drive Change Symposium in Poing, Germany to see demonstrations of their new technology. This event was a two-fold opportunity for IWCO Direct. First, Canon gave presentations on their new technology releases including the InfiniStream and the Niagara […] + Read More
Integrated Marketing Week: Direct Mail Engages Response Along the ‘Customer Journey’ info Posted June 11, 2014 by Hank Andersen in Direct Marketing Trends The Big Apple is home to many things. Most recently for me, it was the site to learn about the latest trends and success strategies in integrated marketing. This year’s Integrated Marketing Week (IMW) had great energy and provided some much appreciated time with IWCO Direct friends and clients, including a fun opportunity to mix […] + Read More
Paper, Printing and…Stilettos? info Posted June 6, 2014 by Bethany Fischer in Announcements There is nothing that feels better than getting dolled up, putting on a nice dress, and slipping on a gorgeous pair of stiletto heels. You can conquer the world, as long as you are allowed to sit for the majority of the day. Thursday wasn’t one of those days. Because I’m the new marketing intern, […] + Read More
