Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Irony of Making MailPro All-Digital

Posted November 6, 2013 by Debora Haskel in Direct Marketing Trends

A recent decision by the Postal Service to transition its MailPro magazine to an all-digital format has left many in the mailing community scratching our heads. This bi-monthly newsletter is full of valuable information for readers who depend on the mail. Each issue includes news on USPS programs and services, pricing information, mailing success stories […]

Partnership with OfficeMax Enhances Sustainability Efforts

Posted November 1, 2013 by Karen Weil in Sustainability

We’ve written about our sustainability efforts, which include implementing Lean Manufacturing principles across our platform and recycling a variety of materials from our daily operations. A recent enhancement to these efforts was naming OfficeMax our corporate supply vendor for all IWCO Direct locations, as their environmental policy closely aligns with our sustainability goals. OfficeMax’s […]

Direct Mail as a Powerful Recruitment Tool

Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends

We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […]

5 Tips for Effective Letter Formats

Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends

Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […]

EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future

Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends

The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […]

So Long Chicago: DMA 2013 Conference Comes to a Close

Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […]

DMA Conference Rolls On: View from Operations

Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends

We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […]

DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data

Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […]

And We’re Off: Initial Thoughts from the DMA Conference

Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends

And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […]

With Direct Mail Design, It’s Only Creative If It Works

Posted October 11, 2013 by Mike Dietz in Direct Mail Tips

There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […]

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