Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Data Security: 3 Important Questions to Ask Your Business Partners

Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends

In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […]

[Infographic] Five Sure-Fire Steps to Boost Open and Response Rates

Posted March 28, 2014 by Mike Dietz in Announcements, Direct Mail Tips, Direct Marketing Trends

A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to share some of our best from SpeakingDIRECT. We started with a compilation of our best tips from more than 300 […]

Start the Presses: Coverage in Printing Impressions and Direct Marketing News

Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends

At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […]

What We Learned at the National Postal Forum

Posted March 20, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

This year’s National Postal Forum (NPF) is now history. I always enjoy the NPF for the opportunity to interact, not only with USPS executives, but also with vendors and customers. As in past Forums, we had good conversations this year in which we were able to share pain points with our friends from the Postal […]

National Postal Forum Day 3: Using Technology to Make Mail More Effective

Posted March 19, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

After reflecting on Postmaster Donahoe’s “Great Story” message from day two at the National Postal Forum (NPF), we had a chance to see how innovation is taking center stage. The two primary themes have been 1) new ways to use mail in integrated campaigns that can drive customers to interactive online experiences and 2) new […]

National Postal Forum Day 2: There’s a Great Story to Tell About the Effectiveness of Mail

Posted March 18, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

After an exciting day one at the National Postal Forum (NPF), a late winter (early spring? – oh, please, please, please) snowfall blanketed the mid-Atlantic region and depressed attendance on Monday. Postmaster General Patrick Donahoe said this is the first NPF he could remember in his more than 30-year career with the Postal Service that […]

National Postal Forum Day 1: The Mailing Industry & Postal Service: Stronger Together

Posted March 17, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

The National Postal Forum kicked-off yesterday at the Gaylord National Resort & Convention Center outside Washington, D.C. It’s always good to see old friends and be back among “my people” (fellow postal wonks, for those who don’t know me). The theme for this year’s event is Stronger Together: Information | Innovation | Inspiration. The National […]

Three Tips for Successful Customer Onboarding

Posted March 14, 2014 by Pat Deck in Direct Marketing Trends

At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the […]

Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data

Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends

We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […]

Going Green: Common Environmental Misconceptions of Going Paperless

Posted March 7, 2014 by Karen Weil in Announcements, Sustainability

So far in 2014, 20 U.S. companies have removed the “Go green – Go paperless” claims that they were using to promote electronic services like online billing and paperless statements. These organizations, consisting primarily of top Fortune 500 organizations in banking, utilities, and telecommunications, were made aware of research conducted by Two Sides U.S., Inc. […]

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