Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Multiple Data Sets to Effectively Target Campaigns info Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […] + Read More Three Things to Know Before Going Full-Color with Your Print Recovery Plan info Posted August 8, 2014 by Jerry Montella in Business Continuity and Disaster Recovery As the critical document industry evolves, the move to full-color digital printing is increasingly becoming a requirement for today’s print and mail recovery plans. We are talking to more and more customers and prospects about their transfer to full-color and, to be honest, a full-color recovery plan is more challenging than most companies anticipate. If […] + Read More The Right Marketing Data Makes Strategy Soar info Posted August 6, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis Last Wednesday I wrote about the importance of starting with data to empower direct marketing campaigns. Data is crucial to the success of any marketing campaign strategy, as it allows you to more precisely target your audience and speak to them more effectively. Not only does this help save you money in the end, it […] + Read More Why We Focus on Security Requirements info Posted August 1, 2014 by Chris Van Houtte in Direct Marketing Trends One of the great things about IWCO Direct is the business environment we offer our team. Prospects and customers tell us they sense our positive environment when they walk through the front door and as they tour our facilities. We like our employees to be comfortable at work and to communicate openly to facilitate collaboration […] + Read More Start with Data to Empower a Direct Marketing Campaign info Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics... + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be info Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […] + Read More We Make Every Fish Big in Our Pond info Posted July 18, 2014 by Jim Leone in Direct Marketing Trends When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […] + Read More The Mailing Industry Needs Predictable Postage Prices info Posted July 16, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates It’s that time of year—and I don’t mean just summer vacations. Many of our clients are beginning the planning process for next year’s marketing budgets, which means they’re asking us, “What do you think postage rates will be next year?” Since the passage of the Postal Accountability and Enhancement Act (PAEA) in 2006, answering that […] + Read More The Dos and Don’ts of Designing for Digital Inkjet Printing info Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Multiple Data Sets to Effectively Target Campaigns info Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […] + Read More
Three Things to Know Before Going Full-Color with Your Print Recovery Plan info Posted August 8, 2014 by Jerry Montella in Business Continuity and Disaster Recovery As the critical document industry evolves, the move to full-color digital printing is increasingly becoming a requirement for today’s print and mail recovery plans. We are talking to more and more customers and prospects about their transfer to full-color and, to be honest, a full-color recovery plan is more challenging than most companies anticipate. If […] + Read More
The Right Marketing Data Makes Strategy Soar info Posted August 6, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis Last Wednesday I wrote about the importance of starting with data to empower direct marketing campaigns. Data is crucial to the success of any marketing campaign strategy, as it allows you to more precisely target your audience and speak to them more effectively. Not only does this help save you money in the end, it […] + Read More
Why We Focus on Security Requirements info Posted August 1, 2014 by Chris Van Houtte in Direct Marketing Trends One of the great things about IWCO Direct is the business environment we offer our team. Prospects and customers tell us they sense our positive environment when they walk through the front door and as they tour our facilities. We like our employees to be comfortable at work and to communicate openly to facilitate collaboration […] + Read More
Start with Data to Empower a Direct Marketing Campaign info Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics... + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be info Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […] + Read More
We Make Every Fish Big in Our Pond info Posted July 18, 2014 by Jim Leone in Direct Marketing Trends When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […] + Read More
The Mailing Industry Needs Predictable Postage Prices info Posted July 16, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates It’s that time of year—and I don’t mean just summer vacations. Many of our clients are beginning the planning process for next year’s marketing budgets, which means they’re asking us, “What do you think postage rates will be next year?” Since the passage of the Postal Accountability and Enhancement Act (PAEA) in 2006, answering that […] + Read More
The Dos and Don’ts of Designing for Digital Inkjet Printing info Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […] + Read More
