Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

5 Tips for Effective Letter Formats

Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends

Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […]

EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future

Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends

The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […]

So Long Chicago: DMA 2013 Conference Comes to a Close

Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […]

DMA Conference Rolls On: View from Operations

Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends

We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […]

DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data

Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […]

And We’re Off: Initial Thoughts from the DMA Conference

Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends

And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […]

With Direct Mail Design, It’s Only Creative If It Works

Posted October 11, 2013 by Mike Dietz in Direct Mail Tips

There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […]

DM News: No Direct Mail Means Marketers Are ‘Missing Out’ with Millennials

Posted October 9, 2013 by Debora Haskel in Direct Marketing Trends

A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers: “This age group [Generation Y, or, Millennials] […]

Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives

Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […]

On The Road to UW-Stout Career Conference

Posted October 2, 2013 by Bev Lohs in Announcements

I recently wrote about the longevity of many of our employees and the value that their decades of experience provide to IWCO Direct. Today I’m writing because we’re also looking for fresh faces to bring new skills and bright ideas to our ranks. We are hoping to fill a variety of full time positions in […]

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