Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Become a Mentor During National Mentoring Month

Posted January 10, 2014 by Jim Andersen in Announcements

Did you know January is National Mentoring Month? This year’s theme is “Be someone who matters to someone who matters.” I’ve been fortunate to have great mentors in my life. One of them was the father of my college roommate at American University, the Honorable Fred B. Ugast. As chief judge of the Superior […]

How Our Digital Platform Lowers Postage Costs to Combat the Exigent Rate Increase

Posted January 8, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Between the U.S. Postal Service and the Postal Regulatory Commission, marketers using direct mail to anchor their campaigns received a lump of coal in their Christmas stockings with the “exigent” postage price increase set to take effect later this month. As my colleague, Mike Ertel, shared yesterday, direct mail drives measurable results for marketing campaigns […]

Measuring The ROI of Direct Mail

Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends

A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […]

4 Key Trends for Direct Mail in 2014

Posted January 3, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond: 1. With rising postage […]

Recapping the Direct Mail Industry in 2013

Posted December 31, 2013 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends

Happy New Year everyone! As 2013 comes to a close, we thought it would be the perfect time to look at what happened within the direct mail industry in 2013 before ringing in 2014 on Friday with four key trends that will have the biggest impact next year and beyond. First we should examine how […]

Our Take on the Exigent Rate Increase and How IWCO Direct Can Help Customers

Posted December 26, 2013 by Kurt Ruppel in Postal Issues Updates

As you most likely have read by now, late Tuesday the Postal Regulatory Commission (PRC) allowed the full request from the USPS for a 4.3 percent exigent rate increase on Standard Mail which goes into effect one month from today. First class postage increases 3 cents to 49 cents. The Commission found that the Postal […]

Happy Holidays from IWCO Direct

Posted December 23, 2013 by Joe Morrison in Announcements, Postal Issues Updates

With the holidays in full-swing, we are taking a short break this week from our blog. We want to wish everyone Happy Holidays, safe travels and best wishes for the New Year. We also want to tip our cap to all Postal Service employees this time of year. While many of us are able to […]

Printing Impressions Ranks Direct Mail Printers, Showcases Value of Mail

Posted December 20, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

Each year Printing Impressions magazine dedicates its December issue to ranking the 400 largest printers in North America and analyzing the outlook for key market segments, including direct mail. It’s always one of our favorite issues of the year, and we’re typically asked to provide insight into what IWCO Direct expects for the direct mail […]

Want People to Remember Your Marketing Offer? Use Print

Posted December 18, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the featured brand or product? Increasing evidence is showing that if you want people […]

Online vs. Offline Data: Which is More Effective?

Posted December 13, 2013 by Jim Leone in Direct Marketing Trends

Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in quality between traditional data available offline and its online equivalent (or lack thereof). […]

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