Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postal Reform Update: S. 1486 Remains Unacceptable for Mailers

Posted May 23, 2014 by Kurt Ruppel in Postal Issues Updates

It’s been a busy few months for the Postal Service as it continues to push legislators with hopes of accomplishing meaningful postal reform before the hustle and bustle of yet another election year. With much to talk about, and much to get done, let’s jump into the latest from Washington. The Need is Still Urgent […]

Millennials, Not Moms, Covet Coupons

Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends

I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […]

Google’s Anthony Phalen: Focus on Integration Between Print and Digital

Posted May 16, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones. Anthony Phalen from Google was the keynote speaker who grabbed the attention of the audience when he said he was going to dispel one of […]

Risk Management, Hurricane Katrina and the Wolf of Wall Street

Posted May 14, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

The team from Mail-Gard continues to rack up miles as we attend key events focused on risk management and business continuity. We recently wrapped up the RIMS ’14 Conference in Denver and the Continuity Insights Management Conference in New Orleans. These were two completely different conferences and audiences, with RIMS focusing on the high level […]

Visit Us at John Kline’s Job Fair

Posted May 9, 2014 by Bev Lohs in Announcements

On Monday, May 12, IWCO Direct will be participating in Minnesota Congressman John Kline’s Job Fair. This event, hosted by the Eagan Community Center from 9:00 a.m. to 1:00 p.m., features more than 40 private-sector employers in hopes of connecting skilled Minnesotans with jobs. IWCO Direct will be featuring a number of positions in a […]

IWCO Direct Supports Local Teacher of the Year

Posted May 7, 2014 by Bev Lohs in Announcements

Did you know this week is Teacher Appreciation Week? I’m sure we all fondly remember at least one teacher who made a big impact on our lives. For me it was my fourth grade teacher, Mrs. Albreicht. She was not only a teacher, but a mentor, coach and friend. As part of our commitment to […]

Tips and Trends for Insurance Direct Marketing

Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […]

How Our Creative Services Differentiates Us

Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […]

Spring Cleaning: Our Best List Hygiene Tips

Posted April 25, 2014 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

Every household has their own spring cleaning rituals. At the Ruppel residence, it’s yard clean-up. Uncovering gardens, picking up branches and disposing of doggy “deposits” are necessary tasks my wife and I complete each year. Although it’s not always fun, it’s important if we want to enjoy our yard during the all-too-short summers in Minnesota. […]

Education and Engagement Lead to a Stronger Customer Experience

Posted April 23, 2014 by Pat Deck in Direct Marketing Trends

We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […]

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