Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

National Postal Forum Day 3: Using Technology to Make Mail More Effective

Posted March 19, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

After reflecting on Postmaster Donahoe’s “Great Story” message from day two at the National Postal Forum (NPF), we had a chance to see how innovation is taking center stage. The two primary themes have been 1) new ways to use mail in integrated campaigns that can drive customers to interactive online experiences and 2) new […]

National Postal Forum Day 2: There’s a Great Story to Tell About the Effectiveness of Mail

Posted March 18, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

After an exciting day one at the National Postal Forum (NPF), a late winter (early spring? – oh, please, please, please) snowfall blanketed the mid-Atlantic region and depressed attendance on Monday. Postmaster General Patrick Donahoe said this is the first NPF he could remember in his more than 30-year career with the Postal Service that […]

National Postal Forum Day 1: The Mailing Industry & Postal Service: Stronger Together

Posted March 17, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

The National Postal Forum kicked-off yesterday at the Gaylord National Resort & Convention Center outside Washington, D.C. It’s always good to see old friends and be back among “my people” (fellow postal wonks, for those who don’t know me). The theme for this year’s event is Stronger Together: Information | Innovation | Inspiration. The National […]

Three Tips for Successful Customer Onboarding

Posted March 14, 2014 by Pat Deck in Direct Marketing Trends

At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the […]

Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data

Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends

We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […]

Going Green: Common Environmental Misconceptions of Going Paperless

Posted March 7, 2014 by Karen Weil in Announcements, Sustainability

So far in 2014, 20 U.S. companies have removed the “Go green – Go paperless” claims that they were using to promote electronic services like online billing and paperless statements. These organizations, consisting primarily of top Fortune 500 organizations in banking, utilities, and telecommunications, were made aware of research conducted by Two Sides U.S., Inc. […]

The Magic Behind Our Marketing Services – Using the Third Brain

Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends

If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […]

Will We See You at the National Postal Forum?

Posted February 28, 2014 by Kurt Ruppel in Direct Marketing Trends

It’s hard to believe, but the National Postal Forum (NPF) is only two weeks away! This year’s event is March 16-19 at the Gaylord National Hotel and Conference Center near Washington, DC. Can you think of a better way to celebrate St. Patrick’s Day than hanging out with a few thousand other postal wonks? The […]

Diving Head First Into the Polar Bear Plunge

Posted February 26, 2014 by Ashley Leone in Announcements

If your friends jumped off a bridge, would you? What if it was your coworkers and it was into a frozen lake? Peer pressure, I learned, never really goes away. When I first started at IWCO Direct in the summer, I was told about the Polar Bear Plunge. It’s an event where people form […]

2014 Town Hall Recap & 2013 President’s Award Winners

Posted February 21, 2014 by Joe Morrison in Announcements

Last week was exciting at IWCO Direct. Not only did we have our annual Town Hall meetings, but we also announced the recipients of the 2013 President’s Awards. The Town Hall meetings take place annually at each of our four locations and are designed to keep employees informed on how the company is doing and […]

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