Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Why We Use Acronyms and Why We Need to Be Careful When We Do info Posted October 22, 2014 by Debora Haskel in Direct Marketing Trends The idea for this blog came from a real life situation, which means it’s a case study about a case study. We were getting ready for a presentation to a new prospect in the healthcare vertical. The presentation included a case study which told a phenomenal story about working with a client to improve ROMI […] + Read More Security Training Turns Heads, Sparks Action info Posted October 17, 2014 by Chris Van Houtte in Direct Marketing Trends We recently completed our annual security awareness training. Yearly completion of this training is an expectation of many of our customers as well as a requirement for maintaining our security certifications. These certifications, along with a demonstrated commitment to security education, help to ensure customer confidence and our continued success with their programs. Completion of […] + Read More Using Highlights in Direct Mail Design: Old School Thinking Still Top of Its Class info Posted October 15, 2014 by Mike Dietz in Creative, Direct Mail Tips Highlighting text is a technique that can be overlooked despite its proven success in direct mail design. This is often because some marketers have concerns that the technique will clash with other elements of the design or that it is too old-school. But while it might be “old school thinking,” it’s still at the top […] + Read More Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More Graph Expo 14 Dazzles with Interactive Print & New Finishing Technologies info Posted October 8, 2014 by Steve Myrvold in Direct Marketing Trends Last week IWCO Direct sent a diverse team of operations leaders, content development specialists and marketers to Graph Expo, the premier North American graphic communications show. Our goal was to meet with key suppliers and check out the latest technology trends. The exhibit hall was a bit smaller this year than it has been […] + Read More Additional Océ ColorStream 3900s Continue Digital Platform Expansion info Posted October 7, 2014 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic investments in new technology over the past few years, with the vision of leading the industry in the […] + Read More Discussing Direct Mail and Dodging Bicyclists at NEDMA Conference info Posted October 3, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I’ve been joking with colleagues that the highlight of this week’s New England Direct Marketing Association (NEDMA) conference in Cambridge, MA was that I didn’t hit a bicyclist as I drove to the meeting, but perhaps that’s better described as a small miracle with all the cyclists out enjoying the fall weather. My colleague Hank […] + Read More BREAKING: USPS Postpones 2015 Postage Price Increase info Posted October 2, 2014 by Kurt Ruppel in Postal Issues Updates UPDATE: The USPS filed a notice for a postage price increase on January 15th, 2015. Find the details here. Postmaster General (PMG) Patrick Donahoe has announced that the Postal Service will not be filing for a price adjustment in January and will wait until early 2015 to reconsider any price changes. The Postal Service is […] + Read More New FICO 9 Scoring System Equals More Direct Mail Loan Offers info Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […] + Read More Leading Direct Marketing with Proprietary Intelligence info Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Why We Use Acronyms and Why We Need to Be Careful When We Do info Posted October 22, 2014 by Debora Haskel in Direct Marketing Trends The idea for this blog came from a real life situation, which means it’s a case study about a case study. We were getting ready for a presentation to a new prospect in the healthcare vertical. The presentation included a case study which told a phenomenal story about working with a client to improve ROMI […] + Read More
Security Training Turns Heads, Sparks Action info Posted October 17, 2014 by Chris Van Houtte in Direct Marketing Trends We recently completed our annual security awareness training. Yearly completion of this training is an expectation of many of our customers as well as a requirement for maintaining our security certifications. These certifications, along with a demonstrated commitment to security education, help to ensure customer confidence and our continued success with their programs. Completion of […] + Read More
Using Highlights in Direct Mail Design: Old School Thinking Still Top of Its Class info Posted October 15, 2014 by Mike Dietz in Creative, Direct Mail Tips Highlighting text is a technique that can be overlooked despite its proven success in direct mail design. This is often because some marketers have concerns that the technique will clash with other elements of the design or that it is too old-school. But while it might be “old school thinking,” it’s still at the top […] + Read More
Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More
Graph Expo 14 Dazzles with Interactive Print & New Finishing Technologies info Posted October 8, 2014 by Steve Myrvold in Direct Marketing Trends Last week IWCO Direct sent a diverse team of operations leaders, content development specialists and marketers to Graph Expo, the premier North American graphic communications show. Our goal was to meet with key suppliers and check out the latest technology trends. The exhibit hall was a bit smaller this year than it has been […] + Read More
Additional Océ ColorStream 3900s Continue Digital Platform Expansion info Posted October 7, 2014 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic investments in new technology over the past few years, with the vision of leading the industry in the […] + Read More
Discussing Direct Mail and Dodging Bicyclists at NEDMA Conference info Posted October 3, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I’ve been joking with colleagues that the highlight of this week’s New England Direct Marketing Association (NEDMA) conference in Cambridge, MA was that I didn’t hit a bicyclist as I drove to the meeting, but perhaps that’s better described as a small miracle with all the cyclists out enjoying the fall weather. My colleague Hank […] + Read More
BREAKING: USPS Postpones 2015 Postage Price Increase info Posted October 2, 2014 by Kurt Ruppel in Postal Issues Updates UPDATE: The USPS filed a notice for a postage price increase on January 15th, 2015. Find the details here. Postmaster General (PMG) Patrick Donahoe has announced that the Postal Service will not be filing for a price adjustment in January and will wait until early 2015 to reconsider any price changes. The Postal Service is […] + Read More
New FICO 9 Scoring System Equals More Direct Mail Loan Offers info Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […] + Read More
Leading Direct Marketing with Proprietary Intelligence info Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […] + Read More
