Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Diving Head First Into the Polar Bear Plunge

Posted February 26, 2014 by Ashley Leone in Announcements

If your friends jumped off a bridge, would you? What if it was your coworkers and it was into a frozen lake? Peer pressure, I learned, never really goes away. When I first started at IWCO Direct in the summer, I was told about the Polar Bear Plunge. It’s an event where people form […]

2014 Town Hall Recap & 2013 President’s Award Winners

Posted February 21, 2014 by Joe Morrison in Announcements

Last week was exciting at IWCO Direct. Not only did we have our annual Town Hall meetings, but we also announced the recipients of the 2013 President’s Awards. The Town Hall meetings take place annually at each of our four locations and are designed to keep employees informed on how the company is doing and […]

Great Customer Experience in Action

Posted February 19, 2014 by Pat Deck in Direct Marketing Trends

Bad customer experience can ruin your whole day. All too often call centers put you on hold for far too long or your waiter gets your order wrong. So when we run into excellent customer experiences, we like to celebrate them and learn from what was done right. Last week, I heard this story from […]

Millennials Love Mail

Posted February 14, 2014 by Ashley Leone in Direct Marketing Trends

Within the next few years, my generation—Millennials (those born from 1980-2000)—will move into our peak spending years. The Inspector General of the United States Postal Service recently advised mailers and marketers to consider how best to market to this age group along with the other generations who are “Digital Natives.” And by “Digital Natives,” he […]

Mail-Gard to Attend Xploration 14, Present ‘Mock Disaster’ at DRJ Spring World

Posted February 12, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

A big part of our business at Mail-Gard is staying on top of industry trends to best prepare our customers for the threat of disasters and other serious business interruptions. We have found one of the best ways to do this is by attending the industry’s biggest events. Mail-Gard’s official trade show season is set […]

The Super Bowl Commercials We Loved and Why

Posted February 7, 2014 by Debora Haskel in Announcements, Direct Marketing Trends

Although we specialize in direct mail, it’s important to keep our finger on the pulse of the greater marketing landscape. Of course, there’s no better venue for seeing what’s trending in the realm of broadcast advertising than the Super Bowl. Shortly after the big game Mike Ertel, Mike Dietz and I huddled to review which […]

American Heart Month Reminds Us to Take Charge of Our Health

Posted February 5, 2014 by Dana Ohnsorg in Announcements

February is American Heart Month. According to the Centers for Disease Control (CDC), heart disease is the leading cause of death for both men and women. However, the good news is that heart disease is preventable and controllable. This month is a reminder to look after your health and take care of your heart. […]

The Key to Exceeding Customer Expectations is Hiring Great People

Posted January 31, 2014 by Jim Andersen in Announcements

We really value feedback from our customers. It helps us make sure that we are meeting our customers’ demands and delivering on our promises of highly effective direct mail. It’s also a great opportunity to talk about next steps and how we can help further grow their business and support them as partners. Recently, some […]

Canon Hosts Sales Meeting, Talks Digital Adoption

Posted January 29, 2014 by Dave Johannes in Announcements

I recently had the honor of being invited to be a guest speaker at Canon’s annual sales meeting. Presenting at the enormous MGM Grand in Las Vegas was quite an experience. My topic was the growth of color digital printing in the direct mail space with a specific focus on how our customers are using […]

Musings on Postal Rates

Posted January 24, 2014 by Kurt Ruppel in Postal Issues Updates

Even if you’re not a postal geek like I am, you’ve probably noticed that the U.S. Postal Service has a rate increase coming up. Don’t forget to pick-up some forever stamps – still 46¢ this week, but they go up to 49¢ next week. On Sunday, rates will increase an average of 5.9%. Part of […]

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