Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. A Great Customer Experience for Print-to-Mail Recovery, the Gift That Keeps on Giving info Posted December 18, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Having a print-to-mail mail recovery plan provides businesses with essential peace of mind, knowing they can continue to send critical customer communications in the event of a business disruption. These crucial customer communications support normal business operations throughout a company’s life cycle and, most importantly, can directly affect the bottom line. With so much at […] + Read More Making Direct Mail Lists & Checking Them Twice info Posted December 17, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends “Santa Claus is Coming to Town” is not only a favorite holiday jingle; it provides sage advice to direct marketers on the importance of direct mail lists and checking them twice. Let’s review what Santa has to say so your next campaign gives you no reason to pout. 1. He’s making a list. Often considered […] + Read More DMA Looks at “The Dynamic State of Data” info Posted December 12, 2014 by Kurt Ruppel in Direct Marketing Trends My colleague Wes Sparling has written about the importance of data in the success of direct marketing campaigns. How data is managed, especially for marketing purposes, has become a hot topic in political discussions. To find out what to expect in the coming year in terms of data regulation, I had the privilege of attending […] + Read More An Rx for Protected Health Information in Direct Marketing info Posted December 10, 2014 by Chris Van Houtte in Direct Marketing Trends It seems like health care is on everyone’s mind. Not just because we are trying to protect our health, but because for many of us, it’s time to examine choices about our health insurance options for the coming year. And this serves as a reminder of the importance of safeguarding protected health information used in […] + Read More Data Improves the Continuous Improvement Process info Posted December 5, 2014 by Patrick Sondreal in Sustainability Earlier this year I was hired as Director of Continuous Improvement and Lean Operations, with the directive to leverage our Continuous Improvement process to address quality challenges across the platform. Although IWCO Direct has put a lot of emphasis on Lean Manufacturing, one of the tenets of Lean is that there are always opportunities for […] + Read More The Holiday Direct Marketing Trends That Percolate To The Top info Posted December 3, 2014 by Jim Leone in Direct Marketing Trends When I think of effective holiday direct marketing trends, I’m always reminded how each year I look forward to my ‘free coffee’ days when my favorite local coffee shop offers me a complimentary drink in hopes that I come in for my free beverage, relax, and ultimately, purchase more things from them. This technique really […] + Read More Giving 110% for Twin Cities United Way Campaign info Posted December 2, 2014 by Ashley Leone in Announcements As someone who studied English, I’m not the least bit ashamed to say math isn’t my strong suit. However, even someone with my rudimentary math skills knows that giving 110% means going above and beyond. And giving 110% is exactly what our Chanhassen campus did for the Greater Twin Cities United Way campaign. IWCO Direct […] + Read More IWCO Direct Participates in Canon Customer Steering Team info Posted November 26, 2014 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month I attended the Canon Customer Steering Team meeting in Charleston, SC. IWCO Direct was chosen last November to be one of eight industry representatives to help advise and create an industry users group for Canon’s production digital printing platform. As the industry leader in production digital printing, Canon believes that a key […] + Read More Giving the Gift of Toys, Time, Green Thumbs and More This Holiday Season info Posted November 24, 2014 by Bev Lohs in Announcements With Thanksgiving just a few days away, everyone here at IWCO Direct has been busy counting their blessings and looking for opportunities to pay it forward and give back to those in need during this holiday season. Here are some of the ways our associates are rolling up their sleeves and ramping up their community […] + Read More It’s The Most Wonderful Time of Year, Except for Our Waistlines info Posted November 21, 2014 by Michelle Peel in Direct Marketing Trends With the holidays coming up, I think we all indulge in that one guilty pleasure that isn’t part of a balanced diet. For me, I indulge in the drinks of the season…holiday shopping with a peppermint mocha coffee, watching a holiday TV special drinking a Baileys on the rocks or sitting by the fireplace sipping […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
A Great Customer Experience for Print-to-Mail Recovery, the Gift That Keeps on Giving info Posted December 18, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Having a print-to-mail mail recovery plan provides businesses with essential peace of mind, knowing they can continue to send critical customer communications in the event of a business disruption. These crucial customer communications support normal business operations throughout a company’s life cycle and, most importantly, can directly affect the bottom line. With so much at […] + Read More
Making Direct Mail Lists & Checking Them Twice info Posted December 17, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends “Santa Claus is Coming to Town” is not only a favorite holiday jingle; it provides sage advice to direct marketers on the importance of direct mail lists and checking them twice. Let’s review what Santa has to say so your next campaign gives you no reason to pout. 1. He’s making a list. Often considered […] + Read More
DMA Looks at “The Dynamic State of Data” info Posted December 12, 2014 by Kurt Ruppel in Direct Marketing Trends My colleague Wes Sparling has written about the importance of data in the success of direct marketing campaigns. How data is managed, especially for marketing purposes, has become a hot topic in political discussions. To find out what to expect in the coming year in terms of data regulation, I had the privilege of attending […] + Read More
An Rx for Protected Health Information in Direct Marketing info Posted December 10, 2014 by Chris Van Houtte in Direct Marketing Trends It seems like health care is on everyone’s mind. Not just because we are trying to protect our health, but because for many of us, it’s time to examine choices about our health insurance options for the coming year. And this serves as a reminder of the importance of safeguarding protected health information used in […] + Read More
Data Improves the Continuous Improvement Process info Posted December 5, 2014 by Patrick Sondreal in Sustainability Earlier this year I was hired as Director of Continuous Improvement and Lean Operations, with the directive to leverage our Continuous Improvement process to address quality challenges across the platform. Although IWCO Direct has put a lot of emphasis on Lean Manufacturing, one of the tenets of Lean is that there are always opportunities for […] + Read More
The Holiday Direct Marketing Trends That Percolate To The Top info Posted December 3, 2014 by Jim Leone in Direct Marketing Trends When I think of effective holiday direct marketing trends, I’m always reminded how each year I look forward to my ‘free coffee’ days when my favorite local coffee shop offers me a complimentary drink in hopes that I come in for my free beverage, relax, and ultimately, purchase more things from them. This technique really […] + Read More
Giving 110% for Twin Cities United Way Campaign info Posted December 2, 2014 by Ashley Leone in Announcements As someone who studied English, I’m not the least bit ashamed to say math isn’t my strong suit. However, even someone with my rudimentary math skills knows that giving 110% means going above and beyond. And giving 110% is exactly what our Chanhassen campus did for the Greater Twin Cities United Way campaign. IWCO Direct […] + Read More
IWCO Direct Participates in Canon Customer Steering Team info Posted November 26, 2014 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month I attended the Canon Customer Steering Team meeting in Charleston, SC. IWCO Direct was chosen last November to be one of eight industry representatives to help advise and create an industry users group for Canon’s production digital printing platform. As the industry leader in production digital printing, Canon believes that a key […] + Read More
Giving the Gift of Toys, Time, Green Thumbs and More This Holiday Season info Posted November 24, 2014 by Bev Lohs in Announcements With Thanksgiving just a few days away, everyone here at IWCO Direct has been busy counting their blessings and looking for opportunities to pay it forward and give back to those in need during this holiday season. Here are some of the ways our associates are rolling up their sleeves and ramping up their community […] + Read More
It’s The Most Wonderful Time of Year, Except for Our Waistlines info Posted November 21, 2014 by Michelle Peel in Direct Marketing Trends With the holidays coming up, I think we all indulge in that one guilty pleasure that isn’t part of a balanced diet. For me, I indulge in the drinks of the season…holiday shopping with a peppermint mocha coffee, watching a holiday TV special drinking a Baileys on the rocks or sitting by the fireplace sipping […] + Read More
