Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Coming Prepared: Information Security Compliance in a Data-Driven Industry

Posted July 1, 2014 by Chris Van Houtte in Direct Marketing Trends

Finance, health care, insurance. These are highly regulated industries that demand rigorous information security practices from their business partners—and rightfully so. The protection of confidential data is a matter of brand integrity and, by extension, customer loyalty both to businesses in these industries and to their service providers. But it’s not just these clients who […]

With Data Breaches on the Rise, Crisis Communication Plans Are Vital

Posted June 27, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

Disaster recovery plans are essential. But what good is a plan if you can’t communicate with your recovery team members, co-workers and customers? Having participated in and presented a few mock disasters, I can say that communication is one of the key components of a successful exercise. Maintaining good communication between crisis management teams and […]

How to Work on Your Company and Not in Your Company

Posted June 25, 2014 by Dr. John Leininger in Direct Marketing Trends

Something I have found in common among successful managers is that they read. You can test that observation quickly by just asking them to name their favorite book. You will find them giving you many alternatives. Now, I have to admit to you that...

Is It Really Success or Failure in the Printing Industry?

Posted June 20, 2014 by Dr. John Leininger in Direct Marketing Trends

I have had several interesting experiences in the last month. I traveled to Australia to speak at an event and visit customers for Fuji Xerox, and I just returned from the Printing Industries of America (PIA) Print Leadership Conference in Dallas...

Canon Innovations in Digital Printing Part II: New Technology Preview in Japan

Posted June 18, 2014 by Dave Johannes in Announcements, Direct Marketing Trends

On Friday, I gave a brief recap on the Canon Solutions America Drive Change Symposium that took place in Poing, Germany. It was there that we caught a glimpse of the ImageStream 3500 overview and knew that we had to see more. After a quick stop back in the states, Steve Myrvold and I packed […]

Canon Innovations in Digital Printing Part I: Drive Change Symposium Impresses in Germany

Posted June 13, 2014 by Dave Johannes in Announcements, Direct Marketing Trends

In May, Steve Myrvold and I were invited by our partners at Canon Solutions America to attend their Drive Change Symposium in Poing, Germany to see demonstrations of their new technology. This event was a two-fold opportunity for IWCO Direct. First, Canon gave presentations on their new technology releases including the InfiniStream and the Niagara […]

Integrated Marketing Week: Direct Mail Engages Response Along the ‘Customer Journey’

Posted June 11, 2014 by Hank Andersen in Direct Marketing Trends

The Big Apple is home to many things. Most recently for me, it was the site to learn about the latest trends and success strategies in integrated marketing. This year’s Integrated Marketing Week (IMW) had great energy and provided some much appreciated time with IWCO Direct friends and clients, including a fun opportunity to mix […]

Paper, Printing and…Stilettos?

Posted June 6, 2014 by Bethany Fischer in Announcements

There is nothing that feels better than getting dolled up, putting on a nice dress, and slipping on a gorgeous pair of stiletto heels. You can conquer the world, as long as you are allowed to sit for the majority of the day. Thursday wasn’t one of those days. Because I’m the new marketing intern, […]

Customer Spotlight Puts Emphasis on Communication

Posted June 4, 2014 by Pat Deck in Direct Marketing Trends

As a Navy man, I believe the best way to do business is with a firm handshake. But as so many of us know, shaking hands is hard to do when your partner is hundreds of miles away. So when an opportunity arises to see our clients in person – as we do when we […]

There is No Substitute for “The Mail Moment”

Posted May 30, 2014 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates

I had NPR on the other night while I was making a roasted tomato pasta dish from my new cookbook. The program that was playing, On Point, caught my attention when guest host John Donvan announced the topic of the evening was the U. S. Postal Service. Donvan introduced the topic with some of the […]

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