Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Retail Focus: Holidays In Review and 2015 Planning info Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […] + Read More Small Talk, Big Issues: Addressing Misconceptions About the USPS info Posted January 14, 2015 by Kurt Ruppel in Postal Issues Updates Wish you could offer friendly rebuttals to the many misconceptions you often hear about the USPS? We’ve all been there. You’re making small talk at a social event when someone asks what you do. As soon as they find out your job is connected to the mailing industry, the conversation turns to the Postal Service, […] + Read More Direct and Digital Marketing Outlook: Strong Year Ahead in 2015 info Posted January 13, 2015 by Hank Andersen in Direct Marketing Trends I recently had the opportunity to hear our good friend Bruce Biegel of Winterberry Group speak to the Direct Marketing Club of New York (DMCNY). He talked about what happened in Direct and Digital Marketing in 2014 and what to expect in 2015. Overall, 2014 was a good year, which bodes well for 2015. Almost […] + Read More Mentorship Month Reminds Us That Just a Little Goes a Long Way info Posted January 9, 2015 by Bev Lohs in Announcements If you haven’t made a New Year’s resolution – or are already falling behind on the one you chose – there’s still time to make one you can stick with. January is National Mentorship Month, and now is the perfect time to become a mentor. Just a little of your time goes a long […] + Read More Hyper-Targeted Marketing to Millennials info Posted January 7, 2015 by Ashley Leone in Direct Marketing Trends A few days ago, I received a text message from my best friend: “I think Pandora thinks I’m a lazy carnivore because it keeps playing ads for prepackaged meat.” My response? “Mine gives me ads in Spanish.” It seems not everyone has heard that hyper-targeted marketing is a huge hit with Millennials. To express how […] + Read More A Look at Direct Mail Trends: How to Stand Out in the Mailbox in 2015 info Posted January 2, 2015 by Tom Hexamer in Direct Marketing Trends Around this time every year, we like to look back on what direct mail trends we noticed over the past twelve months and what we expect to happen next. 2014 was a good year for mail as we saw a return to stability and a bit more optimism. Our clients were definitely looking to grow […] + Read More Printing Impressions 400 and The ‘Mixed Messages’ of Direct Mail info Posted December 30, 2014 by Jim Andersen in Direct Marketing Trends As regular readers of SpeakingDIRECT are well aware, the December issue of Printing Impressions magazine is dedicated to ranking the 400 largest printers in North America. In addition, the editors provide an outlook for trends and challenges in key market segments including direct mail. This year’s direct mail outlook is titled, “Mail’s Mixed […] + Read More A Sincere Thanks This Holiday Season info Posted December 23, 2014 by Joe Morrison in Announcements It has been a busy holiday season at IWCO Direct. We want to thank our customers for the business they have entrusted us with this year, especially the increased volume over the past few months. We also want to acknowledge and thank our employees for ensuring we meet the challenge of producing our customers’ programs […] + Read More Mailing Industry Receives Coal in Our Stocking as Congress Adjourned Without Acting on Postal Issues info Posted December 19, 2014 by Kurt Ruppel in Postal Issues Updates The mailing industry got two lumps of coal in our holiday stocking this year in terms of key postal issues we’re facing. The first came when the 213th Congress adjourned without addressing the need for comprehensive postal reform legislation. We got the second when the Senate wrapped up business without confirming any of the […] + Read More A Great Customer Experience for Print-to-Mail Recovery, the Gift That Keeps on Giving info Posted December 18, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Having a print-to-mail mail recovery plan provides businesses with essential peace of mind, knowing they can continue to send critical customer communications in the event of a business disruption. These crucial customer communications support normal business operations throughout a company’s life cycle and, most importantly, can directly affect the bottom line. With so much at […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Retail Focus: Holidays In Review and 2015 Planning info Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […] + Read More
Small Talk, Big Issues: Addressing Misconceptions About the USPS info Posted January 14, 2015 by Kurt Ruppel in Postal Issues Updates Wish you could offer friendly rebuttals to the many misconceptions you often hear about the USPS? We’ve all been there. You’re making small talk at a social event when someone asks what you do. As soon as they find out your job is connected to the mailing industry, the conversation turns to the Postal Service, […] + Read More
Direct and Digital Marketing Outlook: Strong Year Ahead in 2015 info Posted January 13, 2015 by Hank Andersen in Direct Marketing Trends I recently had the opportunity to hear our good friend Bruce Biegel of Winterberry Group speak to the Direct Marketing Club of New York (DMCNY). He talked about what happened in Direct and Digital Marketing in 2014 and what to expect in 2015. Overall, 2014 was a good year, which bodes well for 2015. Almost […] + Read More
Mentorship Month Reminds Us That Just a Little Goes a Long Way info Posted January 9, 2015 by Bev Lohs in Announcements If you haven’t made a New Year’s resolution – or are already falling behind on the one you chose – there’s still time to make one you can stick with. January is National Mentorship Month, and now is the perfect time to become a mentor. Just a little of your time goes a long […] + Read More
Hyper-Targeted Marketing to Millennials info Posted January 7, 2015 by Ashley Leone in Direct Marketing Trends A few days ago, I received a text message from my best friend: “I think Pandora thinks I’m a lazy carnivore because it keeps playing ads for prepackaged meat.” My response? “Mine gives me ads in Spanish.” It seems not everyone has heard that hyper-targeted marketing is a huge hit with Millennials. To express how […] + Read More
A Look at Direct Mail Trends: How to Stand Out in the Mailbox in 2015 info Posted January 2, 2015 by Tom Hexamer in Direct Marketing Trends Around this time every year, we like to look back on what direct mail trends we noticed over the past twelve months and what we expect to happen next. 2014 was a good year for mail as we saw a return to stability and a bit more optimism. Our clients were definitely looking to grow […] + Read More
Printing Impressions 400 and The ‘Mixed Messages’ of Direct Mail info Posted December 30, 2014 by Jim Andersen in Direct Marketing Trends As regular readers of SpeakingDIRECT are well aware, the December issue of Printing Impressions magazine is dedicated to ranking the 400 largest printers in North America. In addition, the editors provide an outlook for trends and challenges in key market segments including direct mail. This year’s direct mail outlook is titled, “Mail’s Mixed […] + Read More
A Sincere Thanks This Holiday Season info Posted December 23, 2014 by Joe Morrison in Announcements It has been a busy holiday season at IWCO Direct. We want to thank our customers for the business they have entrusted us with this year, especially the increased volume over the past few months. We also want to acknowledge and thank our employees for ensuring we meet the challenge of producing our customers’ programs […] + Read More
Mailing Industry Receives Coal in Our Stocking as Congress Adjourned Without Acting on Postal Issues info Posted December 19, 2014 by Kurt Ruppel in Postal Issues Updates The mailing industry got two lumps of coal in our holiday stocking this year in terms of key postal issues we’re facing. The first came when the 213th Congress adjourned without addressing the need for comprehensive postal reform legislation. We got the second when the Senate wrapped up business without confirming any of the […] + Read More
A Great Customer Experience for Print-to-Mail Recovery, the Gift That Keeps on Giving info Posted December 18, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Having a print-to-mail mail recovery plan provides businesses with essential peace of mind, knowing they can continue to send critical customer communications in the event of a business disruption. These crucial customer communications support normal business operations throughout a company’s life cycle and, most importantly, can directly affect the bottom line. With so much at […] + Read More
