Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Leveraging Print and Digital in a ‘Tale of Two Technologies’

Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […]

Improving Workplace Productivity Beyond March Madness

Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability

It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […]

New Mail-Gard Leadership Dedicated to Legacy of Success

Posted March 20, 2015 by Joe Morrison in Announcements, Business Continuity and Disaster Recovery

Mail-Gard has a strong tradition of growth and prides itself on its 100% success rate for declaration support. With Mail-Gard poised for future growth, Jerry Montella, Mail-Gard’s founder, has decided to pursue new challenges. Jerry has been an important voice in the disaster recovery industry, and we would like to thank him for his […]

The Impact of Direct Mail (and How to Measure It)

Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends

Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […]

PostalVision 2020 Looks to the Postal Future: Optimism and Insight

Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates

Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […]

Celebrate Pi Day with Food, Fun and a Funky Rap

Posted March 13, 2015 by Debora Haskel in Announcements

First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […]

Brrr..aving the IWCO Direct Polar Plunge

Posted March 11, 2015 by Jeron Udean in Announcements

A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […]

Digital and Direct Mail Marketing Have Much in Common

Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […]

The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500

Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends

Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint^® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream^® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […]

What’s New With Direct Mail Paper Stocks

Posted February 27, 2015 by Karen Weil in Direct Mail Tips

Choosing the right paper stock is an important consideration for any direct mail campaign. It may seem like a simple task, but there are a number of variables that enter into the equation. It’s important to take into account the type of printing and ink coverage, as well as all processes the paper will go […]

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