Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Supplier Summit Highlights Evolution of “Total Package”

Posted September 10, 2014 by Jim Andersen in Announcements

On Monday we had the pleasure of hosting our 14th Supplier Summit. This annual event provides an opportunity to thank our suppliers for the role they play in allowing IWCO Direct to maintain our leadership position in the direct marketing industry, as well as updating our business partners on the state of IWCO Direct from […]

What Makes a Standout Employee: Profile of Past President’s Award Winners

Posted September 5, 2014 by Bev Lohs in Announcements

Every fall, IWCO Direct employees are given the opportunity to recognize the hard work and dedication of their peers by nominating them for the President’s Awards. Human Resource Managers for our Hamburg and Little Falls campuses, Diane Ohlinger and Sheila Olson, collaborated with me to explain how this employee recognition program highlights the incredible talent […]

Many Wish Paperless Billing Would Go Away

Posted September 3, 2014 by Debora Haskel in Direct Marketing Trends, Sustainability

It was just last week that I spotted a very interesting story on paperless billing, but I can’t remember whether I saw it as a Google Alert or if it was flagged by our media monitoring service. It could have been both. I’m telling myself that my age is not to blame for forgetting the […]

MTAC Recap Rolls On: Finances, Promotions & Postal Reform

Posted August 29, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

In Wednesday’s recap of the Mailers’ Technical Advisory Committee (MTAC) meetings, we reviewed the numerous ways the Postal Service is using data to enhance its operations. Today other topics take center stage, as we look as the current state of the USPS finances and mail volumes, 2015 rates and promotions, and the status of Postal […]

MTAC Recap: Postal Service Continues to Expand Use of Data

Posted August 27, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

For most of us, the upcoming Labor Day Weekend signifies the unofficial end of summer. While the days may be getting a bit shorter and the kids are heading back to school, important subjects regarding the Postal Service never seem to go on break. Bob Rosser and I spent the better part of last week […]

Bringing Experience to Customer Experience

Posted August 22, 2014 by Pat Deck in Direct Marketing Trends

At IWCO Direct, we have created a strong focus on service and the customer experience. We strive to provide our clients with the peace of mind to get their beauty sleep—each and every night, no matter how complex the campaign. In today’s environment of personalization and relevance, the successful direct marketer is a master of […]

When It Comes to Big Data, Think Small

Posted August 20, 2014 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends

Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign.

Summer Internships Deliver Opportunity, Valuable Experience

Posted August 15, 2014 by Bethany Fischer in Announcements

Summer internships: an opportunity to gain real-life work experience that college students covet. It makes you more marketable and gives you invaluable knowledge and skill sets. Many want one, some even need one, but finding one is another story. Earlier this year, I found myself hunting for a summer internship along with every college student […]

Multiple Data Sets to Effectively Target Campaigns

Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […]

Three Things to Know Before Going Full-Color with Your Print Recovery Plan

Posted August 8, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

As the critical document industry evolves, the move to full-color digital printing is increasingly becoming a requirement for today’s print and mail recovery plans. We are talking to more and more customers and prospects about their transfer to full-color and, to be honest, a full-color recovery plan is more challenging than most companies anticipate. If […]

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