Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Start with Data to Empower a Direct Marketing Campaign info Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics... + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be info Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […] + Read More We Make Every Fish Big in Our Pond info Posted July 18, 2014 by Jim Leone in Direct Marketing Trends When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […] + Read More The Mailing Industry Needs Predictable Postage Prices info Posted July 16, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates It’s that time of year—and I don’t mean just summer vacations. Many of our clients are beginning the planning process for next year’s marketing budgets, which means they’re asking us, “What do you think postage rates will be next year?” Since the passage of the Postal Accountability and Enhancement Act (PAEA) in 2006, answering that […] + Read More The Dos and Don’ts of Designing for Digital Inkjet Printing info Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […] + Read More Our Latest Advancement to Increase Response Rates info Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends As you may have seen, this morning we announced the addition of an Inveloper® wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […] + Read More Here’s to a Safe and Happy Fourth of July info Posted July 3, 2014 by Joe Morrison in Announcements This Fourth of July marks the 238th anniversary of our nation’s independence. As an American company, IWCO Direct takes pride in our country’s history and the people we serve. Many of us are looking forward to celebrating the holiday tomorrow with our friends and family. Some will gather with neighbors to watch town parades, […] + Read More Coming Prepared: Information Security Compliance in a Data-Driven Industry info Posted July 1, 2014 by Chris Van Houtte in Direct Marketing Trends Finance, health care, insurance. These are highly regulated industries that demand rigorous information security practices from their business partners—and rightfully so. The protection of confidential data is a matter of brand integrity and, by extension, customer loyalty both to businesses in these industries and to their service providers. But it’s not just these clients who […] + Read More With Data Breaches on the Rise, Crisis Communication Plans Are Vital info Posted June 27, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Disaster recovery plans are essential. But what good is a plan if you can’t communicate with your recovery team members, co-workers and customers? Having participated in and presented a few mock disasters, I can say that communication is one of the key components of a successful exercise. Maintaining good communication between crisis management teams and […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Start with Data to Empower a Direct Marketing Campaign info Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics... + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be info Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […] + Read More
We Make Every Fish Big in Our Pond info Posted July 18, 2014 by Jim Leone in Direct Marketing Trends When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […] + Read More
The Mailing Industry Needs Predictable Postage Prices info Posted July 16, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates It’s that time of year—and I don’t mean just summer vacations. Many of our clients are beginning the planning process for next year’s marketing budgets, which means they’re asking us, “What do you think postage rates will be next year?” Since the passage of the Postal Accountability and Enhancement Act (PAEA) in 2006, answering that […] + Read More
The Dos and Don’ts of Designing for Digital Inkjet Printing info Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […] + Read More
Our Latest Advancement to Increase Response Rates info Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends As you may have seen, this morning we announced the addition of an Inveloper® wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […] + Read More
Here’s to a Safe and Happy Fourth of July info Posted July 3, 2014 by Joe Morrison in Announcements This Fourth of July marks the 238th anniversary of our nation’s independence. As an American company, IWCO Direct takes pride in our country’s history and the people we serve. Many of us are looking forward to celebrating the holiday tomorrow with our friends and family. Some will gather with neighbors to watch town parades, […] + Read More
Coming Prepared: Information Security Compliance in a Data-Driven Industry info Posted July 1, 2014 by Chris Van Houtte in Direct Marketing Trends Finance, health care, insurance. These are highly regulated industries that demand rigorous information security practices from their business partners—and rightfully so. The protection of confidential data is a matter of brand integrity and, by extension, customer loyalty both to businesses in these industries and to their service providers. But it’s not just these clients who […] + Read More
With Data Breaches on the Rise, Crisis Communication Plans Are Vital info Posted June 27, 2014 by Jerry Montella in Business Continuity and Disaster Recovery Disaster recovery plans are essential. But what good is a plan if you can’t communicate with your recovery team members, co-workers and customers? Having participated in and presented a few mock disasters, I can say that communication is one of the key components of a successful exercise. Maintaining good communication between crisis management teams and […] + Read More