Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America info Posted February 17, 2015 by Jim Andersen in Direct Mail Tips This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […] + Read More What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More Super Bowl Commercials That Were Super info Posted February 4, 2015 by Debora Haskel in Direct Marketing Trends As a New Englander, it’s great to be able to share in the excitement of the winning team in my snow-covered backyard. The Patriots are not the only winning team I get to be part of. We decided to bring back the championship team – Mike Ertel, Mike Dietz, and myself – to review our […] + Read More What the Mailing Industry Needs from the Postal Service: Thoughts for Incoming Postmaster General Megan Brennan info Posted February 3, 2015 by Kurt Ruppel in Postal Issues Updates When it was announced last fall that Megan Brennan was going to become the first woman to be Postmaster General (PMG) of the United States, it caused quite a stir, especially in our Hamburg, PA facilities. You see, Brennan is a neighbor of ours, having grown up in nearby Pottsville. Colleagues from Hamburg eagerly shared […] + Read More Combining Print and Digital Calls for Consistency info Posted January 30, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Many of today’s marketing campaigns rely on an integrated approach that blends print and digital communication. Yet consumers don’t differentiate between a brand’s online presence and offline presence. They expect a consistent experience across channels, whether it relates to messaging, visuals or offers. And now more than ever, consumers are turned off by communications from […] + Read More Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More Creative Week: A Focus on Direct Mail Design Inside the Envelope info Posted January 23, 2015 by Mike Dietz in Creative, Direct Mail Tips They say it’s what’s on the inside that counts. And while it doesn’t hurt to have an attractive outside (see my previous blog about designing the outer envelope), the inside is really what makes or breaks any relationship, including that of a mailed offer. There are a lot of components that make a mailpiece […] + Read More Creative Week: A Focus on Outer Envelope Design info Posted January 21, 2015 by Mike Dietz in Creative, Direct Mail Tips When it comes to direct mail, almost everyone judges the book by its cover, or in this case, the envelope. The outer envelope makes the first, and sometimes last, impression on the recipient. That’s why it’s crucial to have an envelope design that not only catches their eye, but gets them to open it. The […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America info Posted February 17, 2015 by Jim Andersen in Direct Mail Tips This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […] + Read More
What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More
Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More
The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More
Super Bowl Commercials That Were Super info Posted February 4, 2015 by Debora Haskel in Direct Marketing Trends As a New Englander, it’s great to be able to share in the excitement of the winning team in my snow-covered backyard. The Patriots are not the only winning team I get to be part of. We decided to bring back the championship team – Mike Ertel, Mike Dietz, and myself – to review our […] + Read More
What the Mailing Industry Needs from the Postal Service: Thoughts for Incoming Postmaster General Megan Brennan info Posted February 3, 2015 by Kurt Ruppel in Postal Issues Updates When it was announced last fall that Megan Brennan was going to become the first woman to be Postmaster General (PMG) of the United States, it caused quite a stir, especially in our Hamburg, PA facilities. You see, Brennan is a neighbor of ours, having grown up in nearby Pottsville. Colleagues from Hamburg eagerly shared […] + Read More
Combining Print and Digital Calls for Consistency info Posted January 30, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Many of today’s marketing campaigns rely on an integrated approach that blends print and digital communication. Yet consumers don’t differentiate between a brand’s online presence and offline presence. They expect a consistent experience across channels, whether it relates to messaging, visuals or offers. And now more than ever, consumers are turned off by communications from […] + Read More
Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More
Creative Week: A Focus on Direct Mail Design Inside the Envelope info Posted January 23, 2015 by Mike Dietz in Creative, Direct Mail Tips They say it’s what’s on the inside that counts. And while it doesn’t hurt to have an attractive outside (see my previous blog about designing the outer envelope), the inside is really what makes or breaks any relationship, including that of a mailed offer. There are a lot of components that make a mailpiece […] + Read More
Creative Week: A Focus on Outer Envelope Design info Posted January 21, 2015 by Mike Dietz in Creative, Direct Mail Tips When it comes to direct mail, almost everyone judges the book by its cover, or in this case, the envelope. The outer envelope makes the first, and sometimes last, impression on the recipient. That’s why it’s crucial to have an envelope design that not only catches their eye, but gets them to open it. The […] + Read More
