Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

An Rx for Protected Health Information in Direct Marketing

Posted December 10, 2014 by Chris Van Houtte in Direct Marketing Trends

It seems like health care is on everyone’s mind. Not just because we are trying to protect our health, but because for many of us, it’s time to examine choices about our health insurance options for the coming year. And this serves as a reminder of the importance of safeguarding protected health information used in […]

Data Improves the Continuous Improvement Process

Posted December 5, 2014 by Patrick Sondreal in Sustainability

Earlier this year I was hired as Director of Continuous Improvement and Lean Operations, with the directive to leverage our Continuous Improvement process to address quality challenges across the platform. Although IWCO Direct has put a lot of emphasis on Lean Manufacturing, one of the tenets of Lean is that there are always opportunities for […]

The Holiday Direct Marketing Trends That Percolate To The Top

Posted December 3, 2014 by Jim Leone in Direct Marketing Trends

When I think of effective holiday direct marketing trends, I’m always reminded how each year I look forward to my ‘free coffee’ days when my favorite local coffee shop offers me a complimentary drink in hopes that I come in for my free beverage, relax, and ultimately, purchase more things from them. This technique really […]

Giving 110% for Twin Cities United Way Campaign

Posted December 2, 2014 by Ashley Leone in Announcements

As someone who studied English, I’m not the least bit ashamed to say math isn’t my strong suit. However, even someone with my rudimentary math skills knows that giving 110% means going above and beyond. And giving 110% is exactly what our Chanhassen campus did for the Greater Twin Cities United Way campaign. IWCO Direct […]

IWCO Direct Participates in Canon Customer Steering Team

Posted November 26, 2014 by Dave Johannes in Announcements, Direct Marketing Trends

Earlier this month I attended the Canon Customer Steering Team meeting in Charleston, SC. IWCO Direct was chosen last November to be one of eight industry representatives to help advise and create an industry users group for Canon’s production digital printing platform. As the industry leader in production digital printing, Canon believes that a key […]

Giving the Gift of Toys, Time, Green Thumbs and More This Holiday Season

Posted November 24, 2014 by Bev Lohs in Announcements

With Thanksgiving just a few days away, everyone here at IWCO Direct has been busy counting their blessings and looking for opportunities to pay it forward and give back to those in need during this holiday season. Here are some of the ways our associates are rolling up their sleeves and ramping up their community […]

It’s The Most Wonderful Time of Year, Except for Our Waistlines

Posted November 21, 2014 by Michelle Peel in Direct Marketing Trends

With the holidays coming up, I think we all indulge in that one guilty pleasure that isn’t part of a balanced diet. For me, I indulge in the drinks of the season…holiday shopping with a peppermint mocha coffee, watching a holiday TV special drinking a Baileys on the rocks or sitting by the fireplace sipping […]

The Brands Behind Brilliant Customer Loyalty Programs

Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends

According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse^® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […]

Postal Issues Roundup: Mailer Scorecards, Data Breach, Exigent Rates, Reform Legislation and More

Posted November 14, 2014 by Kurt Ruppel in Postal Issues Updates

The snow and cold moving across the northern U.S. this week reminded those of us in Minnesota that we’re approaching the holiday season and the end of the year. Before we focus on turkey and egg nog, let’s take a look at some of the key postal issues impacting the mailing community. USPS Announces New […]

Stand Out with Your Direct Marketing Strategy

Posted November 12, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis

Data should always inform strategy. This is something we take to heart at IWCO Direct. In fact, it’s something I have written about in past blog posts. But what else goes into a sound direct marketing strategy, and perhaps more importantly, how is it defined? Defining Direct Marketing Strategy According to BusinessDictionary.com, an organization’s marketing […]

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