Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How Our Creative Services Differentiates Us

Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […]

Spring Cleaning: Our Best List Hygiene Tips

Posted April 25, 2014 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

Every household has their own spring cleaning rituals. At the Ruppel residence, it’s yard clean-up. Uncovering gardens, picking up branches and disposing of doggy “deposits” are necessary tasks my wife and I complete each year. Although it’s not always fun, it’s important if we want to enjoy our yard during the all-too-short summers in Minnesota. […]

Education and Engagement Lead to a Stronger Customer Experience

Posted April 23, 2014 by Pat Deck in Direct Marketing Trends

We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […]

Pump Up the Volume: Hottest Direct Mail Verticals

Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […]

The Elder Statesman of Digital Technology Speaks

Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends

Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...]

IWCO Direct Employees Help Build Stronger Business Communities

Posted April 11, 2014 by Bev Lohs in Announcements

One of the core values at IWCO Direct is a commitment to the communities in which we live and work through mentoring, volunteering and advocacy. An important aspect of bringing this value to life is being active within our local chambers of commerce in the communities where we have facilities, along with other business-oriented organizations. […]

Disaster Recovery In the Spotlight at Recent Mail-Gard^® Conferences

Posted April 9, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Members of the Mail-Gard team recently spent time in Orlando attending Xploration 14 and the DRJ Spring World conference, where we exhibited and hosted the Mock Disaster […]

What You Missed at the 2014 PODi AppForum

Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends

As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […]

Data Security: 3 Important Questions to Ask Your Business Partners

Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends

In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […]

[Infographic] Five Sure-Fire Steps to Boost Open and Response Rates

Posted March 28, 2014 by Mike Dietz in Announcements, Direct Mail Tips, Direct Marketing Trends

A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to share some of our best from SpeakingDIRECT. We started with a compilation of our best tips from more than 300 […]

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Direct Marketing News, Tips & Trends