Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Start with Data to Empower a Direct Marketing Campaign

Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics...

P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers

Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […]

Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be

Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […]

We Make Every Fish Big in Our Pond

Posted July 18, 2014 by Jim Leone in Direct Marketing Trends

When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […]

The Mailing Industry Needs Predictable Postage Prices

Posted July 16, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It’s that time of year—and I don’t mean just summer vacations. Many of our clients are beginning the planning process for next year’s marketing budgets, which means they’re asking us, “What do you think postage rates will be next year?” Since the passage of the Postal Accountability and Enhancement Act (PAEA) in 2006, answering that […]

The Dos and Don’ts of Designing for Digital Inkjet Printing

Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […]

Our Latest Advancement to Increase Response Rates

Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends

As you may have seen, this morning we announced the addition of an Inveloper^®wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […]

Here’s to a Safe and Happy Fourth of July

Posted July 3, 2014 by Joe Morrison in Announcements

This Fourth of July marks the 238^th anniversary of our nation’s independence. As an American company, IWCO Direct takes pride in our country’s history and the people we serve. Many of us are looking forward to celebrating the holiday tomorrow with our friends and family. Some will gather with neighbors to watch town parades, […]

Coming Prepared: Information Security Compliance in a Data-Driven Industry

Posted July 1, 2014 by Chris Van Houtte in Direct Marketing Trends

Finance, health care, insurance. These are highly regulated industries that demand rigorous information security practices from their business partners—and rightfully so. The protection of confidential data is a matter of brand integrity and, by extension, customer loyalty both to businesses in these industries and to their service providers. But it’s not just these clients who […]

With Data Breaches on the Rise, Crisis Communication Plans Are Vital

Posted June 27, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

Disaster recovery plans are essential. But what good is a plan if you can’t communicate with your recovery team members, co-workers and customers? Having participated in and presented a few mock disasters, I can say that communication is one of the key components of a successful exercise. Maintaining good communication between crisis management teams and […]

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