Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Education and Engagement Lead to a Stronger Customer Experience

Posted April 23, 2014 by Pat Deck in Direct Marketing Trends

We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […]

Pump Up the Volume: Hottest Direct Mail Verticals

Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […]

The Elder Statesman of Digital Technology Speaks

Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends

Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...]

IWCO Direct Employees Help Build Stronger Business Communities

Posted April 11, 2014 by Bev Lohs in Announcements

One of the core values at IWCO Direct is a commitment to the communities in which we live and work through mentoring, volunteering and advocacy. An important aspect of bringing this value to life is being active within our local chambers of commerce in the communities where we have facilities, along with other business-oriented organizations. […]

Disaster Recovery In the Spotlight at Recent Mail-Gard^® Conferences

Posted April 9, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Members of the Mail-Gard team recently spent time in Orlando attending Xploration 14 and the DRJ Spring World conference, where we exhibited and hosted the Mock Disaster […]

What You Missed at the 2014 PODi AppForum

Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends

As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […]

Data Security: 3 Important Questions to Ask Your Business Partners

Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends

In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […]

[Infographic] Five Sure-Fire Steps to Boost Open and Response Rates

Posted March 28, 2014 by Mike Dietz in Announcements, Direct Mail Tips, Direct Marketing Trends

A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to share some of our best from SpeakingDIRECT. We started with a compilation of our best tips from more than 300 […]

Start the Presses: Coverage in Printing Impressions and Direct Marketing News

Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends

At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […]

What We Learned at the National Postal Forum

Posted March 20, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates

This year’s National Postal Forum (NPF) is now history. I always enjoy the NPF for the opportunity to interact, not only with USPS executives, but also with vendors and customers. As in past Forums, we had good conversations this year in which we were able to share pain points with our friends from the Postal […]

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