Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. PostalVision 2020 Looks to the Postal Future: Optimism and Insight info Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […] + Read More Celebrate Pi Day with Food, Fun and a Funky Rap info Posted March 13, 2015 by Debora Haskel in Announcements First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […] + Read More Brrr..aving the IWCO Direct Polar Plunge info Posted March 11, 2015 by Jeron Udean in Announcements A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […] + Read More Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More What’s New With Direct Mail Paper Stocks info Posted February 27, 2015 by Karen Weil in Direct Mail Tips Choosing the right paper stock is an important consideration for any direct mail campaign. It may seem like a simple task, but there are a number of variables that enter into the equation. It’s important to take into account the type of printing and ink coverage, as well as all processes the paper will go […] + Read More Spotlighting Our 2014 Award Recipients info Posted February 25, 2015 by Joe Morrison in Announcements Millions of people tuned in to watch the Oscars on Sunday night, anticipating who would receive the industry’s highest honors in filmmaking. While not quite as glamorous as that event, each year we recognize our President’s Award Recipients, who are nominated by their fellow employees in categories such as Team Player, Service Excellence, Quality, Personal […] + Read More Incremental Success is the Outcome of Direct Mail Analysis info Posted February 20, 2015 by Wes Sparling in Direct Mail Tips Strategic direct mail marketing should always include a plan for development, deployment and post analysis. On Wednesday I outlined three of the most important metrics to measure when it comes to analyzing the effectiveness of a direct mail campaign. What makes our analysis process so exciting to me is that every campaign offers an opportunity […] + Read More 3 Must-Have Direct Marketing Metrics info Posted February 18, 2015 by Wes Sparling in Direct Mail Tips There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the […] + Read More IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America info Posted February 17, 2015 by Jim Andersen in Direct Mail Tips This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
PostalVision 2020 Looks to the Postal Future: Optimism and Insight info Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […] + Read More
Celebrate Pi Day with Food, Fun and a Funky Rap info Posted March 13, 2015 by Debora Haskel in Announcements First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […] + Read More
Brrr..aving the IWCO Direct Polar Plunge info Posted March 11, 2015 by Jeron Udean in Announcements A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […] + Read More
Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More
The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More
What’s New With Direct Mail Paper Stocks info Posted February 27, 2015 by Karen Weil in Direct Mail Tips Choosing the right paper stock is an important consideration for any direct mail campaign. It may seem like a simple task, but there are a number of variables that enter into the equation. It’s important to take into account the type of printing and ink coverage, as well as all processes the paper will go […] + Read More
Spotlighting Our 2014 Award Recipients info Posted February 25, 2015 by Joe Morrison in Announcements Millions of people tuned in to watch the Oscars on Sunday night, anticipating who would receive the industry’s highest honors in filmmaking. While not quite as glamorous as that event, each year we recognize our President’s Award Recipients, who are nominated by their fellow employees in categories such as Team Player, Service Excellence, Quality, Personal […] + Read More
Incremental Success is the Outcome of Direct Mail Analysis info Posted February 20, 2015 by Wes Sparling in Direct Mail Tips Strategic direct mail marketing should always include a plan for development, deployment and post analysis. On Wednesday I outlined three of the most important metrics to measure when it comes to analyzing the effectiveness of a direct mail campaign. What makes our analysis process so exciting to me is that every campaign offers an opportunity […] + Read More
3 Must-Have Direct Marketing Metrics info Posted February 18, 2015 by Wes Sparling in Direct Mail Tips There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the […] + Read More
IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America info Posted February 17, 2015 by Jim Andersen in Direct Mail Tips This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […] + Read More
