Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

It’s The Most Wonderful Time of Year, Except for Our Waistlines

Posted November 21, 2014 by Michelle Peel in Direct Marketing Trends

With the holidays coming up, I think we all indulge in that one guilty pleasure that isn’t part of a balanced diet. For me, I indulge in the drinks of the season…holiday shopping with a peppermint mocha coffee, watching a holiday TV special drinking a Baileys on the rocks or sitting by the fireplace sipping […]

The Brands Behind Brilliant Customer Loyalty Programs

Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends

According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse^® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […]

Postal Issues Roundup: Mailer Scorecards, Data Breach, Exigent Rates, Reform Legislation and More

Posted November 14, 2014 by Kurt Ruppel in Postal Issues Updates

The snow and cold moving across the northern U.S. this week reminded those of us in Minnesota that we’re approaching the holiday season and the end of the year. Before we focus on turkey and egg nog, let’s take a look at some of the key postal issues impacting the mailing community. USPS Announces New […]

Stand Out with Your Direct Marketing Strategy

Posted November 12, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis

Data should always inform strategy. This is something we take to heart at IWCO Direct. In fact, it’s something I have written about in past blog posts. But what else goes into a sound direct marketing strategy, and perhaps more importantly, how is it defined? Defining Direct Marketing Strategy According to BusinessDictionary.com, an organization’s marketing […]

Take Time for Veterans Day Before the Hustle and Bustle

Posted November 11, 2014 by Pat Deck in Announcements

The votes are in and the polls are closed, along with another election season (except for a few runoffs and recounts). I’m sure that many are breathing a sigh of relief now that the constant bombardment of endorsement ads has ended, but as grating as they can become, we should be thankful that they are […]

Paper Rocks! PIM Helps Communities and Classrooms with 39th Annual Surplus Paper Drive

Posted November 7, 2014 by Karen Weil in Announcements

Remember the Rock, Paper, Scissors game you played in the back seat on long car rides? Well paper still rocks as the print industry comes together each year to help schools avoid not having enough paper to meet their students’ needs. Many teachers worry whether they will have enough supplies for their students. One commodity […]

Statewide Tour of Manufacturing Stops at IWCO Direct

Posted November 5, 2014 by Bev Lohs in Announcements

IWCO Direct has been a member of our local chamber of commerce for more than 20 years. We recently had the opportunity to host tours of our facilities as part of that membership and in conjunction with the statewide tour of manufacturing facilities in Minnesota. Our goal was to showcase the value in what […]

Wrapping Up the 2014 DMA Conference: Marketers Want Relevant, Responsible & Real-Time Solutions

Posted October 29, 2014 by Mike Ertel in Announcements, Direct Marketing Trends

Wow! It’s hard to believe the 2014 DMA Conference is already wrapping up. It’s been a busy three days of seminars, keynotes and meetings with clients and prospects. The highlight of the conference for me is always the opportunity to spend time with our great customers, learning more about their marketing plans for the coming […]

Magic Johnson Commands the Stage As Well as the Court at DMA 2014

Posted October 28, 2014 by Tom Hexamer in Announcements, Direct Marketing Trends

I have been attending the DMA Conference for the past 14 years, and I’ve been to my share of opening sessions. I would like to say that I have made them all, but the reality is I have missed few – generally due to some Sunday night social event that went far longer than it […]

DMA Conference 2014: Ben & Jerry’s Makes Day 1 Sweet

Posted October 27, 2014 by Jim Leone in Announcements, Direct Marketing Trends

The DMA Conference is finally here! For those who have attended in the past, you know that Sunday afternoons are typically slow as people continue to arrive for the event. Because of this, our expectations were for a light afternoon. However, we experienced much more energy in the hall than previous years. This may have […]

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