Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Customer Spotlight Puts Emphasis on Communication

Posted June 4, 2014 by Pat Deck in Direct Marketing Trends

As a Navy man, I believe the best way to do business is with a firm handshake. But as so many of us know, shaking hands is hard to do when your partner is hundreds of miles away. So when an opportunity arises to see our clients in person – as we do when we […]

There is No Substitute for “The Mail Moment”

Posted May 30, 2014 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates

I had NPR on the other night while I was making a roasted tomato pasta dish from my new cookbook. The program that was playing, On Point, caught my attention when guest host John Donvan announced the topic of the evening was the U. S. Postal Service. Donvan introduced the topic with some of the […]

Closing the Data Breach: Effective Incident Response

Posted May 28, 2014 by Chris Van Houtte in Direct Marketing Trends

For businesses and consumers alike, it’s been an interesting start to the year where information security is concerned. The term “data breach,” for the time being at least, has become synonymous with some of the biggest brand names in the world. Bugs, viruses, malware—years ago, these were terms for techies and sensational warnings in email […]

Postal Reform Update: S. 1486 Remains Unacceptable for Mailers

Posted May 23, 2014 by Kurt Ruppel in Postal Issues Updates

It’s been a busy few months for the Postal Service as it continues to push legislators with hopes of accomplishing meaningful postal reform before the hustle and bustle of yet another election year. With much to talk about, and much to get done, let’s jump into the latest from Washington. The Need is Still Urgent […]

Millennials, Not Moms, Covet Coupons

Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends

I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […]

Google’s Anthony Phalen: Focus on Integration Between Print and Digital

Posted May 16, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones. Anthony Phalen from Google was the keynote speaker who grabbed the attention of the audience when he said he was going to dispel one of […]

Risk Management, Hurricane Katrina and the Wolf of Wall Street

Posted May 14, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

The team from Mail-Gard continues to rack up miles as we attend key events focused on risk management and business continuity. We recently wrapped up the RIMS ’14 Conference in Denver and the Continuity Insights Management Conference in New Orleans. These were two completely different conferences and audiences, with RIMS focusing on the high level […]

Visit Us at John Kline’s Job Fair

Posted May 9, 2014 by Bev Lohs in Announcements

On Monday, May 12, IWCO Direct will be participating in Minnesota Congressman John Kline’s Job Fair. This event, hosted by the Eagan Community Center from 9:00 a.m. to 1:00 p.m., features more than 40 private-sector employers in hopes of connecting skilled Minnesotans with jobs. IWCO Direct will be featuring a number of positions in a […]

IWCO Direct Supports Local Teacher of the Year

Posted May 7, 2014 by Bev Lohs in Announcements

Did you know this week is Teacher Appreciation Week? I’m sure we all fondly remember at least one teacher who made a big impact on our lives. For me it was my fourth grade teacher, Mrs. Albreicht. She was not only a teacher, but a mentor, coach and friend. As part of our commitment to […]

Tips and Trends for Insurance Direct Marketing

Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […]

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