Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

thINK Ahead Drives Collaboration and Innovation for Production Inkjet

Posted September 27, 2019 by Steve Malec in Direct Mail Marketing

In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions.

What Keeps Clients Awake at Night (and How We Cure Their Insomnia)

Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing

Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers.

IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail

Posted September 24, 2019 by Karen Weil in Sustainability

It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […]

Group of people sitting at a presentation at the Steel Partners Presidents Kaizen

“Getting Down and Dirty” to Improve Processes with the Annual Steel Partners Presidents Kaizen

Posted September 20, 2019 by Meg Hanaman in Announcements

IWCO Direct hosted Steel Partners’ annual, week-long “Presidents Kaizen” earlier this month. The purpose of the week was to bring executive teams together to demonstrate to IWCO Direct employees Steel Partners’ “top down” approach to Lean manufacturing principles […]

Congratulating Bob Rosser on MTAC Industry Vice Chair Election

Posted September 18, 2019 by Jim Andersen in Announcements, Postal Issues Updates

We hope you saw the exciting news we shared earlier today that Bob Rosser, director of postal affairs at IWCO Direct, has been elected as Industry Vice Chair of MTAC. Bob will serve in that role until the end of next year, at which point he will transition to Industry Chair through the end of 2023 [...]

A group of people learning at the Steel Partners EH&S Council Meeting

New Ideas, New Friends, and a Bit of Fair Food: IWCO Direct Hosts Steel Partners EH&S Council in MN

Posted September 17, 2019 by Bev Lohs in Announcements

At the end of August, we welcomed members of the Steel Partners Environmental, Health & Safety (EH&S) Council to Minnesota for their week-long annual meeting. The 54 members in attendance represented 35 locations from 11 different Steel Partners companies. Our Chanhassen campus acted as home base to facilitate the communication of best management practices for EH&S […]

Set of TV monitors with different broadcasting program

How MSOs Can Master Their Marketing in the Age of Bundles

Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends

With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […]

DRJ Fall 2019: Disaster Recovery Resiliency in an Uncertain World

Posted September 11, 2019 by Michael Henry in Business Continuity and Disaster Recovery

As a long-time member of the Business Continuity/Disaster Recovery (BC/DR) industry, Mail-Gard finds great value and an important sense of community among our BC/DR peers. One of those valuable partnerships is with the team at Disaster Recovery Journal (DRJ), and we have a long history of exhibiting at their biannual conferences […]

Technician or IT specialist using futuristic computer interface

Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution

Posted September 10, 2019 by David Klempke, PMP in Dynamic Content Management

A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]

Tourists listening to music while sitting on bench

3 Things to Keep in Mind When Marketing to Gen Z

Posted September 6, 2019 by Ashley Luehmann in Omnichannel Marketing

My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]

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