Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel

Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends

This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...]

Office worker's fingers tapping at a laptop with symbols of padlocks emanating from the scene.

Reinforcing our Commitment to Data Security with a SOC 2 Report

Posted October 9, 2019 by John Sobieck in Data Security

IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […]

Multi-ethnic group of people sitting on an urban bridge text messaging and sharing smart phone content.

2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success

Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing

Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]

SteelWell’s Clean Eating Challenge and Its Personal Benefits

Posted October 2, 2019 by Denise Becker in Announcements

SteelWell, Steel Partners’ Wellness Program, recently held a 30-day clean eating challenge that encouraged employees to eat more vegetables, drink more water, drink fewer sugary beverages, and reduce fast food intake. Participants were entered into prize drawings each week to help motivate clean eating […]

Long Copy or Not—That is The Question

Posted October 1, 2019 by Marcus Johnson in Creative

It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]

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