Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

ANA Conference Reports on the Effectiveness of Direct Mail

Posted June 30, 2021 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Since the pandemic I’ve found myself enthusiastically leaving my house…to check my mailbox. I wouldn’t just glance at my mail, but really looked through and read my mail daily. Apparently I’m not the only one who did this. According to the USPS, 41% of consumers said due to the pandemic they were more excited to […]

In-Person Disaster Recovery Events Return This Fall

Posted June 23, 2021 by Brian Murphy in Business Continuity and Disaster Recovery

The world has changed a lot in the last year and a half, including how we do business. On one hand, we’re all looking forward to getting back to business as usual, and on the other, we’re establishing a “new normal” brought on by lessons learned from the pandemic. One example of this is going […]

After the Pandemic, Customer Journey Maps Are More Important Than Ever

Posted June 16, 2021 by Siri Prax in Strategy and Analysis

At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the […]

The Seven Magic Words of Direct Mail

Posted June 9, 2021 by Marcus Johnson in Creative

Magic words of direct mail? That seems a little “out there” for such a hardworking marketing tool. Especially with the strategic, data-driven approach IWCO Direct uses for performance marketing. But, yes, there are magic words you can use in direct mail; they’re “magic” because they can cause a dramatic increase in response to your mailing.

IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase

Posted June 2, 2021 by Kurt Ruppel in Postal Issues Updates

The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage rate increase averaging 6.8% for First-Class and Marketing Mail, which if approved will take effect August 29. This represents the full amount of […]

Accelerating Speed to Market for Direct Marketing Campaigns

Posted May 27, 2021 by David Klempke, PMP in Dynamic Content Management

The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly […]

A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale

Posted May 19, 2021 by Ted Grigg in Strategy and Analysis

In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage.

Manage Your Direct Marketing Efforts Based on the Cost Per Sale

Posted May 12, 2021 by Ted Grigg in Strategy and Analysis

Today, I’d like to talk about how to better understand how your direct marketing budget is working for you by evaluating your cost per lead, cost per sale, and determining your allowable cost per sale. The first priority in evaluating the effectiveness of your direct marketing campaign is to define your customers’ decision steps. This […]

Selling Insurance to Millennials Requires Education and a Personal Connection

Posted May 5, 2021 by Ashley Leone in Direct Marketing Trends

This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […]

Strong Passwords Are an Important Element in Data Security

Posted April 28, 2021 by John Murray in Data Security

I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […]

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