Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail

Posted March 20, 2019 by Tom Hexamer in Strategy and Analysis

So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […]

IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969

Posted March 19, 2019 by Jim Andersen in Announcements

March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […]

The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

Posted March 15, 2019 by Steve Malec in Direct Mail Marketing

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...]

Enabling Successful Customer Communication Management Requires More than Software

Posted March 13, 2019 by David Klempke, PMP in Dynamic Content Management

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in […]

Risk Management Takes Center Stage at DRJ Spring 2019

Posted March 12, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Mail-Gard has the opportunity to exhibit at many industry shows and conferences, but one of our go-to events is the DRJ Spring Conference, which is being held March 24–27 at the Disney Coronado Springs Resort in Orlando, FL. We can always count on the Disaster Recovery Journal (DRJ) to host an informative and invaluable […]

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