Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Technician or IT specialist using futuristic computer interface

Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution

Posted September 10, 2019 by David Klempke, PMP in Dynamic Content Management

A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]

Tourists listening to music while sitting on bench

3 Things to Keep in Mind When Marketing to Gen Z

Posted September 6, 2019 by Ashley Luehmann in Omnichannel Marketing

My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]

Postman delivering mail – A Fall 2019 Postal Update – IWCO Direct

Fall 2019 Could Be a Busy Time for Postal Policy Wonks

Posted September 4, 2019 by Kurt Ruppel in Postal Issues Updates

“Hurry up and wait” has been the theme for those of us engaged with the U.S. Postal Service this summer. While we have moved forward on a few fronts, we continue to wait for resolution on others. Let’s dig into our 2019 postal updates […]

Fly fishing father giving daughter lessons

Reel in Customers with Personalized Direct Mail

Posted August 30, 2019 by Brent Doering in Strategy and Analysis

As this summer was coming to a close, my daughter and I recently decided to hit the water for some fishing. As I watched her peer into the tackle box and inspect all of the various lures she asked, “What kind of fish are we going to try to catch, Dad?” After I replied, “try…?!” […]

Woman writing creative marketing ideas on a whiteboard while two coworkers look on

There’s Nothing Like a Good, Old-Fashioned Whiteboard for Coming Up with Creative Marketing Ideas

Posted August 28, 2019 by Mike Dietz in Creative

Hands down, one of the coolest features in IWCO Direct’s Creative Services offices are our whiteboard walls. When we were redesigning some of our office space a few years ago, the Creative Services team got the opportunity to provide input into what we wanted and what would make the workspace more efficient [...]

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