Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Creating a Personalized Customer Experience with IWCO Direct 1to1 – IWCO Direct

Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1

Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management

Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond...

IWCO Direct 1to1 Puts You in Control of Your Marketing Content

Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management

Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.

The Weird Thinking Field Guide – IWCO Direct

Is Your Marketing Organization Embracing its Inner Weirdness?

Posted November 9, 2018 by Debora Haskel in Creative

A few months ago, a blog with the title “Eat Predictable for Breakfast” appeared in my inbox. The timing seemed a little spooky since I had just finished a conversation about differentiators and how to pique curiosity with content that just can’t be ignored. I have no idea how this blog got to my inbox, […]

Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by Erin McGinnis in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

The Steel Business System is Changing Our Continuous Improvement for the Better—Here’s How

Posted November 6, 2018 by Meg Hanaman in Announcements

As my colleague Pat Sondreal noted in his July post, one of the major benefits IWCO Direct has experienced since joining the Steel Partners family of companies has been the introduction of the Steel Business System (SBS) methodology to augment our already robust Continuous Improvement and Lean manufacturing efforts. Throughout 2018, the Continuous Improvement […]

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