Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

A Direct Mail Strategy to Engage the Senses

Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends

Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […]

Happy Fourth of July from IWCO Direct

Posted July 3, 2015 by Bev Lohs in Announcements

The Fourth of July is a time to get together and celebrate the freedoms this great nation awards to us. Across the country, Americans gather with friends, family and neighbors to indulge in cook-outs, parades and patriotic music. 239 years ago our second president, John Adams, wrote in a letter to his wife, Abigail, that […]

If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance?

Posted July 1, 2015 by Jim Leone in Direct Marketing Trends

The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […]

Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership

Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends

On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […]

From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve

Posted June 24, 2015 by Debora Haskel in Announcements

Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […]

Choosing a Direct Marketing Services Partner Who Can Connect the Dots

Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends

We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […]

Who’s Your Daddy: Marketing to Men with Direct Mail

Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […]

From Nowhere to Know How – Our Interns’ Story

Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers

IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about.

The Smart Use of Data was Main Theme of Integrated Marketing Week

Posted June 16, 2015 by Hank Andersen in Announcements, Direct Marketing Trends

I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […]

Start Selling with Our Best Direct Mail Copywriting Tips

Posted June 12, 2015 by Debora Haskel in Direct Mail Tips

I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […]

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