Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

3 Must-Have Direct Marketing Metrics

Posted February 18, 2015 by Wes Sparling in Direct Mail Tips

There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the […]

IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America

Posted February 17, 2015 by Jim Andersen in Direct Mail Tips

This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […]

What Surprised Me About Direct Mail

Posted February 13, 2015 by Krista Black in Direct Marketing Trends

For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […]

Using Direct Mail to Win Back Customers

Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […]

The Evolution of Credit Card Direct Mail Offers

Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends

Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […]

Super Bowl Commercials That Were Super

Posted February 4, 2015 by Debora Haskel in Direct Marketing Trends

As a New Englander, it’s great to be able to share in the excitement of the winning team in my snow-covered backyard. The Patriots are not the only winning team I get to be part of. We decided to bring back the championship team – Mike Ertel, Mike Dietz, and myself – to review our […]

What the Mailing Industry Needs from the Postal Service: Thoughts for Incoming Postmaster General Megan Brennan

Posted February 3, 2015 by Kurt Ruppel in Postal Issues Updates

When it was announced last fall that Megan Brennan was going to become the first woman to be Postmaster General (PMG) of the United States, it caused quite a stir, especially in our Hamburg, PA facilities. You see, Brennan is a neighbor of ours, having grown up in nearby Pottsville. Colleagues from Hamburg eagerly shared […]

Combining Print and Digital Calls for Consistency

Posted January 30, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

Many of today’s marketing campaigns rely on an integrated approach that blends print and digital communication. Yet consumers don’t differentiate between a brand’s online presence and offline presence. They expect a consistent experience across channels, whether it relates to messaging, visuals or offers. And now more than ever, consumers are turned off by communications from […]

Acquire, Engage, Delight: Using Trigger Mail to Spur Action

Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […]

Creative Week: A Focus on Direct Mail Design Inside the Envelope

Posted January 23, 2015 by Mike Dietz in Creative, Direct Mail Tips

They say it’s what’s on the inside that counts. And while it doesn’t hurt to have an attractive outside (see my previous blog about designing the outer envelope), the inside is really what makes or breaks any relationship, including that of a mailed offer. There are a lot of components that make a mailpiece […]

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