Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Multiple Data Sets to Effectively Target Campaigns

Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […]

Three Things to Know Before Going Full-Color with Your Print Recovery Plan

Posted August 8, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

As the critical document industry evolves, the move to full-color digital printing is increasingly becoming a requirement for today’s print and mail recovery plans. We are talking to more and more customers and prospects about their transfer to full-color and, to be honest, a full-color recovery plan is more challenging than most companies anticipate. If […]

The Right Marketing Data Makes Strategy Soar

Posted August 6, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis

Last Wednesday I wrote about the importance of starting with data to empower direct marketing campaigns. Data is crucial to the success of any marketing campaign strategy, as it allows you to more precisely target your audience and speak to them more effectively. Not only does this help save you money in the end, it […]

Why We Focus on Security Requirements

Posted August 1, 2014 by Chris Van Houtte in Direct Marketing Trends

One of the great things about IWCO Direct is the business environment we offer our team. Prospects and customers tell us they sense our positive environment when they walk through the front door and as they tour our facilities. We like our employees to be comfortable at work and to communicate openly to facilitate collaboration […]

Start with Data to Empower a Direct Marketing Campaign

Posted July 30, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Much like martial arts or gourmet cooking, marketing is a discipline that is both a science and an art form. It’s only when you combine the human components, such as motivating copy, with the scientific elements, like analytics...

P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers

Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […]

Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be

Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […]

We Make Every Fish Big in Our Pond

Posted July 18, 2014 by Jim Leone in Direct Marketing Trends

When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […]

The Mailing Industry Needs Predictable Postage Prices

Posted July 16, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It’s that time of year—and I don’t mean just summer vacations. Many of our clients are beginning the planning process for next year’s marketing budgets, which means they’re asking us, “What do you think postage rates will be next year?” Since the passage of the Postal Accountability and Enhancement Act (PAEA) in 2006, answering that […]

The Dos and Don’ts of Designing for Digital Inkjet Printing

Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […]

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