Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Breaking News: Postal Regulatory Commission Approves Standard Mail Postage Rates info Posted May 7, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The Postal Regulatory Commission today approved the U.S. Postal Service’s most recent proposal for adjusted rates for Standard Mail, Periodicals and Package Services. These were the last pricing elements to be approved, so implementation of all new rates (including First-Class Mail, which was approved earlier this year) is expected to take place on Sunday May […] + Read More Meeting the New Postmaster General Megan Brennan info Posted May 6, 2015 by Michelle Peel in Postal Issues Updates When I heard Postmaster General Megan J. Brennan was selected to be the Keynote Speaker at the Schuylkill Chamber of Commerce’s Annual Luncheon, I cleared my calendar to be there. On February 1, she officially became [...] + Read More 8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine info Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...] + Read More In Case You Missed It: The 13th Annual Continuity Insights Management Conference info Posted May 1, 2015 by Christine Burke in Business Continuity and Disaster Recovery The 13th Annual Continuity Insights Management Conference was held in sunny Scottsdale, Arizona last week, and just like each of the past 12 years, we didn’t want to miss it. John Barnes, Paul DePaoli and I represented Mail-Gard at this event known for providing deeper knowledge and in-depth sessions on continuity and recovery planning. Here […] + Read More In Full Bloom: A Fresh Look at the Impact of Color on Direct Mail Response info Posted April 29, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Even though it snowed here in Chanhassen just a week ago, I’m starting to see some patches of green on my drive home. After a long winter and muddy spring, it’s a huge relief to know that some color variety is coming our way. It’s the same with mail. In a sea of white paper […] + Read More Much More Than Envelopes: Key Postal Issues Addressed at EMA Spring Meeting info Posted April 24, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates I had the privilege of participating in the Envelope Manufacturers Association Spring Meeting last week. It’s always enlightening to meet with other envelope manufacturers and members of the paper-based communications industry. The theme for this meeting was Agility: The Foundation of our Future. We discussed a wide range of topics from how EMA members can […] + Read More Earth Day and the History of the Recycling Logo info Posted April 22, 2015 by Tina Howard in Announcements, Sustainability Today Tina Howard from Domtar shares with us the origins of the recycling logo and history of Earth Day. As the largest integrated manufacturer and marketer of uncoated freesheet paper in North America, Domtar has a special interest in paper recycling. + Read More 2015 Continuous Improvement Conference Gets Minnesota Nice info Posted April 21, 2015 by Patrick Sondreal in Sustainability This past week, a team of nine operations employees from across our four facilities attended the 2015 Continuous Improvement Conference. This is the only industry event focused on helping companies achieve operational excellence by using the concepts of Lean Manufacturing and Continuous Improvement (CI). During the past six years that IWCO Direct has attended […] + Read More Job Alert: 5 Direct Marketing Jobs with IWCO Direct info Posted April 17, 2015 by Bev Lohs in Announcements, Careers We want to alert you to five direct marketing jobs IWCO Direct is currently seeking to fill. As we power the marketing for brand-name companies across the country, we are growing and are looking to bring more talented and energetic people on board. We have expanded our industry-leading service offerings beyond traditional printing and mailing […] + Read More How to Avoid Taxing Your Direct Mail Budget info Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Breaking News: Postal Regulatory Commission Approves Standard Mail Postage Rates info Posted May 7, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The Postal Regulatory Commission today approved the U.S. Postal Service’s most recent proposal for adjusted rates for Standard Mail, Periodicals and Package Services. These were the last pricing elements to be approved, so implementation of all new rates (including First-Class Mail, which was approved earlier this year) is expected to take place on Sunday May […] + Read More
Meeting the New Postmaster General Megan Brennan info Posted May 6, 2015 by Michelle Peel in Postal Issues Updates When I heard Postmaster General Megan J. Brennan was selected to be the Keynote Speaker at the Schuylkill Chamber of Commerce’s Annual Luncheon, I cleared my calendar to be there. On February 1, she officially became [...] + Read More
8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine info Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...] + Read More
In Case You Missed It: The 13th Annual Continuity Insights Management Conference info Posted May 1, 2015 by Christine Burke in Business Continuity and Disaster Recovery The 13th Annual Continuity Insights Management Conference was held in sunny Scottsdale, Arizona last week, and just like each of the past 12 years, we didn’t want to miss it. John Barnes, Paul DePaoli and I represented Mail-Gard at this event known for providing deeper knowledge and in-depth sessions on continuity and recovery planning. Here […] + Read More
In Full Bloom: A Fresh Look at the Impact of Color on Direct Mail Response info Posted April 29, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Even though it snowed here in Chanhassen just a week ago, I’m starting to see some patches of green on my drive home. After a long winter and muddy spring, it’s a huge relief to know that some color variety is coming our way. It’s the same with mail. In a sea of white paper […] + Read More
Much More Than Envelopes: Key Postal Issues Addressed at EMA Spring Meeting info Posted April 24, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates I had the privilege of participating in the Envelope Manufacturers Association Spring Meeting last week. It’s always enlightening to meet with other envelope manufacturers and members of the paper-based communications industry. The theme for this meeting was Agility: The Foundation of our Future. We discussed a wide range of topics from how EMA members can […] + Read More
Earth Day and the History of the Recycling Logo info Posted April 22, 2015 by Tina Howard in Announcements, Sustainability Today Tina Howard from Domtar shares with us the origins of the recycling logo and history of Earth Day. As the largest integrated manufacturer and marketer of uncoated freesheet paper in North America, Domtar has a special interest in paper recycling. + Read More
2015 Continuous Improvement Conference Gets Minnesota Nice info Posted April 21, 2015 by Patrick Sondreal in Sustainability This past week, a team of nine operations employees from across our four facilities attended the 2015 Continuous Improvement Conference. This is the only industry event focused on helping companies achieve operational excellence by using the concepts of Lean Manufacturing and Continuous Improvement (CI). During the past six years that IWCO Direct has attended […] + Read More
Job Alert: 5 Direct Marketing Jobs with IWCO Direct info Posted April 17, 2015 by Bev Lohs in Announcements, Careers We want to alert you to five direct marketing jobs IWCO Direct is currently seeking to fill. As we power the marketing for brand-name companies across the country, we are growing and are looking to bring more talented and energetic people on board. We have expanded our industry-leading service offerings beyond traditional printing and mailing […] + Read More
How to Avoid Taxing Your Direct Mail Budget info Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […] + Read More
