Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Mentorship Month Reminds Us That Just a Little Goes a Long Way

Posted January 9, 2015 by Bev Lohs in Announcements

If you haven’t made a New Year’s resolution – or are already falling behind on the one you chose – there’s still time to make one you can stick with. January is National Mentorship Month, and now is the perfect time to become a mentor. Just a little of your time goes a long […]

Hyper-Targeted Marketing to Millennials

Posted January 7, 2015 by Ashley Leone in Direct Marketing Trends

A few days ago, I received a text message from my best friend: “I think Pandora thinks I’m a lazy carnivore because it keeps playing ads for prepackaged meat.” My response? “Mine gives me ads in Spanish.” It seems not everyone has heard that hyper-targeted marketing is a huge hit with Millennials. To express how […]

A Look at Direct Mail Trends: How to Stand Out in the Mailbox in 2015

Posted January 2, 2015 by Tom Hexamer in Direct Marketing Trends

Around this time every year, we like to look back on what direct mail trends we noticed over the past twelve months and what we expect to happen next. 2014 was a good year for mail as we saw a return to stability and a bit more optimism. Our clients were definitely looking to grow […]

Printing Impressions 400 and The ‘Mixed Messages’ of Direct Mail

Posted December 30, 2014 by Jim Andersen in Direct Marketing Trends

As regular readers of SpeakingDIRECT are well aware, the December issue of Printing Impressions magazine is dedicated to ranking the 400 largest printers in North America. In addition, the editors provide an outlook for trends and challenges in key market segments including direct mail. This year’s direct mail outlook is titled, “Mail’s Mixed […]

A Sincere Thanks This Holiday Season

Posted December 23, 2014 by Joe Morrison in Announcements

It has been a busy holiday season at IWCO Direct. We want to thank our customers for the business they have entrusted us with this year, especially the increased volume over the past few months. We also want to acknowledge and thank our employees for ensuring we meet the challenge of producing our customers’ programs […]

Mailing Industry Receives Coal in Our Stocking as Congress Adjourned Without Acting on Postal Issues

Posted December 19, 2014 by Kurt Ruppel in Postal Issues Updates

The mailing industry got two lumps of coal in our holiday stocking this year in terms of key postal issues we’re facing. The first came when the 213^th Congress adjourned without addressing the need for comprehensive postal reform legislation. We got the second when the Senate wrapped up business without confirming any of the […]

A Great Customer Experience for Print-to-Mail Recovery, the Gift That Keeps on Giving

Posted December 18, 2014 by Jerry Montella in Business Continuity and Disaster Recovery

Having a print-to-mail mail recovery plan provides businesses with essential peace of mind, knowing they can continue to send critical customer communications in the event of a business disruption. These crucial customer communications support normal business operations throughout a company’s life cycle and, most importantly, can directly affect the bottom line. With so much at […]

Making Direct Mail Lists & Checking Them Twice

Posted December 17, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

“Santa Claus is Coming to Town” is not only a favorite holiday jingle; it provides sage advice to direct marketers on the importance of direct mail lists and checking them twice. Let’s review what Santa has to say so your next campaign gives you no reason to pout. 1. He’s making a list. Often considered […]

DMA Looks at “The Dynamic State of Data”

Posted December 12, 2014 by Kurt Ruppel in Direct Marketing Trends

My colleague Wes Sparling has written about the importance of data in the success of direct marketing campaigns. How data is managed, especially for marketing purposes, has become a hot topic in political discussions. To find out what to expect in the coming year in terms of data regulation, I had the privilege of attending […]

An Rx for Protected Health Information in Direct Marketing

Posted December 10, 2014 by Chris Van Houtte in Direct Marketing Trends

It seems like health care is on everyone’s mind. Not just because we are trying to protect our health, but because for many of us, it’s time to examine choices about our health insurance options for the coming year. And this serves as a reminder of the importance of safeguarding protected health information used in […]

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