Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Giving 110% for Twin Cities United Way Campaign

Posted December 2, 2014 by Ashley Leone in Announcements

As someone who studied English, I’m not the least bit ashamed to say math isn’t my strong suit. However, even someone with my rudimentary math skills knows that giving 110% means going above and beyond. And giving 110% is exactly what our Chanhassen campus did for the Greater Twin Cities United Way campaign. IWCO Direct […]

IWCO Direct Participates in Canon Customer Steering Team

Posted November 26, 2014 by Dave Johannes in Announcements, Direct Marketing Trends

Earlier this month I attended the Canon Customer Steering Team meeting in Charleston, SC. IWCO Direct was chosen last November to be one of eight industry representatives to help advise and create an industry users group for Canon’s production digital printing platform. As the industry leader in production digital printing, Canon believes that a key […]

Giving the Gift of Toys, Time, Green Thumbs and More This Holiday Season

Posted November 24, 2014 by Bev Lohs in Announcements

With Thanksgiving just a few days away, everyone here at IWCO Direct has been busy counting their blessings and looking for opportunities to pay it forward and give back to those in need during this holiday season. Here are some of the ways our associates are rolling up their sleeves and ramping up their community […]

It’s The Most Wonderful Time of Year, Except for Our Waistlines

Posted November 21, 2014 by Michelle Peel in Direct Marketing Trends

With the holidays coming up, I think we all indulge in that one guilty pleasure that isn’t part of a balanced diet. For me, I indulge in the drinks of the season…holiday shopping with a peppermint mocha coffee, watching a holiday TV special drinking a Baileys on the rocks or sitting by the fireplace sipping […]

The Brands Behind Brilliant Customer Loyalty Programs

Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends

According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse^® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […]

Postal Issues Roundup: Mailer Scorecards, Data Breach, Exigent Rates, Reform Legislation and More

Posted November 14, 2014 by Kurt Ruppel in Postal Issues Updates

The snow and cold moving across the northern U.S. this week reminded those of us in Minnesota that we’re approaching the holiday season and the end of the year. Before we focus on turkey and egg nog, let’s take a look at some of the key postal issues impacting the mailing community. USPS Announces New […]

Stand Out with Your Direct Marketing Strategy

Posted November 12, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis

Data should always inform strategy. This is something we take to heart at IWCO Direct. In fact, it’s something I have written about in past blog posts. But what else goes into a sound direct marketing strategy, and perhaps more importantly, how is it defined? Defining Direct Marketing Strategy According to BusinessDictionary.com, an organization’s marketing […]

Take Time for Veterans Day Before the Hustle and Bustle

Posted November 11, 2014 by Pat Deck in Announcements

The votes are in and the polls are closed, along with another election season (except for a few runoffs and recounts). I’m sure that many are breathing a sigh of relief now that the constant bombardment of endorsement ads has ended, but as grating as they can become, we should be thankful that they are […]

Paper Rocks! PIM Helps Communities and Classrooms with 39th Annual Surplus Paper Drive

Posted November 7, 2014 by Karen Weil in Announcements

Remember the Rock, Paper, Scissors game you played in the back seat on long car rides? Well paper still rocks as the print industry comes together each year to help schools avoid not having enough paper to meet their students’ needs. Many teachers worry whether they will have enough supplies for their students. One commodity […]

Statewide Tour of Manufacturing Stops at IWCO Direct

Posted November 5, 2014 by Bev Lohs in Announcements

IWCO Direct has been a member of our local chamber of commerce for more than 20 years. We recently had the opportunity to host tours of our facilities as part of that membership and in conjunction with the statewide tour of manufacturing facilities in Minnesota. Our goal was to showcase the value in what […]

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