Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Direct Marketing Case Study: Testing of New Packages Increases Personal Loan Lending info Posted May 28, 2015 by Wes Sparling in Direct Marketing Trends We’re back with another direct marketing case study. Today we’re focused on a financial services provider, and its efforts to increase requests for personal loans through the strategic use of direct mail. Overview All direct marketing offers have a certain shelf life, after which performance becomes stale. Determining when and how to refresh your offers […] + Read More Direct Marketing Case Study: 20% Lift in Response & 35% Reduction in Cost Per Call info Posted May 27, 2015 by Krista Black in Direct Marketing Trends Starting today (and continuing Thursday and Friday), we will be sharing direct marketing case studies to show you how we help our clients achieve their business goals by bringing the tools, technology and intelligence to make it happen. We’re leading a fresh approach to direct marketing and we wanted to show you how our Proprietary […] + Read More NPF Day 4 Highlights: Understanding Mailer Scorecards info Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […] + Read More NPF Day 3 Highlights: An Engaged Audience for Our Session on Digital Print & Direct Marketing info Posted May 20, 2015 by Debora Haskel in Announcements, Postal Issues Updates It wasn’t a big audience, but it was one of the most engaged and inquisitive audiences we’ve ever experienced. “We” refers to my colleague Mike Dietz and me as we kicked off Tuesday morning at the 2015 National Postal Forum with a presentation titled, “Digital Print – One Giant Leap for Your Direct Marketing Programs.” […] + Read More NPF Day 2 Highlights: Direct Mail Works – Even in a Digital World info Posted May 19, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates This year’s National Postal Forum (NPF) has been a high-energy event with more than 2,500 participants eager to “grow together” and build a more vibrant mailing and shipping industry. The highlight of day two was the keynote from Postmaster Brennan focused on new USPS technology and services. We wanted to recap those important innovations for […] + Read More NPF Day 1 Highlights: MTAC Celebrates 50 Years & Focus on Mail Quality Solutions info Posted May 18, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The mailing industry has made its way to sunny southern California, where the 2015 National Postal Forum (NPF) kicked-off yesterday at the Anaheim Convention Center. Anaheim is a great venue for the NPF – a much needed break for our friends who survived the brutal winter in the Northeast, and who can complain about being […] + Read More What to Look for in a Direct Marketing Partner info Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […] + Read More How Data and Customer Experience are Transforming Healthcare Marketing info Posted May 13, 2015 by Debora Haskel in Direct Marketing Trends As I mentioned in last week’s summary of the Loyalty Expo, I went from there to Manhattan for MM&M’s Transforming Healthcare Conference to learn about the latest trends in healthcare marketing. I last attended this conference in 2013 when the focus was on the impact of the Affordable Care Act (aka Obamacare) on Healthcare […] + Read More 2015 Inkjet Summit Recap Part 2: Sessions & Awards info Posted May 12, 2015 by Dave Johannes in Direct Marketing Trends In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal […] + Read More 2015 Inkjet Summit: Technology Heats Up info Posted May 8, 2015 by Dave Johannes in Direct Marketing Trends Digital inkjet technology has been a hot topic in recent years. Thanks to the accelerating rate of adoption and continuous innovation in software and hardware, the subject became white hot as the Inkjet Summit kicked off last Monday. Digital inkjet technology is important to the success of our clients’ direct marketing efforts, so we wanted […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Direct Marketing Case Study: Testing of New Packages Increases Personal Loan Lending info Posted May 28, 2015 by Wes Sparling in Direct Marketing Trends We’re back with another direct marketing case study. Today we’re focused on a financial services provider, and its efforts to increase requests for personal loans through the strategic use of direct mail. Overview All direct marketing offers have a certain shelf life, after which performance becomes stale. Determining when and how to refresh your offers […] + Read More
Direct Marketing Case Study: 20% Lift in Response & 35% Reduction in Cost Per Call info Posted May 27, 2015 by Krista Black in Direct Marketing Trends Starting today (and continuing Thursday and Friday), we will be sharing direct marketing case studies to show you how we help our clients achieve their business goals by bringing the tools, technology and intelligence to make it happen. We’re leading a fresh approach to direct marketing and we wanted to show you how our Proprietary […] + Read More
NPF Day 4 Highlights: Understanding Mailer Scorecards info Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […] + Read More
NPF Day 3 Highlights: An Engaged Audience for Our Session on Digital Print & Direct Marketing info Posted May 20, 2015 by Debora Haskel in Announcements, Postal Issues Updates It wasn’t a big audience, but it was one of the most engaged and inquisitive audiences we’ve ever experienced. “We” refers to my colleague Mike Dietz and me as we kicked off Tuesday morning at the 2015 National Postal Forum with a presentation titled, “Digital Print – One Giant Leap for Your Direct Marketing Programs.” […] + Read More
NPF Day 2 Highlights: Direct Mail Works – Even in a Digital World info Posted May 19, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates This year’s National Postal Forum (NPF) has been a high-energy event with more than 2,500 participants eager to “grow together” and build a more vibrant mailing and shipping industry. The highlight of day two was the keynote from Postmaster Brennan focused on new USPS technology and services. We wanted to recap those important innovations for […] + Read More
NPF Day 1 Highlights: MTAC Celebrates 50 Years & Focus on Mail Quality Solutions info Posted May 18, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The mailing industry has made its way to sunny southern California, where the 2015 National Postal Forum (NPF) kicked-off yesterday at the Anaheim Convention Center. Anaheim is a great venue for the NPF – a much needed break for our friends who survived the brutal winter in the Northeast, and who can complain about being […] + Read More
What to Look for in a Direct Marketing Partner info Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […] + Read More
How Data and Customer Experience are Transforming Healthcare Marketing info Posted May 13, 2015 by Debora Haskel in Direct Marketing Trends As I mentioned in last week’s summary of the Loyalty Expo, I went from there to Manhattan for MM&M’s Transforming Healthcare Conference to learn about the latest trends in healthcare marketing. I last attended this conference in 2013 when the focus was on the impact of the Affordable Care Act (aka Obamacare) on Healthcare […] + Read More
2015 Inkjet Summit Recap Part 2: Sessions & Awards info Posted May 12, 2015 by Dave Johannes in Direct Marketing Trends In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal […] + Read More
2015 Inkjet Summit: Technology Heats Up info Posted May 8, 2015 by Dave Johannes in Direct Marketing Trends Digital inkjet technology has been a hot topic in recent years. Thanks to the accelerating rate of adoption and continuous innovation in software and hardware, the subject became white hot as the Inkjet Summit kicked off last Monday. Digital inkjet technology is important to the success of our clients’ direct marketing efforts, so we wanted […] + Read More
