Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

My Best Direct Mail Design Tip

Posted October 24, 2014 by Mike Dietz in Creative, Direct Mail Tips

We’ve talked before about The Shiny Object Syndrome (SOS). In SOS, marketers are drawn to emerging marketing channels, and in their excitement to do something new, can overlook methods with proven success rates like direct mail. The creative world has a similar issue, where bold colors, splashy charts, excessive highlighting and heavy use of pictures […]

Why We Use Acronyms and Why We Need to Be Careful When We Do

Posted October 22, 2014 by Debora Haskel in Direct Marketing Trends

The idea for this blog came from a real life situation, which means it’s a case study about a case study. We were getting ready for a presentation to a new prospect in the healthcare vertical. The presentation included a case study which told a phenomenal story about working with a client to improve ROMI […]

Security Training Turns Heads, Sparks Action

Posted October 17, 2014 by Chris Van Houtte in Direct Marketing Trends

We recently completed our annual security awareness training. Yearly completion of this training is an expectation of many of our customers as well as a requirement for maintaining our security certifications. These certifications, along with a demonstrated commitment to security education, help to ensure customer confidence and our continued success with their programs. Completion of […]

Using Highlights in Direct Mail Design: Old School Thinking Still Top of Its Class

Posted October 15, 2014 by Mike Dietz in Creative, Direct Mail Tips

Highlighting text is a technique that can be overlooked despite its proven success in direct mail design. This is often because some marketers have concerns that the technique will clash with other elements of the design or that it is too old-school. But while it might be “old school thinking,” it’s still at the top […]

Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs

Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends

Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […]

Graph Expo 14 Dazzles with Interactive Print & New Finishing Technologies

Posted October 8, 2014 by Steve Myrvold in Direct Marketing Trends

Last week IWCO Direct sent a diverse team of operations leaders, content development specialists and marketers to Graph Expo, the premier North American graphic communications show. Our goal was to meet with key suppliers and check out the latest technology trends. The exhibit hall was a bit smaller this year than it has been […]

Additional Océ ColorStream 3900s Continue Digital Platform Expansion

Posted October 7, 2014 by Jim Andersen in Announcements, Direct Marketing Trends

This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream^® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic investments in new technology over the past few years, with the vision of leading the industry in the […]

Discussing Direct Mail and Dodging Bicyclists at NEDMA Conference

Posted October 3, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

I’ve been joking with colleagues that the highlight of this week’s New England Direct Marketing Association (NEDMA) conference in Cambridge, MA was that I didn’t hit a bicyclist as I drove to the meeting, but perhaps that’s better described as a small miracle with all the cyclists out enjoying the fall weather. My colleague Hank […]

BREAKING: USPS Postpones 2015 Postage Price Increase

Posted October 2, 2014 by Kurt Ruppel in Postal Issues Updates

UPDATE: The USPS filed a notice for a postage price increase on January 15th, 2015. Find the details here. Postmaster General (PMG) Patrick Donahoe has announced that the Postal Service will not be filing for a price adjustment in January and will wait until early 2015 to reconsider any price changes. The Postal Service is […]

New FICO 9 Scoring System Equals More Direct Mail Loan Offers

Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […]

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