Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Super Bowl Commercials That Were Super

Posted February 4, 2015 by Debora Haskel in Direct Marketing Trends

As a New Englander, it’s great to be able to share in the excitement of the winning team in my snow-covered backyard. The Patriots are not the only winning team I get to be part of. We decided to bring back the championship team – Mike Ertel, Mike Dietz, and myself – to review our […]

What the Mailing Industry Needs from the Postal Service: Thoughts for Incoming Postmaster General Megan Brennan

Posted February 3, 2015 by Kurt Ruppel in Postal Issues Updates

When it was announced last fall that Megan Brennan was going to become the first woman to be Postmaster General (PMG) of the United States, it caused quite a stir, especially in our Hamburg, PA facilities. You see, Brennan is a neighbor of ours, having grown up in nearby Pottsville. Colleagues from Hamburg eagerly shared […]

Combining Print and Digital Calls for Consistency

Posted January 30, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

Many of today’s marketing campaigns rely on an integrated approach that blends print and digital communication. Yet consumers don’t differentiate between a brand’s online presence and offline presence. They expect a consistent experience across channels, whether it relates to messaging, visuals or offers. And now more than ever, consumers are turned off by communications from […]

Acquire, Engage, Delight: Using Trigger Mail to Spur Action

Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […]

Creative Week: A Focus on Direct Mail Design Inside the Envelope

Posted January 23, 2015 by Mike Dietz in Creative, Direct Mail Tips

They say it’s what’s on the inside that counts. And while it doesn’t hurt to have an attractive outside (see my previous blog about designing the outer envelope), the inside is really what makes or breaks any relationship, including that of a mailed offer. There are a lot of components that make a mailpiece […]

Creative Week: A Focus on Outer Envelope Design

Posted January 21, 2015 by Mike Dietz in Creative, Direct Mail Tips

When it comes to direct mail, almost everyone judges the book by its cover, or in this case, the envelope. The outer envelope makes the first, and sometimes last, impression on the recipient. That’s why it’s crucial to have an envelope design that not only catches their eye, but gets them to open it. The […]

Breaking News: USPS Announces 2015 Postage Price Increase

Posted January 16, 2015 by Kurt Ruppel in Postal Issues Updates

There’s never a dull moment with the Postal Service. The USPS has filed notice with the Postal Regulatory Commission (PRC) for a postage price increase based on its Consumer Price Index (CPI) cap authority. Details are available on the PRC website here and here. If approved by the PRC, new postage prices would take […]

Retail Focus: Holidays In Review and 2015 Planning

Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends

From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […]

Small Talk, Big Issues: Addressing Misconceptions About the USPS

Posted January 14, 2015 by Kurt Ruppel in Postal Issues Updates

Wish you could offer friendly rebuttals to the many misconceptions you often hear about the USPS? We’ve all been there. You’re making small talk at a social event when someone asks what you do. As soon as they find out your job is connected to the mailing industry, the conversation turns to the Postal Service, […]

Direct and Digital Marketing Outlook: Strong Year Ahead in 2015

Posted January 13, 2015 by Hank Andersen in Direct Marketing Trends

I recently had the opportunity to hear our good friend Bruce Biegel of Winterberry Group speak to the Direct Marketing Club of New York (DMCNY). He talked about what happened in Direct and Digital Marketing in 2014 and what to expect in 2015. Overall, 2014 was a good year, which bodes well for 2015. Almost […]

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