Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Job Alert: 5 Direct Marketing Jobs with IWCO Direct

Posted April 17, 2015 by Bev Lohs in Announcements, Careers

We want to alert you to five direct marketing jobs IWCO Direct is currently seeking to fill. As we power the marketing for brand-name companies across the country, we are growing and are looking to bring more talented and energetic people on board. We have expanded our industry-leading service offerings beyond traditional printing and mailing […]

How to Avoid Taxing Your Direct Mail Budget

Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […]

2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600%

Posted April 14, 2015 by Debora Haskel in Announcements, Direct Mail Tips, Direct Marketing Trends

New Response Rate data available! Check out our most recent article. Data on current direct mail response rates is one of the most popular topics on our blog, and for good reason, as companies look to get the most out of their marketing dollar. We’re happy to report the Direct Marketing Association recently made its […]

Xploration 15 Kicks Off Series of Business Continuity and Disaster Recovery Events for Mail-Gard

Posted April 10, 2015 by Christine Burke in Announcements, Business Continuity and Disaster Recovery

Many of us at Mail-Gard will be crisscrossing the country throughout April and May attending trade shows and conferences focused on business continuity and disaster recovery. It all starts at Xploration 15 next week, followed by Continuity Insights, RIMS and finally wrapping up at the Document Strategy Forum. We’re very excited about next […]

Top Trends in Direct Mail Mortgage Marketing

Posted April 8, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Peak home-shopping season is right around the corner. Seasonal trends are an important component of mortgage marketing strategies. As potential home buyers get ready to round that corner, they’re colliding with recent statements from Federal Reserve Chair Janet Yellen, who warns interest rates will rise—some suggested as early as this summer, but last week’s Jobs […]

Five Common Mistakes My Grammar Pal, Weird Al, Overlooked

Posted April 3, 2015 by Ashley Leone in Announcements

On the grammar front, I think Weird Al Yankovic and I could be friends. I find him obnoxious most of the time, and I don’t particularly care for it when guys have better hair than I do, but I think we’d be pals all the same. We share the same pet peeves when it comes […]

Avoid Disaster with this Disaster Recovery RFP Checklist

Posted April 1, 2015 by Christine Burke in Business Continuity and Disaster Recovery

Over the years, many of our customers have asked us about the most important items to consider when creating a disaster recovery plan and selecting a vendor to carry out the plan should a business disruption occur. Most companies use a team approach to develop their disaster recovery plan. When it comes to selecting a […]

BREAKING: Postal Service Delays Postage Price Increase

Posted March 30, 2015 by Kurt Ruppel in Postal Issues Updates

The Postal Service announced on Friday that it will delay the price increase, originally planned for April 26, 2015, until adjustments for all classes of mail are approved by the Postal Regulatory Commission (PRC). While the PRC has approved proposed rates for Competitive Products (Shipping Services and International), Special Services (P.O. Boxes, Certified Mail, etc.), […]

Leveraging Print and Digital in a ‘Tale of Two Technologies’

Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […]

Improving Workplace Productivity Beyond March Madness

Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability

It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […]

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