Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Choosing a Direct Marketing Services Partner Who Can Connect the Dots info Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […] + Read More Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More The Smart Use of Data was Main Theme of Integrated Marketing Week info Posted June 16, 2015 by Hank Andersen in Announcements, Direct Marketing Trends I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […] + Read More Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More Court Rules on Exigent Postage Rates: Now What? info Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […] + Read More Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More Increase Response Rates with These 5 Design Tips for Variable Data & Content info Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […] + Read More Christmas in June? Three Tips for Holiday Direct Marketing Planning info Posted June 3, 2015 by Tom Hexamer in Direct Marketing Trends The holidays tend to sneak up on most people, but not direct marketers. Many have started their holiday direct marketing campaign planning, even now when the weather is warm and the holidays are the furthest thing from most peoples’ minds. They have to, as waiting until the last minute is a luxury they can’t afford. […] + Read More Direct Marketing Case Study: Protecting P&C Insurance Response Rates info Posted May 29, 2015 by Wes Sparling in Direct Marketing Trends We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets. […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Choosing a Direct Marketing Services Partner Who Can Connect the Dots info Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […] + Read More
Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More
From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More
The Smart Use of Data was Main Theme of Integrated Marketing Week info Posted June 16, 2015 by Hank Andersen in Announcements, Direct Marketing Trends I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […] + Read More
Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More
Court Rules on Exigent Postage Rates: Now What? info Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […] + Read More
Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More
Increase Response Rates with These 5 Design Tips for Variable Data & Content info Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […] + Read More
Christmas in June? Three Tips for Holiday Direct Marketing Planning info Posted June 3, 2015 by Tom Hexamer in Direct Marketing Trends The holidays tend to sneak up on most people, but not direct marketers. Many have started their holiday direct marketing campaign planning, even now when the weather is warm and the holidays are the furthest thing from most peoples’ minds. They have to, as waiting until the last minute is a luxury they can’t afford. […] + Read More
Direct Marketing Case Study: Protecting P&C Insurance Response Rates info Posted May 29, 2015 by Wes Sparling in Direct Marketing Trends We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets. […] + Read More
