Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Stack the Deck: Increase Response by Using Plastic Cards

Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […]

Using External Data to Strengthen Your Marketing Program

Posted August 28, 2015 by David Flam in Announcements, Direct Mail Tips, Direct Marketing Trends

Our good friends at DataLab Data Solutions are back with another thoughtful article on data. This time, COO David Flam explains the necessity of combining performance data with external data to drive optimal results.

Four Metrics to Prove the Value of Mail to C-Suite Executives

Posted August 26, 2015 by Wes Sparling in Announcements, Direct Mail Tips, Direct Marketing Trends

C-suite executives are notoriously short on time. They tend to ask pointed questions, want data quickly and won’t tolerate a lengthy explanation that’s short on detail. With that in mind, we wanted to summarize four of the best metrics to express direct mail ROI. Possessing a strong grasp of what these metrics are and having […]

Expansion of Real Mail Notifications and 2016 Postal Promotions Are Just a Few Postal Issues Discussed at MTAC Meetings

Posted August 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

My colleague, Bob Rosser, and I attended last week’s Mailers’ Technical Advisory Committee (MTAC) meeting in Washington D.C. As seems fitting for the end of summer, it was a quieter meeting, but we covered a number of topics of importance to the mailing industry. Real Mail Notification USPS Innovation VP, Gary Reblin, provided more details […]

Interns Put New Skills to Work for IWCO Direct and United Way

Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements

IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […]

Dynamic Content vs. Variable Content and What it Means to Design and Production

Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends

As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […]

Can Direct Mail Impact Your Pay Per Click or SEO Efforts?

Posted August 12, 2015 by Krista Black in Announcements, Direct Mail Tips, Direct Marketing Trends

We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts. Stated simply, combining direct mail with PPC and SEO strategies maximizes your ability to capture a consumer’s […]

Partnership with Videk Helps Assure Consistent, High-Quality Production

Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends

We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […]

An End is in Sight for Exigent Postage Rates

Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates

The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […]

Size Matters: DMA Response Rate Report on Direct Mail Formats

Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […]

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