Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Using Highlights in Direct Mail Design: Old School Thinking Still Top of Its Class

Posted October 15, 2014 by Mike Dietz in Creative, Direct Mail Tips

Highlighting text is a technique that can be overlooked despite its proven success in direct mail design. This is often because some marketers have concerns that the technique will clash with other elements of the design or that it is too old-school. But while it might be “old school thinking,” it’s still at the top […]

Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs

Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends

Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […]

Graph Expo 14 Dazzles with Interactive Print & New Finishing Technologies

Posted October 8, 2014 by Steve Myrvold in Direct Marketing Trends

Last week IWCO Direct sent a diverse team of operations leaders, content development specialists and marketers to Graph Expo, the premier North American graphic communications show. Our goal was to meet with key suppliers and check out the latest technology trends. The exhibit hall was a bit smaller this year than it has been […]

Additional Océ ColorStream 3900s Continue Digital Platform Expansion

Posted October 7, 2014 by Jim Andersen in Announcements, Direct Marketing Trends

This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream^® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic investments in new technology over the past few years, with the vision of leading the industry in the […]

Discussing Direct Mail and Dodging Bicyclists at NEDMA Conference

Posted October 3, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

I’ve been joking with colleagues that the highlight of this week’s New England Direct Marketing Association (NEDMA) conference in Cambridge, MA was that I didn’t hit a bicyclist as I drove to the meeting, but perhaps that’s better described as a small miracle with all the cyclists out enjoying the fall weather. My colleague Hank […]

BREAKING: USPS Postpones 2015 Postage Price Increase

Posted October 2, 2014 by Kurt Ruppel in Postal Issues Updates

UPDATE: The USPS filed a notice for a postage price increase on January 15th, 2015. Find the details here. Postmaster General (PMG) Patrick Donahoe has announced that the Postal Service will not be filing for a price adjustment in January and will wait until early 2015 to reconsider any price changes. The Postal Service is […]

New FICO 9 Scoring System Equals More Direct Mail Loan Offers

Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […]

Leading Direct Marketing with Proprietary Intelligence

Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends

We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […]

What’s an EDBOK, and What Does it Have to do with Mail-Gard?

Posted September 24, 2014 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Critical communications recovery. Well, it’s not up in neon lights yet, but it did just make it to the bright lights of the publishing world. Mail-Gard is proud to be part of the second edition of EDBOK: The Electronic Document Book of Knowledge, published by Xplor, The Electronic Document Association. In 2012, a group […]

Dear Diary: What’s New about Advertising Mail?

Posted September 19, 2014 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

The Postal Service recently released its annual Household Diary Survey (HDS), a market research study of the mail sent and received by American households. At nearly 400 pages the study covers mail trends during the Postal Service’s 2013 fiscal year (Oct. 1, 2012 – Sept. 30, 2013). Let’s take a look at what it tells […]

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