Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Creative Week: A Focus on Outer Envelope Design

Posted January 21, 2015 by Mike Dietz in Creative, Direct Mail Tips

When it comes to direct mail, almost everyone judges the book by its cover, or in this case, the envelope. The outer envelope makes the first, and sometimes last, impression on the recipient. That’s why it’s crucial to have an envelope design that not only catches their eye, but gets them to open it. The […]

Breaking News: USPS Announces 2015 Postage Price Increase

Posted January 16, 2015 by Kurt Ruppel in Postal Issues Updates

There’s never a dull moment with the Postal Service. The USPS has filed notice with the Postal Regulatory Commission (PRC) for a postage price increase based on its Consumer Price Index (CPI) cap authority. Details are available on the PRC website here and here. If approved by the PRC, new postage prices would take […]

Retail Focus: Holidays In Review and 2015 Planning

Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends

From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […]

Small Talk, Big Issues: Addressing Misconceptions About the USPS

Posted January 14, 2015 by Kurt Ruppel in Postal Issues Updates

Wish you could offer friendly rebuttals to the many misconceptions you often hear about the USPS? We’ve all been there. You’re making small talk at a social event when someone asks what you do. As soon as they find out your job is connected to the mailing industry, the conversation turns to the Postal Service, […]

Direct and Digital Marketing Outlook: Strong Year Ahead in 2015

Posted January 13, 2015 by Hank Andersen in Direct Marketing Trends

I recently had the opportunity to hear our good friend Bruce Biegel of Winterberry Group speak to the Direct Marketing Club of New York (DMCNY). He talked about what happened in Direct and Digital Marketing in 2014 and what to expect in 2015. Overall, 2014 was a good year, which bodes well for 2015. Almost […]

Mentorship Month Reminds Us That Just a Little Goes a Long Way

Posted January 9, 2015 by Bev Lohs in Announcements

If you haven’t made a New Year’s resolution – or are already falling behind on the one you chose – there’s still time to make one you can stick with. January is National Mentorship Month, and now is the perfect time to become a mentor. Just a little of your time goes a long […]

Hyper-Targeted Marketing to Millennials

Posted January 7, 2015 by Ashley Leone in Direct Marketing Trends

A few days ago, I received a text message from my best friend: “I think Pandora thinks I’m a lazy carnivore because it keeps playing ads for prepackaged meat.” My response? “Mine gives me ads in Spanish.” It seems not everyone has heard that hyper-targeted marketing is a huge hit with Millennials. To express how […]

A Look at Direct Mail Trends: How to Stand Out in the Mailbox in 2015

Posted January 2, 2015 by Tom Hexamer in Direct Marketing Trends

Around this time every year, we like to look back on what direct mail trends we noticed over the past twelve months and what we expect to happen next. 2014 was a good year for mail as we saw a return to stability and a bit more optimism. Our clients were definitely looking to grow […]

Printing Impressions 400 and The ‘Mixed Messages’ of Direct Mail

Posted December 30, 2014 by Jim Andersen in Direct Marketing Trends

As regular readers of SpeakingDIRECT are well aware, the December issue of Printing Impressions magazine is dedicated to ranking the 400 largest printers in North America. In addition, the editors provide an outlook for trends and challenges in key market segments including direct mail. This year’s direct mail outlook is titled, “Mail’s Mixed […]

A Sincere Thanks This Holiday Season

Posted December 23, 2014 by Joe Morrison in Announcements

It has been a busy holiday season at IWCO Direct. We want to thank our customers for the business they have entrusted us with this year, especially the increased volume over the past few months. We also want to acknowledge and thank our employees for ensuring we meet the challenge of producing our customers’ programs […]

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