Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. What’s New With Direct Mail Paper Stocks info Posted February 27, 2015 by Karen Weil in Direct Mail Tips Choosing the right paper stock is an important consideration for any direct mail campaign. It may seem like a simple task, but there are a number of variables that enter into the equation. It’s important to take into account the type of printing and ink coverage, as well as all processes the paper will go […] + Read More Spotlighting Our 2014 Award Recipients info Posted February 25, 2015 by Joe Morrison in Announcements Millions of people tuned in to watch the Oscars on Sunday night, anticipating who would receive the industry’s highest honors in filmmaking. While not quite as glamorous as that event, each year we recognize our President’s Award Recipients, who are nominated by their fellow employees in categories such as Team Player, Service Excellence, Quality, Personal […] + Read More Incremental Success is the Outcome of Direct Mail Analysis info Posted February 20, 2015 by Wes Sparling in Direct Mail Tips Strategic direct mail marketing should always include a plan for development, deployment and post analysis. On Wednesday I outlined three of the most important metrics to measure when it comes to analyzing the effectiveness of a direct mail campaign. What makes our analysis process so exciting to me is that every campaign offers an opportunity […] + Read More 3 Must-Have Direct Marketing Metrics info Posted February 18, 2015 by Wes Sparling in Direct Mail Tips There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the […] + Read More IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America info Posted February 17, 2015 by Jim Andersen in Direct Mail Tips This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […] + Read More What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More Super Bowl Commercials That Were Super info Posted February 4, 2015 by Debora Haskel in Direct Marketing Trends As a New Englander, it’s great to be able to share in the excitement of the winning team in my snow-covered backyard. The Patriots are not the only winning team I get to be part of. We decided to bring back the championship team – Mike Ertel, Mike Dietz, and myself – to review our […] + Read More What the Mailing Industry Needs from the Postal Service: Thoughts for Incoming Postmaster General Megan Brennan info Posted February 3, 2015 by Kurt Ruppel in Postal Issues Updates When it was announced last fall that Megan Brennan was going to become the first woman to be Postmaster General (PMG) of the United States, it caused quite a stir, especially in our Hamburg, PA facilities. You see, Brennan is a neighbor of ours, having grown up in nearby Pottsville. Colleagues from Hamburg eagerly shared […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
What’s New With Direct Mail Paper Stocks info Posted February 27, 2015 by Karen Weil in Direct Mail Tips Choosing the right paper stock is an important consideration for any direct mail campaign. It may seem like a simple task, but there are a number of variables that enter into the equation. It’s important to take into account the type of printing and ink coverage, as well as all processes the paper will go […] + Read More
Spotlighting Our 2014 Award Recipients info Posted February 25, 2015 by Joe Morrison in Announcements Millions of people tuned in to watch the Oscars on Sunday night, anticipating who would receive the industry’s highest honors in filmmaking. While not quite as glamorous as that event, each year we recognize our President’s Award Recipients, who are nominated by their fellow employees in categories such as Team Player, Service Excellence, Quality, Personal […] + Read More
Incremental Success is the Outcome of Direct Mail Analysis info Posted February 20, 2015 by Wes Sparling in Direct Mail Tips Strategic direct mail marketing should always include a plan for development, deployment and post analysis. On Wednesday I outlined three of the most important metrics to measure when it comes to analyzing the effectiveness of a direct mail campaign. What makes our analysis process so exciting to me is that every campaign offers an opportunity […] + Read More
3 Must-Have Direct Marketing Metrics info Posted February 18, 2015 by Wes Sparling in Direct Mail Tips There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the […] + Read More
IWCO Direct Shares Expertise to Guide Development of “The Designer’s Guide to Inkjet” from Canon Solutions America info Posted February 17, 2015 by Jim Andersen in Direct Mail Tips This morning we were proud to announce that our own Dave Johannes and Jared Johnson provided strategic insight for the development of “The Designer’s Guide to Inkjet,” a new book from Canon Solutions America. Written by Elizabeth Gooding and Mary Schilling, it was developed to be a comprehensive resource for agency and in-house […] + Read More
What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More
Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More
The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More
Super Bowl Commercials That Were Super info Posted February 4, 2015 by Debora Haskel in Direct Marketing Trends As a New Englander, it’s great to be able to share in the excitement of the winning team in my snow-covered backyard. The Patriots are not the only winning team I get to be part of. We decided to bring back the championship team – Mike Ertel, Mike Dietz, and myself – to review our […] + Read More
What the Mailing Industry Needs from the Postal Service: Thoughts for Incoming Postmaster General Megan Brennan info Posted February 3, 2015 by Kurt Ruppel in Postal Issues Updates When it was announced last fall that Megan Brennan was going to become the first woman to be Postmaster General (PMG) of the United States, it caused quite a stir, especially in our Hamburg, PA facilities. You see, Brennan is a neighbor of ours, having grown up in nearby Pottsville. Colleagues from Hamburg eagerly shared […] + Read More