Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Christmas in June? Three Tips for Holiday Direct Marketing Planning

Posted June 3, 2015 by Tom Hexamer in Direct Marketing Trends

The holidays tend to sneak up on most people, but not direct marketers. Many have started their holiday direct marketing campaign planning, even now when the weather is warm and the holidays are the furthest thing from most peoples’ minds. They have to, as waiting until the last minute is a luxury they can’t afford. […]

Direct Marketing Case Study: Protecting P&C Insurance Response Rates

Posted May 29, 2015 by Wes Sparling in Direct Marketing Trends

We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets. […]

Direct Marketing Case Study: Testing of New Packages Increases Personal Loan Lending

Posted May 28, 2015 by Wes Sparling in Direct Marketing Trends

We’re back with another direct marketing case study. Today we’re focused on a financial services provider, and its efforts to increase requests for personal loans through the strategic use of direct mail. Overview All direct marketing offers have a certain shelf life, after which performance becomes stale. Determining when and how to refresh your offers […]

Direct Marketing Case Study: 20% Lift in Response & 35% Reduction in Cost Per Call

Posted May 27, 2015 by Krista Black in Direct Marketing Trends

Starting today (and continuing Thursday and Friday), we will be sharing direct marketing case studies to show you how we help our clients achieve their business goals by bringing the tools, technology and intelligence to make it happen. We’re leading a fresh approach to direct marketing and we wanted to show you how our Proprietary […]

NPF Day 4 Highlights: Understanding Mailer Scorecards

Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […]

NPF Day 3 Highlights: An Engaged Audience for Our Session on Digital Print & Direct Marketing

Posted May 20, 2015 by Debora Haskel in Announcements, Postal Issues Updates

It wasn’t a big audience, but it was one of the most engaged and inquisitive audiences we’ve ever experienced. “We” refers to my colleague Mike Dietz and me as we kicked off Tuesday morning at the 2015 National Postal Forum with a presentation titled, “Digital Print – One Giant Leap for Your Direct Marketing Programs.” […]

NPF Day 2 Highlights: Direct Mail Works – Even in a Digital World

Posted May 19, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

This year’s National Postal Forum (NPF) has been a high-energy event with more than 2,500 participants eager to “grow together” and build a more vibrant mailing and shipping industry. The highlight of day two was the keynote from Postmaster Brennan focused on new USPS technology and services. We wanted to recap those important innovations for […]

NPF Day 1 Highlights: MTAC Celebrates 50 Years & Focus on Mail Quality Solutions

Posted May 18, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The mailing industry has made its way to sunny southern California, where the 2015 National Postal Forum (NPF) kicked-off yesterday at the Anaheim Convention Center. Anaheim is a great venue for the NPF – a much needed break for our friends who survived the brutal winter in the Northeast, and who can complain about being […]

What to Look for in a Direct Marketing Partner

Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends

What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […]

How Data and Customer Experience are Transforming Healthcare Marketing

Posted May 13, 2015 by Debora Haskel in Direct Marketing Trends

As I mentioned in last week’s summary of the Loyalty Expo, I went from there to Manhattan for MM&M’s Transforming Healthcare Conference to learn about the latest trends in healthcare marketing. I last attended this conference in 2013 when the focus was on the impact of the Affordable Care Act (aka Obamacare) on Healthcare […]

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