Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens

Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends

In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […]

How Life Unfolds Campaign Shows the Personal Side of Paper

Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability

Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […]

2015 EMA Fall Meeting Highlights Postal Agility

Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates

I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […]

Direct Mail Frequency: How Many Times Should You Mail the Same Offer?

Posted October 20, 2015 by Wes Sparling in Direct Mail Tips

Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […]

The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It

Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […]

Your 4-Step Guide to Using Visual Elements in Direct Mail

Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […]

Inspiration and Insight at &THEN and the Strategic Summit

Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends

The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...]

IWCO Direct’s Full Direct Marketing Execution Toolbox

Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends

Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […]

What You Missed at the 2015 Disaster Recovery Journal Fall World Event

Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery

The Disaster Recovery Journal presented its 53^rd conference and its last conference in beautiful San Diego from September 27^th – 30^th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […]

3 Reasons Visual Data is Essential to Direct Mail

Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […]

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