Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Dynamic Content vs. Variable Content and What it Means to Design and Production info Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […] + Read More Can Direct Mail Impact Your Pay Per Click or SEO Efforts? info Posted August 12, 2015 by Krista Black in Announcements, Direct Mail Tips, Direct Marketing Trends We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts. Stated simply, combining direct mail with PPC and SEO strategies maximizes your ability to capture a consumer’s […] + Read More Partnership with Videk Helps Assure Consistent, High-Quality Production info Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […] + Read More An End is in Sight for Exigent Postage Rates info Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […] + Read More Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More Travel Marketing: ‘Surprise and Delight’ to Stand Out info Posted July 31, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain. For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in-law and adorable nieces. Our flight to New Orleans was on-time, our luggage arrived, and […] + Read More The Ultimate Call-to-Action Checklist info Posted July 29, 2015 by Mike Dietz in Creative, Direct Mail Tips The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right—used a paper stock and picked an envelope that stands out in the mailbox, created an […] + Read More Upgraded ISO 27001 and PCI DSS Certifications Demonstrate Continued Commitment to Data Security Practices info Posted July 28, 2015 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In 2013 we announced two major advancements in our data security practices when we expanded our Payment Card Industry – Data Security Standard 2.0 (PCI DSS) compliance certification to all of our facilities and achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI. Today we announced we’ve renewed and upgraded to the latest […] + Read More Aim for Effective, Not Shakespeare in Marketing Copy info Posted July 24, 2015 by Ashley Leone in Announcements, Direct Mail Tips Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is good writing, and that’s true—but good writing is not always effective writing. Take, for instance, Shakespeare. I like Shakespeare. I took a course on him in college, […] + Read More Mail-Gard Happenings: Simultaneously Expanding & Going Lean info Posted July 22, 2015 by Michael Henry in Announcements, Business Continuity and Disaster Recovery It’s been a busy summer at Mail-Gard here in Warminster, PA. In addition to recovery testing and assisting our customers with some of their overflow, we’ve held some events that have enhanced both our sales and operations teams. We started the summer off with a sales and operations summit that brought the teams together to […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Dynamic Content vs. Variable Content and What it Means to Design and Production info Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […] + Read More
Can Direct Mail Impact Your Pay Per Click or SEO Efforts? info Posted August 12, 2015 by Krista Black in Announcements, Direct Mail Tips, Direct Marketing Trends We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts. Stated simply, combining direct mail with PPC and SEO strategies maximizes your ability to capture a consumer’s […] + Read More
Partnership with Videk Helps Assure Consistent, High-Quality Production info Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […] + Read More
An End is in Sight for Exigent Postage Rates info Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […] + Read More
Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More
Travel Marketing: ‘Surprise and Delight’ to Stand Out info Posted July 31, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain. For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in-law and adorable nieces. Our flight to New Orleans was on-time, our luggage arrived, and […] + Read More
The Ultimate Call-to-Action Checklist info Posted July 29, 2015 by Mike Dietz in Creative, Direct Mail Tips The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right—used a paper stock and picked an envelope that stands out in the mailbox, created an […] + Read More
Upgraded ISO 27001 and PCI DSS Certifications Demonstrate Continued Commitment to Data Security Practices info Posted July 28, 2015 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In 2013 we announced two major advancements in our data security practices when we expanded our Payment Card Industry – Data Security Standard 2.0 (PCI DSS) compliance certification to all of our facilities and achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI. Today we announced we’ve renewed and upgraded to the latest […] + Read More
Aim for Effective, Not Shakespeare in Marketing Copy info Posted July 24, 2015 by Ashley Leone in Announcements, Direct Mail Tips Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is good writing, and that’s true—but good writing is not always effective writing. Take, for instance, Shakespeare. I like Shakespeare. I took a course on him in college, […] + Read More
Mail-Gard Happenings: Simultaneously Expanding & Going Lean info Posted July 22, 2015 by Michael Henry in Announcements, Business Continuity and Disaster Recovery It’s been a busy summer at Mail-Gard here in Warminster, PA. In addition to recovery testing and assisting our customers with some of their overflow, we’ve held some events that have enhanced both our sales and operations teams. We started the summer off with a sales and operations summit that brought the teams together to […] + Read More
