Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Leveraging Print and Digital in a ‘Tale of Two Technologies’ info Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […] + Read More Improving Workplace Productivity Beyond March Madness info Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […] + Read More New Mail-Gard Leadership Dedicated to Legacy of Success info Posted March 20, 2015 by Joe Morrison in Announcements, Business Continuity and Disaster Recovery Mail-Gard has a strong tradition of growth and prides itself on its 100% success rate for declaration support. With Mail-Gard poised for future growth, Jerry Montella, Mail-Gard’s founder, has decided to pursue new challenges. Jerry has been an important voice in the disaster recovery industry, and we would like to thank him for his […] + Read More The Impact of Direct Mail (and How to Measure It) info Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […] + Read More PostalVision 2020 Looks to the Postal Future: Optimism and Insight info Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […] + Read More Celebrate Pi Day with Food, Fun and a Funky Rap info Posted March 13, 2015 by Debora Haskel in Announcements First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […] + Read More Brrr..aving the IWCO Direct Polar Plunge info Posted March 11, 2015 by Jeron Udean in Announcements A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […] + Read More The 2015 USPS Promotions are Coming: Are You Ready? info Posted March 6, 2015 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates There are four USPS promotions lined-up for 2015. All four are concepts that have been offered previously, but this year they will run for longer periods, usually six months, which will offer more opportunity for mailers to participate. The goal is to demonstrate the value of reply mail, grow the value of First-Class Mail, and […] + Read More Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Leveraging Print and Digital in a ‘Tale of Two Technologies’ info Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […] + Read More
Improving Workplace Productivity Beyond March Madness info Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […] + Read More
New Mail-Gard Leadership Dedicated to Legacy of Success info Posted March 20, 2015 by Joe Morrison in Announcements, Business Continuity and Disaster Recovery Mail-Gard has a strong tradition of growth and prides itself on its 100% success rate for declaration support. With Mail-Gard poised for future growth, Jerry Montella, Mail-Gard’s founder, has decided to pursue new challenges. Jerry has been an important voice in the disaster recovery industry, and we would like to thank him for his […] + Read More
The Impact of Direct Mail (and How to Measure It) info Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […] + Read More
PostalVision 2020 Looks to the Postal Future: Optimism and Insight info Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […] + Read More
Celebrate Pi Day with Food, Fun and a Funky Rap info Posted March 13, 2015 by Debora Haskel in Announcements First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […] + Read More
Brrr..aving the IWCO Direct Polar Plunge info Posted March 11, 2015 by Jeron Udean in Announcements A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […] + Read More
The 2015 USPS Promotions are Coming: Are You Ready? info Posted March 6, 2015 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates There are four USPS promotions lined-up for 2015. All four are concepts that have been offered previously, but this year they will run for longer periods, usually six months, which will offer more opportunity for mailers to participate. The goal is to demonstrate the value of reply mail, grow the value of First-Class Mail, and […] + Read More
Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More
The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More