Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More 2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More Does Your Disaster Recovery Provider Have A Backup Plan? info Posted September 9, 2015 by Christine Burke in Announcements, Business Continuity and Disaster Recovery The nation recently paused to remember the events of Hurricane Katrina, which devastated the Gulf Coast ten years ago. We at Mail-Gard also remember the impact this storm had on not one, but three of our customers. It was our first multiple declaration event, and we were honored and are proud to have assisted our […] + Read More Celebrating the Fruits of Our Labor: Update on Continuous Improvement Efforts info Posted September 4, 2015 by Patrick Sondreal in Announcements Let me be the first to wish everyone a happy Labor Day weekend. Did you know the first Labor Day was celebrated in 1882, or that the day is intended to recognize the contributions workers make to the strength, prosperity, and well-being of our country? Before we all head out for a long, relaxing weekend, […] + Read More Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More Using External Data to Strengthen Your Marketing Program info Posted August 28, 2015 by David Flam in Announcements, Direct Mail Tips, Direct Marketing Trends Our good friends at DataLab Data Solutions are back with another thoughtful article on data. This time, COO David Flam explains the necessity of combining performance data with external data to drive optimal results. + Read More Four Metrics to Prove the Value of Mail to C-Suite Executives info Posted August 26, 2015 by Wes Sparling in Announcements, Direct Mail Tips, Direct Marketing Trends C-suite executives are notoriously short on time. They tend to ask pointed questions, want data quickly and won’t tolerate a lengthy explanation that’s short on detail. With that in mind, we wanted to summarize four of the best metrics to express direct mail ROI. Possessing a strong grasp of what these metrics are and having […] + Read More Expansion of Real Mail Notifications and 2016 Postal Promotions Are Just a Few Postal Issues Discussed at MTAC Meetings info Posted August 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates My colleague, Bob Rosser, and I attended last week’s Mailers’ Technical Advisory Committee (MTAC) meeting in Washington D.C. As seems fitting for the end of summer, it was a quieter meeting, but we covered a number of topics of importance to the mailing industry. Real Mail Notification USPS Innovation VP, Gary Reblin, provided more details […] + Read More Interns Put New Skills to Work for IWCO Direct and United Way info Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More
2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More
Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More
Does Your Disaster Recovery Provider Have A Backup Plan? info Posted September 9, 2015 by Christine Burke in Announcements, Business Continuity and Disaster Recovery The nation recently paused to remember the events of Hurricane Katrina, which devastated the Gulf Coast ten years ago. We at Mail-Gard also remember the impact this storm had on not one, but three of our customers. It was our first multiple declaration event, and we were honored and are proud to have assisted our […] + Read More
Celebrating the Fruits of Our Labor: Update on Continuous Improvement Efforts info Posted September 4, 2015 by Patrick Sondreal in Announcements Let me be the first to wish everyone a happy Labor Day weekend. Did you know the first Labor Day was celebrated in 1882, or that the day is intended to recognize the contributions workers make to the strength, prosperity, and well-being of our country? Before we all head out for a long, relaxing weekend, […] + Read More
Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More
Using External Data to Strengthen Your Marketing Program info Posted August 28, 2015 by David Flam in Announcements, Direct Mail Tips, Direct Marketing Trends Our good friends at DataLab Data Solutions are back with another thoughtful article on data. This time, COO David Flam explains the necessity of combining performance data with external data to drive optimal results. + Read More
Four Metrics to Prove the Value of Mail to C-Suite Executives info Posted August 26, 2015 by Wes Sparling in Announcements, Direct Mail Tips, Direct Marketing Trends C-suite executives are notoriously short on time. They tend to ask pointed questions, want data quickly and won’t tolerate a lengthy explanation that’s short on detail. With that in mind, we wanted to summarize four of the best metrics to express direct mail ROI. Possessing a strong grasp of what these metrics are and having […] + Read More
Expansion of Real Mail Notifications and 2016 Postal Promotions Are Just a Few Postal Issues Discussed at MTAC Meetings info Posted August 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates My colleague, Bob Rosser, and I attended last week’s Mailers’ Technical Advisory Committee (MTAC) meeting in Washington D.C. As seems fitting for the end of summer, it was a quieter meeting, but we covered a number of topics of importance to the mailing industry. Real Mail Notification USPS Innovation VP, Gary Reblin, provided more details […] + Read More
Interns Put New Skills to Work for IWCO Direct and United Way info Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […] + Read More
