Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Your Mid-Year Postal Issues Update from IWCO Direct

Posted July 15, 2015 by Kurt Ruppel in Postal Issues Updates

It’s been a busy first half of the year for those of us involved in postal issues. From concerns about postage rates, to operational changes that resulted in service performance challenges, to new options for connecting mail and digital, we’ve had a lot of moving parts to track this year. Let’s jump in and see […]

Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct

Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips

This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […]

My Biggest Takeaways from the Inkjet Unveiling with Canon Solutions America

Posted July 10, 2015 by Dave Johannes in Announcements

The recent Canon Solutions America’s Future of Inkjet Customer Event was a tremendous success. Not only did it give us an opportunity to showcase our new equipment during the inkjet unveiling, it gave me an opportunity to have numerous in-depth conversations with many of the attendees. I wanted to share a few final thoughts and […]

A Direct Mail Strategy to Engage the Senses

Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends

Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […]

Happy Fourth of July from IWCO Direct

Posted July 3, 2015 by Bev Lohs in Announcements

The Fourth of July is a time to get together and celebrate the freedoms this great nation awards to us. Across the country, Americans gather with friends, family and neighbors to indulge in cook-outs, parades and patriotic music. 239 years ago our second president, John Adams, wrote in a letter to his wife, Abigail, that […]

If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance?

Posted July 1, 2015 by Jim Leone in Direct Marketing Trends

The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […]

Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership

Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends

On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […]

From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve

Posted June 24, 2015 by Debora Haskel in Announcements

Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […]

Choosing a Direct Marketing Services Partner Who Can Connect the Dots

Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends

We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […]

Who’s Your Daddy: Marketing to Men with Direct Mail

Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […]

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