Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More What You Missed at the 2015 Disaster Recovery Journal Fall World Event info Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery The Disaster Recovery Journal presented its 53rd conference and its last conference in beautiful San Diego from September 27th – 30th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […] + Read More 3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More Prevent These 3 Copywriting Mistakes info Posted September 29, 2015 by Debora Haskel in Direct Mail Tips In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […] + Read More 2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More
Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More
IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More
What You Missed at the 2015 Disaster Recovery Journal Fall World Event info Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery The Disaster Recovery Journal presented its 53rd conference and its last conference in beautiful San Diego from September 27th – 30th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […] + Read More
3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More
How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More
Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More
Prevent These 3 Copywriting Mistakes info Posted September 29, 2015 by Debora Haskel in Direct Mail Tips In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […] + Read More
2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More
Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More
