Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Impact of Direct Mail (and How to Measure It)

Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends

Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […]

PostalVision 2020 Looks to the Postal Future: Optimism and Insight

Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates

Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […]

Celebrate Pi Day with Food, Fun and a Funky Rap

Posted March 13, 2015 by Debora Haskel in Announcements

First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […]

Brrr..aving the IWCO Direct Polar Plunge

Posted March 11, 2015 by Jeron Udean in Announcements

A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […]

The 2015 USPS Promotions are Coming: Are You Ready?

Posted March 6, 2015 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

There are four USPS promotions lined-up for 2015. All four are concepts that have been offered previously, but this year they will run for longer periods, usually six months, which will offer more opportunity for mailers to participate. The goal is to demonstrate the value of reply mail, grow the value of First-Class Mail, and […]

Digital and Direct Mail Marketing Have Much in Common

Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […]

The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500

Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends

Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint^® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream^® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […]

What’s New With Direct Mail Paper Stocks

Posted February 27, 2015 by Karen Weil in Direct Mail Tips

Choosing the right paper stock is an important consideration for any direct mail campaign. It may seem like a simple task, but there are a number of variables that enter into the equation. It’s important to take into account the type of printing and ink coverage, as well as all processes the paper will go […]

Spotlighting Our 2014 Award Recipients

Posted February 25, 2015 by Joe Morrison in Announcements

Millions of people tuned in to watch the Oscars on Sunday night, anticipating who would receive the industry’s highest honors in filmmaking. While not quite as glamorous as that event, each year we recognize our President’s Award Recipients, who are nominated by their fellow employees in categories such as Team Player, Service Excellence, Quality, Personal […]

Incremental Success is the Outcome of Direct Mail Analysis

Posted February 20, 2015 by Wes Sparling in Direct Mail Tips

Strategic direct mail marketing should always include a plan for development, deployment and post analysis. On Wednesday I outlined three of the most important metrics to measure when it comes to analyzing the effectiveness of a direct mail campaign. What makes our analysis process so exciting to me is that every campaign offers an opportunity […]

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