Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

An End is in Sight for Exigent Postage Rates

Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates

The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […]

Size Matters: DMA Response Rate Report on Direct Mail Formats

Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […]

Travel Marketing: ‘Surprise and Delight’ to Stand Out

Posted July 31, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain. For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in-law and adorable nieces. Our flight to New Orleans was on-time, our luggage arrived, and […]

The Ultimate Call-to-Action Checklist

Posted July 29, 2015 by Mike Dietz in Creative, Direct Mail Tips

The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right—used a paper stock and picked an envelope that stands out in the mailbox, created an […]

Upgraded ISO 27001 and PCI DSS Certifications Demonstrate Continued Commitment to Data Security Practices

Posted July 28, 2015 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends

In 2013 we announced two major advancements in our data security practices when we expanded our Payment Card Industry – Data Security Standard 2.0 (PCI DSS) compliance certification to all of our facilities and achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI. Today we announced we’ve renewed and upgraded to the latest […]

Aim for Effective, Not Shakespeare in Marketing Copy

Posted July 24, 2015 by Ashley Leone in Announcements, Direct Mail Tips

Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is good writing, and that’s true—but good writing is not always effective writing. Take, for instance, Shakespeare. I like Shakespeare. I took a course on him in college, […]

Mail-Gard Happenings: Simultaneously Expanding & Going Lean

Posted July 22, 2015 by Michael Henry in Announcements, Business Continuity and Disaster Recovery

It’s been a busy summer at Mail-Gard here in Warminster, PA. In addition to recovery testing and assisting our customers with some of their overflow, we’ve held some events that have enhanced both our sales and operations teams. We started the summer off with a sales and operations summit that brought the teams together to […]

How to Combine Email with Direct Mail for Successful Multi-Channel Marketing Campaigns

Posted July 21, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends

In past articles about direct marketing strategy, we’ve shared how combining direct mail with email can be especially effective for driving the success of multi-channel marketing campaigns. In our experience, using these marketing tactics simultaneously can lift response rates by 20% or more. Others have reported that when email and direct mail are particularly well […]

Driving Marketing Success from Strategy through Execution

Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends

Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […]

Your Mid-Year Postal Issues Update from IWCO Direct

Posted July 15, 2015 by Kurt Ruppel in Postal Issues Updates

It’s been a busy first half of the year for those of us involved in postal issues. From concerns about postage rates, to operational changes that resulted in service performance challenges, to new options for connecting mail and digital, we’ve had a lot of moving parts to track this year. Let’s jump in and see […]

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