Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Direct Mail Takes Flight at the Cloud Lending Summit & Expo

Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends

There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […]

2016 Direct Mail and Digital Marketing Outlook

Posted January 22, 2016 by Hank Andersen in Direct Marketing Trends

If you’re like me, you’re curious to know what leading analysts have to say about the direct mail and digital marketing outlook for 2016 and beyond. Last week I had the pleasure of attending a presentation by Bruce Biegel of the Winterberry Group on this very topic at the Direct Marketing Club of New York’s […]

Postal Service News from the MTAC Meetings

Posted January 20, 2016 by Kurt Ruppel in Postal Issues Updates

Last week, I was able to escape the freezing temperatures in the Midwest for the (relatively) balmier weather of Washington D.C. and the quarterly Mailers Technical Advisory Council (MTAC) meetings. A lot of Postal Service news was shared during the meetings that could have a big impact on our industry, so today I wanted to […]

Three Ways to Improve Your Writing in 2016

Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips

January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […]

Introduction to the IWCO Direct Product Engineering Initiative

Posted January 13, 2016 by Matt Shanahan in Announcements

Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […]

Designing with Dietz: The Major Direct Mail Trend for 2016

Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […]

It’s Mentorship Month: Make it a Year-Long Tradition

Posted January 8, 2016 by Bev Lohs in Announcements

If you made one, your New Year’s resolution has something in common with everyone else’s: It relies on the will of a single person to make a change in her or his own life. Becoming a mentor uses that will to change the lives of others – and there’s no better time to start than […]

We Reflect on 2015 and Prepare to Celebrate Mail-Gard’s 20th Anniversary in 2016

Posted January 6, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery

2016 will be an exciting year for Mail-Gard as we celebrate our 20^th Anniversary. But before we look ahead, we wanted to spend a moment reviewing 2015, which was another strong year for Mail-Gard. We were fortunate to not have any formal disaster declarations in 2015. However, we had a few close calls with […]

Happy New Year and a Look at the State of IWCO Direct

Posted January 5, 2016 by Jim Andersen in Announcements, Direct Marketing Trends

2015 was a remarkable year for IWCO Direct. So remarkable in fact, the theme of our upcoming Town Hall meetings is “Simply the Best.” Here are just a few of the reasons we’re humming that Tina Turner classic. IWCO Direct surpassed $400 million in sales on our way to record revenue and earnings. We did […]

Year-End Update on Continuous Improvement Efforts at IWCO Direct

Posted December 30, 2015 by Patrick Sondreal in Announcements, Sustainability

We’re down to the final days of 2015, and in many ways the year has flown by. As I think back on our Continuous Improvement efforts at IWCO Direct, we have a lot of be proud of. We’ve developed a process for collecting defect data across our platform, which is then used to zero in […]

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