Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. A Special Thanks To Our Veterans info Posted November 11, 2015 by Patrick Sondreal in Announcements We have officially entered the holiday season! Halloween has come and gone, Thanksgiving is right around the corner and before you know it the December holidays will be here. But one holiday that falls this time of year is often overlooked: Veterans Day. Veterans Day is an especially important day to me because I am […] + Read More Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More The Proper Use of Quotation Marks is for Context, not Emphasis info Posted November 4, 2015 by Ashley Leone in Direct Mail Tips There are a lot of ways to create emphasis in text, but using quotation marks is not one of them. English is confusing; grammar is hard. This is not. There are no loopholes or exceptions. Never, ever use quotation marks for emphasis. I can almost understand why there’s confusion on the proper use of quotation […] + Read More Direct Mail Testing: Your 3-Step Guide to Better Response Rates info Posted October 30, 2015 by Tom Hexamer in Direct Mail Tips As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The […] + Read More Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More 2015 EMA Fall Meeting Highlights Postal Agility info Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […] + Read More Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
A Special Thanks To Our Veterans info Posted November 11, 2015 by Patrick Sondreal in Announcements We have officially entered the holiday season! Halloween has come and gone, Thanksgiving is right around the corner and before you know it the December holidays will be here. But one holiday that falls this time of year is often overlooked: Veterans Day. Veterans Day is an especially important day to me because I am […] + Read More
Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More
The Proper Use of Quotation Marks is for Context, not Emphasis info Posted November 4, 2015 by Ashley Leone in Direct Mail Tips There are a lot of ways to create emphasis in text, but using quotation marks is not one of them. English is confusing; grammar is hard. This is not. There are no loopholes or exceptions. Never, ever use quotation marks for emphasis. I can almost understand why there’s confusion on the proper use of quotation […] + Read More
Direct Mail Testing: Your 3-Step Guide to Better Response Rates info Posted October 30, 2015 by Tom Hexamer in Direct Mail Tips As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The […] + Read More
Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More
Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More
How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More
2015 EMA Fall Meeting Highlights Postal Agility info Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […] + Read More
Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
