Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

What to Look for in a Direct Marketing Partner

Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends

What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […]

How Data and Customer Experience are Transforming Healthcare Marketing

Posted May 13, 2015 by Debora Haskel in Direct Marketing Trends

As I mentioned in last week’s summary of the Loyalty Expo, I went from there to Manhattan for MM&M’s Transforming Healthcare Conference to learn about the latest trends in healthcare marketing. I last attended this conference in 2013 when the focus was on the impact of the Affordable Care Act (aka Obamacare) on Healthcare […]

2015 Inkjet Summit Recap Part 2: Sessions & Awards

Posted May 12, 2015 by Dave Johannes in Direct Marketing Trends

In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal […]

2015 Inkjet Summit: Technology Heats Up

Posted May 8, 2015 by Dave Johannes in Direct Marketing Trends

Digital inkjet technology has been a hot topic in recent years. Thanks to the accelerating rate of adoption and continuous innovation in software and hardware, the subject became white hot as the Inkjet Summit kicked off last Monday. Digital inkjet technology is important to the success of our clients’ direct marketing efforts, so we wanted […]

Breaking News: Postal Regulatory Commission Approves Standard Mail Postage Rates

Posted May 7, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The Postal Regulatory Commission today approved the U.S. Postal Service’s most recent proposal for adjusted rates for Standard Mail, Periodicals and Package Services. These were the last pricing elements to be approved, so implementation of all new rates (including First-Class Mail, which was approved earlier this year) is expected to take place on Sunday May […]

Meeting the New Postmaster General Megan Brennan

Posted May 6, 2015 by Michelle Peel in Postal Issues Updates

When I heard Postmaster General Megan J. Brennan was selected to be the Keynote Speaker at the Schuylkill Chamber of Commerce’s Annual Luncheon, I cleared my calendar to be there. On February 1, she officially became [...]

8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine

Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...]

In Case You Missed It: The 13th Annual Continuity Insights Management Conference

Posted May 1, 2015 by Christine Burke in Business Continuity and Disaster Recovery

The 13th Annual Continuity Insights Management Conference was held in sunny Scottsdale, Arizona last week, and just like each of the past 12 years, we didn’t want to miss it. John Barnes, Paul DePaoli and I represented Mail-Gard at this event known for providing deeper knowledge and in-depth sessions on continuity and recovery planning. Here […]

In Full Bloom: A Fresh Look at the Impact of Color on Direct Mail Response

Posted April 29, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Even though it snowed here in Chanhassen just a week ago, I’m starting to see some patches of green on my drive home. After a long winter and muddy spring, it’s a huge relief to know that some color variety is coming our way. It’s the same with mail. In a sea of white paper […]

Much More Than Envelopes: Key Postal Issues Addressed at EMA Spring Meeting

Posted April 24, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

I had the privilege of participating in the Envelope Manufacturers Association Spring Meeting last week. It’s always enlightening to meet with other envelope manufacturers and members of the paper-based communications industry. The theme for this meeting was Agility: The Foundation of our Future. We discussed a wide range of topics from how EMA members can […]

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