Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Start Selling with Our Best Direct Mail Copywriting Tips

Posted June 12, 2015 by Debora Haskel in Direct Mail Tips

I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […]

Court Rules on Exigent Postage Rates: Now What?

Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates

This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […]

Automated Marketing Programs Optimize Message Delivery

Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […]

Increase Response Rates with These 5 Design Tips for Variable Data & Content

Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […]

Christmas in June? Three Tips for Holiday Direct Marketing Planning

Posted June 3, 2015 by Tom Hexamer in Direct Marketing Trends

The holidays tend to sneak up on most people, but not direct marketers. Many have started their holiday direct marketing campaign planning, even now when the weather is warm and the holidays are the furthest thing from most peoples’ minds. They have to, as waiting until the last minute is a luxury they can’t afford. […]

Direct Marketing Case Study: Protecting P&C Insurance Response Rates

Posted May 29, 2015 by Wes Sparling in Direct Marketing Trends

We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets. […]

Direct Marketing Case Study: Testing of New Packages Increases Personal Loan Lending

Posted May 28, 2015 by Wes Sparling in Direct Marketing Trends

We’re back with another direct marketing case study. Today we’re focused on a financial services provider, and its efforts to increase requests for personal loans through the strategic use of direct mail. Overview All direct marketing offers have a certain shelf life, after which performance becomes stale. Determining when and how to refresh your offers […]

Direct Marketing Case Study: 20% Lift in Response & 35% Reduction in Cost Per Call

Posted May 27, 2015 by Krista Black in Direct Marketing Trends

Starting today (and continuing Thursday and Friday), we will be sharing direct marketing case studies to show you how we help our clients achieve their business goals by bringing the tools, technology and intelligence to make it happen. We’re leading a fresh approach to direct marketing and we wanted to show you how our Proprietary […]

NPF Day 4 Highlights: Understanding Mailer Scorecards

Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […]

NPF Day 3 Highlights: An Engaged Audience for Our Session on Digital Print & Direct Marketing

Posted May 20, 2015 by Debora Haskel in Announcements, Postal Issues Updates

It wasn’t a big audience, but it was one of the most engaged and inquisitive audiences we’ve ever experienced. “We” refers to my colleague Mike Dietz and me as we kicked off Tuesday morning at the 2015 National Postal Forum with a presentation titled, “Digital Print – One Giant Leap for Your Direct Marketing Programs.” […]

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