Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Expansion of Real Mail Notifications and 2016 Postal Promotions Are Just a Few Postal Issues Discussed at MTAC Meetings

Posted August 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

My colleague, Bob Rosser, and I attended last week’s Mailers’ Technical Advisory Committee (MTAC) meeting in Washington D.C. As seems fitting for the end of summer, it was a quieter meeting, but we covered a number of topics of importance to the mailing industry. Real Mail Notification USPS Innovation VP, Gary Reblin, provided more details […]

Interns Put New Skills to Work for IWCO Direct and United Way

Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements

IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […]

Dynamic Content vs. Variable Content and What it Means to Design and Production

Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends

As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […]

Can Direct Mail Impact Your Pay Per Click or SEO Efforts?

Posted August 12, 2015 by Krista Black in Announcements, Direct Mail Tips, Direct Marketing Trends

We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts. Stated simply, combining direct mail with PPC and SEO strategies maximizes your ability to capture a consumer’s […]

Partnership with Videk Helps Assure Consistent, High-Quality Production

Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends

We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […]

An End is in Sight for Exigent Postage Rates

Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates

The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […]

Size Matters: DMA Response Rate Report on Direct Mail Formats

Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […]

Travel Marketing: ‘Surprise and Delight’ to Stand Out

Posted July 31, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain. For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in-law and adorable nieces. Our flight to New Orleans was on-time, our luggage arrived, and […]

The Ultimate Call-to-Action Checklist

Posted July 29, 2015 by Mike Dietz in Creative, Direct Mail Tips

The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right—used a paper stock and picked an envelope that stands out in the mailbox, created an […]

Upgraded ISO 27001 and PCI DSS Certifications Demonstrate Continued Commitment to Data Security Practices

Posted July 28, 2015 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends

In 2013 we announced two major advancements in our data security practices when we expanded our Payment Card Industry – Data Security Standard 2.0 (PCI DSS) compliance certification to all of our facilities and achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI. Today we announced we’ve renewed and upgraded to the latest […]

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