Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan info Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […] + Read More The Logistics that Make Holiday Mail Hit the Mailbox on Schedule info Posted December 9, 2015 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s […] + Read More The Postage Rates Landscape for 2016 info Posted December 8, 2015 by Kurt Ruppel in Postal Issues Updates At this time of year, children may be nestled all snug in their beds with visions of sugar plums dancing in their heads, but those of us involved in the mailing industry are more likely to be dreaming about what to do with our 2016 postage budgets. Although the outlook for postage rates in 2016 […] + Read More Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More The Value and Crucial Components of a Crisis Communications Plan info Posted December 2, 2015 by Christine Burke in Business Continuity and Disaster Recovery A crisis can strike a company at any time. Yet according to at least one recent survey, only 54% of companies have developed a crisis communication plan. And many of those may not have taken into consideration the delivery of critical communications as part of the plan. The recovery industry identifies two needs for […] + Read More Evolution of Inkjet Paper for Direct Mail and Marketing info Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing... + Read More Celebrating a Spirit of Giving at IWCO Direct This Thanksgiving info Posted November 24, 2015 by Bev Lohs in Announcements Traditions are important, especially around the holidays. Along with hosting family gatherings, a favorite tradition of mine is serving a holiday meal at Loaves & Fishes, which includes distributing warm weather gear to the needy, both young and old. Around Thanksgiving, it’s especially important to step back and appreciate all that we have been […] + Read More Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More America Recycles Day: IWCO Direct Doing Our Part info Posted November 18, 2015 by Karen Weil in Announcements, Sustainability In case you missed it, this past Sunday was America Recycles Day. This nationally recognized day is part of an effort to educate Americans about recycling and motivate them to make it a year-long practice. This is a wonderful cause for individuals, and at IWCO Direct we are doing our part at a corporate […] + Read More Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan info Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […] + Read More
The Logistics that Make Holiday Mail Hit the Mailbox on Schedule info Posted December 9, 2015 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s […] + Read More
The Postage Rates Landscape for 2016 info Posted December 8, 2015 by Kurt Ruppel in Postal Issues Updates At this time of year, children may be nestled all snug in their beds with visions of sugar plums dancing in their heads, but those of us involved in the mailing industry are more likely to be dreaming about what to do with our 2016 postage budgets. Although the outlook for postage rates in 2016 […] + Read More
Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More
The Value and Crucial Components of a Crisis Communications Plan info Posted December 2, 2015 by Christine Burke in Business Continuity and Disaster Recovery A crisis can strike a company at any time. Yet according to at least one recent survey, only 54% of companies have developed a crisis communication plan. And many of those may not have taken into consideration the delivery of critical communications as part of the plan. The recovery industry identifies two needs for […] + Read More
Evolution of Inkjet Paper for Direct Mail and Marketing info Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing... + Read More
Celebrating a Spirit of Giving at IWCO Direct This Thanksgiving info Posted November 24, 2015 by Bev Lohs in Announcements Traditions are important, especially around the holidays. Along with hosting family gatherings, a favorite tradition of mine is serving a holiday meal at Loaves & Fishes, which includes distributing warm weather gear to the needy, both young and old. Around Thanksgiving, it’s especially important to step back and appreciate all that we have been […] + Read More
Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More
America Recycles Day: IWCO Direct Doing Our Part info Posted November 18, 2015 by Karen Weil in Announcements, Sustainability In case you missed it, this past Sunday was America Recycles Day. This nationally recognized day is part of an effort to educate Americans about recycling and motivate them to make it a year-long practice. This is a wonderful cause for individuals, and at IWCO Direct we are doing our part at a corporate […] + Read More
Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More
