Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

thINK Ahead Drives Collaboration and Innovation for Production Inkjet

Posted September 27, 2019 by Steve Malec in Direct Mail Marketing

In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions.

What Keeps Clients Awake at Night (and How We Cure Their Insomnia)

Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing

Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers.

IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail

Posted September 24, 2019 by Karen Weil in Sustainability

It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […]

Group of people sitting at a presentation at the Steel Partners Presidents Kaizen

“Getting Down and Dirty” to Improve Processes with the Annual Steel Partners Presidents Kaizen

Posted September 20, 2019 by Meg Hanaman in Announcements

IWCO Direct hosted Steel Partners’ annual, week-long “Presidents Kaizen” earlier this month. The purpose of the week was to bring executive teams together to demonstrate to IWCO Direct employees Steel Partners’ “top down” approach to Lean manufacturing principles […]

Congratulating Bob Rosser on MTAC Industry Vice Chair Election

Posted September 18, 2019 by Jim Andersen in Announcements, Postal Issues Updates

We hope you saw the exciting news we shared earlier today that Bob Rosser, director of postal affairs at IWCO Direct, has been elected as Industry Vice Chair of MTAC. Bob will serve in that role until the end of next year, at which point he will transition to Industry Chair through the end of 2023 [...]

Pages: « 4 5 6 7 8 9 10 11»

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends