Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

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“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization

Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends

At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...]

What We Learned at Recent Continuous Improvement Workshops

Posted August 6, 2019 by Meg Hanaman in Announcements

The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas. IWCO Direct has been a member for many years, participating in numerous seminars and workshops [...]

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Plastic Straws Are Slowly Going Extinct… Good!

Posted August 2, 2019 by Blake Lewko in Sustainability

As we bring our week-long look at sustainability to an end, I wanted to touch on a very big movement sweeping the nation and also the world: the extinction of plastic straws [...]

Misconceptions About Paper and Print

Posted July 31, 2019 by Blake Lewko in Sustainability

Paper dates back thousands of years. The paper we know today was created in 105AD by a man named Ts’ai Lun in China. Since the early 2000s, the rise of smartphones and other smart devices has made people question the sustainability of paper-based communications, while largely giving digital media a pass [...]

10 Simple Ways You Can Help Reduce Your Carbon Footprint at Work

Posted July 30, 2019 by Blake Lewko in Sustainability

Whether you work for a big company or a small one, it’s important to keep your impact on the environment in mind. Even small businesses can make strides to reduce their carbon footprint, resulting in benefits for the company, the environment, and individual employees.

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