Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Tactile Marketing is Coming Up Roses

Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […]

Data Security is No Laughing Matter – IWCO Direct

Don’t Be Fooled: Data Security is No Laughing Matter

Posted April 2, 2019 by John Sobieck in Data Security

With the days of falling victim to April Fools’ Day pranks largely behind me (no more notes on my back like in middle school, at least I hope), the first of April has mostly become a day for chuckling at whatever wacky jokes companies like Google, Netflix, and countless others come up with. However, some […]

Xennials Explained: When is a Millennial Not a Millennial?

Posted March 29, 2019 by Ashley Leone in Direct Marketing Trends

The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […]

Latest Postal News for Spring 2019 – IWCO Direct

Why You Should Care About the Latest Postal News

Posted March 27, 2019 by Kurt Ruppel in Postal Issues Updates

Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry […]

Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message

Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis

Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […]

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