Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Making Lean Management a Top-to-Bottom Effort

Posted May 31, 2019 by Patrick Sondreal in Announcements

My colleague Meg Hanaman and I have been speaking a lot lately about the implementation of Steel Business System (SBS) methodology into our Continuous Improvement and Lean manufacturing efforts. As you can imagine with a company of our size, this is a huge undertaking that has already resulted in many process improvements across all departments [...]

Creative business people discussing over computer

How to Leverage Experience-Driven Content Marketing in 2019

Posted May 29, 2019 by Krista Black in Direct Marketing Trends

Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]

Four students in discussion working with laptop on table

How Our Workflow Processes Support Content Development

Posted May 24, 2019 by Diana Hvistendahl, PMP in Announcements

The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […]

Macro image of manual typewriter keys M, K, comma, question mark and full stop. Toned image.

Who Cares About the Oxford Comma? We Do!

Posted May 22, 2019 by Ashley Leone in Creative

It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...]

The Outer Envelope is Key to Getting Your Direct Mail Opened

Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips

Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...]

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