Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Urban Ventures is the “Landing Site” for IWCO Direct and Steel Partners Donation info Posted March 10, 2021 by Sarah Corrigan in Announcements Near the end of 2019, our parent company, Steel Partners, worked with Skechers to give employees across their businesses special edition walking shoes to commemorate the 50th anniversary of the Apollo 11 moon landing. The shoes feature NASA’s Apollo 11 mission logo and Steel Partners’ Wellness Council worked on the design of the shoes with […] + Read More The Johnson Box—What, Why, Where, and How info Posted March 3, 2021 by Marcus Johnson in Creative, Direct Mail Tips Before we dive into the value and inner workings of the Johnson Box, a little family history. The Johnson Box was invented by my great great great grandfather Eustice Aristotle Johnson, a pioneer in direct mail. This breakthrough in marketing occurred shortly after he created boxed cereal and sliced bread. I’m a little fuzzy on […] + Read More 2021 Promises to be an Active Year in Postal Affairs info Posted February 24, 2021 by Kurt Ruppel in Postal Issues Updates When I last wrote about what was happening with the Postal Service, the agency was in the midst of an overwhelming holiday peak season, during which a COVID-driven drop in employee availability combined with record parcel volume had resulted in extreme delivery challenges in several parts of the country. + Read More The Benefits and Challenges of Cellular Manufacturing for Direct Mail Production info Posted February 17, 2021 by Matt Shanahan in Direct Mail Marketing My posts for SpeakingDIRECT often highlight new technologies IWCO Direct is exploring or capabilities we are adding, but innovation and efficiency aren’t just driven by the equipment we employ. Processes and workflow can be just as important in ensuring IWCO Direct maintains its leadership role. + Read More IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance info Posted February 10, 2021 by David Klempke, PMP in Dynamic Content Management How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […] + Read More Rise in Cybercrime Reinforces Need for Strong Information Security Practices info Posted February 3, 2021 by John Murray in Data Security 2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […] + Read More Why I Actually Like Informed Delivery, And Why You Would Too info Posted January 27, 2021 by Ashley Leone in Direct Mail Marketing, Postal Issues Updates My brother, The Oldest And The Wisest of the Leone siblings, was recently telling me about all the preparations he was making to move to Puerto Rico. Since he doesn’t yet have a permanent address and is still keeping his residence in Minnesota, I—The Sibling Who Cares Most About Coupons—asked what he was going to […] + Read More Design for Multichannel Marketing Starts with Direct Mail info Posted January 20, 2021 by Mike Dietz in Creative Not too long ago, my colleague, Marcus Johnson, shared his thoughts on writing copy for different marketing channels. Creative design also needs to be tailored for each element in multichannel marketing. When the IWCO Direct creative team designs multichannel marketing campaigns for our clients, we always start with the direct mail piece. Why? Because […] + Read More IWCO Direct Launches Innovation Initiative info Posted January 13, 2021 by Meg Hanaman in Announcements We are excited to announce a new corporate-wide innovation initiative that is focused on developing new, creative ways of engaging with our clients, our partners, and our internal teams to drive cost and process innovations for both IWCO Direct and our clients. This project will approach innovation from multiple facets, ensuring that the innovations we […] + Read More Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z info Posted January 6, 2021 by Ashley Leone in Direct Marketing Trends Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Urban Ventures is the “Landing Site” for IWCO Direct and Steel Partners Donation info Posted March 10, 2021 by Sarah Corrigan in Announcements Near the end of 2019, our parent company, Steel Partners, worked with Skechers to give employees across their businesses special edition walking shoes to commemorate the 50th anniversary of the Apollo 11 moon landing. The shoes feature NASA’s Apollo 11 mission logo and Steel Partners’ Wellness Council worked on the design of the shoes with […] + Read More
The Johnson Box—What, Why, Where, and How info Posted March 3, 2021 by Marcus Johnson in Creative, Direct Mail Tips Before we dive into the value and inner workings of the Johnson Box, a little family history. The Johnson Box was invented by my great great great grandfather Eustice Aristotle Johnson, a pioneer in direct mail. This breakthrough in marketing occurred shortly after he created boxed cereal and sliced bread. I’m a little fuzzy on […] + Read More
2021 Promises to be an Active Year in Postal Affairs info Posted February 24, 2021 by Kurt Ruppel in Postal Issues Updates When I last wrote about what was happening with the Postal Service, the agency was in the midst of an overwhelming holiday peak season, during which a COVID-driven drop in employee availability combined with record parcel volume had resulted in extreme delivery challenges in several parts of the country. + Read More
The Benefits and Challenges of Cellular Manufacturing for Direct Mail Production info Posted February 17, 2021 by Matt Shanahan in Direct Mail Marketing My posts for SpeakingDIRECT often highlight new technologies IWCO Direct is exploring or capabilities we are adding, but innovation and efficiency aren’t just driven by the equipment we employ. Processes and workflow can be just as important in ensuring IWCO Direct maintains its leadership role. + Read More
IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance info Posted February 10, 2021 by David Klempke, PMP in Dynamic Content Management How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […] + Read More
Rise in Cybercrime Reinforces Need for Strong Information Security Practices info Posted February 3, 2021 by John Murray in Data Security 2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […] + Read More
Why I Actually Like Informed Delivery, And Why You Would Too info Posted January 27, 2021 by Ashley Leone in Direct Mail Marketing, Postal Issues Updates My brother, The Oldest And The Wisest of the Leone siblings, was recently telling me about all the preparations he was making to move to Puerto Rico. Since he doesn’t yet have a permanent address and is still keeping his residence in Minnesota, I—The Sibling Who Cares Most About Coupons—asked what he was going to […] + Read More
Design for Multichannel Marketing Starts with Direct Mail info Posted January 20, 2021 by Mike Dietz in Creative Not too long ago, my colleague, Marcus Johnson, shared his thoughts on writing copy for different marketing channels. Creative design also needs to be tailored for each element in multichannel marketing. When the IWCO Direct creative team designs multichannel marketing campaigns for our clients, we always start with the direct mail piece. Why? Because […] + Read More
IWCO Direct Launches Innovation Initiative info Posted January 13, 2021 by Meg Hanaman in Announcements We are excited to announce a new corporate-wide innovation initiative that is focused on developing new, creative ways of engaging with our clients, our partners, and our internal teams to drive cost and process innovations for both IWCO Direct and our clients. This project will approach innovation from multiple facets, ensuring that the innovations we […] + Read More
Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z info Posted January 6, 2021 by Ashley Leone in Direct Marketing Trends Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […] + Read More
