Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More Our Data Security Secret: We’re Always Auditing info Posted November 27, 2018 by John Sobieck in Data Security For many people, the end of the year means making plans for the holidays at home or a reminder that annual reports will soon be due at the office. Amid the usual hustle and bustle, teams at IWCO Direct are busy gearing up for the data security audits we will be conducting in the coming […] + Read More The Ideal Thanksgiving is the One Where You Make Lasting Memories info Posted November 21, 2018 by Tom Hexamer in Announcements Many dread the start of the holiday season. It’s often a busy, stressful time that doesn’t feel like the tidings of comfort and joy that are supposed to come with the season. Personally, Thanksgiving is one of my favorite holidays, despite its timing as the onset of winter and hectic pace of the next six […] + Read More Data Drives the Modern Consumer Experience—Why Not Your Marketing, Too? info Posted November 20, 2018 by Ashley Leone in Strategy and Analysis Data drives much of what we do at IWCO Direct to power our clients’ marketing. Data informs every element from the offer we send, to whom it’s sent, through which channel, and when. That’s because data now drives much of the consumer experience. Think about all the data you use in your daily life. Maybe […] + Read More IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy info Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...] + Read More Pages: « 4 5 6 7 8 9 10 11»Load More Articles
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More
Our Data Security Secret: We’re Always Auditing info Posted November 27, 2018 by John Sobieck in Data Security For many people, the end of the year means making plans for the holidays at home or a reminder that annual reports will soon be due at the office. Amid the usual hustle and bustle, teams at IWCO Direct are busy gearing up for the data security audits we will be conducting in the coming […] + Read More
The Ideal Thanksgiving is the One Where You Make Lasting Memories info Posted November 21, 2018 by Tom Hexamer in Announcements Many dread the start of the holiday season. It’s often a busy, stressful time that doesn’t feel like the tidings of comfort and joy that are supposed to come with the season. Personally, Thanksgiving is one of my favorite holidays, despite its timing as the onset of winter and hectic pace of the next six […] + Read More
Data Drives the Modern Consumer Experience—Why Not Your Marketing, Too? info Posted November 20, 2018 by Ashley Leone in Strategy and Analysis Data drives much of what we do at IWCO Direct to power our clients’ marketing. Data informs every element from the offer we send, to whom it’s sent, through which channel, and when. That’s because data now drives much of the consumer experience. Think about all the data you use in your daily life. Maybe […] + Read More
IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy info Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...] + Read More