Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

My Niece Just Sent Her First Piece of Mail. Here’s Why It Mattered.

Posted February 8, 2019 by Ashley Leone in Announcements

“What’s this?” my niece Vivian asks. She’s rummaging through my desk on a Saturday afternoon in early January because “Mommy is napping,” and at four years old, Viv insists she’s too old for naps. (I don’t bother to point out that Mommy is much older than four and is napping—we’ve been down that road before, […]

How We Make Personalized Direct Marketing Easy – IWCO Direct

Personalized Direct Marketing Has Never Been Easier than with IWCO Direct 1to1℠

Posted February 6, 2019 by David Klempke, PMP in Dynamic Content Management

In today’s fast-paced and connected world, it is increasingly critical to extend your marketing reach to customers through the use of multiple channels. With people constantly on the go or buried deep in their phones, if your message does not stand out, it is at risk of being missed entirely! So how do you engage […]

Our Favorite (and Least Favorite) 2019 Super Bowl Ads – IWCO Direct

Who Won and Who Lost in Our Super Bowl Ad Review

Posted February 5, 2019 by Debora Haskel in Creative

We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the […]

3 Tips for More Engaging Mailpiece Design in 2019 – IWCO Direct

Three More Tips to Make Your Mailpiece Design More Engaging

Posted February 1, 2019 by Mike Dietz in Creative

A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...]

7 Easy Ways to Make Marketing Copy More Engaging – IWCO Direct

7 Ways to Make Your Marketing Copy More Engaging

Posted January 30, 2019 by Marcus Johnson in Creative

Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...]

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Direct Marketing News, Tips & Trends