Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Avoid Disaster with this Disaster Recovery RFP Checklist

Posted April 1, 2015 by Christine Burke in Business Continuity and Disaster Recovery

Over the years, many of our customers have asked us about the most important items to consider when creating a disaster recovery plan and selecting a vendor to carry out the plan should a business disruption occur. Most companies use a team approach to develop their disaster recovery plan. When it comes to selecting a […]

BREAKING: Postal Service Delays Postage Price Increase

Posted March 30, 2015 by Kurt Ruppel in Postal Issues Updates

The Postal Service announced on Friday that it will delay the price increase, originally planned for April 26, 2015, until adjustments for all classes of mail are approved by the Postal Regulatory Commission (PRC). While the PRC has approved proposed rates for Competitive Products (Shipping Services and International), Special Services (P.O. Boxes, Certified Mail, etc.), […]

Leveraging Print and Digital in a ‘Tale of Two Technologies’

Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […]

Improving Workplace Productivity Beyond March Madness

Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability

It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […]

New Mail-Gard Leadership Dedicated to Legacy of Success

Posted March 20, 2015 by Joe Morrison in Announcements, Business Continuity and Disaster Recovery

Mail-Gard has a strong tradition of growth and prides itself on its 100% success rate for declaration support. With Mail-Gard poised for future growth, Jerry Montella, Mail-Gard’s founder, has decided to pursue new challenges. Jerry has been an important voice in the disaster recovery industry, and we would like to thank him for his […]

The Impact of Direct Mail (and How to Measure It)

Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends

Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […]

PostalVision 2020 Looks to the Postal Future: Optimism and Insight

Posted March 17, 2015 by Kurt Ruppel in Postal Issues Updates

Last week I had the opportunity to participate in the PostalVision 2020 conference. This conference engages stakeholders in conversation about the future of postal services, both in this country and around the world. As marketers, we know that direct mail is one of the strongest performers in cross-channel marketing campaigns. However, in order for direct […]

Celebrate Pi Day with Food, Fun and a Funky Rap

Posted March 13, 2015 by Debora Haskel in Announcements

First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that […]

Brrr..aving the IWCO Direct Polar Plunge

Posted March 11, 2015 by Jeron Udean in Announcements

A few months back I was on a conference call with Debora Haskel, Kurt Ruppel and Ashley Leone when I asked about the status of this year’s Polar Plunge team from IWCO Direct. The Polar Plunge is a fantastic event for […]

The 2015 USPS Promotions are Coming: Are You Ready?

Posted March 6, 2015 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

There are four USPS promotions lined-up for 2015. All four are concepts that have been offered previously, but this year they will run for longer periods, usually six months, which will offer more opportunity for mailers to participate. The goal is to demonstrate the value of reply mail, grow the value of First-Class Mail, and […]

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