Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Happy Fourth of July from IWCO Direct info Posted July 3, 2015 by Bev Lohs in Announcements The Fourth of July is a time to get together and celebrate the freedoms this great nation awards to us. Across the country, Americans gather with friends, family and neighbors to indulge in cook-outs, parades and patriotic music. 239 years ago our second president, John Adams, wrote in a letter to his wife, Abigail, that […] + Read More If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance? info Posted July 1, 2015 by Jim Leone in Direct Marketing Trends The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […] + Read More Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership info Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […] + Read More From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve info Posted June 24, 2015 by Debora Haskel in Announcements Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […] + Read More Choosing a Direct Marketing Services Partner Who Can Connect the Dots info Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […] + Read More Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More The Smart Use of Data was Main Theme of Integrated Marketing Week info Posted June 16, 2015 by Hank Andersen in Announcements, Direct Marketing Trends I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […] + Read More Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More Court Rules on Exigent Postage Rates: Now What? info Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Happy Fourth of July from IWCO Direct info Posted July 3, 2015 by Bev Lohs in Announcements The Fourth of July is a time to get together and celebrate the freedoms this great nation awards to us. Across the country, Americans gather with friends, family and neighbors to indulge in cook-outs, parades and patriotic music. 239 years ago our second president, John Adams, wrote in a letter to his wife, Abigail, that […] + Read More
If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance? info Posted July 1, 2015 by Jim Leone in Direct Marketing Trends The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […] + Read More
Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership info Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […] + Read More
From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve info Posted June 24, 2015 by Debora Haskel in Announcements Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […] + Read More
Choosing a Direct Marketing Services Partner Who Can Connect the Dots info Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […] + Read More
Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More
From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More
The Smart Use of Data was Main Theme of Integrated Marketing Week info Posted June 16, 2015 by Hank Andersen in Announcements, Direct Marketing Trends I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […] + Read More
Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More
Court Rules on Exigent Postage Rates: Now What? info Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […] + Read More