Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine

Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...]

In Case You Missed It: The 13th Annual Continuity Insights Management Conference

Posted May 1, 2015 by Christine Burke in Business Continuity and Disaster Recovery

The 13th Annual Continuity Insights Management Conference was held in sunny Scottsdale, Arizona last week, and just like each of the past 12 years, we didn’t want to miss it. John Barnes, Paul DePaoli and I represented Mail-Gard at this event known for providing deeper knowledge and in-depth sessions on continuity and recovery planning. Here […]

In Full Bloom: A Fresh Look at the Impact of Color on Direct Mail Response

Posted April 29, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Even though it snowed here in Chanhassen just a week ago, I’m starting to see some patches of green on my drive home. After a long winter and muddy spring, it’s a huge relief to know that some color variety is coming our way. It’s the same with mail. In a sea of white paper […]

Much More Than Envelopes: Key Postal Issues Addressed at EMA Spring Meeting

Posted April 24, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

I had the privilege of participating in the Envelope Manufacturers Association Spring Meeting last week. It’s always enlightening to meet with other envelope manufacturers and members of the paper-based communications industry. The theme for this meeting was Agility: The Foundation of our Future. We discussed a wide range of topics from how EMA members can […]

Earth Day and the History of the Recycling Logo

Posted April 22, 2015 by Tina Howard in Announcements, Sustainability

Today Tina Howard from Domtar shares with us the origins of the recycling logo and history of Earth Day. As the largest integrated manufacturer and marketer of uncoated freesheet paper in North America, Domtar has a special interest in paper recycling.

2015 Continuous Improvement Conference Gets Minnesota Nice

Posted April 21, 2015 by Patrick Sondreal in Sustainability

This past week, a team of nine operations employees from across our four facilities attended the 2015 Continuous Improvement Conference. This is the only industry event focused on helping companies achieve operational excellence by using the concepts of Lean Manufacturing and Continuous Improvement (CI). During the past six years that IWCO Direct has attended […]

Job Alert: 5 Direct Marketing Jobs with IWCO Direct

Posted April 17, 2015 by Bev Lohs in Announcements, Careers

We want to alert you to five direct marketing jobs IWCO Direct is currently seeking to fill. As we power the marketing for brand-name companies across the country, we are growing and are looking to bring more talented and energetic people on board. We have expanded our industry-leading service offerings beyond traditional printing and mailing […]

How to Avoid Taxing Your Direct Mail Budget

Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […]

2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600%

Posted April 14, 2015 by Debora Haskel in Announcements, Direct Mail Tips, Direct Marketing Trends

New Response Rate data available! Check out our most recent article. Data on current direct mail response rates is one of the most popular topics on our blog, and for good reason, as companies look to get the most out of their marketing dollar. We’re happy to report the Direct Marketing Association recently made its […]

Xploration 15 Kicks Off Series of Business Continuity and Disaster Recovery Events for Mail-Gard

Posted April 10, 2015 by Christine Burke in Announcements, Business Continuity and Disaster Recovery

Many of us at Mail-Gard will be crisscrossing the country throughout April and May attending trade shows and conferences focused on business continuity and disaster recovery. It all starts at Xploration 15 next week, followed by Continuity Insights, RIMS and finally wrapping up at the Document Strategy Forum. We’re very excited about next […]

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