Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More It’s Mentorship Month: Make it a Year-Long Tradition info Posted January 8, 2016 by Bev Lohs in Announcements If you made one, your New Year’s resolution has something in common with everyone else’s: It relies on the will of a single person to make a change in her or his own life. Becoming a mentor uses that will to change the lives of others – and there’s no better time to start than […] + Read More We Reflect on 2015 and Prepare to Celebrate Mail-Gard’s 20th Anniversary in 2016 info Posted January 6, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery 2016 will be an exciting year for Mail-Gard as we celebrate our 20th Anniversary. But before we look ahead, we wanted to spend a moment reviewing 2015, which was another strong year for Mail-Gard. We were fortunate to not have any formal disaster declarations in 2015. However, we had a few close calls with […] + Read More Happy New Year and a Look at the State of IWCO Direct info Posted January 5, 2016 by Jim Andersen in Announcements, Direct Marketing Trends 2015 was a remarkable year for IWCO Direct. So remarkable in fact, the theme of our upcoming Town Hall meetings is “Simply the Best.” Here are just a few of the reasons we’re humming that Tina Turner classic. IWCO Direct surpassed $400 million in sales on our way to record revenue and earnings. We did […] + Read More Year-End Update on Continuous Improvement Efforts at IWCO Direct info Posted December 30, 2015 by Patrick Sondreal in Announcements, Sustainability We’re down to the final days of 2015, and in many ways the year has flown by. As I think back on our Continuous Improvement efforts at IWCO Direct, we have a lot of be proud of. We’ve developed a process for collecting defect data across our platform, which is then used to zero in […] + Read More Cheers To a Happy Holiday Season info Posted December 23, 2015 by Joe Morrison in Announcements December has been so unseasonably warm in Minnesota and Pennsylvania that the holidays snuck up on a lot of us. Yet before we draw the curtain on 2015, we’d like to wish you Happy Holidays from all of us at IWCO Direct. It’s been an extremely busy and rewarding year for our company. We’ve established […] + Read More PI 400 and the Outlook for Direct Mail Services in 2016 info Posted December 22, 2015 by Jim Andersen in Announcements, Direct Marketing Trends IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of […] + Read More HIPAA Compliance Certificate Advances Dedication to Data Security info Posted December 18, 2015 by Chris Van Houtte in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In case you haven’t seen our latest news, this morning we announced we have received a third-party certificate of HIPAA compliance across all of our facilities, including Mail-Gard, by independent assessor, Crimson Security Inc. Data security and compliance is critical to all of our customers, but especially to those in the highly regulated healthcare […] + Read More Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending info Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More
Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More
It’s Mentorship Month: Make it a Year-Long Tradition info Posted January 8, 2016 by Bev Lohs in Announcements If you made one, your New Year’s resolution has something in common with everyone else’s: It relies on the will of a single person to make a change in her or his own life. Becoming a mentor uses that will to change the lives of others – and there’s no better time to start than […] + Read More
We Reflect on 2015 and Prepare to Celebrate Mail-Gard’s 20th Anniversary in 2016 info Posted January 6, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery 2016 will be an exciting year for Mail-Gard as we celebrate our 20th Anniversary. But before we look ahead, we wanted to spend a moment reviewing 2015, which was another strong year for Mail-Gard. We were fortunate to not have any formal disaster declarations in 2015. However, we had a few close calls with […] + Read More
Happy New Year and a Look at the State of IWCO Direct info Posted January 5, 2016 by Jim Andersen in Announcements, Direct Marketing Trends 2015 was a remarkable year for IWCO Direct. So remarkable in fact, the theme of our upcoming Town Hall meetings is “Simply the Best.” Here are just a few of the reasons we’re humming that Tina Turner classic. IWCO Direct surpassed $400 million in sales on our way to record revenue and earnings. We did […] + Read More
Year-End Update on Continuous Improvement Efforts at IWCO Direct info Posted December 30, 2015 by Patrick Sondreal in Announcements, Sustainability We’re down to the final days of 2015, and in many ways the year has flown by. As I think back on our Continuous Improvement efforts at IWCO Direct, we have a lot of be proud of. We’ve developed a process for collecting defect data across our platform, which is then used to zero in […] + Read More
Cheers To a Happy Holiday Season info Posted December 23, 2015 by Joe Morrison in Announcements December has been so unseasonably warm in Minnesota and Pennsylvania that the holidays snuck up on a lot of us. Yet before we draw the curtain on 2015, we’d like to wish you Happy Holidays from all of us at IWCO Direct. It’s been an extremely busy and rewarding year for our company. We’ve established […] + Read More
PI 400 and the Outlook for Direct Mail Services in 2016 info Posted December 22, 2015 by Jim Andersen in Announcements, Direct Marketing Trends IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of […] + Read More
HIPAA Compliance Certificate Advances Dedication to Data Security info Posted December 18, 2015 by Chris Van Houtte in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In case you haven’t seen our latest news, this morning we announced we have received a third-party certificate of HIPAA compliance across all of our facilities, including Mail-Gard, by independent assessor, Crimson Security Inc. Data security and compliance is critical to all of our customers, but especially to those in the highly regulated healthcare […] + Read More
Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending info Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […] + Read More
