Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Proper Use of Quotation Marks is for Context, not Emphasis

Posted November 4, 2015 by Ashley Leone in Direct Mail Tips

There are a lot of ways to create emphasis in text, but using quotation marks is not one of them. English is confusing; grammar is hard. This is not. There are no loopholes or exceptions. Never, ever use quotation marks for emphasis. I can almost understand why there’s confusion on the proper use of quotation […]

Direct Mail Testing: Your 3-Step Guide to Better Response Rates

Posted October 30, 2015 by Tom Hexamer in Direct Mail Tips

As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The […]

Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’

Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends

As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […]

Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens

Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends

In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […]

How Life Unfolds Campaign Shows the Personal Side of Paper

Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability

Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […]

2015 EMA Fall Meeting Highlights Postal Agility

Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates

I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […]

Direct Mail Frequency: How Many Times Should You Mail the Same Offer?

Posted October 20, 2015 by Wes Sparling in Direct Mail Tips

Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […]

The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It

Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […]

Your 4-Step Guide to Using Visual Elements in Direct Mail

Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […]

Inspiration and Insight at &THEN and the Strategic Summit

Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends

The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...]

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