Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Remembering the Legacy of Robert Dayton info Posted February 5, 2016 by Jim Andersen in Announcements Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More Shout Out to UW Stout – Visit Us at the Career Conference info Posted February 2, 2016 by Bev Lohs in Announcements, Careers Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More Direct Mail Takes Flight at the Cloud Lending Summit & Expo info Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […] + Read More 2016 Direct Mail and Digital Marketing Outlook info Posted January 22, 2016 by Hank Andersen in Direct Marketing Trends If you’re like me, you’re curious to know what leading analysts have to say about the direct mail and digital marketing outlook for 2016 and beyond. Last week I had the pleasure of attending a presentation by Bruce Biegel of the Winterberry Group on this very topic at the Direct Marketing Club of New York’s […] + Read More Postal Service News from the MTAC Meetings info Posted January 20, 2016 by Kurt Ruppel in Postal Issues Updates Last week, I was able to escape the freezing temperatures in the Midwest for the (relatively) balmier weather of Washington D.C. and the quarterly Mailers Technical Advisory Council (MTAC) meetings. A lot of Postal Service news was shared during the meetings that could have a big impact on our industry, so today I wanted to […] + Read More Three Ways to Improve Your Writing in 2016 info Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […] + Read More Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Remembering the Legacy of Robert Dayton info Posted February 5, 2016 by Jim Andersen in Announcements Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
Shout Out to UW Stout – Visit Us at the Career Conference info Posted February 2, 2016 by Bev Lohs in Announcements, Careers Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More
Direct Mail Takes Flight at the Cloud Lending Summit & Expo info Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […] + Read More
2016 Direct Mail and Digital Marketing Outlook info Posted January 22, 2016 by Hank Andersen in Direct Marketing Trends If you’re like me, you’re curious to know what leading analysts have to say about the direct mail and digital marketing outlook for 2016 and beyond. Last week I had the pleasure of attending a presentation by Bruce Biegel of the Winterberry Group on this very topic at the Direct Marketing Club of New York’s […] + Read More
Postal Service News from the MTAC Meetings info Posted January 20, 2016 by Kurt Ruppel in Postal Issues Updates Last week, I was able to escape the freezing temperatures in the Midwest for the (relatively) balmier weather of Washington D.C. and the quarterly Mailers Technical Advisory Council (MTAC) meetings. A lot of Postal Service news was shared during the meetings that could have a big impact on our industry, so today I wanted to […] + Read More
Three Ways to Improve Your Writing in 2016 info Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […] + Read More
Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More
