Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve

Posted June 24, 2015 by Debora Haskel in Announcements

Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […]

Choosing a Direct Marketing Services Partner Who Can Connect the Dots

Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends

We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […]

Who’s Your Daddy: Marketing to Men with Direct Mail

Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […]

From Nowhere to Know How – Our Interns’ Story

Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers

IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about.

The Smart Use of Data was Main Theme of Integrated Marketing Week

Posted June 16, 2015 by Hank Andersen in Announcements, Direct Marketing Trends

I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […]

Start Selling with Our Best Direct Mail Copywriting Tips

Posted June 12, 2015 by Debora Haskel in Direct Mail Tips

I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […]

Court Rules on Exigent Postage Rates: Now What?

Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates

This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […]

Automated Marketing Programs Optimize Message Delivery

Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […]

Increase Response Rates with These 5 Design Tips for Variable Data & Content

Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […]

Christmas in June? Three Tips for Holiday Direct Marketing Planning

Posted June 3, 2015 by Tom Hexamer in Direct Marketing Trends

The holidays tend to sneak up on most people, but not direct marketers. Many have started their holiday direct marketing campaign planning, even now when the weather is warm and the holidays are the furthest thing from most peoples’ minds. They have to, as waiting until the last minute is a luxury they can’t afford. […]

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Direct Marketing News, Tips & Trends