Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Direct Mail Frequency: How Many Times Should You Mail the Same Offer?

Posted October 20, 2015 by Wes Sparling in Direct Mail Tips

Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […]

The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It

Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […]

Your 4-Step Guide to Using Visual Elements in Direct Mail

Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […]

Inspiration and Insight at &THEN and the Strategic Summit

Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends

The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...]

IWCO Direct’s Full Direct Marketing Execution Toolbox

Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends

Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […]

What You Missed at the 2015 Disaster Recovery Journal Fall World Event

Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery

The Disaster Recovery Journal presented its 53^rd conference and its last conference in beautiful San Diego from September 27^th – 30^th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […]

3 Reasons Visual Data is Essential to Direct Mail

Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […]

How to Make Your Direct Mail Feel High-End Without Breaking the Budget

Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips

Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […]

Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising

Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends

Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […]

Prevent These 3 Copywriting Mistakes

Posted September 29, 2015 by Debora Haskel in Direct Mail Tips

In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […]

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