Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

NPF Day 4 Highlights: Understanding Mailer Scorecards

Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […]

NPF Day 3 Highlights: An Engaged Audience for Our Session on Digital Print & Direct Marketing

Posted May 20, 2015 by Debora Haskel in Announcements, Postal Issues Updates

It wasn’t a big audience, but it was one of the most engaged and inquisitive audiences we’ve ever experienced. “We” refers to my colleague Mike Dietz and me as we kicked off Tuesday morning at the 2015 National Postal Forum with a presentation titled, “Digital Print – One Giant Leap for Your Direct Marketing Programs.” […]

NPF Day 2 Highlights: Direct Mail Works – Even in a Digital World

Posted May 19, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

This year’s National Postal Forum (NPF) has been a high-energy event with more than 2,500 participants eager to “grow together” and build a more vibrant mailing and shipping industry. The highlight of day two was the keynote from Postmaster Brennan focused on new USPS technology and services. We wanted to recap those important innovations for […]

NPF Day 1 Highlights: MTAC Celebrates 50 Years & Focus on Mail Quality Solutions

Posted May 18, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The mailing industry has made its way to sunny southern California, where the 2015 National Postal Forum (NPF) kicked-off yesterday at the Anaheim Convention Center. Anaheim is a great venue for the NPF – a much needed break for our friends who survived the brutal winter in the Northeast, and who can complain about being […]

What to Look for in a Direct Marketing Partner

Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends

What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […]

How Data and Customer Experience are Transforming Healthcare Marketing

Posted May 13, 2015 by Debora Haskel in Direct Marketing Trends

As I mentioned in last week’s summary of the Loyalty Expo, I went from there to Manhattan for MM&M’s Transforming Healthcare Conference to learn about the latest trends in healthcare marketing. I last attended this conference in 2013 when the focus was on the impact of the Affordable Care Act (aka Obamacare) on Healthcare […]

2015 Inkjet Summit Recap Part 2: Sessions & Awards

Posted May 12, 2015 by Dave Johannes in Direct Marketing Trends

In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal […]

2015 Inkjet Summit: Technology Heats Up

Posted May 8, 2015 by Dave Johannes in Direct Marketing Trends

Digital inkjet technology has been a hot topic in recent years. Thanks to the accelerating rate of adoption and continuous innovation in software and hardware, the subject became white hot as the Inkjet Summit kicked off last Monday. Digital inkjet technology is important to the success of our clients’ direct marketing efforts, so we wanted […]

Breaking News: Postal Regulatory Commission Approves Standard Mail Postage Rates

Posted May 7, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates

The Postal Regulatory Commission today approved the U.S. Postal Service’s most recent proposal for adjusted rates for Standard Mail, Periodicals and Package Services. These were the last pricing elements to be approved, so implementation of all new rates (including First-Class Mail, which was approved earlier this year) is expected to take place on Sunday May […]

Meeting the New Postmaster General Megan Brennan

Posted May 6, 2015 by Michelle Peel in Postal Issues Updates

When I heard Postmaster General Megan J. Brennan was selected to be the Keynote Speaker at the Schuylkill Chamber of Commerce’s Annual Luncheon, I cleared my calendar to be there. On February 1, she officially became [...]

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