Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

MLB Opening Day: Get Your Popcorn, Get Your Peanuts, Get Your Email Open Rates

Posted April 5, 2016 by Chris Van Houtte in Direct Marketing Trends

Even though last year was rough for my favorite team, the Detroit Tigers, I have more hope for them this opening day. With the changes in our bullpen and our core lineup being healthy, I am optimistic that the Tigers will win the division and have a solid chance at reaching the World Series. As […]

Don’t Be Fooled by These 4 Misconceptions About Direct Mail

Posted April 1, 2016 by Jim Leone in Direct Mail Tips

As a prankster from way back, April 1^st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […]

March Madness: Your Game Plan for Winning Direct Mail Campaigns

Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […]

A Look at the National Postal Forum from Mail-Gard’s Perspective

Posted March 29, 2016 by Christine Burke in Business Continuity and Disaster Recovery, Postal Issues Updates

Although IWCO Direct makes a point to attend the National Postal Forum annually, it had been 14 years since Mail-Gard last exhibited there. We decided to attend again this year after a number of our customers told us they were planning to attend. And when we learned that the speaking proposal we submitted had been […]

NPF Special Delivery – Recap of Top Postal Trends and Speeches

Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […]

Howdy from Nashville – What You’re Missing at the 2016 National Postal Forum

Posted March 23, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

On Saturday, we arrived in Nashville for the 2016 National Postal Forum. The Gaylord Opryland is a beautiful (and huge – or should that be “yuge”?) convention site. Everyone has been commenting on how their Fitbits have been working overtime to keep up with how much walking we’re doing! This event gets to the […]

The Biggest Takeaways from Mail-Gard’s 20th Year at DRJ Spring World

Posted March 22, 2016 by Christine Burke in Business Continuity and Disaster Recovery

Mail-Gard has been a faithful attendee of the Disaster Recovery Journal (DRJ) Spring World conference for two full decades, with the 2016 event marking our 20th year of participation. Year in and year out, the biggest names in the business continuity and disaster recovery industries look to the DRJ conference for the latest industry […]

A Grammar Tip to Determine When to Use Who vs. Whom

Posted March 18, 2016 by Ashley Leone in Announcements

There are a few words that suddenly become very popular (whether they are used correctly or not) when our pride is on the line. In any high-stakes situation, the term “whom” starts to come out in spades, often (incorrectly) replacing “who.” My beef with it isn’t so much that it’s used improperly, but that people […]

The Important Keys to Spring Break Marketing

Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […]

Testing Tuesday: The Best Approach to Auditing Your DM Campaign

Posted March 15, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends

Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […]

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