Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

We Reflect on 2015 and Prepare to Celebrate Mail-Gard’s 20th Anniversary in 2016

Posted January 6, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery

2016 will be an exciting year for Mail-Gard as we celebrate our 20^th Anniversary. But before we look ahead, we wanted to spend a moment reviewing 2015, which was another strong year for Mail-Gard. We were fortunate to not have any formal disaster declarations in 2015. However, we had a few close calls with […]

Happy New Year and a Look at the State of IWCO Direct

Posted January 5, 2016 by Jim Andersen in Announcements, Direct Marketing Trends

2015 was a remarkable year for IWCO Direct. So remarkable in fact, the theme of our upcoming Town Hall meetings is “Simply the Best.” Here are just a few of the reasons we’re humming that Tina Turner classic. IWCO Direct surpassed $400 million in sales on our way to record revenue and earnings. We did […]

Year-End Update on Continuous Improvement Efforts at IWCO Direct

Posted December 30, 2015 by Patrick Sondreal in Announcements, Sustainability

We’re down to the final days of 2015, and in many ways the year has flown by. As I think back on our Continuous Improvement efforts at IWCO Direct, we have a lot of be proud of. We’ve developed a process for collecting defect data across our platform, which is then used to zero in […]

Cheers To a Happy Holiday Season

Posted December 23, 2015 by Joe Morrison in Announcements

December has been so unseasonably warm in Minnesota and Pennsylvania that the holidays snuck up on a lot of us. Yet before we draw the curtain on 2015, we’d like to wish you Happy Holidays from all of us at IWCO Direct. It’s been an extremely busy and rewarding year for our company. We’ve established […]

PI 400 and the Outlook for Direct Mail Services in 2016

Posted December 22, 2015 by Jim Andersen in Announcements, Direct Marketing Trends

IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of […]

HIPAA Compliance Certificate Advances Dedication to Data Security

Posted December 18, 2015 by Chris Van Houtte in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends

In case you haven’t seen our latest news, this morning we announced we have received a third-party certificate of HIPAA compliance across all of our facilities, including Mail-Gard, by independent assessor, Crimson Security Inc. Data security and compliance is critical to all of our customers, but especially to those in the highly regulated healthcare […]

Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending

Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends

Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […]

Be Sure to Take Advantage of the USPS Discounts Offered in the 2016

Posted December 15, 2015 by Kurt Ruppel in Postal Issues Updates

The Postal Regulatory Commission has approved the calendar of Mailing Promotions for 2016, which offers significant USPS discounts for direct mail that meets certain criteria. As in 2015, the Postal Service is offering fewer, longer-running promotions that largely carry forward concepts previously used. The primary change from last year is the combined “advanced technology” and […]

The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan

Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends

As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […]

The Logistics that Make Holiday Mail Hit the Mailbox on Schedule

Posted December 9, 2015 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s […]

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