Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More Prevent These 3 Copywriting Mistakes info Posted September 29, 2015 by Debora Haskel in Direct Mail Tips In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […] + Read More 2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More 2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More Does Your Disaster Recovery Provider Have A Backup Plan? info Posted September 9, 2015 by Christine Burke in Announcements, Business Continuity and Disaster Recovery The nation recently paused to remember the events of Hurricane Katrina, which devastated the Gulf Coast ten years ago. We at Mail-Gard also remember the impact this storm had on not one, but three of our customers. It was our first multiple declaration event, and we were honored and are proud to have assisted our […] + Read More Celebrating the Fruits of Our Labor: Update on Continuous Improvement Efforts info Posted September 4, 2015 by Patrick Sondreal in Announcements Let me be the first to wish everyone a happy Labor Day weekend. Did you know the first Labor Day was celebrated in 1882, or that the day is intended to recognize the contributions workers make to the strength, prosperity, and well-being of our country? Before we all head out for a long, relaxing weekend, […] + Read More Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More
Prevent These 3 Copywriting Mistakes info Posted September 29, 2015 by Debora Haskel in Direct Mail Tips In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […] + Read More
2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More
Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More
NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More
2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More
Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More
Does Your Disaster Recovery Provider Have A Backup Plan? info Posted September 9, 2015 by Christine Burke in Announcements, Business Continuity and Disaster Recovery The nation recently paused to remember the events of Hurricane Katrina, which devastated the Gulf Coast ten years ago. We at Mail-Gard also remember the impact this storm had on not one, but three of our customers. It was our first multiple declaration event, and we were honored and are proud to have assisted our […] + Read More
Celebrating the Fruits of Our Labor: Update on Continuous Improvement Efforts info Posted September 4, 2015 by Patrick Sondreal in Announcements Let me be the first to wish everyone a happy Labor Day weekend. Did you know the first Labor Day was celebrated in 1882, or that the day is intended to recognize the contributions workers make to the strength, prosperity, and well-being of our country? Before we all head out for a long, relaxing weekend, […] + Read More
Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More