Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Celebrating 20 Years of Mail-Gard info Posted February 19, 2016 by Christine Burke in Announcements, Business Continuity and Disaster Recovery It’s hard to believe, but this year marks Mail-Gard’s 20th year in business. We started with just an idea, a printer and an inserter in 1996, when fears of Y2K caused companies to increasingly question what would happen to their business if print operations were suddenly halted. Since then our equipment offerings and technical […] + Read More Marketing to Millennials in the Age of Sharing info Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […] + Read More Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail info Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […] + Read More After Further Review: Instant Replay on Our Favorite Super Bowl Commercials info Posted February 10, 2016 by Mike Ertel in Direct Marketing Trends During the past few weeks the only things receiving more hype than the Super Bowl were the political debates and polls attempting to decipher who is likely to win each party’s nomination. With that in mind, we thought it would be fun for a few of my marketing colleagues, Debora Haskel and Mike Dietz, and […] + Read More Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More Remembering the Legacy of Robert Dayton info Posted February 5, 2016 by Jim Andersen in Announcements Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More Shout Out to UW Stout – Visit Us at the Career Conference info Posted February 2, 2016 by Bev Lohs in Announcements, Careers Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Celebrating 20 Years of Mail-Gard info Posted February 19, 2016 by Christine Burke in Announcements, Business Continuity and Disaster Recovery It’s hard to believe, but this year marks Mail-Gard’s 20th year in business. We started with just an idea, a printer and an inserter in 1996, when fears of Y2K caused companies to increasingly question what would happen to their business if print operations were suddenly halted. Since then our equipment offerings and technical […] + Read More
Marketing to Millennials in the Age of Sharing info Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […] + Read More
Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail info Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […] + Read More
After Further Review: Instant Replay on Our Favorite Super Bowl Commercials info Posted February 10, 2016 by Mike Ertel in Direct Marketing Trends During the past few weeks the only things receiving more hype than the Super Bowl were the political debates and polls attempting to decipher who is likely to win each party’s nomination. With that in mind, we thought it would be fun for a few of my marketing colleagues, Debora Haskel and Mike Dietz, and […] + Read More
Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More
Remembering the Legacy of Robert Dayton info Posted February 5, 2016 by Jim Andersen in Announcements Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
Shout Out to UW Stout – Visit Us at the Career Conference info Posted February 2, 2016 by Bev Lohs in Announcements, Careers Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More
