Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Power of Nurturing Workplace Diversity

Posted June 21, 2016 by Bev Lohs in Announcements

We’ve said before that IWCO Direct’s strength comes from its passionate and dedicated workforce. We’re proud of our workplace diversity and believe it offers a benefit to our customers as they seek to partner with suppliers who reflect their own diversity guidelines. We’ve been recognized for our efforts to embrace the cultural and religious […]

Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online

Posted June 17, 2016 by Jim Leone in Direct Marketing Trends

As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […]

Survey Says: Millennials Stay Engaged with Mail

Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends

My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […]

The Most Interesting Thing I Read This Week

Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends

I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […]

Let’s Peek Into Window Envelopes as They Turn 114 Years Old

Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Fun fact: on June 10^th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114^th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […]

Tips for New IWCO Direct Summer Interns

Posted June 7, 2016 by Ashley Leone in Announcements, Careers

One of the things I hear all the time from interns is, “Ashley, you’re so smart and wise. Please, bestow on us some of your sage wisdom.” Okay, none of our nine IWCO Direct summer interns have said that, but they should, because three years ago, I was an IWCO Direct summer intern, bright-eyed and bushy tailed with no idea what to expect.

Millennial Buying Power: What Motivates Them to Respond to Your Mail

Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends

I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […]

Millennials and Direct Mail: A Perfect Combination

Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends

With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […]

The Perpetual Race: Beyond the Information Security Audits

Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends

In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […]

Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail

Posted May 27, 2016 by Maynard Benjamin in Announcements

There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us.

Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126

Get Better Results

IWCO Direct is a one-to-one performance improvement marketing firm. If you‘re looking to measurably improve the ROI of your marketing budget contact us now.

Contact Us Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Communicating Across Generations
Millennials and Gen Z have different interests, attitudes, and ways of engaging with brands than previous generations. Access our collection of insightful articles from the experts at IWCO Direct who share what you need to know about these generations and how to reach them with relevant marketing.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Performance Marketing Insights