Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More 2015 EMA Fall Meeting Highlights Postal Agility info Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […] + Read More Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More What You Missed at the 2015 Disaster Recovery Journal Fall World Event info Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery The Disaster Recovery Journal presented its 53rd conference and its last conference in beautiful San Diego from September 27th – 30th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […] + Read More 3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More
2015 EMA Fall Meeting Highlights Postal Agility info Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […] + Read More
Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More
Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More
IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More
What You Missed at the 2015 Disaster Recovery Journal Fall World Event info Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery The Disaster Recovery Journal presented its 53rd conference and its last conference in beautiful San Diego from September 27th – 30th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […] + Read More
3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More
How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More