Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Celebrating a Spirit of Giving at IWCO Direct This Thanksgiving

Posted November 24, 2015 by Bev Lohs in Announcements

Traditions are important, especially around the holidays. Along with hosting family gatherings, a favorite tradition of mine is serving a holiday meal at Loaves & Fishes, which includes distributing warm weather gear to the needy, both young and old. Around Thanksgiving, it’s especially important to step back and appreciate all that we have been […]

Retail Marketing: The Hustle & Bustle of Holiday Shopping

Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends

My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […]

America Recycles Day: IWCO Direct Doing Our Part

Posted November 18, 2015 by Karen Weil in Announcements, Sustainability

In case you missed it, this past Sunday was America Recycles Day. This nationally recognized day is part of an effort to educate Americans about recycling and motivate them to make it a year-long practice. This is a wonderful cause for individuals, and at IWCO Direct we are doing our part at a corporate […]

Four Principles of Direct Mail that Stand the Test of Time

Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […]

A Special Thanks To Our Veterans

Posted November 11, 2015 by Patrick Sondreal in Announcements

We have officially entered the holiday season! Halloween has come and gone, Thanksgiving is right around the corner and before you know it the December holidays will be here. But one holiday that falls this time of year is often overlooked: Veterans Day. Veterans Day is an especially important day to me because I am […]

Informed Delivery Mail Notification Brings Together Physical and Digital Marketing

Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […]

The Proper Use of Quotation Marks is for Context, not Emphasis

Posted November 4, 2015 by Ashley Leone in Direct Mail Tips

There are a lot of ways to create emphasis in text, but using quotation marks is not one of them. English is confusing; grammar is hard. This is not. There are no loopholes or exceptions. Never, ever use quotation marks for emphasis. I can almost understand why there’s confusion on the proper use of quotation […]

Direct Mail Testing: Your 3-Step Guide to Better Response Rates

Posted October 30, 2015 by Tom Hexamer in Direct Mail Tips

As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The […]

Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’

Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends

As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […]

Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens

Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends

In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […]

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