Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. All Eyes on Inkjet Technology During the 2016 Inkjet Summit info Posted May 13, 2016 by Dave Johannes in Announcements Inkjet technology is an important part of IWCO Direct’s advanced production platform. It allows us to design, create and customize highly personalized direct mail campaigns for our clients, so we make a point of attending the annual Inkjet Summit to keep up-to-date with the latest tech, products and conversations that impact the industry. The 2016 […] + Read More Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits info Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […] + Read More Just in Time for Spring Cleaning: 5 Tips on Data Cleansing info Posted May 10, 2016 by Aaron Rasset in Direct Mail Tips Spring cleaning is a time to clean the areas of your house that have been neglected for too long, get things organized and prepare for the summer ahead. Although it can be tedious, it’s an important task that often leaves you relieved and with a renewed sense of energy. But spring cleaning shouldn’t just be […] + Read More Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More Mayday, Mayday: What Happens at Mail-Gard Once a Disaster Declaration is Made info Posted May 4, 2016 by Christine Burke in Business Continuity and Disaster Recovery This past Sunday was May Day, an annual celebration of spring. But being in the print-to-mail recovery industry, when I hear May Day, I can’t help but think of “mayday,” the internationally-recognized distress signal that’s reserved for emergencies. We thought we would take a moment to describe the processes Mail-Gard has in place and what […] + Read More Creating Lasting Relationships through Customer Experience info Posted April 29, 2016 by Patrick Sondreal in Announcements I’m in a fortunate position where I get to witness new clients transition into long-term partners because of the experience they’ve had working with our company. I believe these relationships are forged by the commitment we demonstrate every day to exceptional customer experience. We recently wrote about what a positive customer experience means to us […] + Read More Risk Management and Business Continuity Take Center Stage at Recent Events info Posted April 27, 2016 by Christine Burke in Business Continuity and Disaster Recovery Although April showers bring May flowers, for those of us at Mail-Gard, they also bring plenty of trips to the airport and living out of suitcases, as it’s also tradeshow season. We recently returned from the Risk Management Society (RIMS) Annual Conference in San Diego and the 2016 Continuity Insights Management Conference in Nashville and […] + Read More Recent Awards Showcase Commitment to Safety at IWCO Direct info Posted April 26, 2016 by Jim Andersen in Announcements Earlier today we were pleased to announce IWCO Direct has been recognized by two leading organizations for our commitment to workplace safety. Next week IWCO Direct will receive a Governor’s Safety Award for Meritorious Achievement from the Minnesota Safety Council. We were also recognized with a 2015 Industry Safety Leader Award and a Most […] + Read More An Earth Day Look at Direct Mail Sustainability info Posted April 22, 2016 by Karen Weil in Sustainability The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […] + Read More The Latest in Lean: What We Learned at the Continuous Improvement Conference info Posted April 20, 2016 by Patrick Sondreal in Direct Marketing Trends Over the past eight years, IWCO Direct has made Lean Manufacturing initiatives a particular focus. While Lean initiatives share common principles, the tools and metrics used to maintain them change as industries evolve. The Continuous Improvement Conference, held this year in Milwaukee, Wisconsin, is one of the strongest sources of information IWCO Direct has […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
All Eyes on Inkjet Technology During the 2016 Inkjet Summit info Posted May 13, 2016 by Dave Johannes in Announcements Inkjet technology is an important part of IWCO Direct’s advanced production platform. It allows us to design, create and customize highly personalized direct mail campaigns for our clients, so we make a point of attending the annual Inkjet Summit to keep up-to-date with the latest tech, products and conversations that impact the industry. The 2016 […] + Read More
Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits info Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […] + Read More
Just in Time for Spring Cleaning: 5 Tips on Data Cleansing info Posted May 10, 2016 by Aaron Rasset in Direct Mail Tips Spring cleaning is a time to clean the areas of your house that have been neglected for too long, get things organized and prepare for the summer ahead. Although it can be tedious, it’s an important task that often leaves you relieved and with a renewed sense of energy. But spring cleaning shouldn’t just be […] + Read More
Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More
Mayday, Mayday: What Happens at Mail-Gard Once a Disaster Declaration is Made info Posted May 4, 2016 by Christine Burke in Business Continuity and Disaster Recovery This past Sunday was May Day, an annual celebration of spring. But being in the print-to-mail recovery industry, when I hear May Day, I can’t help but think of “mayday,” the internationally-recognized distress signal that’s reserved for emergencies. We thought we would take a moment to describe the processes Mail-Gard has in place and what […] + Read More
Creating Lasting Relationships through Customer Experience info Posted April 29, 2016 by Patrick Sondreal in Announcements I’m in a fortunate position where I get to witness new clients transition into long-term partners because of the experience they’ve had working with our company. I believe these relationships are forged by the commitment we demonstrate every day to exceptional customer experience. We recently wrote about what a positive customer experience means to us […] + Read More
Risk Management and Business Continuity Take Center Stage at Recent Events info Posted April 27, 2016 by Christine Burke in Business Continuity and Disaster Recovery Although April showers bring May flowers, for those of us at Mail-Gard, they also bring plenty of trips to the airport and living out of suitcases, as it’s also tradeshow season. We recently returned from the Risk Management Society (RIMS) Annual Conference in San Diego and the 2016 Continuity Insights Management Conference in Nashville and […] + Read More
Recent Awards Showcase Commitment to Safety at IWCO Direct info Posted April 26, 2016 by Jim Andersen in Announcements Earlier today we were pleased to announce IWCO Direct has been recognized by two leading organizations for our commitment to workplace safety. Next week IWCO Direct will receive a Governor’s Safety Award for Meritorious Achievement from the Minnesota Safety Council. We were also recognized with a 2015 Industry Safety Leader Award and a Most […] + Read More
An Earth Day Look at Direct Mail Sustainability info Posted April 22, 2016 by Karen Weil in Sustainability The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […] + Read More
The Latest in Lean: What We Learned at the Continuous Improvement Conference info Posted April 20, 2016 by Patrick Sondreal in Direct Marketing Trends Over the past eight years, IWCO Direct has made Lean Manufacturing initiatives a particular focus. While Lean initiatives share common principles, the tools and metrics used to maintain them change as industries evolve. The Continuous Improvement Conference, held this year in Milwaukee, Wisconsin, is one of the strongest sources of information IWCO Direct has […] + Read More
