Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. The Most Interesting Thing I Read This Week info Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […] + Read More Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More Tips for New IWCO Direct Summer Interns info Posted June 7, 2016 by Ashley Leone in Announcements, Careers One of the things I hear all the time from interns is, “Ashley, you’re so smart and wise. Please, bestow on us some of your sage wisdom.” Okay, none of our nine IWCO Direct summer interns have said that, but they should, because three years ago, I was an IWCO Direct summer intern, bright-eyed and bushy tailed with no idea what to expect. + Read More Millennial Buying Power: What Motivates Them to Respond to Your Mail info Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […] + Read More Millennials and Direct Mail: A Perfect Combination info Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […] + Read More The Perpetual Race: Beyond the Information Security Audits info Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […] + Read More Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail info Posted May 27, 2016 by Maynard Benjamin in Announcements There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us. + Read More Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More The Crucial Role of the Mailing Industry in the U.S. Economy info Posted May 20, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A large part of that discussion focuses on the health of the national economy, especially its ability to provide the […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
The Most Interesting Thing I Read This Week info Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […] + Read More
Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More
Tips for New IWCO Direct Summer Interns info Posted June 7, 2016 by Ashley Leone in Announcements, Careers One of the things I hear all the time from interns is, “Ashley, you’re so smart and wise. Please, bestow on us some of your sage wisdom.” Okay, none of our nine IWCO Direct summer interns have said that, but they should, because three years ago, I was an IWCO Direct summer intern, bright-eyed and bushy tailed with no idea what to expect. + Read More
Millennial Buying Power: What Motivates Them to Respond to Your Mail info Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […] + Read More
Millennials and Direct Mail: A Perfect Combination info Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […] + Read More
The Perpetual Race: Beyond the Information Security Audits info Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […] + Read More
Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail info Posted May 27, 2016 by Maynard Benjamin in Announcements There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us. + Read More
Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More
What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More
The Crucial Role of the Mailing Industry in the U.S. Economy info Posted May 20, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A large part of that discussion focuses on the health of the national economy, especially its ability to provide the […] + Read More
