Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

PI 400 and the Outlook for Direct Mail Services in 2016

Posted December 22, 2015 by Jim Andersen in Announcements, Direct Marketing Trends

IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of […]

HIPAA Compliance Certificate Advances Dedication to Data Security

Posted December 18, 2015 by Chris Van Houtte in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends

In case you haven’t seen our latest news, this morning we announced we have received a third-party certificate of HIPAA compliance across all of our facilities, including Mail-Gard, by independent assessor, Crimson Security Inc. Data security and compliance is critical to all of our customers, but especially to those in the highly regulated healthcare […]

Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending

Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends

Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […]

Be Sure to Take Advantage of the USPS Discounts Offered in the 2016

Posted December 15, 2015 by Kurt Ruppel in Postal Issues Updates

The Postal Regulatory Commission has approved the calendar of Mailing Promotions for 2016, which offers significant USPS discounts for direct mail that meets certain criteria. As in 2015, the Postal Service is offering fewer, longer-running promotions that largely carry forward concepts previously used. The primary change from last year is the combined “advanced technology” and […]

The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan

Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends

As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […]

The Logistics that Make Holiday Mail Hit the Mailbox on Schedule

Posted December 9, 2015 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s […]

The Postage Rates Landscape for 2016

Posted December 8, 2015 by Kurt Ruppel in Postal Issues Updates

At this time of year, children may be nestled all snug in their beds with visions of sugar plums dancing in their heads, but those of us involved in the mailing industry are more likely to be dreaming about what to do with our 2016 postage budgets. Although the outlook for postage rates in 2016 […]

Turning Black Friday and Cyber Monday Consumer Data into Dollars

Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […]

The Value and Crucial Components of a Crisis Communications Plan

Posted December 2, 2015 by Christine Burke in Business Continuity and Disaster Recovery

A crisis can strike a company at any time. Yet according to at least one recent survey, only 54% of companies have developed a crisis communication plan. And many of those may not have taken into consideration the delivery of critical communications as part of the plan. The recovery industry identifies two needs for […]

Evolution of Inkjet Paper for Direct Mail and Marketing

Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips

Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing...

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