Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Testing Tuesdays: A Discussion on Direct Mail Measurement

Posted March 8, 2016 by Wes Sparling in Direct Mail Tips

Measuring the effectiveness of direct mail is a frequent topic of conversations with clients, prospects and those generally interested in better understanding how direct mail benefits their marketing campaigns and impacts their business. It has been said, accurately I believe, that you can’t improve what you can’t measure. Of course, this implies that serious thought […]

Direct Mail and P2P Lending: A Traditional Channel for an Emerging Industry

Posted March 4, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

The concept of peer-to-peer (P2P) lending is elegantly simple. Also known as marketplace lending, alternative lending, social lending and crowdfunding, P2P means lending money to individuals, or “peers,” without going through a traditional financial middleman like a bank or other financial institution. As I mentioned in my recap of the Cloud Lending Summit, P2P […]

Update on Inkjet Technology

Posted March 2, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

Next month I will be attending the Inkjet Summit to connect with my peers to discuss the latest inkjet technology software and solutions and how these advances will enrich our clients’ marketing strategies. In the meantime, we have several exciting updates to our color digital platform currently underway. With digital inkjet technology transforming our industry […]

Exigent Surcharge is Over: Postage Rates Slated to Drop in April

Posted March 1, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

Those of us involved in the mailing industry are about to witness a unique event: Falling postage prices. The Postal Service has notified the Postal Regulatory Commission (PRC) that it will remove the exigent surcharge from postage rates on Sunday, April 10. The PRC rulings that allowed the Postal Service to collect the exigent surcharge […]

Leap Year Predictions: New Trends for Direct Mail

Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends

Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […]

3 Technical Tricks to Empower Your Email Marketing Campaigns

Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […]

Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform

Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends

Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […]

Celebrating 20 Years of Mail-Gard

Posted February 19, 2016 by Christine Burke in Announcements, Business Continuity and Disaster Recovery

It’s hard to believe, but this year marks Mail-Gard’s 20^th year in business. We started with just an idea, a printer and an inserter in 1996, when fears of Y2K caused companies to increasingly question what would happen to their business if print operations were suddenly halted. Since then our equipment offerings and technical […]

Marketing to Millennials in the Age of Sharing

Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends

My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […]

Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail

Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips

This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […]

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