Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct’s Full Direct Marketing Execution Toolbox

Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends

Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […]

What You Missed at the 2015 Disaster Recovery Journal Fall World Event

Posted October 7, 2015 by Christine Burke in Business Continuity and Disaster Recovery

The Disaster Recovery Journal presented its 53^rd conference and its last conference in beautiful San Diego from September 27^th – 30^th. Attended by over 1,000 participants from a wide spectrum of industry platforms, the event centered on the current state of business resiliency and provided a focus on the future of […]

3 Reasons Visual Data is Essential to Direct Mail

Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […]

How to Make Your Direct Mail Feel High-End Without Breaking the Budget

Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips

Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […]

Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising

Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends

Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […]

Prevent These 3 Copywriting Mistakes

Posted September 29, 2015 by Debora Haskel in Direct Mail Tips

In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […]

2015 Supplier Summit: Sunny News Despite Gloomy Weather

Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability

On Wednesday we held our 15^th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […]

Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable

Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability

As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […]

NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail?

Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […]

2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing

Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends

Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...]

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