Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Using Eco-Friendly Plastics in Your Direct Mail

Posted August 10, 2016 by Karen Weil in Direct Mail Tips, Sustainability

Many of our customers are leaders in building sustainability and social responsibility into their corporate cultures. They measure a wide range of attributes from their overall carbon footprints to more targeted metrics such as choosing environmentally-sustainable components for their direct mail advertising. If this sounds like the approach your company is looking to implement, you […]

Summer Postal Updates: Part 2

Posted August 9, 2016 by Kurt Ruppel in Postal Issues Updates

Last Friday we covered the current status of postal reform legislation and the outlook on postage prices for 2017, two hot topics in the postal industry. Today we wanted to wrap up our summary of the latest postal updates that are important for the direct mail community to be aware of and integrate into […]

Summer Postal Update

Posted August 5, 2016 by Kurt Ruppel in Postal Issues Updates

It’s the dog days of summer, and even Minnesota has been experiencing temperatures in the upper 90s. Summer travel for the IWCO Direct postal team has included industry association meetings and USPS-sponsored events such as the Mailer’s Technical Advisory Committee (MTAC) and Mailing Industry Area Focus Group Meetings. So it seems like a good time […]

Customer Retention Marketing: More Than Just Email

Posted August 3, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends

When was the last time you woke up to fewer than 20 emails in your inbox? Most of us can’t remember a morning routine that doesn’t include sifting through a pile of email from brands that we agreed to receive communications from at one point or another. And how often do you actually read those […]

Color is Crucial: That’s Why We’ve Expanded Our G7 Master Qualification

Posted August 2, 2016 by Jim Andersen in Announcements

Color consistency and accuracy is something marketers take very seriously. With significant resources invested in corporate identities, they want to ensure their specific colors are reproduced correctly. For instance, it’s likely that you recognize Target, John Deere and UPS as much by their distinct color as the shape of their logo. That’s why today’s announcement […]

Completing the Security Puzzle

Posted July 29, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends

I think we can all agree that the best way to tackle a puzzle is to start with the edges. But as we all know, even when the border is finished, there’s still a ways to go before the picture is complete. We’ve talked in the past about the importance direct marketing service providers need […]

The Top Trends Impacting MSOs and Their Direct Marketing Efforts

Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends

Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […]

More on What We Learned at the 2016 DMAW Bridge Conference

Posted July 26, 2016 by Megan Lester in Announcements, Direct Marketing Trends

Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […]

A Focus on Fundraising at the 2016 DMAW Bridge Conference

Posted July 22, 2016 by Megan Lester in Announcements, Direct Marketing Trends

My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […]

How to Find the Customers You’re Overlooking

Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends

Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […]

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