Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Color is Crucial: That’s Why We’ve Expanded Our G7 Master Qualification info Posted August 2, 2016 by Jim Andersen in Announcements Color consistency and accuracy is something marketers take very seriously. With significant resources invested in corporate identities, they want to ensure their specific colors are reproduced correctly. For instance, it’s likely that you recognize Target, John Deere and UPS as much by their distinct color as the shape of their logo. That’s why today’s announcement […] + Read More Completing the Security Puzzle info Posted July 29, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends I think we can all agree that the best way to tackle a puzzle is to start with the edges. But as we all know, even when the border is finished, there’s still a ways to go before the picture is complete. We’ve talked in the past about the importance direct marketing service providers need […] + Read More The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More More on What We Learned at the 2016 DMAW Bridge Conference info Posted July 26, 2016 by Megan Lester in Announcements, Direct Marketing Trends Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […] + Read More A Focus on Fundraising at the 2016 DMAW Bridge Conference info Posted July 22, 2016 by Megan Lester in Announcements, Direct Marketing Trends My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […] + Read More How to Find the Customers You’re Overlooking info Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […] + Read More Four Key Areas of Focus When Marketing Credit Cards to Millennials info Posted July 15, 2016 by Ashley Leone in Direct Marketing Trends I am ashamed and mostly mortified to admit that I have gone dumpster-diving twice in my life. The first time was going after a camera that had accidently been tossed and the second was in search of my missing wallet. But, in my defense, that second dive would have never happened if I had better […] + Read More Our Continuous Improvement Program Looks to Enhance Cross-Platform Standardization info Posted July 13, 2016 by Patrick Sondreal in Announcements As part of our Continuous Improvement program, IWCO Direct’s Continuous Improvement and Quality teams have prioritized standardizing practices across our platform. This includes standardizing quality assurance routines and processes, reporting metrics and more. By focusing on having standard practices, we will deliver consistency for our clients. One of the benefits of working with IWCO Direct […] + Read More Hot Jobs Alert: 5 Career Opportunities at IWCO Direct info Posted July 12, 2016 by Bev Lohs in Announcements, Careers One of the most rewarding aspects of my role in human resources is seeing the number of employees who turn jobs at IWCO Direct into long-term, fulfilling careers. If you or someone you know is looking for opportunities in the new direct marketing industry, you should know we have a number of rewarding positions currently […] + Read More Exploring the Value of a Marketing Database System info Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Color is Crucial: That’s Why We’ve Expanded Our G7 Master Qualification info Posted August 2, 2016 by Jim Andersen in Announcements Color consistency and accuracy is something marketers take very seriously. With significant resources invested in corporate identities, they want to ensure their specific colors are reproduced correctly. For instance, it’s likely that you recognize Target, John Deere and UPS as much by their distinct color as the shape of their logo. That’s why today’s announcement […] + Read More
Completing the Security Puzzle info Posted July 29, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends I think we can all agree that the best way to tackle a puzzle is to start with the edges. But as we all know, even when the border is finished, there’s still a ways to go before the picture is complete. We’ve talked in the past about the importance direct marketing service providers need […] + Read More
The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More
More on What We Learned at the 2016 DMAW Bridge Conference info Posted July 26, 2016 by Megan Lester in Announcements, Direct Marketing Trends Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […] + Read More
A Focus on Fundraising at the 2016 DMAW Bridge Conference info Posted July 22, 2016 by Megan Lester in Announcements, Direct Marketing Trends My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […] + Read More
How to Find the Customers You’re Overlooking info Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […] + Read More
Four Key Areas of Focus When Marketing Credit Cards to Millennials info Posted July 15, 2016 by Ashley Leone in Direct Marketing Trends I am ashamed and mostly mortified to admit that I have gone dumpster-diving twice in my life. The first time was going after a camera that had accidently been tossed and the second was in search of my missing wallet. But, in my defense, that second dive would have never happened if I had better […] + Read More
Our Continuous Improvement Program Looks to Enhance Cross-Platform Standardization info Posted July 13, 2016 by Patrick Sondreal in Announcements As part of our Continuous Improvement program, IWCO Direct’s Continuous Improvement and Quality teams have prioritized standardizing practices across our platform. This includes standardizing quality assurance routines and processes, reporting metrics and more. By focusing on having standard practices, we will deliver consistency for our clients. One of the benefits of working with IWCO Direct […] + Read More
Hot Jobs Alert: 5 Career Opportunities at IWCO Direct info Posted July 12, 2016 by Bev Lohs in Announcements, Careers One of the most rewarding aspects of my role in human resources is seeing the number of employees who turn jobs at IWCO Direct into long-term, fulfilling careers. If you or someone you know is looking for opportunities in the new direct marketing industry, you should know we have a number of rewarding positions currently […] + Read More
Exploring the Value of a Marketing Database System info Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […] + Read More
