Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Postage Rates Landscape for 2016

Posted December 8, 2015 by Kurt Ruppel in Postal Issues Updates

At this time of year, children may be nestled all snug in their beds with visions of sugar plums dancing in their heads, but those of us involved in the mailing industry are more likely to be dreaming about what to do with our 2016 postage budgets. Although the outlook for postage rates in 2016 […]

Turning Black Friday and Cyber Monday Consumer Data into Dollars

Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […]

The Value and Crucial Components of a Crisis Communications Plan

Posted December 2, 2015 by Christine Burke in Business Continuity and Disaster Recovery

A crisis can strike a company at any time. Yet according to at least one recent survey, only 54% of companies have developed a crisis communication plan. And many of those may not have taken into consideration the delivery of critical communications as part of the plan. The recovery industry identifies two needs for […]

Evolution of Inkjet Paper for Direct Mail and Marketing

Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips

Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing...

Celebrating a Spirit of Giving at IWCO Direct This Thanksgiving

Posted November 24, 2015 by Bev Lohs in Announcements

Traditions are important, especially around the holidays. Along with hosting family gatherings, a favorite tradition of mine is serving a holiday meal at Loaves & Fishes, which includes distributing warm weather gear to the needy, both young and old. Around Thanksgiving, it’s especially important to step back and appreciate all that we have been […]

Retail Marketing: The Hustle & Bustle of Holiday Shopping

Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends

My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […]

America Recycles Day: IWCO Direct Doing Our Part

Posted November 18, 2015 by Karen Weil in Announcements, Sustainability

In case you missed it, this past Sunday was America Recycles Day. This nationally recognized day is part of an effort to educate Americans about recycling and motivate them to make it a year-long practice. This is a wonderful cause for individuals, and at IWCO Direct we are doing our part at a corporate […]

Four Principles of Direct Mail that Stand the Test of Time

Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […]

A Special Thanks To Our Veterans

Posted November 11, 2015 by Patrick Sondreal in Announcements

We have officially entered the holiday season! Halloween has come and gone, Thanksgiving is right around the corner and before you know it the December holidays will be here. But one holiday that falls this time of year is often overlooked: Veterans Day. Veterans Day is an especially important day to me because I am […]

Informed Delivery Mail Notification Brings Together Physical and Digital Marketing

Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […]

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