Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Important Keys to Spring Break Marketing

Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […]

Testing Tuesday: The Best Approach to Auditing Your DM Campaign

Posted March 15, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends

Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […]

An Extremely Positive Customer Experience When We Needed It Most

Posted March 11, 2016 by Patrick Sondreal in Announcements

Forrester recently published a report titled, “Trends 2016: The Future of Customer Service.” The first sentence states, “In the age of the customer, executives don’t decide how customer-centric their companies are – customers do.” Some of the key takeaways from their research include: Customer service in 2016 demands customer obsession. Customer service must be easy, […]

Polar Plunge Pledges: What Our Donation Goes to Support

Posted March 9, 2016 by Ashley Leone in Announcements

Saturday marked the sixth year that IWCO Direct employees braved the frigid waters of Thomas Beach on Lake Calhoun in Minneapolis for the Polar Plunge. Although the temperatures for the event reached an unseasonal 39 degrees, the water itself, as any of our 47 plungers will assure you, wasn’t as mild. Even for plunging […]

Testing Tuesdays: A Discussion on Direct Mail Measurement

Posted March 8, 2016 by Wes Sparling in Direct Mail Tips

Measuring the effectiveness of direct mail is a frequent topic of conversations with clients, prospects and those generally interested in better understanding how direct mail benefits their marketing campaigns and impacts their business. It has been said, accurately I believe, that you can’t improve what you can’t measure. Of course, this implies that serious thought […]

Direct Mail and P2P Lending: A Traditional Channel for an Emerging Industry

Posted March 4, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

The concept of peer-to-peer (P2P) lending is elegantly simple. Also known as marketplace lending, alternative lending, social lending and crowdfunding, P2P means lending money to individuals, or “peers,” without going through a traditional financial middleman like a bank or other financial institution. As I mentioned in my recap of the Cloud Lending Summit, P2P […]

Update on Inkjet Technology

Posted March 2, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

Next month I will be attending the Inkjet Summit to connect with my peers to discuss the latest inkjet technology software and solutions and how these advances will enrich our clients’ marketing strategies. In the meantime, we have several exciting updates to our color digital platform currently underway. With digital inkjet technology transforming our industry […]

Exigent Surcharge is Over: Postage Rates Slated to Drop in April

Posted March 1, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

Those of us involved in the mailing industry are about to witness a unique event: Falling postage prices. The Postal Service has notified the Postal Regulatory Commission (PRC) that it will remove the exigent surcharge from postage rates on Sunday, April 10. The PRC rulings that allowed the Postal Service to collect the exigent surcharge […]

Leap Year Predictions: New Trends for Direct Mail

Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends

Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […]

3 Technical Tricks to Empower Your Email Marketing Campaigns

Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […]

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