Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

An Earth Day Look at Direct Mail Sustainability

Posted April 22, 2016 by Karen Weil in Sustainability

The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […]

The Latest in Lean: What We Learned at the Continuous Improvement Conference

Posted April 20, 2016 by Patrick Sondreal in Direct Marketing Trends

Over the past eight years, IWCO Direct has made Lean Manufacturing initiatives a particular focus. While Lean initiatives share common principles, the tools and metrics used to maintain them change as industries evolve. The Continuous Improvement Conference, held this year in Milwaukee, Wisconsin, is one of the strongest sources of information IWCO Direct has […]

Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day

Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends

“Go West, young man” was a phrase used by 19^th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […]

Recapping an Exciting and Informative LendIt Conference

Posted April 15, 2016 by Brian Ridenour in Direct Marketing Trends

Last week my colleague, Megan Lester, shared insight into our expectations for the LendIt conference leading up to the show. Megan and I just returned from the event earlier this week, and we wanted to recap what was a very fun and informative event. First, we were surprised by the size of LendIt and how […]

An Insider’s View of the 2016 EMA Spring Meeting

Posted April 13, 2016 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates

I recently attended the Envelope Manufacturers Association (EMA) Spring Meeting. I came away even more impressed than I already was with how much this organization focuses on the future. As a member of the EMA board of directors, I participated in a strategic long-range planning (SLRP) session to lay out the direction the association […]

The Babysitter’s Guide to Writing for Direct Marketing

Posted April 12, 2016 by Ashley Leone in Announcements

For the past few years, my family has called me “the baby whisperer.” I’ve had plenty of practice: I worked at a daycare throughout high school and college, volunteered with America Reads, was a nanny during the school year and babysat countless weekends. My skills dealing with kids have been fine-tuned over years of […]

We’re Headed to LendIt 2016 – Here’s What We Hope to Find

Posted April 8, 2016 by Megan Lester in Direct Mail Tips, Direct Marketing Trends

LendIt 2016 kicks off in San Francisco next week. My colleague Brian Ridenour and I will be attending this lending-centric conference where service providers, investors and lenders meet to learn about trends in online lending. We’ll be pounding the pavement to bring you the biggest news and updates from the lending industry. But first, Brian […]

An Update on the Product Engineering Initiative

Posted April 6, 2016 by Matt Shanahan in Announcements

IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […]

MLB Opening Day: Get Your Popcorn, Get Your Peanuts, Get Your Email Open Rates

Posted April 5, 2016 by Chris Van Houtte in Direct Marketing Trends

Even though last year was rough for my favorite team, the Detroit Tigers, I have more hope for them this opening day. With the changes in our bullpen and our core lineup being healthy, I am optimistic that the Tigers will win the division and have a solid chance at reaching the World Series. As […]

Don’t Be Fooled by These 4 Misconceptions About Direct Mail

Posted April 1, 2016 by Jim Leone in Direct Mail Tips

As a prankster from way back, April 1^st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […]

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