Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

thINK 2016 is Just Around the Corner

Posted September 28, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

For those of you who haven’t heard, I was named the conference chair for the 2016 thINK Conference that starts in just over a week in Boca Raton, FL. Since my last update in July, we have been hard at work wrapping up the final details to make this a really strong, interactive networking […]

How an Automated Workflow Benefits Direct Marketing Programs

Posted September 27, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

Fans of late night infomercials may recall the famous tagline for the Ronco Rotisserie Oven: “Just set it and forget it!” In some respects, that’s how automated marketing programs are designed to function. Business rules and logic are defined and an automated workflow is developed that allows for systematic processing of client data to generate […]

DRJ Fall World 2016 Showcases How Disaster Recovery Planning Is More Important Than Ever

Posted September 23, 2016 by Michael Henry in Business Continuity and Disaster Recovery

Mail-Gard has been securing and ensuring print-to-mail continuity for 20 years. Every year for the last two decades, we’ve made an appearance at Disaster Recovery Journal (DRJ)’s Fall World event to stay in sync with the pulse of the industry.

USPS Mailing Promotions Feature Costs Savings While Encouraging Best Practices

Posted September 21, 2016 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

The Postal Service’s suite of 2017 mailing promotions should look familiar to marketers, as it features many encores of themes that have become popular over the past few years. Promotions are designed to not only save postage costs, but also to encourage marketers to adopt best practices for linking physical mail with online experiences and […]

Enhancing Your Customer Loyalty Program

Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends

Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […]

Join Us at the 2016 MPM Mentoring Caucus

Posted September 14, 2016 by Bev Lohs in Announcements

IWCO Direct has long been a proponent of youth mentorship and has joined the ranks of leading Minnesota companies like Target, Best Buy, 3M and General Mills who are committed to raising awareness about mentoring. Over the past 14 years, Jim Andersen (CEO) and I have served on the Mentoring Partnership of Minnesota […]

Thoughts That Have Been Brewing on the Value of Personalization

Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […]

There’s No Substitute for Direct Mail When It Comes to Alternative Lending

Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […]

The Colors You Want for Your Direct Marketing Callouts

Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips

It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […]

What Labor Day Means to IWCO Direct

Posted September 2, 2016 by Joe Morrison in Announcements

To most Americans, the first Monday in September is a welcomed extension to the weekend and a final chance to take advantage of the all too fleeting summer. But ironically, despite being synonymous with free time, the creation of Labor Day is the result of a lot of work by a lot of people. It […]

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