Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Four Key Areas of Focus When Marketing Credit Cards to Millennials info Posted July 15, 2016 by Ashley Leone in Direct Marketing Trends I am ashamed and mostly mortified to admit that I have gone dumpster-diving twice in my life. The first time was going after a camera that had accidently been tossed and the second was in search of my missing wallet. But, in my defense, that second dive would have never happened if I had better […] + Read More Our Continuous Improvement Program Looks to Enhance Cross-Platform Standardization info Posted July 13, 2016 by Patrick Sondreal in Announcements As part of our Continuous Improvement program, IWCO Direct’s Continuous Improvement and Quality teams have prioritized standardizing practices across our platform. This includes standardizing quality assurance routines and processes, reporting metrics and more. By focusing on having standard practices, we will deliver consistency for our clients. One of the benefits of working with IWCO Direct […] + Read More Hot Jobs Alert: 5 Career Opportunities at IWCO Direct info Posted July 12, 2016 by Bev Lohs in Announcements, Careers One of the most rewarding aspects of my role in human resources is seeing the number of employees who turn jobs at IWCO Direct into long-term, fulfilling careers. If you or someone you know is looking for opportunities in the new direct marketing industry, you should know we have a number of rewarding positions currently […] + Read More Exploring the Value of a Marketing Database System info Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […] + Read More It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More Getting Ready for the 2016 thINK Conference info Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […] + Read More Happy Independence Day (Whenever It Is)! info Posted July 1, 2016 by Bev Lohs in Announcements Similar to how there are often misconceptions about direct mail, there are also misconceptions about the 4th of July and the Declaration of Independence. You might be surprised to learn that America really declared its independence from Britain on July 2nd instead of July 4th, the day we celebrate as […] + Read More A Three Rule Response to Bill Murphy Jr.’s “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now.” info Posted June 29, 2016 by Ashley Leone in Announcements The recently published Inc. article “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now” by Bill Murphy Jr. has me all up in arms. In his article, Mr. Murphy gives a list of common grammar mistakes and asked that the world come together to end the “overly pedantic correcting.” I’ve never […] + Read More Our Product Engineering Initiative Moves into Next Phase of Development info Posted June 28, 2016 by Matt Shanahan in Announcements IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […] + Read More Get the Download on drupa 2016 info Posted June 24, 2016 by Steve Myrvold in Announcements Every four years something truly inspiring and transformational happens. Can you guess what it is? No, I’m not talking about the presidential elections or the Olympics. I’m referring to drupa, the world’s largest trade show dedicated to print technologies, which gathers the most forward-thinking and influential […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Four Key Areas of Focus When Marketing Credit Cards to Millennials info Posted July 15, 2016 by Ashley Leone in Direct Marketing Trends I am ashamed and mostly mortified to admit that I have gone dumpster-diving twice in my life. The first time was going after a camera that had accidently been tossed and the second was in search of my missing wallet. But, in my defense, that second dive would have never happened if I had better […] + Read More
Our Continuous Improvement Program Looks to Enhance Cross-Platform Standardization info Posted July 13, 2016 by Patrick Sondreal in Announcements As part of our Continuous Improvement program, IWCO Direct’s Continuous Improvement and Quality teams have prioritized standardizing practices across our platform. This includes standardizing quality assurance routines and processes, reporting metrics and more. By focusing on having standard practices, we will deliver consistency for our clients. One of the benefits of working with IWCO Direct […] + Read More
Hot Jobs Alert: 5 Career Opportunities at IWCO Direct info Posted July 12, 2016 by Bev Lohs in Announcements, Careers One of the most rewarding aspects of my role in human resources is seeing the number of employees who turn jobs at IWCO Direct into long-term, fulfilling careers. If you or someone you know is looking for opportunities in the new direct marketing industry, you should know we have a number of rewarding positions currently […] + Read More
Exploring the Value of a Marketing Database System info Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […] + Read More
It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More
Getting Ready for the 2016 thINK Conference info Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […] + Read More
Happy Independence Day (Whenever It Is)! info Posted July 1, 2016 by Bev Lohs in Announcements Similar to how there are often misconceptions about direct mail, there are also misconceptions about the 4th of July and the Declaration of Independence. You might be surprised to learn that America really declared its independence from Britain on July 2nd instead of July 4th, the day we celebrate as […] + Read More
A Three Rule Response to Bill Murphy Jr.’s “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now.” info Posted June 29, 2016 by Ashley Leone in Announcements The recently published Inc. article “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now” by Bill Murphy Jr. has me all up in arms. In his article, Mr. Murphy gives a list of common grammar mistakes and asked that the world come together to end the “overly pedantic correcting.” I’ve never […] + Read More
Our Product Engineering Initiative Moves into Next Phase of Development info Posted June 28, 2016 by Matt Shanahan in Announcements IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […] + Read More
Get the Download on drupa 2016 info Posted June 24, 2016 by Steve Myrvold in Announcements Every four years something truly inspiring and transformational happens. Can you guess what it is? No, I’m not talking about the presidential elections or the Olympics. I’m referring to drupa, the world’s largest trade show dedicated to print technologies, which gathers the most forward-thinking and influential […] + Read More
