Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More MLB Opening Day: Get Your Popcorn, Get Your Peanuts, Get Your Email Open Rates info Posted April 5, 2016 by Chris Van Houtte in Direct Marketing Trends Even though last year was rough for my favorite team, the Detroit Tigers, I have more hope for them this opening day. With the changes in our bullpen and our core lineup being healthy, I am optimistic that the Tigers will win the division and have a solid chance at reaching the World Series. As […] + Read More Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More March Madness: Your Game Plan for Winning Direct Mail Campaigns info Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […] + Read More A Look at the National Postal Forum from Mail-Gard’s Perspective info Posted March 29, 2016 by Christine Burke in Business Continuity and Disaster Recovery, Postal Issues Updates Although IWCO Direct makes a point to attend the National Postal Forum annually, it had been 14 years since Mail-Gard last exhibited there. We decided to attend again this year after a number of our customers told us they were planning to attend. And when we learned that the speaking proposal we submitted had been […] + Read More NPF Special Delivery – Recap of Top Postal Trends and Speeches info Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […] + Read More Howdy from Nashville – What You’re Missing at the 2016 National Postal Forum info Posted March 23, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Saturday, we arrived in Nashville for the 2016 National Postal Forum. The Gaylord Opryland is a beautiful (and huge – or should that be “yuge”?) convention site. Everyone has been commenting on how their Fitbits have been working overtime to keep up with how much walking we’re doing! This event gets to the […] + Read More The Biggest Takeaways from Mail-Gard’s 20th Year at DRJ Spring World info Posted March 22, 2016 by Christine Burke in Business Continuity and Disaster Recovery Mail-Gard has been a faithful attendee of the Disaster Recovery Journal (DRJ) Spring World conference for two full decades, with the 2016 event marking our 20th year of participation. Year in and year out, the biggest names in the business continuity and disaster recovery industries look to the DRJ conference for the latest industry […] + Read More A Grammar Tip to Determine When to Use Who vs. Whom info Posted March 18, 2016 by Ashley Leone in Announcements There are a few words that suddenly become very popular (whether they are used correctly or not) when our pride is on the line. In any high-stakes situation, the term “whom” starts to come out in spades, often (incorrectly) replacing “who.” My beef with it isn’t so much that it’s used improperly, but that people […] + Read More The Important Keys to Spring Break Marketing info Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119Last PageLoad More Articles
An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More
MLB Opening Day: Get Your Popcorn, Get Your Peanuts, Get Your Email Open Rates info Posted April 5, 2016 by Chris Van Houtte in Direct Marketing Trends Even though last year was rough for my favorite team, the Detroit Tigers, I have more hope for them this opening day. With the changes in our bullpen and our core lineup being healthy, I am optimistic that the Tigers will win the division and have a solid chance at reaching the World Series. As […] + Read More
Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More
March Madness: Your Game Plan for Winning Direct Mail Campaigns info Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […] + Read More
A Look at the National Postal Forum from Mail-Gard’s Perspective info Posted March 29, 2016 by Christine Burke in Business Continuity and Disaster Recovery, Postal Issues Updates Although IWCO Direct makes a point to attend the National Postal Forum annually, it had been 14 years since Mail-Gard last exhibited there. We decided to attend again this year after a number of our customers told us they were planning to attend. And when we learned that the speaking proposal we submitted had been […] + Read More
NPF Special Delivery – Recap of Top Postal Trends and Speeches info Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […] + Read More
Howdy from Nashville – What You’re Missing at the 2016 National Postal Forum info Posted March 23, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Saturday, we arrived in Nashville for the 2016 National Postal Forum. The Gaylord Opryland is a beautiful (and huge – or should that be “yuge”?) convention site. Everyone has been commenting on how their Fitbits have been working overtime to keep up with how much walking we’re doing! This event gets to the […] + Read More
The Biggest Takeaways from Mail-Gard’s 20th Year at DRJ Spring World info Posted March 22, 2016 by Christine Burke in Business Continuity and Disaster Recovery Mail-Gard has been a faithful attendee of the Disaster Recovery Journal (DRJ) Spring World conference for two full decades, with the 2016 event marking our 20th year of participation. Year in and year out, the biggest names in the business continuity and disaster recovery industries look to the DRJ conference for the latest industry […] + Read More
A Grammar Tip to Determine When to Use Who vs. Whom info Posted March 18, 2016 by Ashley Leone in Announcements There are a few words that suddenly become very popular (whether they are used correctly or not) when our pride is on the line. In any high-stakes situation, the term “whom” starts to come out in spades, often (incorrectly) replacing “who.” My beef with it isn’t so much that it’s used improperly, but that people […] + Read More
The Important Keys to Spring Break Marketing info Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […] + Read More