Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Testing Tuesday: The Road to Multi-Channel Attribution

Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […]

Remembering the Legacy of Robert Dayton

Posted February 5, 2016 by Jim Andersen in Announcements

Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […]

Are We There Yet? Using Data to Drive Dynamic Content

Posted February 3, 2016 by Jim Leone in Direct Marketing Trends

Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […]

Shout Out to UW Stout – Visit Us at the Career Conference

Posted February 2, 2016 by Bev Lohs in Announcements, Careers

Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […]

The Need for a Dynamic Content Management Solution

Posted January 29, 2016 by Aaron Rasset in Announcements

In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […]

Health and Wellness Marketing Trends for 2016

Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends

New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […]

Direct Mail Takes Flight at the Cloud Lending Summit & Expo

Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends

There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […]

2016 Direct Mail and Digital Marketing Outlook

Posted January 22, 2016 by Hank Andersen in Direct Marketing Trends

If you’re like me, you’re curious to know what leading analysts have to say about the direct mail and digital marketing outlook for 2016 and beyond. Last week I had the pleasure of attending a presentation by Bruce Biegel of the Winterberry Group on this very topic at the Direct Marketing Club of New York’s […]

Postal Service News from the MTAC Meetings

Posted January 20, 2016 by Kurt Ruppel in Postal Issues Updates

Last week, I was able to escape the freezing temperatures in the Midwest for the (relatively) balmier weather of Washington D.C. and the quarterly Mailers Technical Advisory Council (MTAC) meetings. A lot of Postal Service news was shared during the meetings that could have a big impact on our industry, so today I wanted to […]

Three Ways to Improve Your Writing in 2016

Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips

January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […]

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