Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

My Favorite Grammar Resources

Posted December 11, 2018 by Ashley Leone in Creative

It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or […]

Continuous Improvement vs. Seth Godin's Latest Blog – IWCO Direct

Quality and Effort: Reading Seth Godin Through a Continuous Improvement Lens

Posted December 7, 2018 by Meg Hanaman in Announcements

Marketer, author, and recent AMA Hall of Famer Seth Godin has a bit of a celebrity status here at IWCO Direct. When he posted a blog in early November about the relationship between quality and effort (you can read it here), it quickly made its way to my desk. In it, Seth uses his […]

Lessons Learned with Our Learning Management System – IWCO Direct

Lessons from Launching a Learning Management System

Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements

Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […]

Idealliance - G7 Master Colorspace - Qualified Facility

Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence

Posted December 4, 2018 by Jim Andersen in Announcements

The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […]

$How Marketing Math Makes Better Direct Mail Campaigns – IWCO Direct$

Yes, Math Matters to Data-Driven Marketers

Posted November 30, 2018 by Cindy Shatto in Strategy and Analysis

What do you think of when you hear the word “marketing”? Fancy advertising campaigns in Times Square? Those hilarious State Farm commercials? That’s what I used to think, too. After all, the dictionary definition of “marketing” is this: “The process or technique of promoting, selling, and distributing a product or service.” I’ve learned over […]

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