Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale info Posted May 19, 2021 by Ted Grigg in Strategy and Analysis In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage. + Read More Manage Your Direct Marketing Efforts Based on the Cost Per Sale info Posted May 12, 2021 by Ted Grigg in Strategy and Analysis Today, I’d like to talk about how to better understand how your direct marketing budget is working for you by evaluating your cost per lead, cost per sale, and determining your allowable cost per sale. The first priority in evaluating the effectiveness of your direct marketing campaign is to define your customers’ decision steps. This […] + Read More Selling Insurance to Millennials Requires Education and a Personal Connection info Posted May 5, 2021 by Ashley Leone in Direct Marketing Trends This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […] + Read More Strong Passwords Are an Important Element in Data Security info Posted April 28, 2021 by John Murray in Data Security I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […] + Read More Adaptive Spirit Event Highlights Accessibility info Posted April 21, 2021 by Michelle Peel in Announcements A few of my IWCO Direct colleagues and I had the opportunity to attend (virtually and in-person) the Adaptive Spirit 25th annual conference (AS2021) held on April 7 and 8. The event focuses on building business relationships and effective networking practices in the telecommunications industry, while generating a large portion of the operating funds […] + Read More IWCO Directs Wins ECHO Award for Medica Campaign info Posted April 16, 2021 by Tedd Aurelius in Announcements, Strategy and Analysis We are excited to share that IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector at the International ECHO Awards yesterday from the Association of National Advertisers (ANA) for our work on a multichannel campaign developed for our clients at Medica. + Read More Integrated Marketing Approach Delivers Measurable Results info Posted April 8, 2021 by Mike Parker in Strategy and Analysis We all know the old saying ‘may you live in interesting times,’ which is often described as being both a blessing and a curse. We have certainly seen the continued pace of change in the marketing industry around us―and in direct marketing specifically, but I strongly believe these are in fact exciting times for IWCO […] + Read More Breaking Down the USPS Strategic Plan – Areas of Support and Concern info Posted March 31, 2021 by Kurt Ruppel in Postal Issues Updates Last week, the U.S. Postal Service released its long-awaited 10-Year Strategic Plan. The plan, entitled Delivering for America, outlines how the Postal Service proposes to achieve financial stability over the next ten years. As with any plan of this scope and scale, there are aspects many postal stakeholders can support and other aspects that may cause stakeholders concern. + Read More What Does it Take to Create Great Direct Marketing? info Posted March 24, 2021 by Wes Sparling in Strategy and Analysis It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […] + Read More Four Ways Pandemic BC/DR Planning Helped Us Get Back to Basics info Posted March 17, 2021 by Brian Murphy in Business Continuity and Disaster Recovery If your business continuity and disaster recovery (BC/DR) plan was mature enough before 2020, you had probably found a good cadence of maintenance updates. Reviewing, updating, and refining your BC/DR plan to be ready for action likely included closing some gaps from exercises and plan testing, updating roles and responsibilities due to employee changes, and […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale info Posted May 19, 2021 by Ted Grigg in Strategy and Analysis In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage. + Read More
Manage Your Direct Marketing Efforts Based on the Cost Per Sale info Posted May 12, 2021 by Ted Grigg in Strategy and Analysis Today, I’d like to talk about how to better understand how your direct marketing budget is working for you by evaluating your cost per lead, cost per sale, and determining your allowable cost per sale. The first priority in evaluating the effectiveness of your direct marketing campaign is to define your customers’ decision steps. This […] + Read More
Selling Insurance to Millennials Requires Education and a Personal Connection info Posted May 5, 2021 by Ashley Leone in Direct Marketing Trends This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […] + Read More
Strong Passwords Are an Important Element in Data Security info Posted April 28, 2021 by John Murray in Data Security I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […] + Read More
Adaptive Spirit Event Highlights Accessibility info Posted April 21, 2021 by Michelle Peel in Announcements A few of my IWCO Direct colleagues and I had the opportunity to attend (virtually and in-person) the Adaptive Spirit 25th annual conference (AS2021) held on April 7 and 8. The event focuses on building business relationships and effective networking practices in the telecommunications industry, while generating a large portion of the operating funds […] + Read More
IWCO Directs Wins ECHO Award for Medica Campaign info Posted April 16, 2021 by Tedd Aurelius in Announcements, Strategy and Analysis We are excited to share that IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector at the International ECHO Awards yesterday from the Association of National Advertisers (ANA) for our work on a multichannel campaign developed for our clients at Medica. + Read More
Integrated Marketing Approach Delivers Measurable Results info Posted April 8, 2021 by Mike Parker in Strategy and Analysis We all know the old saying ‘may you live in interesting times,’ which is often described as being both a blessing and a curse. We have certainly seen the continued pace of change in the marketing industry around us―and in direct marketing specifically, but I strongly believe these are in fact exciting times for IWCO […] + Read More
Breaking Down the USPS Strategic Plan – Areas of Support and Concern info Posted March 31, 2021 by Kurt Ruppel in Postal Issues Updates Last week, the U.S. Postal Service released its long-awaited 10-Year Strategic Plan. The plan, entitled Delivering for America, outlines how the Postal Service proposes to achieve financial stability over the next ten years. As with any plan of this scope and scale, there are aspects many postal stakeholders can support and other aspects that may cause stakeholders concern. + Read More
What Does it Take to Create Great Direct Marketing? info Posted March 24, 2021 by Wes Sparling in Strategy and Analysis It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […] + Read More
Four Ways Pandemic BC/DR Planning Helped Us Get Back to Basics info Posted March 17, 2021 by Brian Murphy in Business Continuity and Disaster Recovery If your business continuity and disaster recovery (BC/DR) plan was mature enough before 2020, you had probably found a good cadence of maintenance updates. Reviewing, updating, and refining your BC/DR plan to be ready for action likely included closing some gaps from exercises and plan testing, updating roles and responsibilities due to employee changes, and […] + Read More
