Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Reading vs. Scanning: Sidebars Can Engage Any Kind of Mail Recipient

Posted August 20, 2019 by Marcus Johnson in Strategy and Analysis

Are you a reader or a scanner? The world is full of both. That matters to those of us who include direct mail and direct response advertising as part of our marketing mix. If we don’t create direct mail designs that account for both of those information intake preferences, we risk losing a big chunk of our audience and their potential to respond.

Help Us Say Adieu to (Most Of) the Summer 2019 IWCO Direct Interns

Posted August 16, 2019 by Ashley Luehmann in Careers

Another year in the books that the interns didn’t burn down IWCO Direct. I think I can speak for the group when I say it was an amazing summer full of learning. Below are some final words from both the IWCO Direct interns and their supervisors, reflecting on the past three months [...]

Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly

Posted August 14, 2019 by Debora Haskel in Strategy and Analysis

What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.

How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance

Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management

My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]

The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by Michelle Peel in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

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