Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct Employees TAG Their Coworkers to Express Appreciation

Posted August 19, 2020 by John Ashe in Announcements

In mid-July, IWCO Direct’s parent company, Steel Partners, kicked off TAG to thank all of its employees who have worked and continue to work so diligently during the pandemic. TAG, which stands for “THANKS AND GRATITUDE,” provided a simple way for employees to recognize their coworkers by submitting a “post-it” or email to HR to […]

Pandemic Lessons for Disaster Recovery Plans

Posted August 12, 2020 by Brian Murphy in Business Continuity and Disaster Recovery

It’s hard to believe that more than six months have passed since we had our first COVID-19 preparedness meeting. Clients began reaching out to Mail-Gard about their disaster recovery plans in late February after officials from the U.S. Department of Health & Human Services, the Centers for Disease Control and Prevention (CDC), the National Institutes […]

AI Content Analysis Drives Higher Response Rates

Posted August 5, 2020 by David Klempke, PMP in Dynamic Content Management

Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […]

Stephen Flood and Sherri Bonacci Join Our Team

Posted August 3, 2020 by John Ashe in Announcements

Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]

Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery

Posted July 29, 2020 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an […]

Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9

Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […]

An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6

Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […]

An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?

Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing.

Tips for Restarting Your Marketing During COVID-19

Posted July 8, 2020 by Wes Sparling in Strategy and Analysis

Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national […]

Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency

Posted July 1, 2020 by Matt Shanahan in Strategy and Analysis

We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […]

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