Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions

Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips

A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...]

Business people give safety presentation at office. Multi-ethnic group of professionals. Latin construction worker in foreground.

June is National Safety Month, But We Practice the ABCs of Safety Every Day

Posted June 11, 2019 by Michael Henry in Announcements

June is when our thoughts turn to lakes, beaches, and the lure of quality time spent outdoors with family and friends. It also signals the end of school as kids take a break for the summer. But did you know that June is National Safety Month? Learning how to maintain a safe workplace is a […]

IWCO Direct to Host POTC Meeting in Chanhassen

Posted June 7, 2019 by Kurt Ruppel in Postal Issues Updates

IWCO Direct is actively involved in a number of associations that advocate for the mailing industry on postal issues, including EMA, PostCom, and Idealliance. We believe it’s important to be vocal about issues ranging from postal reform legislation to mail preparation and other postal operational concerns [...]

Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them

Posted June 5, 2019 by Blake Lewko in Direct Marketing Trends

Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […]

Woman seated at her laptop looking confused and upset while reviewing a piece of direct mail

How to Avoid Four Common Direct Mail Design Mistakes

Posted June 4, 2019 by Mike Dietz in Creative

You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]

Pages: « 3 4 5 6 7 8 9 10»

Subscribe Today

We update our blog two or three times a week. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends