Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Data is at the Heart of Performance Marketing―So is Data Security

Posted November 17, 2021 by John Murray in Data Security

Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices.

Employee Engagement Is More Important Now Than Ever

Posted November 10, 2021 by Sarah Corrigan in Announcements, Careers

We all can agree that the pandemic has driven more than the average amount of life changes. Over the past 18 months, we’ve had to adapt how we work and play a number of times. Frankly, it’s exhausting, and there’s a reason. Lacking “Surge Capacity” Results in Change Fatigue According to author Ann Masten, […]

IWCO Direct Included in Coveted Aspire Leaderboard for Service Providers

Posted November 3, 2021 by David Klempke, PMP in Announcements, Dynamic Content Management

Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been a pursuit our team has worked on tirelessly. As a result of our efforts, IWCO Direct was recently included in the prestigious Aspire Leaderboard for CCM-CXM Service Providers (free registration required).

We Are Ushering in A Golden Age of Color Accuracy and Consistency

Posted October 27, 2021 by Mike Todryk in Direct Mail Marketing

Companies invest tremendous resources into developing the colors that represent their brand. With brand identity such an important matter, it’s no surprise they demand color accuracy and consistency across all their materials. However, this can create quite a challenge when various pieces are produced on different equipment, which are all calibrated differently, not to mention […]

Resiliency is a Key Characteristic of Strong Business Continuity Plans

Posted October 13, 2021 by Brian Murphy in Business Continuity and Disaster Recovery

Are we close to living in a post COVID world? It doesn’t feel like we are there quite yet. When shutdowns in the U.S. began in early 2020, it felt like some temporary, rarely thought-about contingency plan that needed to be enacted for a short while before the world went back to normal. Who could […]

Accelerating the Speed from Data to Delivery

Posted October 6, 2021 by John Ashe in Direct Mail Production

Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in […]

Direct Mail Strategies to Engage a Hispanic Audience

Posted September 29, 2021 by Alexander Negrete in Strategy and Analysis

Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […]

Why Direct Marketing Creative Must Create Emotional Connections Across Channels

Posted September 22, 2021 by Reid Holmes in Creative

Like most new jobs, I was excited, but wasn’t entirely sure what to expect when I joined IWCO Direct about a month ago. I began my career at an agency with direct marketing in its blood, Ogilvy & Mather. And I knew IWCO Direct would give me the opportunity to rekindle that DM experience by […]

How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

Posted September 15, 2021 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management

In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]

Our Strategy is Put to the Test with Champion vs Challenger Testing

Posted September 8, 2021 by Ted Grigg in Strategy and Analysis

Have you ever wondered if your direct mail package is performing as well as it could? Are you certain you’re reaching the people most likely to buy, or that the creative truly captures your audience’s attention? One way to know for certain is to conduct Champion vs. Challenger testing. Our team is increasingly involved in […]

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