Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty

Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis

Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […]

Intelligent Approaches to Content Management Can Transform the Customer Experience

Posted April 8, 2020 by David Klempke, PMP in Dynamic Content Management

The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience.

painted rocks left by a thoughtful neighbor

15 Ways to Make the Most of Stay-at-Home Orders

Posted April 1, 2020 by Ashley Leone in Announcements

Stay-at-home orders are in place in Minnesota and Pennsylvania—where our production facilities are located and the majority of employees reside. IWCO Direct provides essential services according to the Cybersecurity and Infrastructure Agency (CISA) and has been allowed to remain open; however, the stay-at-home orders make nights and weekends at home a bit bleaker looking. But […]

Communicating During the COVID-19 Outbreak

Posted March 25, 2020 by Ashley Leone in Creative

If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.

Considerations for Marketing During a Pandemic

Posted March 20, 2020 by Wes Sparling in Strategy and Analysis

COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when […]

The Human Element of Data Driven Marketing on Display at ANA Masters of Data & Technology Conference

Posted March 18, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis

At the beginning of March, a few of my colleagues and I attended the ANA’s inaugural Masters of Data and Technology Conference. This conference was started because ANA found that mastering data and technology is one of the top strategic priorities of CMOs, and it’s no wonder.

Showcasing Our Critical to Quality Initiative to the Manufacturing Alliance

Posted March 11, 2020 by Meg Hanaman in Announcements

In February, IWCO Direct hosted the Manufacturing Alliance Lean Enterprise Peer Group for a Critical-to-Quality (CTQ) event to showcase efforts we’ve made to ensure customer satisfaction. The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas.

Avoid These Three Direct Mail Bad Habits in 2020

Posted March 4, 2020 by Marcus Johnson in Creative

I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits.

How to Use Color in Direct Mail to Drive Results

Posted February 26, 2020 by Mike Dietz in Creative, Direct Mail Tips

You might have heard through the grapevine that Pantone’s 2020 color of the year is Classic Blue. I see a lot of blue in my job; there are several studies showing blue is America’s favorite color, and approximately one-third of brands use blue in their logos.

ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

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