Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How ANA & DMA Are Fighting Data Privacy Legislation – IWCO Direct

How the ANA & DMA are Advocating for the Future of Direct Marketing

Posted February 20, 2019 by Debora Haskel in Direct Marketing Trends

Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […]

Sharing Data with Marketing Partners – IWCO Direct

Three Ways Marketers Can Help Keep Their Data Secure

Posted February 19, 2019 by John Sobieck in Data Security

Personalized offers have become the hallmark of today’s direct marketing campaigns. But creating the highly relevant pieces that are driving response to new heights requires marketers to share customer and prospect data with their marketing partners. Those of us who are responsible for data security need to work together across the marketing supply chain to […]

3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Posted February 15, 2019 by Ashley Leone in Creative, Direct Mail Tips

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal […]

Why We Love Data-Driven Marketing – IWCO Direct

Data-Driven Marketing is a Many-Splendored Thing

Posted February 13, 2019 by Tedd Aurelius in Strategy and Analysis

All meaningful, deep, long-lasting relationships are dependent on communication. The more two people communicate, the more they get to know one another, and the more intimate they become. With intimacy comes trust, loyalty, and sometimes, even love. This is as true for a brand and its most loyal customers as it is for two individuals. […]

How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […]

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