Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why Marketers Should Stress Over Addressing Recipients of Their Offers

Posted June 24, 2020 by Ashley Leone in Strategy and Analysis

Not too long ago, I talked about how to address formal mail properly for the 21st century. At the end of the post, I attempted to soften the hundreds of words of etiquette by saying that even if you don’t get it totally right, it’s the effort and thought that counts.

Direct Marketing In the COVID-19 Era

Posted June 19, 2020 by Marcus Johnson in Strategy and Analysis

“I don’t know.” “We’re not sure.” “Even the experts can’t say.” “Everything is still so uncertain.” The comments above aren’t about the coronavirus. They’re about when business will “get back to normal.” Welcome to marketing in the COVID-19 era.

Advice for the New Postmaster General

Posted June 17, 2020 by Kurt Ruppel in Postal Issues Updates

On Monday, Louis DeJoy became the 75^th Postmaster General (PMG), succeeding Megan Brennan. We thank Ms. Brennan for her leadership and many years of service to the broader postal community as she makes her transition into a well-deserved retirement. Mr. DeJoy is the first PMG in nearly 20 years to come from outside the […]

Protecting Data Security While Working from Home

Posted June 10, 2020 by John Murray in Data Security

I remember my first visit to New York City. I wanted to see and do many of the traditional touristy things, but most of all I wanted to visit the Statue of Liberty. When I was coming out of the subway and walking through Battery Park along the way to the Ferry Terminal, there were […]

Our Team is Responding to Change by Focusing on Clients and the Future

Posted May 27, 2020 by John Ashe in Announcements

As followers of IWCO Direct and this blog know, last week I joined IWCO Direct as CEO. When a company experiences a change in leadership, naturally employees, clients, and business partners are curious about what the change means and how it will impact them. And of course, competitors try to use the news to their […]

My Vision and Focus as the New CEO of IWCO Direct

Posted May 20, 2020 by John Ashe in Announcements

Half-way through my first week as the new CEO of IWCO Direct, I am impressed by our culture. Jim Andersen has been an inspirational leader, mentor, and friend to me, our employees, clients, and industry partners. I am humbled and honored by the opportunity to work with our employees, clients, and business partners to continue […]

Medicare Marketing: How Will COVID-19 Impact This Year’s AEP?

Posted May 13, 2020 by Alan Sherman in Strategy and Analysis

As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […]

How pressSIGN Helps Press Operators Manage Color Requirements

Posted May 6, 2020 by Mike Todryk in Direct Mail Marketing

Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […]

3 Questions to Ask When Designing for Digital Printing

Posted April 29, 2020 by Mike Dietz in Creative

We talk a lot about the benefits of digital printing and how you can maximize your creative direct mail design through its benefits. What we haven’t touched on is a specific concern when designing for digital printing: how to stop yourself from overusing or maxing out on the features that make digital printing great.

What Should Your Outer Envelope Say?

Posted April 22, 2020 by Marcus Johnson in Creative

You probably know the expression “the eyes are the window to the soul.” It’s much the same with direct mail: the outer envelope (OE)—with or without a window—gives insight into the inner contents. The OE is a blank slate for your direct mail package, and has the potential to telegraph what someone will find inside. […]

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