Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print

Posted November 5, 2019 by Steve Malec in Direct Marketing Trends

The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […]

Winter-clad shopper drinking coffee while browsing her phone with a shopping bag over one arm

Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI

Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis

With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […]

Prop skeleton with head on laptop in office

Five Gruesome Grammar Rules You Can Bury

Posted October 30, 2019 by Ashley Leone in Creative

Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]

Hand placing rendered "at" symbol into an open mailbox with its flag up

Direct Mail Never Died—It Evolved

Posted October 29, 2019 by Deborah Quinn in Omnichannel Marketing

Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.

An aerial view of a multi ethnic group of children learn about going green and color in environmentally friendly concepts surrounding a drawing of Earth.

Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive

Posted October 25, 2019 by Karen Weil in Sustainability

Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...]

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