Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More Join Us at the 2016 MPM Mentoring Caucus info Posted September 14, 2016 by Bev Lohs in Announcements IWCO Direct has long been a proponent of youth mentorship and has joined the ranks of leading Minnesota companies like Target, Best Buy, 3M and General Mills who are committed to raising awareness about mentoring. Over the past 14 years, Jim Andersen (CEO) and I have served on the Mentoring Partnership of Minnesota […] + Read More Thoughts That Have Been Brewing on the Value of Personalization info Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […] + Read More There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More The Colors You Want for Your Direct Marketing Callouts info Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […] + Read More What Labor Day Means to IWCO Direct info Posted September 2, 2016 by Joe Morrison in Announcements To most Americans, the first Monday in September is a welcomed extension to the weekend and a final chance to take advantage of the all too fleeting summer. But ironically, despite being synonymous with free time, the creation of Labor Day is the result of a lot of work by a lot of people. It […] + Read More Introducing Our New Compilation: Marketing to Millennials info Posted August 31, 2016 by Ashley Leone in Announcements, Direct Mail Tips, Direct Marketing Trends With a population topping more than 83 million, millennials make up the largest generation in the United States. This magical demographic that I’m a part of has likely been studied more than any generation in history by those trying to gain insight into what makes us “digital natives” tick. Everything from our sleeping habits, career […] + Read More Sustainable Marketing News: Study Shows Consumers Value Paper info Posted August 30, 2016 by Karen Weil in Direct Marketing Trends, Sustainability As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […] + Read More Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More Streamlining Front-End Hand-Offs as Part of Our Continuous Improvement Process info Posted August 24, 2016 by Patrick Sondreal in Announcements IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur at the start of each new job. Marketing programs are becoming increasingly more complex with the implementation of digital […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More
Join Us at the 2016 MPM Mentoring Caucus info Posted September 14, 2016 by Bev Lohs in Announcements IWCO Direct has long been a proponent of youth mentorship and has joined the ranks of leading Minnesota companies like Target, Best Buy, 3M and General Mills who are committed to raising awareness about mentoring. Over the past 14 years, Jim Andersen (CEO) and I have served on the Mentoring Partnership of Minnesota […] + Read More
Thoughts That Have Been Brewing on the Value of Personalization info Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […] + Read More
There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More
The Colors You Want for Your Direct Marketing Callouts info Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […] + Read More
What Labor Day Means to IWCO Direct info Posted September 2, 2016 by Joe Morrison in Announcements To most Americans, the first Monday in September is a welcomed extension to the weekend and a final chance to take advantage of the all too fleeting summer. But ironically, despite being synonymous with free time, the creation of Labor Day is the result of a lot of work by a lot of people. It […] + Read More
Introducing Our New Compilation: Marketing to Millennials info Posted August 31, 2016 by Ashley Leone in Announcements, Direct Mail Tips, Direct Marketing Trends With a population topping more than 83 million, millennials make up the largest generation in the United States. This magical demographic that I’m a part of has likely been studied more than any generation in history by those trying to gain insight into what makes us “digital natives” tick. Everything from our sleeping habits, career […] + Read More
Sustainable Marketing News: Study Shows Consumers Value Paper info Posted August 30, 2016 by Karen Weil in Direct Marketing Trends, Sustainability As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […] + Read More
Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More
Streamlining Front-End Hand-Offs as Part of Our Continuous Improvement Process info Posted August 24, 2016 by Patrick Sondreal in Announcements IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur at the start of each new job. Marketing programs are becoming increasingly more complex with the implementation of digital […] + Read More
