Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Using Mail to Conquer Your Competitors

Posted November 16, 2016 by Tom Hexamer in Direct Mail Tips

For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in […]

A “Change” Election and the Prospects for Postal Reform and Governance

Posted November 15, 2016 by Kurt Ruppel in Postal Issues Updates

Whoever you were backing in last week’s election, the results have certainly changed the political landscape in Washington, DC. We’ve seen a number of articles in the last week trying to project what the results mean for the [...]

A Salute to Our Veterans – At IWCO Direct and Everywhere

Posted November 11, 2016 by Debora Haskel in Announcements

A few months ago, I was sitting in the Phoenix airport, waiting for my flight home from the DRJ conference I attended with colleagues from our Warminster facility. There was an unusual buzz in the concourse which made me think a celebrity – or perhaps a presidential candidate – was about to make an appearance. […]

What Einstein Can Teach Us About Writing Great Marketing Copy

Posted November 9, 2016 by Ashley Leone in Direct Mail Tips

Last week, Mike Dietz gave an overview of the creative process we follow at IWCO Direct when working on new campaigns. He broke down the process into three distinct parts: the kickoff, brainstorming and review. Some steps are more emotion/reaction based, while others revolve around an analysis of data and research. Where would you guess […]

Election Day Reminds Us of the Value of Paper-Based Communications

Posted November 8, 2016 by Karen Weil in Announcements, Direct Marketing Trends

Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or stopped by your polling place already, be sure to take the time to make your voice heard and vote […]

A Process to Avoid Being FUD Up with Cyber Security Issues

Posted November 4, 2016 by Chris Van Houtte in Announcements

In October, my colleague, John Murray, attended the CSX Cybersecurity Conference in Las Vegas where security professionals from around the world gathered to network, strategize and share new tools and perspectives on cyber security. This conference showcased many threats that businesses are facing today, such as hackers, denial of service attacks, ransomware and insider threats—just […]

Our Three-Step Creative Process That Moves the Response Needle

Posted November 2, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Every project that comes into our creative department is different, and the creative process at IWCO Direct must adapt for each circumstance. Some clients come in with a very specific idea of what kind of end product they want and look to us to bring it to life. Others have a general theme, but depend […]

Disaster Recovery Testing – How to Protect Yourself from Things That Go Bump in the Night

Posted October 28, 2016 by Michael Henry in Business Continuity and Disaster Recovery

Whether you expect to witness a creepy clown in your neighborhood or have nightmares of Michael Myers chasing you, Halloween is a night to celebrate things that scare us and make the hair stand up on the backs of our necks. Disaster recovery testing reduces the number of things that can scare us – on […]

Energy Marketing Insight and Tips to Generate New Customers

Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […]

An Insider’s Look at the Sold-Out &THEN Strategic Summit Sessions

Posted October 25, 2016 by Debora Haskel in Announcements, Direct Marketing Trends

As my colleague Megan Lester mentioned in her preview of last week’s annual DMA Conference (&THEN), I was really looking forward to attending the Strategic Summit. I’m glad we registered early so I had an almost front-row seat to listen to J. Walker Smith from Kantar Futures talk about what he described as the “vanishing […]

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