Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Shout Out to UW Stout – Visit Us at the Career Conference

Posted February 2, 2016 by Bev Lohs in Announcements, Careers

Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […]

The Need for a Dynamic Content Management Solution

Posted January 29, 2016 by Aaron Rasset in Announcements

In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […]

Health and Wellness Marketing Trends for 2016

Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends

New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […]

Direct Mail Takes Flight at the Cloud Lending Summit & Expo

Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends

There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […]

2016 Direct Mail and Digital Marketing Outlook

Posted January 22, 2016 by Hank Andersen in Direct Marketing Trends

If you’re like me, you’re curious to know what leading analysts have to say about the direct mail and digital marketing outlook for 2016 and beyond. Last week I had the pleasure of attending a presentation by Bruce Biegel of the Winterberry Group on this very topic at the Direct Marketing Club of New York’s […]

Postal Service News from the MTAC Meetings

Posted January 20, 2016 by Kurt Ruppel in Postal Issues Updates

Last week, I was able to escape the freezing temperatures in the Midwest for the (relatively) balmier weather of Washington D.C. and the quarterly Mailers Technical Advisory Council (MTAC) meetings. A lot of Postal Service news was shared during the meetings that could have a big impact on our industry, so today I wanted to […]

Three Ways to Improve Your Writing in 2016

Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips

January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […]

Introduction to the IWCO Direct Product Engineering Initiative

Posted January 13, 2016 by Matt Shanahan in Announcements

Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […]

Designing with Dietz: The Major Direct Mail Trend for 2016

Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […]

It’s Mentorship Month: Make it a Year-Long Tradition

Posted January 8, 2016 by Bev Lohs in Announcements

If you made one, your New Year’s resolution has something in common with everyone else’s: It relies on the will of a single person to make a change in her or his own life. Becoming a mentor uses that will to change the lives of others – and there’s no better time to start than […]

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