Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Most Interesting Thing I Read This Week

Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends

I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […]

Let’s Peek Into Window Envelopes as They Turn 114 Years Old

Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Fun fact: on June 10^th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114^th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […]

Tips for New IWCO Direct Summer Interns

Posted June 7, 2016 by Ashley Leone in Announcements, Careers

One of the things I hear all the time from interns is, “Ashley, you’re so smart and wise. Please, bestow on us some of your sage wisdom.” Okay, none of our nine IWCO Direct summer interns have said that, but they should, because three years ago, I was an IWCO Direct summer intern, bright-eyed and bushy tailed with no idea what to expect.

Millennial Buying Power: What Motivates Them to Respond to Your Mail

Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends

I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […]

Millennials and Direct Mail: A Perfect Combination

Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends

With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […]

The Perpetual Race: Beyond the Information Security Audits

Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends

In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […]

Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail

Posted May 27, 2016 by Maynard Benjamin in Announcements

There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us.

Best Practices for Integrating Digital and Physical Marketing Campaigns

Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […]

What We Can Learn from the InfoTrends Study on Strategy for Growth

Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends

I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […]

The Crucial Role of the Mailing Industry in the U.S. Economy

Posted May 20, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A large part of that discussion focuses on the health of the national economy, especially its ability to provide the […]

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