Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Don’t Be Passive: An Aggressive Plea for Active Writing

Posted August 17, 2016 by Ashley Leone in Announcements, Direct Mail Tips

One writing technique that was really drilled into me while I was earning my English degree was to use an active voice. About half of my assignments would come back to me with circled notes reading, “This would be so much stronger if it were active,” then, “use active voice,” and finally, “active!!” My professors […]

Get Creative, Keep It Simple – 4 Ways to Improve Your Direct Mail Design and Messaging

Posted August 16, 2016 by Mike Dietz in Creative, Direct Mail Tips

Clients often ask us to look at their direct mail pieces to see if we can find any areas that could be improved. These pieces may be new designs from the client’s internal marketing department before they are sent to production or they could be the client’s current mailpiece after it has been in the […]

Idealliance Supports Direct Mail Industry by Strengthening Supply Chain

Posted August 12, 2016 by David Steinhardt in Announcements

On July 1st, two of the industry’s leading associations, Epicomm and Idealliance, merged to form the “new” Idealliance, a comprehensive association of about 3,000 member companies from all segments of the graphic and visual communications supply chain [...]

Using Eco-Friendly Plastics in Your Direct Mail

Posted August 10, 2016 by Karen Weil in Direct Mail Tips, Sustainability

Many of our customers are leaders in building sustainability and social responsibility into their corporate cultures. They measure a wide range of attributes from their overall carbon footprints to more targeted metrics such as choosing environmentally-sustainable components for their direct mail advertising. If this sounds like the approach your company is looking to implement, you […]

Summer Postal Updates: Part 2

Posted August 9, 2016 by Kurt Ruppel in Postal Issues Updates

Last Friday we covered the current status of postal reform legislation and the outlook on postage prices for 2017, two hot topics in the postal industry. Today we wanted to wrap up our summary of the latest postal updates that are important for the direct mail community to be aware of and integrate into […]

Summer Postal Update

Posted August 5, 2016 by Kurt Ruppel in Postal Issues Updates

It’s the dog days of summer, and even Minnesota has been experiencing temperatures in the upper 90s. Summer travel for the IWCO Direct postal team has included industry association meetings and USPS-sponsored events such as the Mailer’s Technical Advisory Committee (MTAC) and Mailing Industry Area Focus Group Meetings. So it seems like a good time […]

Customer Retention Marketing: More Than Just Email

Posted August 3, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends

When was the last time you woke up to fewer than 20 emails in your inbox? Most of us can’t remember a morning routine that doesn’t include sifting through a pile of email from brands that we agreed to receive communications from at one point or another. And how often do you actually read those […]

Color is Crucial: That’s Why We’ve Expanded Our G7 Master Qualification

Posted August 2, 2016 by Jim Andersen in Announcements

Color consistency and accuracy is something marketers take very seriously. With significant resources invested in corporate identities, they want to ensure their specific colors are reproduced correctly. For instance, it’s likely that you recognize Target, John Deere and UPS as much by their distinct color as the shape of their logo. That’s why today’s announcement […]

Completing the Security Puzzle

Posted July 29, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends

I think we can all agree that the best way to tackle a puzzle is to start with the edges. But as we all know, even when the border is finished, there’s still a ways to go before the picture is complete. We’ve talked in the past about the importance direct marketing service providers need […]

The Top Trends Impacting MSOs and Their Direct Marketing Efforts

Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends

Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […]

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