Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Leap Year Predictions: New Trends for Direct Mail

Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends

Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […]

3 Technical Tricks to Empower Your Email Marketing Campaigns

Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […]

Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform

Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends

Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […]

Celebrating 20 Years of Mail-Gard

Posted February 19, 2016 by Christine Burke in Announcements, Business Continuity and Disaster Recovery

It’s hard to believe, but this year marks Mail-Gard’s 20^th year in business. We started with just an idea, a printer and an inserter in 1996, when fears of Y2K caused companies to increasingly question what would happen to their business if print operations were suddenly halted. Since then our equipment offerings and technical […]

Marketing to Millennials in the Age of Sharing

Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends

My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […]

Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail

Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips

This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […]

After Further Review: Instant Replay on Our Favorite Super Bowl Commercials

Posted February 10, 2016 by Mike Ertel in Direct Marketing Trends

During the past few weeks the only things receiving more hype than the Super Bowl were the political debates and polls attempting to decipher who is likely to win each party’s nomination. With that in mind, we thought it would be fun for a few of my marketing colleagues, Debora Haskel and Mike Dietz, and […]

Testing Tuesday: The Road to Multi-Channel Attribution

Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […]

Remembering the Legacy of Robert Dayton

Posted February 5, 2016 by Jim Andersen in Announcements

Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […]

Are We There Yet? Using Data to Drive Dynamic Content

Posted February 3, 2016 by Jim Leone in Direct Marketing Trends

Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […]

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