Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Exploring the Value of a Marketing Database System

Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends

Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […]

It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions

Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends

Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […]

Getting Ready for the 2016 thINK Conference

Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […]

Happy Independence Day (Whenever It Is)!

Posted July 1, 2016 by Bev Lohs in Announcements

Similar to how there are often misconceptions about direct mail, there are also misconceptions about the 4^th of July and the Declaration of Independence. You might be surprised to learn that America really declared its independence from Britain on July 2^nd instead of July 4^th, the day we celebrate as […]

A Three Rule Response to Bill Murphy Jr.’s “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now.”

Posted June 29, 2016 by Ashley Leone in Announcements

The recently published Inc. article “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now” by Bill Murphy Jr. has me all up in arms. In his article, Mr. Murphy gives a list of common grammar mistakes and asked that the world come together to end the “overly pedantic correcting.” I’ve never […]

Our Product Engineering Initiative Moves into Next Phase of Development

Posted June 28, 2016 by Matt Shanahan in Announcements

IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […]

Get the Download on drupa 2016

Posted June 24, 2016 by Steve Myrvold in Announcements

Every four years something truly inspiring and transformational happens. Can you guess what it is? No, I’m not talking about the presidential elections or the Olympics. I’m referring to drupa, the world’s largest trade show dedicated to print technologies, which gathers the most forward-thinking and influential […]

Helping Mailers Make Positive Change: PostCom Represents Mailing Industry’s Postal Interests

Posted June 22, 2016 by Jessica Lowrance in Announcements, Postal Issues Updates

"You will be able to enjoy only those postal rights you are willing to defend." This sentence represents one of the primary reasons that the Association for Postal Commerce (PostCom) exists and why service providers like […]

The Power of Nurturing Workplace Diversity

Posted June 21, 2016 by Bev Lohs in Announcements

We’ve said before that IWCO Direct’s strength comes from its passionate and dedicated workforce. We’re proud of our workplace diversity and believe it offers a benefit to our customers as they seek to partner with suppliers who reflect their own diversity guidelines. We’ve been recognized for our efforts to embrace the cultural and religious […]

Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online

Posted June 17, 2016 by Jim Leone in Direct Marketing Trends

As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […]

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