Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform

Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends

Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […]

Celebrating 20 Years of Mail-Gard

Posted February 19, 2016 by Christine Burke in Announcements, Business Continuity and Disaster Recovery

It’s hard to believe, but this year marks Mail-Gard’s 20^th year in business. We started with just an idea, a printer and an inserter in 1996, when fears of Y2K caused companies to increasingly question what would happen to their business if print operations were suddenly halted. Since then our equipment offerings and technical […]

Marketing to Millennials in the Age of Sharing

Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends

My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […]

Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail

Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips

This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […]

After Further Review: Instant Replay on Our Favorite Super Bowl Commercials

Posted February 10, 2016 by Mike Ertel in Direct Marketing Trends

During the past few weeks the only things receiving more hype than the Super Bowl were the political debates and polls attempting to decipher who is likely to win each party’s nomination. With that in mind, we thought it would be fun for a few of my marketing colleagues, Debora Haskel and Mike Dietz, and […]

Testing Tuesday: The Road to Multi-Channel Attribution

Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […]

Remembering the Legacy of Robert Dayton

Posted February 5, 2016 by Jim Andersen in Announcements

Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 as President & CEO, I became active in the Minnesota Business Partnership. It was there I met […]

Are We There Yet? Using Data to Drive Dynamic Content

Posted February 3, 2016 by Jim Leone in Direct Marketing Trends

Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […]

Shout Out to UW Stout – Visit Us at the Career Conference

Posted February 2, 2016 by Bev Lohs in Announcements, Careers

Next week Sheila Olson, HR Manager, and Tammi Stumpf, HR Generalist at IWCO Direct will be heading down Interstate 94 for the University of Wisconsin – Stout Career Conference in search of passionate, creative and dedicated individuals with excellent communication skills who collaborate in teams and want the chance to make a difference. You can […]

The Need for a Dynamic Content Management Solution

Posted January 29, 2016 by Aaron Rasset in Announcements

In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […]

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