Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More The Crucial Role of the Mailing Industry in the U.S. Economy info Posted May 20, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A large part of that discussion focuses on the health of the national economy, especially its ability to provide the […] + Read More Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More All Eyes on Inkjet Technology During the 2016 Inkjet Summit info Posted May 13, 2016 by Dave Johannes in Announcements Inkjet technology is an important part of IWCO Direct’s advanced production platform. It allows us to design, create and customize highly personalized direct mail campaigns for our clients, so we make a point of attending the annual Inkjet Summit to keep up-to-date with the latest tech, products and conversations that impact the industry. The 2016 […] + Read More Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits info Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […] + Read More Just in Time for Spring Cleaning: 5 Tips on Data Cleansing info Posted May 10, 2016 by Aaron Rasset in Direct Mail Tips Spring cleaning is a time to clean the areas of your house that have been neglected for too long, get things organized and prepare for the summer ahead. Although it can be tedious, it’s an important task that often leaves you relieved and with a renewed sense of energy. But spring cleaning shouldn’t just be […] + Read More Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More Mayday, Mayday: What Happens at Mail-Gard Once a Disaster Declaration is Made info Posted May 4, 2016 by Christine Burke in Business Continuity and Disaster Recovery This past Sunday was May Day, an annual celebration of spring. But being in the print-to-mail recovery industry, when I hear May Day, I can’t help but think of “mayday,” the internationally-recognized distress signal that’s reserved for emergencies. We thought we would take a moment to describe the processes Mail-Gard has in place and what […] + Read More Creating Lasting Relationships through Customer Experience info Posted April 29, 2016 by Patrick Sondreal in Announcements I’m in a fortunate position where I get to witness new clients transition into long-term partners because of the experience they’ve had working with our company. I believe these relationships are forged by the commitment we demonstrate every day to exceptional customer experience. We recently wrote about what a positive customer experience means to us […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More
What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More
The Crucial Role of the Mailing Industry in the U.S. Economy info Posted May 20, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A large part of that discussion focuses on the health of the national economy, especially its ability to provide the […] + Read More
Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More
All Eyes on Inkjet Technology During the 2016 Inkjet Summit info Posted May 13, 2016 by Dave Johannes in Announcements Inkjet technology is an important part of IWCO Direct’s advanced production platform. It allows us to design, create and customize highly personalized direct mail campaigns for our clients, so we make a point of attending the annual Inkjet Summit to keep up-to-date with the latest tech, products and conversations that impact the industry. The 2016 […] + Read More
Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits info Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […] + Read More
Just in Time for Spring Cleaning: 5 Tips on Data Cleansing info Posted May 10, 2016 by Aaron Rasset in Direct Mail Tips Spring cleaning is a time to clean the areas of your house that have been neglected for too long, get things organized and prepare for the summer ahead. Although it can be tedious, it’s an important task that often leaves you relieved and with a renewed sense of energy. But spring cleaning shouldn’t just be […] + Read More
Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More
Mayday, Mayday: What Happens at Mail-Gard Once a Disaster Declaration is Made info Posted May 4, 2016 by Christine Burke in Business Continuity and Disaster Recovery This past Sunday was May Day, an annual celebration of spring. But being in the print-to-mail recovery industry, when I hear May Day, I can’t help but think of “mayday,” the internationally-recognized distress signal that’s reserved for emergencies. We thought we would take a moment to describe the processes Mail-Gard has in place and what […] + Read More
Creating Lasting Relationships through Customer Experience info Posted April 29, 2016 by Patrick Sondreal in Announcements I’m in a fortunate position where I get to witness new clients transition into long-term partners because of the experience they’ve had working with our company. I believe these relationships are forged by the commitment we demonstrate every day to exceptional customer experience. We recently wrote about what a positive customer experience means to us […] + Read More