Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Election Day Reminds Us of the Value of Paper-Based Communications info Posted November 8, 2016 by Karen Weil in Announcements, Direct Marketing Trends Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or stopped by your polling place already, be sure to take the time to make your voice heard and vote […] + Read More A Process to Avoid Being FUD Up with Cyber Security Issues info Posted November 4, 2016 by Chris Van Houtte in Announcements In October, my colleague, John Murray, attended the CSX Cybersecurity Conference in Las Vegas where security professionals from around the world gathered to network, strategize and share new tools and perspectives on cyber security. This conference showcased many threats that businesses are facing today, such as hackers, denial of service attacks, ransomware and insider threats—just […] + Read More Our Three-Step Creative Process That Moves the Response Needle info Posted November 2, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Every project that comes into our creative department is different, and the creative process at IWCO Direct must adapt for each circumstance. Some clients come in with a very specific idea of what kind of end product they want and look to us to bring it to life. Others have a general theme, but depend […] + Read More Disaster Recovery Testing – How to Protect Yourself from Things That Go Bump in the Night info Posted October 28, 2016 by Michael Henry in Business Continuity and Disaster Recovery Whether you expect to witness a creepy clown in your neighborhood or have nightmares of Michael Myers chasing you, Halloween is a night to celebrate things that scare us and make the hair stand up on the backs of our necks. Disaster recovery testing reduces the number of things that can scare us – on […] + Read More Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More An Insider’s Look at the Sold-Out &THEN Strategic Summit Sessions info Posted October 25, 2016 by Debora Haskel in Announcements, Direct Marketing Trends As my colleague Megan Lester mentioned in her preview of last week’s annual DMA Conference (&THEN), I was really looking forward to attending the Strategic Summit. I’m glad we registered early so I had an almost front-row seat to listen to J. Walker Smith from Kantar Futures talk about what he described as the “vanishing […] + Read More Check Out Our Updated Careers Page for Our Current Opportunities info Posted October 21, 2016 by Bev Lohs in Announcements, Careers Skilled and dedicated employees are what drives our organization, and we’re always on the lookout for our next great hire. Our Careers page is an essential tool in helping us identify these candidates, and on average we receive between 400 and 500 applications each month. But like everything at IWCO Direct, we’re always looking to […] + Read More Thoughts On thINK info Posted October 19, 2016 by Kurt Ruppel in Announcements More than 450 Canon Solutions America (CSA) production print customers, solution partners and print industry experts gathered in Boca Raton, FL last week for the second annual thINK Conference. This conference offers an opportunity to network with peers, share best practices and learn from industry leaders and solution partners. Having attended the inaugural thINK […] + Read More 2017 Postage Rates Are Coming Into Focus info Posted October 18, 2016 by Kurt Ruppel in Postal Issues Updates The direct marketing industry took notice last week when the Postal Service filed its 2017 postage rate case with the Postal Regulatory Commission (PRC). The PRC will now review the rates to ensure they are within the legally-mandated inflation-based rate cap. The PRC’s ruling is expected in about six weeks – probably just before Thanksgiving. […] + Read More What We’re Looking Forward to at &THEN, Besides the So Cal Weather info Posted October 14, 2016 by Megan Lester in Announcements, Direct Marketing Trends IWCO Direct has been attending the annual DMA Conference for more than 35 years but this is the first year anyone can remember that the conference, now called &THEN, will be held in Los Angeles. As a southern California native, I’m actually relieved to battle familiar LA traffic rather than airport security lines, flight delays […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Election Day Reminds Us of the Value of Paper-Based Communications info Posted November 8, 2016 by Karen Weil in Announcements, Direct Marketing Trends Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or stopped by your polling place already, be sure to take the time to make your voice heard and vote […] + Read More
A Process to Avoid Being FUD Up with Cyber Security Issues info Posted November 4, 2016 by Chris Van Houtte in Announcements In October, my colleague, John Murray, attended the CSX Cybersecurity Conference in Las Vegas where security professionals from around the world gathered to network, strategize and share new tools and perspectives on cyber security. This conference showcased many threats that businesses are facing today, such as hackers, denial of service attacks, ransomware and insider threats—just […] + Read More
Our Three-Step Creative Process That Moves the Response Needle info Posted November 2, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Every project that comes into our creative department is different, and the creative process at IWCO Direct must adapt for each circumstance. Some clients come in with a very specific idea of what kind of end product they want and look to us to bring it to life. Others have a general theme, but depend […] + Read More
Disaster Recovery Testing – How to Protect Yourself from Things That Go Bump in the Night info Posted October 28, 2016 by Michael Henry in Business Continuity and Disaster Recovery Whether you expect to witness a creepy clown in your neighborhood or have nightmares of Michael Myers chasing you, Halloween is a night to celebrate things that scare us and make the hair stand up on the backs of our necks. Disaster recovery testing reduces the number of things that can scare us – on […] + Read More
Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More
An Insider’s Look at the Sold-Out &THEN Strategic Summit Sessions info Posted October 25, 2016 by Debora Haskel in Announcements, Direct Marketing Trends As my colleague Megan Lester mentioned in her preview of last week’s annual DMA Conference (&THEN), I was really looking forward to attending the Strategic Summit. I’m glad we registered early so I had an almost front-row seat to listen to J. Walker Smith from Kantar Futures talk about what he described as the “vanishing […] + Read More
Check Out Our Updated Careers Page for Our Current Opportunities info Posted October 21, 2016 by Bev Lohs in Announcements, Careers Skilled and dedicated employees are what drives our organization, and we’re always on the lookout for our next great hire. Our Careers page is an essential tool in helping us identify these candidates, and on average we receive between 400 and 500 applications each month. But like everything at IWCO Direct, we’re always looking to […] + Read More
Thoughts On thINK info Posted October 19, 2016 by Kurt Ruppel in Announcements More than 450 Canon Solutions America (CSA) production print customers, solution partners and print industry experts gathered in Boca Raton, FL last week for the second annual thINK Conference. This conference offers an opportunity to network with peers, share best practices and learn from industry leaders and solution partners. Having attended the inaugural thINK […] + Read More
2017 Postage Rates Are Coming Into Focus info Posted October 18, 2016 by Kurt Ruppel in Postal Issues Updates The direct marketing industry took notice last week when the Postal Service filed its 2017 postage rate case with the Postal Regulatory Commission (PRC). The PRC will now review the rates to ensure they are within the legally-mandated inflation-based rate cap. The PRC’s ruling is expected in about six weeks – probably just before Thanksgiving. […] + Read More
What We’re Looking Forward to at &THEN, Besides the So Cal Weather info Posted October 14, 2016 by Megan Lester in Announcements, Direct Marketing Trends IWCO Direct has been attending the annual DMA Conference for more than 35 years but this is the first year anyone can remember that the conference, now called &THEN, will be held in Los Angeles. As a southern California native, I’m actually relieved to battle familiar LA traffic rather than airport security lines, flight delays […] + Read More
