Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Mayday, Mayday: What Happens at Mail-Gard Once a Disaster Declaration is Made

Posted May 4, 2016 by Christine Burke in Business Continuity and Disaster Recovery

This past Sunday was May Day, an annual celebration of spring. But being in the print-to-mail recovery industry, when I hear May Day, I can’t help but think of “mayday,” the internationally-recognized distress signal that’s reserved for emergencies. We thought we would take a moment to describe the processes Mail-Gard has in place and what […]

Creating Lasting Relationships through Customer Experience

Posted April 29, 2016 by Patrick Sondreal in Announcements

I’m in a fortunate position where I get to witness new clients transition into long-term partners because of the experience they’ve had working with our company. I believe these relationships are forged by the commitment we demonstrate every day to exceptional customer experience. We recently wrote about what a positive customer experience means to us […]

Risk Management and Business Continuity Take Center Stage at Recent Events

Posted April 27, 2016 by Christine Burke in Business Continuity and Disaster Recovery

Although April showers bring May flowers, for those of us at Mail-Gard, they also bring plenty of trips to the airport and living out of suitcases, as it’s also tradeshow season. We recently returned from the Risk Management Society (RIMS) Annual Conference in San Diego and the 2016 Continuity Insights Management Conference in Nashville and […]

Recent Awards Showcase Commitment to Safety at IWCO Direct

Posted April 26, 2016 by Jim Andersen in Announcements

Earlier today we were pleased to announce IWCO Direct has been recognized by two leading organizations for our commitment to workplace safety. Next week IWCO Direct will receive a Governor’s Safety Award for Meritorious Achievement from the Minnesota Safety Council. We were also recognized with a 2015 Industry Safety Leader Award and a Most […]

An Earth Day Look at Direct Mail Sustainability

Posted April 22, 2016 by Karen Weil in Sustainability

The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […]

The Latest in Lean: What We Learned at the Continuous Improvement Conference

Posted April 20, 2016 by Patrick Sondreal in Direct Marketing Trends

Over the past eight years, IWCO Direct has made Lean Manufacturing initiatives a particular focus. While Lean initiatives share common principles, the tools and metrics used to maintain them change as industries evolve. The Continuous Improvement Conference, held this year in Milwaukee, Wisconsin, is one of the strongest sources of information IWCO Direct has […]

Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day

Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends

“Go West, young man” was a phrase used by 19^th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […]

Recapping an Exciting and Informative LendIt Conference

Posted April 15, 2016 by Brian Ridenour in Direct Marketing Trends

Last week my colleague, Megan Lester, shared insight into our expectations for the LendIt conference leading up to the show. Megan and I just returned from the event earlier this week, and we wanted to recap what was a very fun and informative event. First, we were surprised by the size of LendIt and how […]

An Insider’s View of the 2016 EMA Spring Meeting

Posted April 13, 2016 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates

I recently attended the Envelope Manufacturers Association (EMA) Spring Meeting. I came away even more impressed than I already was with how much this organization focuses on the future. As a member of the EMA board of directors, I participated in a strategic long-range planning (SLRP) session to lay out the direction the association […]

The Babysitter’s Guide to Writing for Direct Marketing

Posted April 12, 2016 by Ashley Leone in Announcements

For the past few years, my family has called me “the baby whisperer.” I’ve had plenty of practice: I worked at a daycare throughout high school and college, volunteered with America Reads, was a nanny during the school year and babysat countless weekends. My skills dealing with kids have been fine-tuned over years of […]

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