Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More Direct Mail’s Role in a Customer’s Journey info Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […] + Read More Direct Mail Response Rates Are at Their Highest Point in Over a Decade info Posted January 20, 2017 by Debora Haskel in Direct Marketing Trends If you read my recent ode to Betty White, you likely saw that I teased this introduction from the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.” This is highly important insight for direct marketers, who need the latest data to help them calibrate […] + Read More Looking Back and Forward with Winterberry Group and the DMCNY info Posted January 18, 2017 by Hank Andersen in Direct Marketing Trends We all have our annual traditions. Some take a vacation to their favorite destination or participate in a charity event that has special meaning to them. I always make a point to attend the DMCNY Annual Outlook Luncheon to hear the keynote presentation by Bruce Biegel of Winterberry Group and get the firm’s latest forecasts […] + Read More Long Live Betty White (and Direct Mail) info Posted January 17, 2017 by Debora Haskel in Direct Marketing Trends Some lines just never get old. They may not get the same hearty laugh or extended giggle as the first time you heard them, but they still draw at least a smile. For example, every time I’m on my way to the airport and see the Airport Diner marquee that says, “Eat now. Pay Waiter,” […] + Read More In Honor of MLK Day, We Celebrate the Value of Workplace Diversity info Posted January 13, 2017 by Bev Lohs in Announcements Martin Luther King, Jr. Day, which is Monday, is the perfect time to reflect on why creating workplace diversity is important to IWCO Direct. We’re inspired by Dr. King, who dreamt of a better tomorrow for the diverse communities that comprise American culture. He had the courage to stand against inequality during a very volatile […] + Read More Team Building Across Our Platform with Continuous Improvement info Posted January 11, 2017 by Patrick Sondreal in Announcements Continuous Improvement (CI) is a consistent goal at IWCO Direct. At the outset of the new year, the team is focused on continuing to engage department leaders and leveraging data to measure, drive, and sustain our continuous improvement efforts across the platform. Where We’re Going in 2017 Many CI projects are collaborative and require teams […] + Read More A Little “Inside Baseball” as the PRC Launches Its Rate and Regulatory Review info Posted January 10, 2017 by Kurt Ruppel in Postal Issues Updates It’s another month before pitchers and catchers arrive for the start of Major League Baseball’s Spring Training camps. While it may be a little early to start talking baseball, things are already heating up around several issues related to the U.S. Postal Service, so let’s talk a little “inside baseball” about what’s going on in […] + Read More Lift Your Response Rates with Creative Outer Envelope Design info Posted January 6, 2017 by Mike Dietz in Creative, Direct Mail Tips One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail program in shape is another year-after-year goal that never really goes away. This may include developing a new control, […] + Read More Tips for Using Bullet Points Effectively info Posted January 4, 2017 by Ashley Leone in Announcements, Direct Mail Tips My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and on target. Bullet points in writing act the same way. Here are some benefits of bullet points and tips […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More
Direct Mail’s Role in a Customer’s Journey info Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […] + Read More
Direct Mail Response Rates Are at Their Highest Point in Over a Decade info Posted January 20, 2017 by Debora Haskel in Direct Marketing Trends If you read my recent ode to Betty White, you likely saw that I teased this introduction from the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.” This is highly important insight for direct marketers, who need the latest data to help them calibrate […] + Read More
Looking Back and Forward with Winterberry Group and the DMCNY info Posted January 18, 2017 by Hank Andersen in Direct Marketing Trends We all have our annual traditions. Some take a vacation to their favorite destination or participate in a charity event that has special meaning to them. I always make a point to attend the DMCNY Annual Outlook Luncheon to hear the keynote presentation by Bruce Biegel of Winterberry Group and get the firm’s latest forecasts […] + Read More
Long Live Betty White (and Direct Mail) info Posted January 17, 2017 by Debora Haskel in Direct Marketing Trends Some lines just never get old. They may not get the same hearty laugh or extended giggle as the first time you heard them, but they still draw at least a smile. For example, every time I’m on my way to the airport and see the Airport Diner marquee that says, “Eat now. Pay Waiter,” […] + Read More
In Honor of MLK Day, We Celebrate the Value of Workplace Diversity info Posted January 13, 2017 by Bev Lohs in Announcements Martin Luther King, Jr. Day, which is Monday, is the perfect time to reflect on why creating workplace diversity is important to IWCO Direct. We’re inspired by Dr. King, who dreamt of a better tomorrow for the diverse communities that comprise American culture. He had the courage to stand against inequality during a very volatile […] + Read More
Team Building Across Our Platform with Continuous Improvement info Posted January 11, 2017 by Patrick Sondreal in Announcements Continuous Improvement (CI) is a consistent goal at IWCO Direct. At the outset of the new year, the team is focused on continuing to engage department leaders and leveraging data to measure, drive, and sustain our continuous improvement efforts across the platform. Where We’re Going in 2017 Many CI projects are collaborative and require teams […] + Read More
A Little “Inside Baseball” as the PRC Launches Its Rate and Regulatory Review info Posted January 10, 2017 by Kurt Ruppel in Postal Issues Updates It’s another month before pitchers and catchers arrive for the start of Major League Baseball’s Spring Training camps. While it may be a little early to start talking baseball, things are already heating up around several issues related to the U.S. Postal Service, so let’s talk a little “inside baseball” about what’s going on in […] + Read More
Lift Your Response Rates with Creative Outer Envelope Design info Posted January 6, 2017 by Mike Dietz in Creative, Direct Mail Tips One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail program in shape is another year-after-year goal that never really goes away. This may include developing a new control, […] + Read More
Tips for Using Bullet Points Effectively info Posted January 4, 2017 by Ashley Leone in Announcements, Direct Mail Tips My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and on target. Bullet points in writing act the same way. Here are some benefits of bullet points and tips […] + Read More
