Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

What We’re Looking Forward to at &THEN, Besides the So Cal Weather

Posted October 14, 2016 by Megan Lester in Announcements, Direct Marketing Trends

IWCO Direct has been attending the annual DMA Conference for more than 35 years but this is the first year anyone can remember that the conference, now called &THEN, will be held in Los Angeles. As a southern California native, I’m actually relieved to battle familiar LA traffic rather than airport security lines, flight delays […]

The Importance of Discovery and Why We Take the Client Onboarding Process Seriously

Posted October 12, 2016 by Brent Doering in Announcements

Monday was Columbus Day, a holiday focused on exploration and discovery. Like the outset of any journey, exploration and discovery are important parts of a direct marketing agency relationship. At the beginning of such an engagement, client onboarding, and more specifically the discovery process, sets the tone for the health and well-being of the business […]

It’s Not How Fast You Make Mail; It’s How Well You Make Mail Fast

Posted October 11, 2016 by Patrick Sondreal in Announcements

IWCO Direct prides itself on being a technology leader. We have one of the most sophisticated digital print operations in the country; our DOD inkjet lines combine personalization and affixing for efficient production of promotional cards; and the Solix units on our high-speed inserters automate the mail sorting process. But without dedicated people and efficient […]

Our Favorite Moments from the Ryder Cup

Posted October 7, 2016 by Jim Leone in Announcements

Last week the world witnessed the US Team winning the Ryder Cup. For the Americans it was the first win in eight years and only the second in 14―needless to say, we had been in a drought. It was a great point of pride for me not only as an American golf enthusiast, but […]

5 Reasons Why I’m Not Reading Your Email Marketing: A Millennial’s Perspective

Posted October 5, 2016 by Ashley Leone in Direct Marketing Trends

A lot of research has been done on direct mail’s influence on millennials. Surprisingly, members of my digital-native generation would prefer receiving communications in their physical mailbox rather than their electronic inbox. Here are five reasons why millennials are likely to avoid reading your email marketing campaigns: 1. Ain’t Nobody Got Time For That It’s […]

Color Digital Print Trends & Technology the Highlight of GRAPH EXPO

Posted October 4, 2016 by Matt Shanahan in Announcements, Direct Marketing Trends

Last week, IWCO Direct sent a group from operations, procurement and R&D to GRAPH EXPO. Our goal, as it has been in past years, was to research the latest technology trends and innovative products to support the expanding needs of our customers. We were looking to uncover advances in technology, both equipment and software, […]

When it Comes to Sustainable Paper, Canopy Reminds Us That Natural Forests Matter

Posted September 30, 2016 by Karen Weil in Sustainability

Earlier this week, our friends at Canopy sent us a great article about Canada’s global forest legacy and reminded us of an article they wrote on this topic for Printing Impressions. IWCO Direct has been working closely with Canopy to support our commitment to environmental stewardship, including our focus on providing clients with sustainable […]

thINK 2016 is Just Around the Corner

Posted September 28, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

For those of you who haven’t heard, I was named the conference chair for the 2016 thINK Conference that starts in just over a week in Boca Raton, FL. Since my last update in July, we have been hard at work wrapping up the final details to make this a really strong, interactive networking […]

How an Automated Workflow Benefits Direct Marketing Programs

Posted September 27, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends

Fans of late night infomercials may recall the famous tagline for the Ronco Rotisserie Oven: “Just set it and forget it!” In some respects, that’s how automated marketing programs are designed to function. Business rules and logic are defined and an automated workflow is developed that allows for systematic processing of client data to generate […]

DRJ Fall World 2016 Showcases How Disaster Recovery Planning Is More Important Than Ever

Posted September 23, 2016 by Michael Henry in Business Continuity and Disaster Recovery

Mail-Gard has been securing and ensuring print-to-mail continuity for 20 years. Every year for the last two decades, we’ve made an appearance at Disaster Recovery Journal (DRJ)’s Fall World event to stay in sync with the pulse of the industry.

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