Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

4 Reasons Goldman Sachs Turned to Direct Mail to Launch Marcus

Posted March 29, 2017 by Hank Andersen in Direct Marketing Trends

As my colleague Megan Lester reported a few weeks ago, this year’s LendIt conference was filled with amazing energy and content from the opening keynote in the morning to the last session of the conference. One of the most interesting sessions from my perspective was listening to Harit Talwar, head of digital finance for Goldman […]

Increased Response Rates Are in the Cards: Designing Promotional Cards

Posted March 28, 2017 by Mike Dietz in Direct Mail Tips

We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […]

The Value of Planning: Sticking to an Approved Format and Direct Mail Template

Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips

In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […]

Screen Truepress Jet520HD Adds Flexibility and Quality to Our Digital Inkjet Capabilities

Posted March 22, 2017 by Jim Andersen in Announcements

Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform. The addition of this device enhances […]

How IWCO Direct Supports the PROP Food Shelf and How You Can Too

Posted March 17, 2017 by Ashley Leone in Announcements

One of the ways IWCO Direct is involved in our communities is by supporting People Reaching Out to People (PROP). PROP is predominantly known for their food shelf services, which helps feed 1,100 families in Eden Prairie and Chanhassen, MN. (If Chanhassen sounds familiar, that’s because it’s where IWCO Direct’s corporate headquarters are located.) I’ve […]

Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint

Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis

March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […]

Self-Aware and Forward-Thinking, LendIt is All Grown Up

Posted March 14, 2017 by Megan Lester in Direct Marketing Trends

This year’s LendIt conference drew an international audience of over 5,000 to the Javits Center in New York City. An impressive number, really, considering 90% of the organizations represented didn’t exist five years ago. It’s clear that marketplace lending has matured, expanded, and diversified (with the exception of gender, as pointed out by a number […]

How Data-Driven Marketing Drives Performance, No Matter the Channel

Posted March 10, 2017 by Krista Black in Strategy and Analysis

It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily […]

With the Latest in Color Digital Printing, Your Imagination is the Limit

Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends

In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […]

Making Large-Scale Production and Printing Sustainability Work in Harmony

Posted March 7, 2017 by Karen Weil in Sustainability

What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […]

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