Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Millennial Buying Power: What Motivates Them to Respond to Your Mail

Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends

I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […]

Millennials and Direct Mail: A Perfect Combination

Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends

With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […]

The Perpetual Race: Beyond the Information Security Audits

Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends

In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […]

Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail

Posted May 27, 2016 by Maynard Benjamin in Announcements

There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us.

Best Practices for Integrating Digital and Physical Marketing Campaigns

Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends

It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […]

What We Can Learn from the InfoTrends Study on Strategy for Growth

Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends

I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […]

The Crucial Role of the Mailing Industry in the U.S. Economy

Posted May 20, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A large part of that discussion focuses on the health of the national economy, especially its ability to provide the […]

Tips for Connecting Credit Card Direct Mail Offers with Millennials

Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […]

All Eyes on Inkjet Technology During the 2016 Inkjet Summit

Posted May 13, 2016 by Dave Johannes in Announcements

Inkjet technology is an important part of IWCO Direct’s advanced production platform. It allows us to design, create and customize highly personalized direct mail campaigns for our clients, so we make a point of attending the annual Inkjet Summit to keep up-to-date with the latest tech, products and conversations that impact the industry. The 2016 […]

Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits

Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends

When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […]

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