Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Why Leadership Means a Lot to IWCO Direct (And Not Just on Presidents’ Day) info Posted February 21, 2017 by Joe Morrison in Announcements, Direct Marketing Trends Presidents’ Day always reminds me of the contributions that leaders, including businesspeople, make to ensuring the success of their people. As a former Canadian citizen (and current proud U.S. citizen), I studied more Prime Ministers than Presidents during my time in school. I’ve always admired Sir John A. Macdonald, the first Prime Minister of Canada, […] + Read More Who We’re Looking For at the UW-Stout Career Conference info Posted February 17, 2017 by Bev Lohs in Announcements, Direct Marketing Trends There’s no doubt about it: A new generation of direct marketing is upon us, signaled by the increasing power of data, dynamic content, and the advances in digital production. Naturally, finding new talent to support IWCO Direct well into the future is a top priority—and University of Wisconsin-Stout’s Career Conference is one of the richest […] + Read More How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2 info Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […] + Read More This Valentine’s Day, Our Heart Belongs to Business Process Management info Posted February 14, 2017 by Diana Hvistendahl, PMP in Announcements, Direct Marketing Trends Valentine’s Day is special for everyone, not just those in love, but for everyone who has someone in their life that they appreciate and admire for any reason. Just like in elementary school, when you were encouraged to give all your classmates a valentine, we can use Valentine’s Day to appreciate our family members, friends, […] + Read More How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing info Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […] + Read More Using Lifecycle Marketing to Stick with Your Customers info Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […] + Read More How to Market Millennial Healthcare in the Time of “Dr. Google” info Posted February 3, 2017 by Ashley Leone in Direct Marketing Trends My 26th birthday is right around the corner, which means I’m not going to be able to mooch off of my parent’s health insurance anymore. The relationship between millennials and their healthcare is an evolving one that stems from a re-definition of what it means to be healthy. Medical Marketing & Media’s White Paper […] + Read More AdAge’s 2017 Marketing Fact Pack Reveals Who Spends, How Much, and What We Do When We’re Watching TV info Posted February 1, 2017 by Debora Haskel in Direct Marketing Trends My favorite editions of AdvertisingAge arrive in a poly bag bundled with a Marketing Fact Pack. My copy of the 2017 Fact Pack is already dog-eared and it’s only been in my possession for a couple of weeks. After ripping off the plastic, I immediately jumped to the ad spending forecast through 2019. Worldwide ad […] + Read More Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Why Leadership Means a Lot to IWCO Direct (And Not Just on Presidents’ Day) info Posted February 21, 2017 by Joe Morrison in Announcements, Direct Marketing Trends Presidents’ Day always reminds me of the contributions that leaders, including businesspeople, make to ensuring the success of their people. As a former Canadian citizen (and current proud U.S. citizen), I studied more Prime Ministers than Presidents during my time in school. I’ve always admired Sir John A. Macdonald, the first Prime Minister of Canada, […] + Read More
Who We’re Looking For at the UW-Stout Career Conference info Posted February 17, 2017 by Bev Lohs in Announcements, Direct Marketing Trends There’s no doubt about it: A new generation of direct marketing is upon us, signaled by the increasing power of data, dynamic content, and the advances in digital production. Naturally, finding new talent to support IWCO Direct well into the future is a top priority—and University of Wisconsin-Stout’s Career Conference is one of the richest […] + Read More
How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2 info Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […] + Read More
This Valentine’s Day, Our Heart Belongs to Business Process Management info Posted February 14, 2017 by Diana Hvistendahl, PMP in Announcements, Direct Marketing Trends Valentine’s Day is special for everyone, not just those in love, but for everyone who has someone in their life that they appreciate and admire for any reason. Just like in elementary school, when you were encouraged to give all your classmates a valentine, we can use Valentine’s Day to appreciate our family members, friends, […] + Read More
How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing info Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […] + Read More
Using Lifecycle Marketing to Stick with Your Customers info Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […] + Read More
How to Market Millennial Healthcare in the Time of “Dr. Google” info Posted February 3, 2017 by Ashley Leone in Direct Marketing Trends My 26th birthday is right around the corner, which means I’m not going to be able to mooch off of my parent’s health insurance anymore. The relationship between millennials and their healthcare is an evolving one that stems from a re-definition of what it means to be healthy. Medical Marketing & Media’s White Paper […] + Read More
AdAge’s 2017 Marketing Fact Pack Reveals Who Spends, How Much, and What We Do When We’re Watching TV info Posted February 1, 2017 by Debora Haskel in Direct Marketing Trends My favorite editions of AdvertisingAge arrive in a poly bag bundled with a Marketing Fact Pack. My copy of the 2017 Fact Pack is already dog-eared and it’s only been in my possession for a couple of weeks. After ripping off the plastic, I immediately jumped to the ad spending forecast through 2019. Worldwide ad […] + Read More
Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More
Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More
