Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Gratitude for Another Exciting Year at IWCO Direct

Posted December 21, 2016 by Joe Morrison in Announcements

It’s been another exciting year at IWCO Direct. By the end of this year we will have produced nearly four billion mailpieces. That’s kept our operations teams busy throughout the year, and we’ve set many new production records across our platform. We’re also proud to report Printing Impressions has again named IWCO Direct as the […]

Integrating Direct Mail and Email for Multichannel Marketing Success

Posted December 20, 2016 by Alan Sherman in Direct Marketing Trends

Most of us are familiar with the strengths and limitations of direct mail and email as marketing channels. Individually, they can be used in combination with different strategies to achieve different goals. But a multichannel marketing approach that integrates direct mail and email can bring the best features of each to the forefront. Direct Mail […]

3 Ways Our Business Process Management Strategy Enhances Customer Experience

Posted December 16, 2016 by Diana Hvistendahl, PMP in Announcements

It’s not what we do at IWCO Direct, but how we do it that gives us our competitive edge when delivering an amazing Customer Experience (CX). As my colleague, Pat Sondreal, mentioned a few weeks ago, over the past year, IWCO Direct implemented a new Business Process Management (BPM) strategy for our CX teams […]

New Investment Will Drive Direct Mail Innovation and Response

Posted December 14, 2016 by Jim Andersen in Announcements

Today we announced the installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards. This strategic investment expands our production platform for innovative direct mail by adding technology designed to improve response rates for our clients. The Komori GL640/C delivers high-quality printing on paper and plastic with […]

What Millennials Do and Don’t Get About Direct Mail

Posted December 13, 2016 by Danielle Siegle in Direct Marketing Trends

What happens when you survey a bunch of millennials about their opinions on paper-based communications and the mail process? You find out that they are not nearly as educated on the topic, or on millennial marketing in general, as they should be. Growing up in the envelope industry, I understand that I have a lot more knowledge on the topic than most, but some of the responses were just shocking to me.

Keep an Eye Out for These 3 Direct Marketing Trends in 2017

Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […]

How Mail-Gard Picked Belfor As Its Own Disaster Recovery Provider

Posted December 7, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery

“The shoemaker’s children go barefoot” is a popular expression that’s commonly used in business to describe a company that doesn’t take advantage of its own expertise. The Mail-Gard division of IWCO Direct knows a thing or two about disaster recovery. That’s why, when IWCO Direct made the decision to contract an integrated disaster recovery […]

Orange Element Has Sweet Praise for Our Education Center

Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips

Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […]

The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production

Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips

I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […]

The Power of Lists: How Our List Resources Enhance Our Clients’ Marketing Programs

Posted November 30, 2016 by Wes Sparling in Direct Mail Tips

Knowing exactly who to target is a critical element for success in any direct marketing campaign. It can be difficult or impossible to produce effective campaigns and generate desired response without a qualitative understanding of the consumers you’re marketing to. That’s why, for most mid-sized and mature companies, a combination of predictive analytics models based […]

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