Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Streamlining Front-End Hand-Offs as Part of Our Continuous Improvement Process

Posted August 24, 2016 by Patrick Sondreal in Announcements

IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur at the start of each new job. Marketing programs are becoming increasingly more complex with the implementation of digital […]

Move Over Millennials – Let’s Take a Look at Marketing to Baby Boomers

Posted August 23, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in 2014), do not fit the stereotype of retirees (and those nearing retirement) who are looking only for comfort and […]

Final Thoughts on Our 2016 IWCO Direct Internships

Posted August 19, 2016 by Jordan Wolfer in Announcements

Just three short months ago, IWCO Direct welcomed 12 summer interns – including me – to learn more about the direct marketing industry and gain valuable career skills that couldn’t be learned in the classroom. While most of us worked from IWCO Direct’s headquarters campus in Chanhassen, MN, we also had interns supporting the Hamburg, PA operations, as well.

Don’t Be Passive: An Aggressive Plea for Active Writing

Posted August 17, 2016 by Ashley Leone in Announcements, Direct Mail Tips

One writing technique that was really drilled into me while I was earning my English degree was to use an active voice. About half of my assignments would come back to me with circled notes reading, “This would be so much stronger if it were active,” then, “use active voice,” and finally, “active!!” My professors […]

Get Creative, Keep It Simple – 4 Ways to Improve Your Direct Mail Design and Messaging

Posted August 16, 2016 by Mike Dietz in Creative, Direct Mail Tips

Clients often ask us to look at their direct mail pieces to see if we can find any areas that could be improved. These pieces may be new designs from the client’s internal marketing department before they are sent to production or they could be the client’s current mailpiece after it has been in the […]

Idealliance Supports Direct Mail Industry by Strengthening Supply Chain

Posted August 12, 2016 by David Steinhardt in Announcements

On July 1st, two of the industry’s leading associations, Epicomm and Idealliance, merged to form the “new” Idealliance, a comprehensive association of about 3,000 member companies from all segments of the graphic and visual communications supply chain [...]

Using Eco-Friendly Plastics in Your Direct Mail

Posted August 10, 2016 by Karen Weil in Direct Mail Tips, Sustainability

Many of our customers are leaders in building sustainability and social responsibility into their corporate cultures. They measure a wide range of attributes from their overall carbon footprints to more targeted metrics such as choosing environmentally-sustainable components for their direct mail advertising. If this sounds like the approach your company is looking to implement, you […]

Summer Postal Updates: Part 2

Posted August 9, 2016 by Kurt Ruppel in Postal Issues Updates

Last Friday we covered the current status of postal reform legislation and the outlook on postage prices for 2017, two hot topics in the postal industry. Today we wanted to wrap up our summary of the latest postal updates that are important for the direct mail community to be aware of and integrate into […]

Summer Postal Update

Posted August 5, 2016 by Kurt Ruppel in Postal Issues Updates

It’s the dog days of summer, and even Minnesota has been experiencing temperatures in the upper 90s. Summer travel for the IWCO Direct postal team has included industry association meetings and USPS-sponsored events such as the Mailer’s Technical Advisory Committee (MTAC) and Mailing Industry Area Focus Group Meetings. So it seems like a good time […]

Customer Retention Marketing: More Than Just Email

Posted August 3, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends

When was the last time you woke up to fewer than 20 emails in your inbox? Most of us can’t remember a morning routine that doesn’t include sifting through a pile of email from brands that we agreed to receive communications from at one point or another. And how often do you actually read those […]

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