Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How IWCO Direct Supports the PROP Food Shelf and How You Can Too info Posted March 17, 2017 by Ashley Leone in Announcements One of the ways IWCO Direct is involved in our communities is by supporting People Reaching Out to People (PROP). PROP is predominantly known for their food shelf services, which helps feed 1,100 families in Eden Prairie and Chanhassen, MN. (If Chanhassen sounds familiar, that’s because it’s where IWCO Direct’s corporate headquarters are located.) I’ve […] + Read More Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More Self-Aware and Forward-Thinking, LendIt is All Grown Up info Posted March 14, 2017 by Megan Lester in Direct Marketing Trends This year’s LendIt conference drew an international audience of over 5,000 to the Javits Center in New York City. An impressive number, really, considering 90% of the organizations represented didn’t exist five years ago. It’s clear that marketplace lending has matured, expanded, and diversified (with the exception of gender, as pointed out by a number […] + Read More How Data-Driven Marketing Drives Performance, No Matter the Channel info Posted March 10, 2017 by Krista Black in Strategy and Analysis It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily […] + Read More With the Latest in Color Digital Printing, Your Imagination is the Limit info Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […] + Read More Making Large-Scale Production and Printing Sustainability Work in Harmony info Posted March 7, 2017 by Karen Weil in Sustainability What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […] + Read More Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More Focusing on the Customer Journey at IWCO Direct info Posted March 1, 2017 by Patrick Sondreal in Direct Marketing Trends At IWCO Direct, the customer journey begins when our Sales team first makes contact with a prospective client and continues to when we review response rates from the client’s campaign. But the journey doesn’t end there—we treat our clients as business partners, working to make their marketing successful, not as buyers who disappear once their […] + Read More How Mail-Gard’s Recovery Builder® Strengthens and Simplifies Any Disaster Recovery Plan info Posted February 24, 2017 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends There’s a reason companies call things like statements, invoices, notifications, explanations of benefits (EOBs), and other business correspondence “critical communications.” They’re critical to the ability of a business to maintain cash flow and adhere to state and federal compliance requirements. Networks, systems, and physical space are often the first things that come to mind when […] + Read More A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
How IWCO Direct Supports the PROP Food Shelf and How You Can Too info Posted March 17, 2017 by Ashley Leone in Announcements One of the ways IWCO Direct is involved in our communities is by supporting People Reaching Out to People (PROP). PROP is predominantly known for their food shelf services, which helps feed 1,100 families in Eden Prairie and Chanhassen, MN. (If Chanhassen sounds familiar, that’s because it’s where IWCO Direct’s corporate headquarters are located.) I’ve […] + Read More
Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More
Self-Aware and Forward-Thinking, LendIt is All Grown Up info Posted March 14, 2017 by Megan Lester in Direct Marketing Trends This year’s LendIt conference drew an international audience of over 5,000 to the Javits Center in New York City. An impressive number, really, considering 90% of the organizations represented didn’t exist five years ago. It’s clear that marketplace lending has matured, expanded, and diversified (with the exception of gender, as pointed out by a number […] + Read More
How Data-Driven Marketing Drives Performance, No Matter the Channel info Posted March 10, 2017 by Krista Black in Strategy and Analysis It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily […] + Read More
With the Latest in Color Digital Printing, Your Imagination is the Limit info Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […] + Read More
Making Large-Scale Production and Printing Sustainability Work in Harmony info Posted March 7, 2017 by Karen Weil in Sustainability What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […] + Read More
Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More
Focusing on the Customer Journey at IWCO Direct info Posted March 1, 2017 by Patrick Sondreal in Direct Marketing Trends At IWCO Direct, the customer journey begins when our Sales team first makes contact with a prospective client and continues to when we review response rates from the client’s campaign. But the journey doesn’t end there—we treat our clients as business partners, working to make their marketing successful, not as buyers who disappear once their […] + Read More
How Mail-Gard’s Recovery Builder® Strengthens and Simplifies Any Disaster Recovery Plan info Posted February 24, 2017 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends There’s a reason companies call things like statements, invoices, notifications, explanations of benefits (EOBs), and other business correspondence “critical communications.” They’re critical to the ability of a business to maintain cash flow and adhere to state and federal compliance requirements. Networks, systems, and physical space are often the first things that come to mind when […] + Read More
A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More
