Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Test It, You Might Like It: The Importance of Testing Direct Mail Formats

Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis

Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […]

Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot

Posted May 16, 2017 by Debora Haskel in Announcements

I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The vast majority of the 28 people I had scheduled for 10-minute sessions in a day-long […]

Mother Working From Home And Holding Her Baby

Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day

Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis

With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […]

Drive True Omnichannel Marketing by Combining Direct Mail with Digital Channels

Posted May 10, 2017 by Alan Sherman in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis

From the perspective of some marketers, direct mail is a medium that is considered “old school” or not of this digital world. With advances in direct mail personalization, personalized URLs, QR codes, and continued solid performance, nothing could be further from the truth. Many marketers simply can’t drive the acquisition or retention volume they need […]

2017 EMA Spring Meeting Focuses on “Shaping the Future”

Posted May 9, 2017 by Kurt Ruppel in Announcements

The envelope manufacturing industry gathered in sunny Florida at the end of April for the 2017 EMA Spring Meeting held in conjunction with the Global Envelope Association’s Conference. IWCO Direct is a long-time supporter of EMA not only for the technology and management resources it provides for our envelope team and industry partners, but also […]

Fifth Inkjet Summit Provided Opportunities to Share Continuing Advances in Inkjet Technology

Posted May 5, 2017 by Dave Johannes in Announcements

The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra, Florida. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event. The Inkjet Summit is a one-of-a-kind […]

Mail-Gard's James Costelloe and Ed Parry welcome Ben Franklin to the Mail-Gard booth.

RIMS 2017 Shines a New Light on Familiar Risk Management Concerns

Posted May 3, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Last week, America’s birthplace, Philadelphia, played host to a number of important events. The 2017 NFL draft took place on the city’s Benjamin Franklin Parkway, while only a short distance away on the campus of the University of Pennsylvania, the nation’s best track and field athletes gathered to showcase their talents at the 123rd Penn Relays. Not to be overshadowed by sporting events …

PIM Star of Excellence Awards Recognize IWCO Direct Account Manager

Posted May 2, 2017 by Patrick Sondreal in Announcements

Every year, the Printing Industry Midwest (PIM) hosts the Star of Excellence Awards. These awards are particularly special because PIM members nominate industry colleagues for a variety of categories. The three big awards are for Customer Service Representative, Production Professional, and Outstanding Team. Of course, I’m particularly interested in the Customer Service Representative of the […]

The Palette Process: How to Choose Effective Brand Colors

Posted April 28, 2017 by Mike Dietz in Creative

Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […]

InfoTrends Study Reveals a Roadmap to Data-Driven Marketing

Posted April 26, 2017 by Jim Leone in Direct Marketing Trends

A few months ago, our friends at InfoTrends (now a division of Keypoint Intelligence) released a new study titled “Lead with Data: Follow with Print.” We’re always intrigued by the research published by InfoTrends because of the methodology they employ and the insight they provide. This study set out to define how sophisticated […]

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