Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Get the Download on drupa 2016

Posted June 24, 2016 by Steve Myrvold in Announcements

Every four years something truly inspiring and transformational happens. Can you guess what it is? No, I’m not talking about the presidential elections or the Olympics. I’m referring to drupa, the world’s largest trade show dedicated to print technologies, which gathers the most forward-thinking and influential […]

Helping Mailers Make Positive Change: PostCom Represents Mailing Industry’s Postal Interests

Posted June 22, 2016 by Jessica Lowrance in Announcements, Postal Issues Updates

"You will be able to enjoy only those postal rights you are willing to defend." This sentence represents one of the primary reasons that the Association for Postal Commerce (PostCom) exists and why service providers like […]

The Power of Nurturing Workplace Diversity

Posted June 21, 2016 by Bev Lohs in Announcements

We’ve said before that IWCO Direct’s strength comes from its passionate and dedicated workforce. We’re proud of our workplace diversity and believe it offers a benefit to our customers as they seek to partner with suppliers who reflect their own diversity guidelines. We’ve been recognized for our efforts to embrace the cultural and religious […]

Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online

Posted June 17, 2016 by Jim Leone in Direct Marketing Trends

As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […]

Survey Says: Millennials Stay Engaged with Mail

Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends

My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […]

The Most Interesting Thing I Read This Week

Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends

I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […]

Let’s Peek Into Window Envelopes as They Turn 114 Years Old

Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Fun fact: on June 10^th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114^th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […]

Tips for New IWCO Direct Summer Interns

Posted June 7, 2016 by Ashley Leone in Announcements, Careers

One of the things I hear all the time from interns is, “Ashley, you’re so smart and wise. Please, bestow on us some of your sage wisdom.” Okay, none of our nine IWCO Direct summer interns have said that, but they should, because three years ago, I was an IWCO Direct summer intern, bright-eyed and bushy tailed with no idea what to expect.

Millennial Buying Power: What Motivates Them to Respond to Your Mail

Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends

I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […]

Millennials and Direct Mail: A Perfect Combination

Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends

With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […]

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