Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

More on What We Learned at the 2016 DMAW Bridge Conference

Posted July 26, 2016 by Megan Lester in Announcements, Direct Marketing Trends

Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […]

A Focus on Fundraising at the 2016 DMAW Bridge Conference

Posted July 22, 2016 by Megan Lester in Announcements, Direct Marketing Trends

My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […]

How to Find the Customers You’re Overlooking

Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends

Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […]

Four Key Areas of Focus When Marketing Credit Cards to Millennials

Posted July 15, 2016 by Ashley Leone in Direct Marketing Trends

I am ashamed and mostly mortified to admit that I have gone dumpster-diving twice in my life. The first time was going after a camera that had accidently been tossed and the second was in search of my missing wallet. But, in my defense, that second dive would have never happened if I had better […]

Our Continuous Improvement Program Looks to Enhance Cross-Platform Standardization

Posted July 13, 2016 by Patrick Sondreal in Announcements

As part of our Continuous Improvement program, IWCO Direct’s Continuous Improvement and Quality teams have prioritized standardizing practices across our platform. This includes standardizing quality assurance routines and processes, reporting metrics and more. By focusing on having standard practices, we will deliver consistency for our clients. One of the benefits of working with IWCO Direct […]

Hot Jobs Alert: 5 Career Opportunities at IWCO Direct

Posted July 12, 2016 by Bev Lohs in Announcements, Careers

One of the most rewarding aspects of my role in human resources is seeing the number of employees who turn jobs at IWCO Direct into long-term, fulfilling careers. If you or someone you know is looking for opportunities in the new direct marketing industry, you should know we have a number of rewarding positions currently […]

Exploring the Value of a Marketing Database System

Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends

Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […]

It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions

Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends

Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […]

Getting Ready for the 2016 thINK Conference

Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […]

Happy Independence Day (Whenever It Is)!

Posted July 1, 2016 by Bev Lohs in Announcements

Similar to how there are often misconceptions about direct mail, there are also misconceptions about the 4^th of July and the Declaration of Independence. You might be surprised to learn that America really declared its independence from Britain on July 2^nd instead of July 4^th, the day we celebrate as […]

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