Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Looking Back and Forward with Winterberry Group and the DMCNY

Posted January 18, 2017 by Hank Andersen in Direct Marketing Trends

We all have our annual traditions. Some take a vacation to their favorite destination or participate in a charity event that has special meaning to them. I always make a point to attend the DMCNY Annual Outlook Luncheon to hear the keynote presentation by Bruce Biegel of Winterberry Group and get the firm’s latest forecasts […]

Long Live Betty White (and Direct Mail)

Posted January 17, 2017 by Debora Haskel in Direct Marketing Trends

Some lines just never get old. They may not get the same hearty laugh or extended giggle as the first time you heard them, but they still draw at least a smile. For example, every time I’m on my way to the airport and see the Airport Diner marquee that says, “Eat now. Pay Waiter,” […]

In Honor of MLK Day, We Celebrate the Value of Workplace Diversity

Posted January 13, 2017 by Bev Lohs in Announcements

Martin Luther King, Jr. Day, which is Monday, is the perfect time to reflect on why creating workplace diversity is important to IWCO Direct. We’re inspired by Dr. King, who dreamt of a better tomorrow for the diverse communities that comprise American culture. He had the courage to stand against inequality during a very volatile […]

Team Building Across Our Platform with Continuous Improvement

Posted January 11, 2017 by Patrick Sondreal in Announcements

Continuous Improvement (CI) is a consistent goal at IWCO Direct. At the outset of the new year, the team is focused on continuing to engage department leaders and leveraging data to measure, drive, and sustain our continuous improvement efforts across the platform. Where We’re Going in 2017 Many CI projects are collaborative and require teams […]

A Little “Inside Baseball” as the PRC Launches Its Rate and Regulatory Review

Posted January 10, 2017 by Kurt Ruppel in Postal Issues Updates

It’s another month before pitchers and catchers arrive for the start of Major League Baseball’s Spring Training camps. While it may be a little early to start talking baseball, things are already heating up around several issues related to the U.S. Postal Service, so let’s talk a little “inside baseball” about what’s going on in […]

Lift Your Response Rates with Creative Outer Envelope Design

Posted January 6, 2017 by Mike Dietz in Creative, Direct Mail Tips

One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail program in shape is another year-after-year goal that never really goes away. This may include developing a new control, […]

Tips for Using Bullet Points Effectively

Posted January 4, 2017 by Ashley Leone in Announcements, Direct Mail Tips

My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and on target. Bullet points in writing act the same way. Here are some benefits of bullet points and tips […]

IWCO Direct Looks Ahead to 2017 and Reflects on Nearly 50 Years of Growth and Innovation

Posted January 3, 2017 by Jim Andersen in Announcements, Direct Marketing Trends

In two years, three months, and 15 days, IWCO Direct will celebrate our 50th anniversary. It’s sometimes hard to believe that Frank Beddor’s dream of a company founded on service would still be helping our customers find and create new customers nearly 50 years later. We’ve gone from being a small printer that could provide […]

Using Continuous Improvement Initiatives to Drive Mail-Gard into 2017

Posted December 30, 2016 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends

At Mail-Gard, we pride ourselves on thinking ahead and, like good Girl and Boy Scouts, being prepared. But on what will likely be the last workday of 2016 for many, we wanted to take a moment to look back on the year and share some of our accomplishments, Continuous Improvement experiences and a few compelling […]

Considerations When Exploring New Color Digital Inkjet Paper Options

Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends

Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […]

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