Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Making Large-Scale Production and Printing Sustainability Work in Harmony info Posted March 7, 2017 by Karen Weil in Sustainability What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […] + Read More Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More Focusing on the Customer Journey at IWCO Direct info Posted March 1, 2017 by Patrick Sondreal in Direct Marketing Trends At IWCO Direct, the customer journey begins when our Sales team first makes contact with a prospective client and continues to when we review response rates from the client’s campaign. But the journey doesn’t end there—we treat our clients as business partners, working to make their marketing successful, not as buyers who disappear once their […] + Read More How Mail-Gard’s Recovery Builder® Strengthens and Simplifies Any Disaster Recovery Plan info Posted February 24, 2017 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends There’s a reason companies call things like statements, invoices, notifications, explanations of benefits (EOBs), and other business correspondence “critical communications.” They’re critical to the ability of a business to maintain cash flow and adhere to state and federal compliance requirements. Networks, systems, and physical space are often the first things that come to mind when […] + Read More A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More Why Leadership Means a Lot to IWCO Direct (And Not Just on Presidents’ Day) info Posted February 21, 2017 by Joe Morrison in Announcements, Direct Marketing Trends Presidents’ Day always reminds me of the contributions that leaders, including businesspeople, make to ensuring the success of their people. As a former Canadian citizen (and current proud U.S. citizen), I studied more Prime Ministers than Presidents during my time in school. I’ve always admired Sir John A. Macdonald, the first Prime Minister of Canada, […] + Read More Who We’re Looking For at the UW-Stout Career Conference info Posted February 17, 2017 by Bev Lohs in Announcements, Direct Marketing Trends There’s no doubt about it: A new generation of direct marketing is upon us, signaled by the increasing power of data, dynamic content, and the advances in digital production. Naturally, finding new talent to support IWCO Direct well into the future is a top priority—and University of Wisconsin-Stout’s Career Conference is one of the richest […] + Read More How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2 info Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […] + Read More This Valentine’s Day, Our Heart Belongs to Business Process Management info Posted February 14, 2017 by Diana Hvistendahl, PMP in Announcements, Direct Marketing Trends Valentine’s Day is special for everyone, not just those in love, but for everyone who has someone in their life that they appreciate and admire for any reason. Just like in elementary school, when you were encouraged to give all your classmates a valentine, we can use Valentine’s Day to appreciate our family members, friends, […] + Read More How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing info Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Making Large-Scale Production and Printing Sustainability Work in Harmony info Posted March 7, 2017 by Karen Weil in Sustainability What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […] + Read More
Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More
Focusing on the Customer Journey at IWCO Direct info Posted March 1, 2017 by Patrick Sondreal in Direct Marketing Trends At IWCO Direct, the customer journey begins when our Sales team first makes contact with a prospective client and continues to when we review response rates from the client’s campaign. But the journey doesn’t end there—we treat our clients as business partners, working to make their marketing successful, not as buyers who disappear once their […] + Read More
How Mail-Gard’s Recovery Builder® Strengthens and Simplifies Any Disaster Recovery Plan info Posted February 24, 2017 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends There’s a reason companies call things like statements, invoices, notifications, explanations of benefits (EOBs), and other business correspondence “critical communications.” They’re critical to the ability of a business to maintain cash flow and adhere to state and federal compliance requirements. Networks, systems, and physical space are often the first things that come to mind when […] + Read More
A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More
Why Leadership Means a Lot to IWCO Direct (And Not Just on Presidents’ Day) info Posted February 21, 2017 by Joe Morrison in Announcements, Direct Marketing Trends Presidents’ Day always reminds me of the contributions that leaders, including businesspeople, make to ensuring the success of their people. As a former Canadian citizen (and current proud U.S. citizen), I studied more Prime Ministers than Presidents during my time in school. I’ve always admired Sir John A. Macdonald, the first Prime Minister of Canada, […] + Read More
Who We’re Looking For at the UW-Stout Career Conference info Posted February 17, 2017 by Bev Lohs in Announcements, Direct Marketing Trends There’s no doubt about it: A new generation of direct marketing is upon us, signaled by the increasing power of data, dynamic content, and the advances in digital production. Naturally, finding new talent to support IWCO Direct well into the future is a top priority—and University of Wisconsin-Stout’s Career Conference is one of the richest […] + Read More
How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2 info Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […] + Read More
This Valentine’s Day, Our Heart Belongs to Business Process Management info Posted February 14, 2017 by Diana Hvistendahl, PMP in Announcements, Direct Marketing Trends Valentine’s Day is special for everyone, not just those in love, but for everyone who has someone in their life that they appreciate and admire for any reason. Just like in elementary school, when you were encouraged to give all your classmates a valentine, we can use Valentine’s Day to appreciate our family members, friends, […] + Read More
How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing info Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […] + Read More
