Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

USPS Mailing Promotions Feature Costs Savings While Encouraging Best Practices

Posted September 21, 2016 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

The Postal Service’s suite of 2017 mailing promotions should look familiar to marketers, as it features many encores of themes that have become popular over the past few years. Promotions are designed to not only save postage costs, but also to encourage marketers to adopt best practices for linking physical mail with online experiences and […]

Enhancing Your Customer Loyalty Program

Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends

Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […]

Join Us at the 2016 MPM Mentoring Caucus

Posted September 14, 2016 by Bev Lohs in Announcements

IWCO Direct has long been a proponent of youth mentorship and has joined the ranks of leading Minnesota companies like Target, Best Buy, 3M and General Mills who are committed to raising awareness about mentoring. Over the past 14 years, Jim Andersen (CEO) and I have served on the Mentoring Partnership of Minnesota […]

Thoughts That Have Been Brewing on the Value of Personalization

Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […]

There’s No Substitute for Direct Mail When It Comes to Alternative Lending

Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […]

The Colors You Want for Your Direct Marketing Callouts

Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips

It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […]

What Labor Day Means to IWCO Direct

Posted September 2, 2016 by Joe Morrison in Announcements

To most Americans, the first Monday in September is a welcomed extension to the weekend and a final chance to take advantage of the all too fleeting summer. But ironically, despite being synonymous with free time, the creation of Labor Day is the result of a lot of work by a lot of people. It […]

Introducing Our New Compilation: Marketing to Millennials

Posted August 31, 2016 by Ashley Leone in Announcements, Direct Mail Tips, Direct Marketing Trends

With a population topping more than 83 million, millennials make up the largest generation in the United States. This magical demographic that I’m a part of has likely been studied more than any generation in history by those trying to gain insight into what makes us “digital natives” tick. Everything from our sleeping habits, career […]

Sustainable Marketing News: Study Shows Consumers Value Paper

Posted August 30, 2016 by Karen Weil in Direct Marketing Trends, Sustainability

As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […]

Leveraging Dynamic Content Management to Grow Your Marketing Program

Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends

Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […]

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Direct Marketing News, Tips & Trends