Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How to Find the Customers You’re Overlooking

Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends

Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […]

Four Key Areas of Focus When Marketing Credit Cards to Millennials

Posted July 15, 2016 by Ashley Leone in Direct Marketing Trends

I am ashamed and mostly mortified to admit that I have gone dumpster-diving twice in my life. The first time was going after a camera that had accidently been tossed and the second was in search of my missing wallet. But, in my defense, that second dive would have never happened if I had better […]

Our Continuous Improvement Program Looks to Enhance Cross-Platform Standardization

Posted July 13, 2016 by Patrick Sondreal in Announcements

As part of our Continuous Improvement program, IWCO Direct’s Continuous Improvement and Quality teams have prioritized standardizing practices across our platform. This includes standardizing quality assurance routines and processes, reporting metrics and more. By focusing on having standard practices, we will deliver consistency for our clients. One of the benefits of working with IWCO Direct […]

Hot Jobs Alert: 5 Career Opportunities at IWCO Direct

Posted July 12, 2016 by Bev Lohs in Announcements, Careers

One of the most rewarding aspects of my role in human resources is seeing the number of employees who turn jobs at IWCO Direct into long-term, fulfilling careers. If you or someone you know is looking for opportunities in the new direct marketing industry, you should know we have a number of rewarding positions currently […]

Exploring the Value of a Marketing Database System

Posted July 8, 2016 by Alan Sherman in Direct Marketing Trends

Most direct and digital marketers are familiar with the term database marketing; the practice has been in use for almost 30 years. At IWCO Direct, we’ve been building and managing customer marketing databases for years. However, the explosion in additional data sources (email response, web browsing behavior, social media, search results and more) means that […]

It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions

Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends

Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […]

Getting Ready for the 2016 thINK Conference

Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends

What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […]

Happy Independence Day (Whenever It Is)!

Posted July 1, 2016 by Bev Lohs in Announcements

Similar to how there are often misconceptions about direct mail, there are also misconceptions about the 4^th of July and the Declaration of Independence. You might be surprised to learn that America really declared its independence from Britain on July 2^nd instead of July 4^th, the day we celebrate as […]

A Three Rule Response to Bill Murphy Jr.’s “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now.”

Posted June 29, 2016 by Ashley Leone in Announcements

The recently published Inc. article “17 Grammar Mistakes You Really Need to Stop Correcting, Like Now” by Bill Murphy Jr. has me all up in arms. In his article, Mr. Murphy gives a list of common grammar mistakes and asked that the world come together to end the “overly pedantic correcting.” I’ve never […]

Our Product Engineering Initiative Moves into Next Phase of Development

Posted June 28, 2016 by Matt Shanahan in Announcements

IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […]

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