Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Value of an IWCO Direct Summer Internship

Posted June 13, 2017 by Madison Schumacher in Careers

When most people think of summer, they think of beaches and vacations. For many college students, however, summer is the time to look for some of the most valuable experience they can receive: an internship. The importance of a college education in many careers can’t be understated, but there are certain skills that aren’t taught […]

Supporting Our Clients’ Sustainability Goals with Recycling Efforts

Posted June 9, 2017 by Karen Weil in Sustainability

With all the recent talk about the Paris Agreement, many local governments and businesses have pledged to continue their efforts to support a more sustainable future. For many businesses, including ours, this isn’t a new commitment or paradigm shift in our thinking. Rather it’s business-as-usual and full speed ahead, as sustainable practices have become increasingly […]

Mail-Gard Print Outsourcing: We’re Here When Your In-House Operations Are Swamped

Posted June 7, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Most people think of Mail-Gard in terms of disaster recovery support. It’s what we’re known for, and intuitively, people understand that during a flood, tornado, or major power outage, a backup partner is necessary to ensure important documents are still delivered to customers to keep your business running without interruption. But bad weather and Acts […]

Grammar News: The Singular “They” is Now A-Okay

Posted June 6, 2017 by Ashley Leone in Announcements

There’s big news in the grammar world, and unless you subscribe to multiple language, style guides, and dictionary newsletters like I do, you might have missed it. It’s official: writers can now use the singular they! A colleague at IWCO Direct and I more or less had a party when we heard the news. Everyone […]

The Benefits of Using Standard Operating Procedures for Direct Mail Production

Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips

Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […]

Tips for Credit Union Marketing Success

Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […]

What’s Memorial Day All About, Anyway?

Posted May 26, 2017 by Bev Lohs in Announcements

Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […]

The National Postal Forum Provides Informed Connections for the Mailing Industry

Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates

To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […]

Our Postal Experts Are Making Informed Connections Across the Postal Industry

Posted May 23, 2017 by Dave Johannes in Postal Issues Updates

The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […]

Is Your Social Media Customer Service Attracting or Repelling Millennials?

Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends

The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […]

Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126

Get Better Results

IWCO Direct is a one-to-one performance improvement marketing firm. If you‘re looking to measurably improve the ROI of your marketing budget contact us now.

Contact Us Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Communicating Across Generations
Millennials and Gen Z have different interests, attitudes, and ways of engaging with brands than previous generations. Access our collection of insightful articles from the experts at IWCO Direct who share what you need to know about these generations and how to reach them with relevant marketing.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Performance Marketing Insights