Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Fifth Inkjet Summit Provided Opportunities to Share Continuing Advances in Inkjet Technology info Posted May 5, 2017 by Dave Johannes in Announcements The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra, Florida. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event. The Inkjet Summit is a one-of-a-kind […] + Read More RIMS 2017 Shines a New Light on Familiar Risk Management Concerns info Posted May 3, 2017 by Michael Henry in Business Continuity and Disaster Recovery Last week, America’s birthplace, Philadelphia, played host to a number of important events. The 2017 NFL draft took place on the city’s Benjamin Franklin Parkway, while only a short distance away on the campus of the University of Pennsylvania, the nation’s best track and field athletes gathered to showcase their talents at the 123rd Penn Relays. Not to be overshadowed by sporting events … + Read More PIM Star of Excellence Awards Recognize IWCO Direct Account Manager info Posted May 2, 2017 by Patrick Sondreal in Announcements Every year, the Printing Industry Midwest (PIM) hosts the Star of Excellence Awards. These awards are particularly special because PIM members nominate industry colleagues for a variety of categories. The three big awards are for Customer Service Representative, Production Professional, and Outstanding Team. Of course, I’m particularly interested in the Customer Service Representative of the […] + Read More The Palette Process: How to Choose Effective Brand Colors info Posted April 28, 2017 by Mike Dietz in Creative Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […] + Read More InfoTrends Study Reveals a Roadmap to Data-Driven Marketing info Posted April 26, 2017 by Jim Leone in Direct Marketing Trends A few months ago, our friends at InfoTrends (now a division of Keypoint Intelligence) released a new study titled “Lead with Data: Follow with Print.” We’re always intrigued by the research published by InfoTrends because of the methodology they employ and the insight they provide. This study set out to define how sophisticated […] + Read More High-Value Meets High-Purpose: Reaching Socially Responsible Millennials info Posted April 25, 2017 by Ashley Leone in Direct Marketing Trends There are a lot of negative labels associated with my generation, the millennials. We’ve been called the “me-me-me generation” for our tendency to over-share on social media; the “Peter Pan generation” for our inability to grow up; and the “entitled generation” for expecting higher pay and better benefits, despite our perceived lack of experience. None […] + Read More How Our Environmental Council Keeps Our Sustainability Efforts On Track info Posted April 21, 2017 by Karen Weil in Sustainability IWCO Direct’s focus on sustainability and environmental responsibility continues to grow. We are in our tenth year as an FSC®-Chain-of-Custody certified multi-site organization, but we continue to find new ways to improve our environmental efforts to support our clients’ environmental requirements and our own obligations to Mother Earth. Our commitment to sustainability has always been […] + Read More Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More A Sneak Peek into Being a Participant in the USPS Household Diary Study info Posted April 18, 2017 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. That all changed when my husband received an official looking envelope from the U.S. Postal […] + Read More Employee Engagement Took Center Stage at the PIA Continuous Improvement Conference info Posted April 14, 2017 by Michael Henry in Announcements At IWCO Direct, Continuous Improvement (CI) is embedded in our culture, which is why we always make a point of attending the annual PIA Continuous Improvement Conference. It’s one of the best resources we have to ensure our process improvement efforts are in sync with the most up-to-date knowledge industry experts have to offer […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
Fifth Inkjet Summit Provided Opportunities to Share Continuing Advances in Inkjet Technology info Posted May 5, 2017 by Dave Johannes in Announcements The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra, Florida. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event. The Inkjet Summit is a one-of-a-kind […] + Read More
RIMS 2017 Shines a New Light on Familiar Risk Management Concerns info Posted May 3, 2017 by Michael Henry in Business Continuity and Disaster Recovery Last week, America’s birthplace, Philadelphia, played host to a number of important events. The 2017 NFL draft took place on the city’s Benjamin Franklin Parkway, while only a short distance away on the campus of the University of Pennsylvania, the nation’s best track and field athletes gathered to showcase their talents at the 123rd Penn Relays. Not to be overshadowed by sporting events … + Read More
PIM Star of Excellence Awards Recognize IWCO Direct Account Manager info Posted May 2, 2017 by Patrick Sondreal in Announcements Every year, the Printing Industry Midwest (PIM) hosts the Star of Excellence Awards. These awards are particularly special because PIM members nominate industry colleagues for a variety of categories. The three big awards are for Customer Service Representative, Production Professional, and Outstanding Team. Of course, I’m particularly interested in the Customer Service Representative of the […] + Read More
The Palette Process: How to Choose Effective Brand Colors info Posted April 28, 2017 by Mike Dietz in Creative Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […] + Read More
InfoTrends Study Reveals a Roadmap to Data-Driven Marketing info Posted April 26, 2017 by Jim Leone in Direct Marketing Trends A few months ago, our friends at InfoTrends (now a division of Keypoint Intelligence) released a new study titled “Lead with Data: Follow with Print.” We’re always intrigued by the research published by InfoTrends because of the methodology they employ and the insight they provide. This study set out to define how sophisticated […] + Read More
High-Value Meets High-Purpose: Reaching Socially Responsible Millennials info Posted April 25, 2017 by Ashley Leone in Direct Marketing Trends There are a lot of negative labels associated with my generation, the millennials. We’ve been called the “me-me-me generation” for our tendency to over-share on social media; the “Peter Pan generation” for our inability to grow up; and the “entitled generation” for expecting higher pay and better benefits, despite our perceived lack of experience. None […] + Read More
How Our Environmental Council Keeps Our Sustainability Efforts On Track info Posted April 21, 2017 by Karen Weil in Sustainability IWCO Direct’s focus on sustainability and environmental responsibility continues to grow. We are in our tenth year as an FSC®-Chain-of-Custody certified multi-site organization, but we continue to find new ways to improve our environmental efforts to support our clients’ environmental requirements and our own obligations to Mother Earth. Our commitment to sustainability has always been […] + Read More
Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More
A Sneak Peek into Being a Participant in the USPS Household Diary Study info Posted April 18, 2017 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. That all changed when my husband received an official looking envelope from the U.S. Postal […] + Read More
Employee Engagement Took Center Stage at the PIA Continuous Improvement Conference info Posted April 14, 2017 by Michael Henry in Announcements At IWCO Direct, Continuous Improvement (CI) is embedded in our culture, which is why we always make a point of attending the annual PIA Continuous Improvement Conference. It’s one of the best resources we have to ensure our process improvement efforts are in sync with the most up-to-date knowledge industry experts have to offer […] + Read More
