Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Warm Wishes & Happy Holidays from IWCO Direct info Posted December 21, 2018 by Joe Morrison in Announcements It’s hard to believe we’ve made another trip around the sun, but a lot has happened over the past 12 months at IWCO Direct and we have a lot to be thankful for. This time of year, we’re always reminded of how incredibly proud and appreciative we are of our employees’ spirit of giving back […] + Read More How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need info Posted December 18, 2018 by Kurt Ruppel in Postal Issues Updates As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […] + Read More Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More IWCO Direct’s Megan Lester Adds “Cal Poly Award Recipient” to Her Numerous Accolades info Posted December 12, 2018 by Mike Ertel in Announcements We just learned of a new benefit from our media monitoring service: It provides visibility to an employee’s achievement when she is too modest or humble to tell us about it herself. Imagine our surprise and delight when “Megan Lester” and the video below appeared in our daily report! [ ... ] + Read More Pages: « 2 3 4 5 6 7 8 9»Load More Articles
Warm Wishes & Happy Holidays from IWCO Direct info Posted December 21, 2018 by Joe Morrison in Announcements It’s hard to believe we’ve made another trip around the sun, but a lot has happened over the past 12 months at IWCO Direct and we have a lot to be thankful for. This time of year, we’re always reminded of how incredibly proud and appreciative we are of our employees’ spirit of giving back […] + Read More
How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More
What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need info Posted December 18, 2018 by Kurt Ruppel in Postal Issues Updates As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […] + Read More
Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More
IWCO Direct’s Megan Lester Adds “Cal Poly Award Recipient” to Her Numerous Accolades info Posted December 12, 2018 by Mike Ertel in Announcements We just learned of a new benefit from our media monitoring service: It provides visibility to an employee’s achievement when she is too modest or humble to tell us about it herself. Imagine our surprise and delight when “Megan Lester” and the video below appeared in our daily report! [ ... ] + Read More