Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why Translation Alone Isn’t Enough for Marketing to Hispanic Customers!

Posted February 9, 2022 by Alexander Negrete in Strategy and Analysis

In my last post, Direct Mail Strategies to Engage a Hispanic Audience, I introduced the concept that just translating your marketing message from English to Spanish is not enough to engage Hispanic-American consumers. Now, I would like to expand on this and discuss how you must adapt your Hispanic marketing efforts to reach this audience, earn their trust, and turn them into loyal customers.

Partnering Direct Mail with Companion Channels is the Catalyst for Increased Response

Posted February 3, 2022 by Dave Ciocchi in Direct Marketing Trends, Strategy and Analysis

The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Leveraging a multi-format offering across multiple production platforms, direct mail ROI topped the list at 112% ―a stronger return than from any other channel!

Why Brands Shouldn’t Ignore Social Media for Customer Service

Posted January 26, 2022 by Ashley Leone in Direct Marketing Trends

Several months ago, after a heavy rainfall, 11 units and four hallways at my condo flooded from a fallen hallway pipe. The building management held a meeting about the flooding. They revealed that the building’s insurance was not going to pay for the water damage. People stood up from their chairs. Yelling ensued. Everyone wanted […]

2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns

Posted January 19, 2022 by Michelle Peel in Direct Marketing Trends

If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. What would disrupt the 2021 holiday shopping season?

USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost

Posted January 12, 2022 by Kurt Ruppel in Direct Mail Marketing, Postal Issues Updates

At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost. As my colleague Marcus Johnson discussed last week, direct mail remains an essential part […]

Direct Mail is Appointment Marketing – Is It Part of Your Marketing Mix?

Posted January 5, 2022 by Marcus Johnson in Direct Mail Marketing

Let’s play a game (not Tic Tac Toe). How many ways can you think of to market your product or service? Instead of “ways,” you may prefer technical terms such as channels. Or tactics. Or marketing mix. Or even media plan. Let’s name a few, including the obligatory digital option: Digital — I’m lumping various […]

Happy Holidays from IWCO Direct

Posted December 22, 2021 by Sarah Corrigan in Announcements

It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near […]

Three Trends to Drive Marketing Performance in 2022

Posted December 16, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis

It’s that time of the year again! All of the so-called ‘marketing experts’ release their lists of the ‘hot 2022 marketing trends that will define your success’ that marketers must pay attention to or else they will fail miserably. Of course, as loyal readers of my blog, you’ll recall my “Ode to Trends” […]

Where is the Paper Market Headed in 2022?

Posted December 10, 2021 by Ken McDonald in Direct Mail Production

In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change […]

Digital Commingling: The Next Step in Postage Optimization

Posted December 1, 2021 by Kurt Ruppel in Postal Issues Updates

Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.

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