Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day

Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability

Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […]

Insights from the 2019 PIA Continuous Improvement Conference

Posted April 24, 2019 by Meg Hanaman in Announcements

For the past five years, we’ve been eager attendees of the Continuous Improvement Conference, and this year was no exception. The insights and information we’ve brought back from these gatherings have helped us sharpen our own quality focus and build a strong Lean Manufacturing program [...]

chalkboard with the text make every day earth day

Earth Day Tips: 10 Simple Things You Can Do to Lessen Environmental Impact

Posted April 23, 2019 by Karen Weil in Sustainability

Yesterday was the 49^th anniversary of Earth Day, the day that marks the birth of the modern environmental movement in 1970. Earthday.org describes 1970 like this: “Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly […]

[Insert Relevant Headline]: Why Personalized Marketing is Essential for Loyalty

Posted April 19, 2019 by Cindy Shatto in Strategy and Analysis

What if I was able to customize this blog by starting out with your name and specifically what’s interesting to you about personalization? I think I might have your attention. And that’s exactly the goal of personalized marketing [...]

Close view of a formula one car on a race track with the driver carrying a winning checkered flag. Modelling and design are my own. Very high resolution 3D render.

Take the Checkered Flag at the 2019 National Postal Forum

Posted April 17, 2019 by Kurt Ruppel in Postal Issues Updates

Start your engines! The National Postal Forum, the year’s premier postal event, begins its high-octane run in Indianapolis, Indiana, on May 5. The theme of this year’s event is “Growth Driven: Fueling Your Mailing and Shipping Success,” and the IWCO Direct team is ready to expand our knowledge to ensure we’re geared up to drive mailing success for our clients [...]

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