Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

5 Questions a Designer Asks About Direct Mail Formats

Posted March 6, 2019 by Mike Dietz in Creative

Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […]

Tips for Creating a Call-to-Action that Actually Works – IWCO Direct

Tips for Creating a Call-to-Action that Can’t Be Ignored

Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips

From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […]

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by Andrea Sullivan in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a […]

Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills

Posted February 26, 2019 by Michelle Peel in Strategy and Analysis

Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […]

Reducing Cycle Time with Process Improvement – IWCO Direct

How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients)

Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements

Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...]

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