Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z

Posted January 6, 2021 by Ashley Leone in Direct Marketing Trends

Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]

IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team

Posted December 30, 2020 by John Ashe in Announcements, Direct Mail Marketing

When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.

2020 Year-End Postal Issues Update

Posted December 22, 2020 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

As one of the most challenging years in recent memory draws to a close, we wanted our final postal issues update of the year to reflect on what has been a bumpy year for the U.S. Postal Service and take a look at what may be ahead in the coming year.

CI Team Drives Process Improvements Across the IWCO Direct Platform

Posted December 16, 2020 by Meg Hanaman in Announcements

The IWCO Direct Continuous Improvement (CI) team has had a busy year engaging in more than 100 projects. We’ve worked with our operations partners to streamline process improvements, reduce waste, and enhance quality through new training and employee engagement initiatives. Projects we’ve tackled this year include: Streamlining Processes Innovation Initiative: Our team is providing project […]

Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic

Posted December 9, 2020 by Michelle Peel in Direct Marketing Trends

Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and […]

Are Critical Communications Part of Your Disaster Recovery Plan?

Posted December 2, 2020 by Brian Murphy in Business Continuity and Disaster Recovery

This year has proved to be stressful and challenging for most businesses, and Mail-Gard is no exception. When the COVID-19 pandemic began this spring, we had the challenge of protecting our employees and finding ways to safely work together while also supporting our clients with their own challenges caused by COVID-19. We’ve all discovered a […]

2020 G7 Color Management Accomplishments Ensure Client Brand Standards Are Met

Posted November 25, 2020 by Mike Todryk in Direct Mail Marketing

While 2020 will go down as one of the most difficult years in recent memory, the IWCO Direct Color Technical Support (CTS) team has continued to find ways to succeed and ensure client brand standards are met. Our team has moved forward with projects that provide the service our clients and partners continue to rely […]

How to Write Direct Response Copy in Any Channel

Posted November 18, 2020 by Marcus Johnson in Creative

Staring into the abyss of writing direct response copy for a multichannel marketing campaign? Pull up a chair and let’s discuss. First, define the scope. Say you have direct mail, email, ad-like objects (think banner/display ads, including those for different online platforms like mobile, tablet, and desktop), and social media. We could go deeper, but […]

Six Direct Mail Don’ts

Posted November 11, 2020 by Marcus Johnson in Creative, Direct Mail Tips

The usual focus of my wildly entertaining blogs (hold your applause until the end, please) is ways to improve your direct mail—writing, strategic thinking, presentation, etc. In other words, what to do. This month’s topic is based on one of my father’s favorite phrases, dating back to my youth. At some point during an average […]

Interactive Content Management Delivers Direct Marketing at the Speed of Need

Posted November 4, 2020 by David Klempke, PMP in Dynamic Content Management

What do we mean by “Direct Marketing at the Speed of Need”? Simply stated, it is the ability to quickly reach existing or potential customers or members with pertinent and personalized marketing content regardless of the channel. Web browsing offers a great example of rapid response marketing with its ability to provide relevant content based […]

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