Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

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How Technical Writers Support IWCO Direct from Behind the Scenes

Posted October 22, 2019 by Diana Hvistendahl, PMP in Announcements

Technical writers are key players within any system or process change initiative at IWCO Direct. Their writing style and standards turn the knowledge of our Subject Matter Experts (SMEs) into consumable content, providing clarity and answers for those that seek information about our processes […]

All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career

Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis

On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum.

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Going Full Circle from Planning to Practice

Posted October 16, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […]

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Postage Rates and Promotions Come Into Focus for 2020 Budget Planning

Posted October 15, 2019 by Kurt Ruppel in Postal Issues Updates

It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […]

PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel

Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends

This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...]

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