Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Accelerating the Speed from Data to Delivery info Posted October 6, 2021 by John Ashe in Direct Mail Production Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in […] + Read More Direct Mail Strategies to Engage a Hispanic Audience info Posted September 29, 2021 by Alexander Negrete in Strategy and Analysis Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […] + Read More Why Direct Marketing Creative Must Create Emotional Connections Across Channels info Posted September 22, 2021 by Reid Holmes in Creative Like most new jobs, I was excited, but wasn’t entirely sure what to expect when I joined IWCO Direct about a month ago. I began my career at an agency with direct marketing in its blood, Ogilvy & Mather. And I knew IWCO Direct would give me the opportunity to rekindle that DM experience by […] + Read More How Our Expanding Tech Stack Powers Omnichannel Marketing Programs info Posted September 15, 2021 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […] + Read More Our Strategy is Put to the Test with Champion vs Challenger Testing info Posted September 8, 2021 by Ted Grigg in Strategy and Analysis Have you ever wondered if your direct mail package is performing as well as it could? Are you certain you’re reaching the people most likely to buy, or that the creative truly captures your audience’s attention? One way to know for certain is to conduct Champion vs. Challenger testing. Our team is increasingly involved in […] + Read More When the Cookie Crumbles, Direct Mail Data Matters More info Posted September 1, 2021 by Wes Sparling in Direct Marketing Trends By now you have more than likely seen headlines declaring in one form or another the death of the third-party cookie. You may also have questions about what this means to your marketing programs and what adjustments you’ll need to make. What marketers should know is that while this one door of available data is […] + Read More Put Customers First is the Common Thread at the ANA Masters of Data and Technology Conference info Posted August 26, 2021 by Siri Prax in Direct Marketing Trends, Strategy and Analysis This past week, many members of our team were able to attend the 2021 ANA Masters of Data and Technology Conference. The online sessions were jam-packed with marketing and strategy executives from a wide variety of big-name brands. There was a lot of material to cover, and a lot of great takeaways. + Read More Marrying Direct Mail and Social Media for an Authentic Brand Experience info Posted August 18, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis We’re always on the lookout for bold and innovative ways to improve our clients’ performance marketing efforts and provide a more authentic brand experience. For many clients, an effective technique to accomplish this is to marry direct mail and social media efforts to create multiple, cohesive touchpoints that connect with specific individuals throughout their day […] + Read More Are you “Woke” to Slang? (and why those who know what “woke” means think that’s a bad blog title) info Posted August 11, 2021 by Ashley Leone in Direct Marketing Trends Not too long ago, my younger sister and I were talking to our dad when he grumbled something about us being “woke.” We looked at each other and telepathically decided in a way that only sisters can that our father had no idea what “woke” meant. In a weird parent-child freaky-Friday reversal, we asked him […] + Read More To the USPS: Focus on Mail Volume Growth, Not Postage Rate Increases info Posted August 4, 2021 by Kurt Ruppel in Postal Issues Updates After the U.S. Postal Service (USPS) released its 10-year strategic plan, Delivering for America, I shared my thoughts on the strengths and weaknesses of the plan. Two of my largest concerns were the limited focus on growing mail volume and the plan’s reliance on price increases to drive financial stability. Since the plan was released, the USPS has proposed the largest postage rate increase in 15 years. + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
Accelerating the Speed from Data to Delivery info Posted October 6, 2021 by John Ashe in Direct Mail Production Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in […] + Read More
Direct Mail Strategies to Engage a Hispanic Audience info Posted September 29, 2021 by Alexander Negrete in Strategy and Analysis Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […] + Read More
Why Direct Marketing Creative Must Create Emotional Connections Across Channels info Posted September 22, 2021 by Reid Holmes in Creative Like most new jobs, I was excited, but wasn’t entirely sure what to expect when I joined IWCO Direct about a month ago. I began my career at an agency with direct marketing in its blood, Ogilvy & Mather. And I knew IWCO Direct would give me the opportunity to rekindle that DM experience by […] + Read More
How Our Expanding Tech Stack Powers Omnichannel Marketing Programs info Posted September 15, 2021 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […] + Read More
Our Strategy is Put to the Test with Champion vs Challenger Testing info Posted September 8, 2021 by Ted Grigg in Strategy and Analysis Have you ever wondered if your direct mail package is performing as well as it could? Are you certain you’re reaching the people most likely to buy, or that the creative truly captures your audience’s attention? One way to know for certain is to conduct Champion vs. Challenger testing. Our team is increasingly involved in […] + Read More
When the Cookie Crumbles, Direct Mail Data Matters More info Posted September 1, 2021 by Wes Sparling in Direct Marketing Trends By now you have more than likely seen headlines declaring in one form or another the death of the third-party cookie. You may also have questions about what this means to your marketing programs and what adjustments you’ll need to make. What marketers should know is that while this one door of available data is […] + Read More
Put Customers First is the Common Thread at the ANA Masters of Data and Technology Conference info Posted August 26, 2021 by Siri Prax in Direct Marketing Trends, Strategy and Analysis This past week, many members of our team were able to attend the 2021 ANA Masters of Data and Technology Conference. The online sessions were jam-packed with marketing and strategy executives from a wide variety of big-name brands. There was a lot of material to cover, and a lot of great takeaways. + Read More
Marrying Direct Mail and Social Media for an Authentic Brand Experience info Posted August 18, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis We’re always on the lookout for bold and innovative ways to improve our clients’ performance marketing efforts and provide a more authentic brand experience. For many clients, an effective technique to accomplish this is to marry direct mail and social media efforts to create multiple, cohesive touchpoints that connect with specific individuals throughout their day […] + Read More
Are you “Woke” to Slang? (and why those who know what “woke” means think that’s a bad blog title) info Posted August 11, 2021 by Ashley Leone in Direct Marketing Trends Not too long ago, my younger sister and I were talking to our dad when he grumbled something about us being “woke.” We looked at each other and telepathically decided in a way that only sisters can that our father had no idea what “woke” meant. In a weird parent-child freaky-Friday reversal, we asked him […] + Read More
To the USPS: Focus on Mail Volume Growth, Not Postage Rate Increases info Posted August 4, 2021 by Kurt Ruppel in Postal Issues Updates After the U.S. Postal Service (USPS) released its 10-year strategic plan, Delivering for America, I shared my thoughts on the strengths and weaknesses of the plan. Two of my largest concerns were the limited focus on growing mail volume and the plan’s reliance on price increases to drive financial stability. Since the plan was released, the USPS has proposed the largest postage rate increase in 15 years. + Read More
