Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print

Posted November 5, 2019 by Steve Malec in Direct Marketing Trends

The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […]

Winter-clad shopper drinking coffee while browsing her phone with a shopping bag over one arm

Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI

Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis

With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […]

Prop skeleton with head on laptop in office

Five Gruesome Grammar Rules You Can Bury

Posted October 30, 2019 by Ashley Leone in Creative

Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]

Hand placing rendered "at" symbol into an open mailbox with its flag up

Direct Mail Never Died—It Evolved

Posted October 29, 2019 by Deborah Quinn in Omnichannel Marketing

Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.

An aerial view of a multi ethnic group of children learn about going green and color in environmentally friendly concepts surrounding a drawing of Earth.

Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive

Posted October 25, 2019 by Karen Weil in Sustainability

Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...]

How I Plan to Embrace the Future of Print with APTech

Posted October 23, 2019 by Steve Myrvold in Direct Marketing Trends

When APTech announced it was accepting nominations for its Board of Directors (BOD), I was honored to be nominated. When I was informed that I would be joining the Board (pending ratification by the members at PRINT 19), I started making a list of industry issues I hear about from our employees, clients, and business […]

Businesspeople reviewing paperwork in the office

How Technical Writers Support IWCO Direct from Behind the Scenes

Posted October 22, 2019 by Diana Hvistendahl, PMP in Announcements

Technical writers are key players within any system or process change initiative at IWCO Direct. Their writing style and standards turn the knowledge of our Subject Matter Experts (SMEs) into consumable content, providing clarity and answers for those that seek information about our processes […]

All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career

Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis

On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum.

Businesspeople shaking hands and smiling in a well-lit room

Going Full Circle from Planning to Practice

Posted October 16, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […]

Woman addressing and stamping an envelope

Postage Rates and Promotions Come Into Focus for 2020 Budget Planning

Posted October 15, 2019 by Kurt Ruppel in Postal Issues Updates

It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […]

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Direct Marketing News, Tips & Trends