Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Communicating During the COVID-19 Outbreak

Posted March 25, 2020 by Ashley Leone in Creative

If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.

Considerations for Marketing During a Pandemic

Posted March 20, 2020 by Wes Sparling in Strategy and Analysis

COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when […]

The Human Element of Data Driven Marketing on Display at ANA Masters of Data & Technology Conference

Posted March 18, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis

At the beginning of March, a few of my colleagues and I attended the ANA’s inaugural Masters of Data and Technology Conference. This conference was started because ANA found that mastering data and technology is one of the top strategic priorities of CMOs, and it’s no wonder.

Showcasing Our Critical to Quality Initiative to the Manufacturing Alliance

Posted March 11, 2020 by Meg Hanaman in Announcements

In February, IWCO Direct hosted the Manufacturing Alliance Lean Enterprise Peer Group for a Critical-to-Quality (CTQ) event to showcase efforts we’ve made to ensure customer satisfaction. The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas.

Avoid These Three Direct Mail Bad Habits in 2020

Posted March 4, 2020 by Marcus Johnson in Creative

I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits.

How to Use Color in Direct Mail to Drive Results

Posted February 26, 2020 by Mike Dietz in Creative, Direct Mail Tips

You might have heard through the grapevine that Pantone’s 2020 color of the year is Classic Blue. I see a lot of blue in my job; there are several studies showing blue is America’s favorite color, and approximately one-third of brands use blue in their logos.

ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

2020 Brings Clear Vision at DRJ Spring World

Posted February 12, 2020 by Michael Henry in Business Continuity and Disaster Recovery

Punxsutawney Phil, the most famous groundhog in Pennsylvania, has made his annual appearance. When Phil came out of his burrow, he did not see his shadow and affirmed that spring is on the way… thanks, Phil!

Use These Marketing Recommendations to Put the Buyer First

Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis

Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track."

Seven Important Marketing Metrics to Measure in 2020

Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis

What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […]

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