Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

2019 Idealliance G7 Training at IWCO Direct

Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct

Posted June 25, 2019 by Mike Todryk in Announcements

In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...]

young woman with exclamation and question marks on her head

Hey! Stop Using So Many Exclamation Points in Your Marketing Copy!

Posted June 21, 2019 by Ashley Leone in Creative

Hey! Exclamation points are used in marketing copy writing a lot! Some might say too much! I agree! Cringeworthy, isn’t it? If readers can tell that too many exclamation points creates poor writing, why don’t we recognize it as writers? Probably because exclamation points can be effective [...]

Female engineer examining machine part on a production line.

How IWCO Direct Sizes Up New Direct Marketing Technologies

Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing

As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...]

Stressed office worker blown away and overwhelmed by paper flying from his desktop computer monitor. An information overload.

To Achieve Email Best Practices, Look No Further than Direct Mail

Posted June 18, 2019 by Alan Sherman in Strategy and Analysis

As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good […]

Caucasian father and daughter child girl playing in the spring or summer green park outdoors. Daddy and her child girl in Superhero costumes. Happy family love together single dad lifestyle father's day holiday concept

We’re Not Your Father’s Direct Marketing Agency

Posted June 14, 2019 by Tom Hexamer in Strategy and Analysis

Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […]

Pages: « 2 3 4 5 6 7 8 9»

Subscribe Today

We update our blog two or three times a week. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends