Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Value of Planning: Sticking to an Approved Format and Direct Mail Template

Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips

In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […]

Screen Truepress Jet520HD Adds Flexibility and Quality to Our Digital Inkjet Capabilities

Posted March 22, 2017 by Jim Andersen in Announcements

Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform. The addition of this device enhances […]

How IWCO Direct Supports the PROP Food Shelf and How You Can Too

Posted March 17, 2017 by Ashley Leone in Announcements

One of the ways IWCO Direct is involved in our communities is by supporting People Reaching Out to People (PROP). PROP is predominantly known for their food shelf services, which helps feed 1,100 families in Eden Prairie and Chanhassen, MN. (If Chanhassen sounds familiar, that’s because it’s where IWCO Direct’s corporate headquarters are located.) I’ve […]

Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint

Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis

March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […]

Self-Aware and Forward-Thinking, LendIt is All Grown Up

Posted March 14, 2017 by Megan Lester in Direct Marketing Trends

This year’s LendIt conference drew an international audience of over 5,000 to the Javits Center in New York City. An impressive number, really, considering 90% of the organizations represented didn’t exist five years ago. It’s clear that marketplace lending has matured, expanded, and diversified (with the exception of gender, as pointed out by a number […]

How Data-Driven Marketing Drives Performance, No Matter the Channel

Posted March 10, 2017 by Krista Black in Strategy and Analysis

It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily […]

With the Latest in Color Digital Printing, Your Imagination is the Limit

Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends

In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […]

Making Large-Scale Production and Printing Sustainability Work in Harmony

Posted March 7, 2017 by Karen Weil in Sustainability

What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […]

Our New Website Puts Creating Customers at Center Stage

Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends

I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […]

Focusing on the Customer Journey at IWCO Direct

Posted March 1, 2017 by Patrick Sondreal in Direct Marketing Trends

At IWCO Direct, the customer journey begins when our Sales team first makes contact with a prospective client and continues to when we review response rates from the client’s campaign. But the journey doesn’t end there—we treat our clients as business partners, working to make their marketing successful, not as buyers who disappear once their […]

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