Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More What’s Memorial Day All About, Anyway? info Posted May 26, 2017 by Bev Lohs in Announcements Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […] + Read More The National Postal Forum Provides Informed Connections for the Mailing Industry info Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […] + Read More Our Postal Experts Are Making Informed Connections Across the Postal Industry info Posted May 23, 2017 by Dave Johannes in Postal Issues Updates The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […] + Read More Is Your Social Media Customer Service Attracting or Repelling Millennials? info Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […] + Read More Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot info Posted May 16, 2017 by Debora Haskel in Announcements I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The vast majority of the 28 people I had scheduled for 10-minute sessions in a day-long […] + Read More Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day info Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […] + Read More Drive True Omnichannel Marketing by Combining Direct Mail with Digital Channels info Posted May 10, 2017 by Alan Sherman in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis From the perspective of some marketers, direct mail is a medium that is considered “old school” or not of this digital world. With advances in direct mail personalization, personalized URLs, QR codes, and continued solid performance, nothing could be further from the truth. Many marketers simply can’t drive the acquisition or retention volume they need […] + Read More 2017 EMA Spring Meeting Focuses on “Shaping the Future” info Posted May 9, 2017 by Kurt Ruppel in Announcements The envelope manufacturing industry gathered in sunny Florida at the end of April for the 2017 EMA Spring Meeting held in conjunction with the Global Envelope Association’s Conference. IWCO Direct is a long-time supporter of EMA not only for the technology and management resources it provides for our envelope team and industry partners, but also […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More
What’s Memorial Day All About, Anyway? info Posted May 26, 2017 by Bev Lohs in Announcements Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […] + Read More
The National Postal Forum Provides Informed Connections for the Mailing Industry info Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […] + Read More
Our Postal Experts Are Making Informed Connections Across the Postal Industry info Posted May 23, 2017 by Dave Johannes in Postal Issues Updates The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […] + Read More
Is Your Social Media Customer Service Attracting or Repelling Millennials? info Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […] + Read More
Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More
Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot info Posted May 16, 2017 by Debora Haskel in Announcements I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The vast majority of the 28 people I had scheduled for 10-minute sessions in a day-long […] + Read More
Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day info Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […] + Read More
Drive True Omnichannel Marketing by Combining Direct Mail with Digital Channels info Posted May 10, 2017 by Alan Sherman in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis From the perspective of some marketers, direct mail is a medium that is considered “old school” or not of this digital world. With advances in direct mail personalization, personalized URLs, QR codes, and continued solid performance, nothing could be further from the truth. Many marketers simply can’t drive the acquisition or retention volume they need […] + Read More
2017 EMA Spring Meeting Focuses on “Shaping the Future” info Posted May 9, 2017 by Kurt Ruppel in Announcements The envelope manufacturing industry gathered in sunny Florida at the end of April for the 2017 EMA Spring Meeting held in conjunction with the Global Envelope Association’s Conference. IWCO Direct is a long-time supporter of EMA not only for the technology and management resources it provides for our envelope team and industry partners, but also […] + Read More
