Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How Mail-Gard’s Recovery Builder® Strengthens and Simplifies Any Disaster Recovery Plan

Posted February 24, 2017 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends

There’s a reason companies call things like statements, invoices, notifications, explanations of benefits (EOBs), and other business correspondence “critical communications.” They’re critical to the ability of a business to maintain cash flow and adhere to state and federal compliance requirements. Networks, systems, and physical space are often the first things that come to mind when […]

A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns

Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […]

Why Leadership Means a Lot to IWCO Direct (And Not Just on Presidents’ Day)

Posted February 21, 2017 by Joe Morrison in Announcements, Direct Marketing Trends

Presidents’ Day always reminds me of the contributions that leaders, including businesspeople, make to ensuring the success of their people. As a former Canadian citizen (and current proud U.S. citizen), I studied more Prime Ministers than Presidents during my time in school. I’ve always admired Sir John A. Macdonald, the first Prime Minister of Canada, […]

Who We’re Looking For at the UW-Stout Career Conference

Posted February 17, 2017 by Bev Lohs in Announcements, Direct Marketing Trends

There’s no doubt about it: A new generation of direct marketing is upon us, signaled by the increasing power of data, dynamic content, and the advances in digital production. Naturally, finding new talent to support IWCO Direct well into the future is a top priority—and University of Wisconsin-Stout’s Career Conference is one of the richest […]

How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2

Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management

Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […]

This Valentine’s Day, Our Heart Belongs to Business Process Management

Posted February 14, 2017 by Diana Hvistendahl, PMP in Announcements, Direct Marketing Trends

Valentine’s Day is special for everyone, not just those in love, but for everyone who has someone in their life that they appreciate and admire for any reason. Just like in elementary school, when you were encouraged to give all your classmates a valentine, we can use Valentine’s Day to appreciate our family members, friends, […]

How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing

Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management

While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […]

Using Lifecycle Marketing to Stick with Your Customers

Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends

Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […]

How to Market Millennial Healthcare in the Time of “Dr. Google”

Posted February 3, 2017 by Ashley Leone in Direct Marketing Trends

My 26^th birthday is right around the corner, which means I’m not going to be able to mooch off of my parent’s health insurance anymore. The relationship between millennials and their healthcare is an evolving one that stems from a re-definition of what it means to be healthy. Medical Marketing & Media’s White Paper […]

AdAge’s 2017 Marketing Fact Pack Reveals Who Spends, How Much, and What We Do When We’re Watching TV

Posted February 1, 2017 by Debora Haskel in Direct Marketing Trends

My favorite editions of AdvertisingAge arrive in a poly bag bundled with a Marketing Fact Pack. My copy of the 2017 Fact Pack is already dog-eared and it’s only been in my possession for a couple of weeks. After ripping off the plastic, I immediately jumped to the ad spending forecast through 2019. Worldwide ad […]

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