Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Where Does Cluster Analysis Fit into Your Marketing Strategy?

Posted August 9, 2017 by Wes Sparling in Strategy and Analysis

In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […]

Year Over Year, Our Sustainability Initiatives Help Us Move Up the Canopy Blueline Ranking

Posted August 8, 2017 by Karen Weil in Sustainability

We’ve explained in the past that embracing environmental stewardship requires an understanding that it’s more a marathon than a sprint. It takes a commitment to developing a plan and setting goals, and then working hard to get a little better each year. But like a runner setting a new best time, you also need to […]

MOS Marketing Efforts Leveraging Football

Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact

Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends

To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […]

Destroying the Myth of the “Lethal Millennial”

Posted August 2, 2017 by Ashley Leone in Direct Marketing Trends

My generation has been described as many things. Lazy, entitled, and self-absorbed aren’t exactly new monikers when it comes to describing the millennial generation, so I’m not surprised when I stumble upon articles bad-mouthing me and my peers on how millennials are ruining everything. I’ve come to expect it—anticipate it, even. But one accusation that […]

Using Continuous Improvement for Leadership

How We Use Continuous Improvement to Build Stronger Leaders

Posted July 28, 2017 by Patrick Sondreal in Announcements

Strong leadership is crucial in every business environment. You can have the best employees, the most efficient processes, and the highest standards—but without strong leadership to give purpose and direction to the tasks, nothing of great importance will be accomplished, and innovation will come to a halt. Continuous Improvement is a great tool to help […]

Your 5-Point Disaster Recovery Plan Tune-Up

Posted July 26, 2017 by Michael Henry in Business Continuity and Disaster Recovery

The justification for a disaster recovery plan (DR plan) is simple: if your business can be impacted financially by any interruption to operations, you need an ongoing, comprehensive DR plan in place. If you’re thinking, “This isn’t relevant to me,” consider what happens to your role in your company if business delays result in lost […]

Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report

Posted July 25, 2017 by Debora Haskel in Direct Marketing Trends

The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data to understand the customer you are talking with is imperative. Because if you don’t know […]

Supporting Our Clients’ Environmental Stewardship Efforts

Posted July 21, 2017 by Karen Weil in Sustainability

IWCO Direct works with clients to produce and mail billions of direct mail packages annually. Because we are such a large producer of physical mail, we are especially conscious about doing everything we can to limit our environmental impact. Our clients feel the same, and many have asked us to support their environmental stewardship efforts […]

Looking Ahead to Postage Rates in 2018

Posted July 19, 2017 by Kurt Ruppel in Postal Issues Updates

It’s getting to be that time when companies start to think about budgets for the coming year. For mailers, this includes the annual look into the crystal ball to try to determine what postage rates they will need to build into their budgets. For 2018, this process is proving particularly challenging based on the number […]

Move Aside, Millennials: Generation Z Enters the Market

Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends

You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […]

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