Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. What Millennials Do and Don’t Get About Direct Mail info Posted December 13, 2016 by Danielle Siegle in Direct Marketing Trends What happens when you survey a bunch of millennials about their opinions on paper-based communications and the mail process? You find out that they are not nearly as educated on the topic, or on millennial marketing in general, as they should be. Growing up in the envelope industry, I understand that I have a lot more knowledge on the topic than most, but some of the responses were just shocking to me. + Read More Keep an Eye Out for These 3 Direct Marketing Trends in 2017 info Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […] + Read More How Mail-Gard Picked Belfor As Its Own Disaster Recovery Provider info Posted December 7, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery “The shoemaker’s children go barefoot” is a popular expression that’s commonly used in business to describe a company that doesn’t take advantage of its own expertise. The Mail-Gard division of IWCO Direct knows a thing or two about disaster recovery. That’s why, when IWCO Direct made the decision to contract an integrated disaster recovery […] + Read More Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More The Power of Lists: How Our List Resources Enhance Our Clients’ Marketing Programs info Posted November 30, 2016 by Wes Sparling in Direct Mail Tips Knowing exactly who to target is a critical element for success in any direct marketing campaign. It can be difficult or impossible to produce effective campaigns and generate desired response without a qualitative understanding of the consumers you’re marketing to. That’s why, for most mid-sized and mature companies, a combination of predictive analytics models based […] + Read More How the Structure of Our CX Teams is Delivering Client Benefits info Posted November 29, 2016 by Patrick Sondreal in Announcements Forrester reports that to succeed at customer experience (CX), companies must design outstanding experiences and the ecosystem to deliver them. Leadership must demonstrate the business value of CX as a discipline and lead its adoption across the organization. At IWCO Direct, the foundation of our CX philosophy is delivering a high-quality product on time. Those […] + Read More How Our Employees Get into the Spirit of Thanksgiving info Posted November 23, 2016 by Bev Lohs in Announcements The Roman philosopher Cicero said, “A thankful heart is not only the greatest virtue, but the parent of all the other virtues.” I’m reminded of that quote this time of year more than any other; Thanksgiving is a time to be grateful and to think about all the special people who have touched our lives. […] + Read More The PRC Approves Market Dominant Postage Rates for 2017 info Posted November 22, 2016 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Regulatory Commission (PRC) has reviewed the postage rate proposal put forward by the U.S. Postal Service in October and has approved postage rates for “market dominant” products―First-Class Mail, Standard (now Marketing) Mail and Periodicals. They also approved postage rates for competitive products (Parcels and International Mail). We are still awaiting the PRC’s decision […] + Read More Visit America’s Mailing Industry Exhibit Without Leaving Your Desk info Posted November 18, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates If you’re reading this blog, it’s likely you have an affinity for mail. Whether you design it, produce it, deliver it or use it to market your business– there’s something magical about the ability to communicate and evoke emotions through ink and paper. That’s why you should know about a new online exhibit from the […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
What Millennials Do and Don’t Get About Direct Mail info Posted December 13, 2016 by Danielle Siegle in Direct Marketing Trends What happens when you survey a bunch of millennials about their opinions on paper-based communications and the mail process? You find out that they are not nearly as educated on the topic, or on millennial marketing in general, as they should be. Growing up in the envelope industry, I understand that I have a lot more knowledge on the topic than most, but some of the responses were just shocking to me. + Read More
Keep an Eye Out for These 3 Direct Marketing Trends in 2017 info Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […] + Read More
How Mail-Gard Picked Belfor As Its Own Disaster Recovery Provider info Posted December 7, 2016 by Michael Henry in Announcements, Business Continuity and Disaster Recovery “The shoemaker’s children go barefoot” is a popular expression that’s commonly used in business to describe a company that doesn’t take advantage of its own expertise. The Mail-Gard division of IWCO Direct knows a thing or two about disaster recovery. That’s why, when IWCO Direct made the decision to contract an integrated disaster recovery […] + Read More
Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More
The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More
The Power of Lists: How Our List Resources Enhance Our Clients’ Marketing Programs info Posted November 30, 2016 by Wes Sparling in Direct Mail Tips Knowing exactly who to target is a critical element for success in any direct marketing campaign. It can be difficult or impossible to produce effective campaigns and generate desired response without a qualitative understanding of the consumers you’re marketing to. That’s why, for most mid-sized and mature companies, a combination of predictive analytics models based […] + Read More
How the Structure of Our CX Teams is Delivering Client Benefits info Posted November 29, 2016 by Patrick Sondreal in Announcements Forrester reports that to succeed at customer experience (CX), companies must design outstanding experiences and the ecosystem to deliver them. Leadership must demonstrate the business value of CX as a discipline and lead its adoption across the organization. At IWCO Direct, the foundation of our CX philosophy is delivering a high-quality product on time. Those […] + Read More
How Our Employees Get into the Spirit of Thanksgiving info Posted November 23, 2016 by Bev Lohs in Announcements The Roman philosopher Cicero said, “A thankful heart is not only the greatest virtue, but the parent of all the other virtues.” I’m reminded of that quote this time of year more than any other; Thanksgiving is a time to be grateful and to think about all the special people who have touched our lives. […] + Read More
The PRC Approves Market Dominant Postage Rates for 2017 info Posted November 22, 2016 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Regulatory Commission (PRC) has reviewed the postage rate proposal put forward by the U.S. Postal Service in October and has approved postage rates for “market dominant” products―First-Class Mail, Standard (now Marketing) Mail and Periodicals. They also approved postage rates for competitive products (Parcels and International Mail). We are still awaiting the PRC’s decision […] + Read More
Visit America’s Mailing Industry Exhibit Without Leaving Your Desk info Posted November 18, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates If you’re reading this blog, it’s likely you have an affinity for mail. Whether you design it, produce it, deliver it or use it to market your business– there’s something magical about the ability to communicate and evoke emotions through ink and paper. That’s why you should know about a new online exhibit from the […] + Read More