Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Colors You Want for Your Direct Marketing Callouts

Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips

It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […]

What Labor Day Means to IWCO Direct

Posted September 2, 2016 by Joe Morrison in Announcements

To most Americans, the first Monday in September is a welcomed extension to the weekend and a final chance to take advantage of the all too fleeting summer. But ironically, despite being synonymous with free time, the creation of Labor Day is the result of a lot of work by a lot of people. It […]

Introducing Our New Compilation: Marketing to Millennials

Posted August 31, 2016 by Ashley Leone in Announcements, Direct Mail Tips, Direct Marketing Trends

With a population topping more than 83 million, millennials make up the largest generation in the United States. This magical demographic that I’m a part of has likely been studied more than any generation in history by those trying to gain insight into what makes us “digital natives” tick. Everything from our sleeping habits, career […]

Sustainable Marketing News: Study Shows Consumers Value Paper

Posted August 30, 2016 by Karen Weil in Direct Marketing Trends, Sustainability

As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […]

Leveraging Dynamic Content Management to Grow Your Marketing Program

Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends

Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […]

Streamlining Front-End Hand-Offs as Part of Our Continuous Improvement Process

Posted August 24, 2016 by Patrick Sondreal in Announcements

IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur at the start of each new job. Marketing programs are becoming increasingly more complex with the implementation of digital […]

Move Over Millennials – Let’s Take a Look at Marketing to Baby Boomers

Posted August 23, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in 2014), do not fit the stereotype of retirees (and those nearing retirement) who are looking only for comfort and […]

Final Thoughts on Our 2016 IWCO Direct Internships

Posted August 19, 2016 by Jordan Wolfer in Announcements

Just three short months ago, IWCO Direct welcomed 12 summer interns – including me – to learn more about the direct marketing industry and gain valuable career skills that couldn’t be learned in the classroom. While most of us worked from IWCO Direct’s headquarters campus in Chanhassen, MN, we also had interns supporting the Hamburg, PA operations, as well.

Don’t Be Passive: An Aggressive Plea for Active Writing

Posted August 17, 2016 by Ashley Leone in Announcements, Direct Mail Tips

One writing technique that was really drilled into me while I was earning my English degree was to use an active voice. About half of my assignments would come back to me with circled notes reading, “This would be so much stronger if it were active,” then, “use active voice,” and finally, “active!!” My professors […]

Get Creative, Keep It Simple – 4 Ways to Improve Your Direct Mail Design and Messaging

Posted August 16, 2016 by Mike Dietz in Creative, Direct Mail Tips

Clients often ask us to look at their direct mail pieces to see if we can find any areas that could be improved. These pieces may be new designs from the client’s internal marketing department before they are sent to production or they could be the client’s current mailpiece after it has been in the […]

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