Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Energy Marketing Insight and Tips to Generate New Customers

Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […]

An Insider’s Look at the Sold-Out &THEN Strategic Summit Sessions

Posted October 25, 2016 by Debora Haskel in Announcements, Direct Marketing Trends

As my colleague Megan Lester mentioned in her preview of last week’s annual DMA Conference (&THEN), I was really looking forward to attending the Strategic Summit. I’m glad we registered early so I had an almost front-row seat to listen to J. Walker Smith from Kantar Futures talk about what he described as the “vanishing […]

Check Out Our Updated Careers Page for Our Current Opportunities

Posted October 21, 2016 by Bev Lohs in Announcements, Careers

Skilled and dedicated employees are what drives our organization, and we’re always on the lookout for our next great hire. Our Careers page is an essential tool in helping us identify these candidates, and on average we receive between 400 and 500 applications each month. But like everything at IWCO Direct, we’re always looking to […]

Thoughts On thINK

Posted October 19, 2016 by Kurt Ruppel in Announcements

More than 450 Canon Solutions America (CSA) production print customers, solution partners and print industry experts gathered in Boca Raton, FL last week for the second annual thINK Conference. This conference offers an opportunity to network with peers, share best practices and learn from industry leaders and solution partners. Having attended the inaugural thINK […]

2017 Postage Rates Are Coming Into Focus

Posted October 18, 2016 by Kurt Ruppel in Postal Issues Updates

The direct marketing industry took notice last week when the Postal Service filed its 2017 postage rate case with the Postal Regulatory Commission (PRC). The PRC will now review the rates to ensure they are within the legally-mandated inflation-based rate cap. The PRC’s ruling is expected in about six weeks – probably just before Thanksgiving. […]

What We’re Looking Forward to at &THEN, Besides the So Cal Weather

Posted October 14, 2016 by Megan Lester in Announcements, Direct Marketing Trends

IWCO Direct has been attending the annual DMA Conference for more than 35 years but this is the first year anyone can remember that the conference, now called &THEN, will be held in Los Angeles. As a southern California native, I’m actually relieved to battle familiar LA traffic rather than airport security lines, flight delays […]

The Importance of Discovery and Why We Take the Client Onboarding Process Seriously

Posted October 12, 2016 by Brent Doering in Announcements

Monday was Columbus Day, a holiday focused on exploration and discovery. Like the outset of any journey, exploration and discovery are important parts of a direct marketing agency relationship. At the beginning of such an engagement, client onboarding, and more specifically the discovery process, sets the tone for the health and well-being of the business […]

It’s Not How Fast You Make Mail; It’s How Well You Make Mail Fast

Posted October 11, 2016 by Patrick Sondreal in Announcements

IWCO Direct prides itself on being a technology leader. We have one of the most sophisticated digital print operations in the country; our DOD inkjet lines combine personalization and affixing for efficient production of promotional cards; and the Solix units on our high-speed inserters automate the mail sorting process. But without dedicated people and efficient […]

Our Favorite Moments from the Ryder Cup

Posted October 7, 2016 by Jim Leone in Announcements

Last week the world witnessed the US Team winning the Ryder Cup. For the Americans it was the first win in eight years and only the second in 14―needless to say, we had been in a drought. It was a great point of pride for me not only as an American golf enthusiast, but […]

5 Reasons Why I’m Not Reading Your Email Marketing: A Millennial’s Perspective

Posted October 5, 2016 by Ashley Leone in Direct Marketing Trends

A lot of research has been done on direct mail’s influence on millennials. Surprisingly, members of my digital-native generation would prefer receiving communications in their physical mailbox rather than their electronic inbox. Here are five reasons why millennials are likely to avoid reading your email marketing campaigns: 1. Ain’t Nobody Got Time For That It’s […]

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