Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why We Use Visuals to Account for a Lack of Standardized Print Terminology

Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends

Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […]

Direct Mail’s Role in a Customer’s Journey

Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends

I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […]

Direct Mail Response Rates Are at Their Highest Point in Over a Decade

Posted January 20, 2017 by Debora Haskel in Direct Marketing Trends

If you read my recent ode to Betty White, you likely saw that I teased this introduction from the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.” This is highly important insight for direct marketers, who need the latest data to help them calibrate […]

Looking Back and Forward with Winterberry Group and the DMCNY

Posted January 18, 2017 by Hank Andersen in Direct Marketing Trends

We all have our annual traditions. Some take a vacation to their favorite destination or participate in a charity event that has special meaning to them. I always make a point to attend the DMCNY Annual Outlook Luncheon to hear the keynote presentation by Bruce Biegel of Winterberry Group and get the firm’s latest forecasts […]

Long Live Betty White (and Direct Mail)

Posted January 17, 2017 by Debora Haskel in Direct Marketing Trends

Some lines just never get old. They may not get the same hearty laugh or extended giggle as the first time you heard them, but they still draw at least a smile. For example, every time I’m on my way to the airport and see the Airport Diner marquee that says, “Eat now. Pay Waiter,” […]

In Honor of MLK Day, We Celebrate the Value of Workplace Diversity

Posted January 13, 2017 by Bev Lohs in Announcements

Martin Luther King, Jr. Day, which is Monday, is the perfect time to reflect on why creating workplace diversity is important to IWCO Direct. We’re inspired by Dr. King, who dreamt of a better tomorrow for the diverse communities that comprise American culture. He had the courage to stand against inequality during a very volatile […]

Team Building Across Our Platform with Continuous Improvement

Posted January 11, 2017 by Patrick Sondreal in Announcements

Continuous Improvement (CI) is a consistent goal at IWCO Direct. At the outset of the new year, the team is focused on continuing to engage department leaders and leveraging data to measure, drive, and sustain our continuous improvement efforts across the platform. Where We’re Going in 2017 Many CI projects are collaborative and require teams […]

A Little “Inside Baseball” as the PRC Launches Its Rate and Regulatory Review

Posted January 10, 2017 by Kurt Ruppel in Postal Issues Updates

It’s another month before pitchers and catchers arrive for the start of Major League Baseball’s Spring Training camps. While it may be a little early to start talking baseball, things are already heating up around several issues related to the U.S. Postal Service, so let’s talk a little “inside baseball” about what’s going on in […]

Lift Your Response Rates with Creative Outer Envelope Design

Posted January 6, 2017 by Mike Dietz in Creative, Direct Mail Tips

One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail program in shape is another year-after-year goal that never really goes away. This may include developing a new control, […]

Tips for Using Bullet Points Effectively

Posted January 4, 2017 by Ashley Leone in Announcements, Direct Mail Tips

My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and on target. Bullet points in writing act the same way. Here are some benefits of bullet points and tips […]

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