Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How Marketing Models Minimize Guesswork and Maximize Predictability

Posted October 27, 2017 by Wes Sparling in Strategy and Analysis

In today’s direct marketing universe, we have options for how we target prospective customers. We can target based on personas, on one or more criteria generally referred to as “criteria selection,” or we can target based on models. In my last article, I expanded on personas and how they are used in targeting. In […]

Sustainability Summit Confirms Our Environmental Council is On the Right Track

Posted October 25, 2017 by Jim Andersen in Sustainability

At the end of the summer, IWCO Direct was invited to participate in an important national sustainability initiative with one of our clients. The client has more than 60,000 employees and the company’s chairman encourages his employees and their families to engage in eco-friendly practices. We sent two members of our team to the client’s […]

How We’re Replicating Project Uptime Across Our Platform

Posted October 24, 2017 by Patrick Sondreal in Announcements

We’ve talked in the past about our Continuous Improvement initiatives and their impact on our customer journey. We’re constantly working to get better, and Project Uptime is a process that helps us identify opportunities to increase efficiencies and discover areas where we can improve. Direct marketing is a challenging and constantly changing industry, and […]

Alan Schulman’s &THEN Keynote Inspires and Provokes

Posted October 20, 2017 by Debora Haskel in Creative, Direct Marketing Trends

Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was […]

Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal

Posted October 18, 2017 by Debora Haskel in Announcements, Direct Marketing Trends

Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left […]

thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing

Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends

thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […]

Should You Be Using the “Mx.” Title in Your Marketing Copy?

Posted October 13, 2017 by Ashley Leone in Direct Mail Tips

Language is a funny, constantly evolving beast. The dictionary has undergone countless revisions to accommodate our expanding nomenclature, and the birth of the online dictionary has significantly sped up the process of accepting new words. One word you might have seen floating around recently is “Mx.” Mx. (pronounced “Mix”) is an honorific title, like Mr., […]

Mail-Gard Prepares for a Disaster Declaration

How We Helped Customers Prepare for the Recent Storms

Posted October 11, 2017 by Michael Henry in Business Continuity and Disaster Recovery

This year’s hurricane season is like nothing in recent memory. With the country still reeling from Harvey, Irma, and Maria, everyone held their breath as Hurricane Nate headed toward states along the Gulf Coast this weekend. Those of us at IWCO Direct and Mail-Gard were especially anxious as a number of our colleagues and clients […]

Postal Service Releases 2018 Postage Rates Proposals

Posted October 10, 2017 by Kurt Ruppel in Postal Issues Updates

This past Friday, the Postal Service filed 2018 postage rate proposals with the Postal Regulatory Commission (PRC) for both its Market Dominant and Competitive products, which will take effect on January 21, 2018 (assuming PRC approval). The PRC will now review the Market Dominant rates to ensure they are within the legally mandated inflation-based rate […]

The Third Wave: How the Technology Revolution Impacts Print

Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends

I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […]

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