Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The PRC Approves Market Dominant Postage Rates for 2017

Posted November 22, 2016 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

The Postal Regulatory Commission (PRC) has reviewed the postage rate proposal put forward by the U.S. Postal Service in October and has approved postage rates for “market dominant” products―First-Class Mail, Standard (now Marketing) Mail and Periodicals. They also approved postage rates for competitive products (Parcels and International Mail). We are still awaiting the PRC’s decision […]

Visit America’s Mailing Industry Exhibit Without Leaving Your Desk

Posted November 18, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates

If you’re reading this blog, it’s likely you have an affinity for mail. Whether you design it, produce it, deliver it or use it to market your business– there’s something magical about the ability to communicate and evoke emotions through ink and paper. That’s why you should know about a new online exhibit from the […]

Using Mail to Conquer Your Competitors

Posted November 16, 2016 by Tom Hexamer in Direct Mail Tips

For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in […]

A “Change” Election and the Prospects for Postal Reform and Governance

Posted November 15, 2016 by Kurt Ruppel in Postal Issues Updates

Whoever you were backing in last week’s election, the results have certainly changed the political landscape in Washington, DC. We’ve seen a number of articles in the last week trying to project what the results mean for the [...]

A Salute to Our Veterans – At IWCO Direct and Everywhere

Posted November 11, 2016 by Debora Haskel in Announcements

A few months ago, I was sitting in the Phoenix airport, waiting for my flight home from the DRJ conference I attended with colleagues from our Warminster facility. There was an unusual buzz in the concourse which made me think a celebrity – or perhaps a presidential candidate – was about to make an appearance. […]

What Einstein Can Teach Us About Writing Great Marketing Copy

Posted November 9, 2016 by Ashley Leone in Direct Mail Tips

Last week, Mike Dietz gave an overview of the creative process we follow at IWCO Direct when working on new campaigns. He broke down the process into three distinct parts: the kickoff, brainstorming and review. Some steps are more emotion/reaction based, while others revolve around an analysis of data and research. Where would you guess […]

Election Day Reminds Us of the Value of Paper-Based Communications

Posted November 8, 2016 by Karen Weil in Announcements, Direct Marketing Trends

Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or stopped by your polling place already, be sure to take the time to make your voice heard and vote […]

A Process to Avoid Being FUD Up with Cyber Security Issues

Posted November 4, 2016 by Chris Van Houtte in Announcements

In October, my colleague, John Murray, attended the CSX Cybersecurity Conference in Las Vegas where security professionals from around the world gathered to network, strategize and share new tools and perspectives on cyber security. This conference showcased many threats that businesses are facing today, such as hackers, denial of service attacks, ransomware and insider threats—just […]

Our Three-Step Creative Process That Moves the Response Needle

Posted November 2, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Every project that comes into our creative department is different, and the creative process at IWCO Direct must adapt for each circumstance. Some clients come in with a very specific idea of what kind of end product they want and look to us to bring it to life. Others have a general theme, but depend […]

Disaster Recovery Testing – How to Protect Yourself from Things That Go Bump in the Night

Posted October 28, 2016 by Michael Henry in Business Continuity and Disaster Recovery

Whether you expect to witness a creepy clown in your neighborhood or have nightmares of Michael Myers chasing you, Halloween is a night to celebrate things that scare us and make the hair stand up on the backs of our necks. Disaster recovery testing reduces the number of things that can scare us – on […]

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