Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

What We Accomplished as IWCO Direct Summer Interns

Posted August 15, 2017 by Madison Schumacher in Careers

Summer is drawing to a close, and with it comes the end of IWCO Direct’s summer internship program. This is my fourth year as an intern here, and each time the end of the summer rolls around, I’m astonished by how much I’ve learned. What has kept me coming back? Every year, IWCO Direct continues […]

5 Security Questions to Ask Your Marketing Partners

Posted August 11, 2017 by Chris Van Houtte in Announcements, Direct Marketing Trends

One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus […]

Where Does Cluster Analysis Fit into Your Marketing Strategy?

Posted August 9, 2017 by Wes Sparling in Strategy and Analysis

In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […]

Year Over Year, Our Sustainability Initiatives Help Us Move Up the Canopy Blueline Ranking

Posted August 8, 2017 by Karen Weil in Sustainability

We’ve explained in the past that embracing environmental stewardship requires an understanding that it’s more a marathon than a sprint. It takes a commitment to developing a plan and setting goals, and then working hard to get a little better each year. But like a runner setting a new best time, you also need to […]

MOS Marketing Efforts Leveraging Football

Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact

Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends

To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […]

Destroying the Myth of the “Lethal Millennial”

Posted August 2, 2017 by Ashley Leone in Direct Marketing Trends

My generation has been described as many things. Lazy, entitled, and self-absorbed aren’t exactly new monikers when it comes to describing the millennial generation, so I’m not surprised when I stumble upon articles bad-mouthing me and my peers on how millennials are ruining everything. I’ve come to expect it—anticipate it, even. But one accusation that […]

Using Continuous Improvement for Leadership

How We Use Continuous Improvement to Build Stronger Leaders

Posted July 28, 2017 by Patrick Sondreal in Announcements

Strong leadership is crucial in every business environment. You can have the best employees, the most efficient processes, and the highest standards—but without strong leadership to give purpose and direction to the tasks, nothing of great importance will be accomplished, and innovation will come to a halt. Continuous Improvement is a great tool to help […]

Your 5-Point Disaster Recovery Plan Tune-Up

Posted July 26, 2017 by Michael Henry in Business Continuity and Disaster Recovery

The justification for a disaster recovery plan (DR plan) is simple: if your business can be impacted financially by any interruption to operations, you need an ongoing, comprehensive DR plan in place. If you’re thinking, “This isn’t relevant to me,” consider what happens to your role in your company if business delays result in lost […]

Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report

Posted July 25, 2017 by Debora Haskel in Direct Marketing Trends

The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data to understand the customer you are talking with is imperative. Because if you don’t know […]

Supporting Our Clients’ Environmental Stewardship Efforts

Posted July 21, 2017 by Karen Weil in Sustainability

IWCO Direct works with clients to produce and mail billions of direct mail packages annually. Because we are such a large producer of physical mail, we are especially conscious about doing everything we can to limit our environmental impact. Our clients feel the same, and many have asked us to support their environmental stewardship efforts […]

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