Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How We Helped Customers Prepare for the Recent Storms info Posted October 11, 2017 by Michael Henry in Business Continuity and Disaster Recovery This year’s hurricane season is like nothing in recent memory. With the country still reeling from Harvey, Irma, and Maria, everyone held their breath as Hurricane Nate headed toward states along the Gulf Coast this weekend. Those of us at IWCO Direct and Mail-Gard were especially anxious as a number of our colleagues and clients […] + Read More Postal Service Releases 2018 Postage Rates Proposals info Posted October 10, 2017 by Kurt Ruppel in Postal Issues Updates This past Friday, the Postal Service filed 2018 postage rate proposals with the Postal Regulatory Commission (PRC) for both its Market Dominant and Competitive products, which will take effect on January 21, 2018 (assuming PRC approval). The PRC will now review the Market Dominant rates to ensure they are within the legally mandated inflation-based rate […] + Read More The Third Wave: How the Technology Revolution Impacts Print info Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […] + Read More The ROI of Direct Mail Turns Skeptics into Believers info Posted October 4, 2017 by Krista Black in Strategy and Analysis At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […] + Read More Natural Disasters Had Everyone Rethinking Their Disaster Recovery Plans at DRJ Fall World info Posted September 29, 2017 by Michael Henry in Business Continuity and Disaster Recovery Just as Mail-Gard is an essential component of business recovery solutions, DRJ Fall World helps ensure Mail-Gard’s commitment to staying current in the business continuity and disaster recovery industry. This year’s conference theme, “Global Solutions for True Resiliency,” gave us the opportunity to both gain and share insight into the industry from many different angles. […] + Read More How Our HITRUST CSF Certification Strengthens Our Data Security Practices info Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […] + Read More Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More Data and Multichannel Marketing Take Center Stage at PRINT 17 info Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […] + Read More PRINT 17 Was a Dream for Our R&D Team info Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […] + Read More How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty info Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
How We Helped Customers Prepare for the Recent Storms info Posted October 11, 2017 by Michael Henry in Business Continuity and Disaster Recovery This year’s hurricane season is like nothing in recent memory. With the country still reeling from Harvey, Irma, and Maria, everyone held their breath as Hurricane Nate headed toward states along the Gulf Coast this weekend. Those of us at IWCO Direct and Mail-Gard were especially anxious as a number of our colleagues and clients […] + Read More
Postal Service Releases 2018 Postage Rates Proposals info Posted October 10, 2017 by Kurt Ruppel in Postal Issues Updates This past Friday, the Postal Service filed 2018 postage rate proposals with the Postal Regulatory Commission (PRC) for both its Market Dominant and Competitive products, which will take effect on January 21, 2018 (assuming PRC approval). The PRC will now review the Market Dominant rates to ensure they are within the legally mandated inflation-based rate […] + Read More
The Third Wave: How the Technology Revolution Impacts Print info Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […] + Read More
The ROI of Direct Mail Turns Skeptics into Believers info Posted October 4, 2017 by Krista Black in Strategy and Analysis At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […] + Read More
Natural Disasters Had Everyone Rethinking Their Disaster Recovery Plans at DRJ Fall World info Posted September 29, 2017 by Michael Henry in Business Continuity and Disaster Recovery Just as Mail-Gard is an essential component of business recovery solutions, DRJ Fall World helps ensure Mail-Gard’s commitment to staying current in the business continuity and disaster recovery industry. This year’s conference theme, “Global Solutions for True Resiliency,” gave us the opportunity to both gain and share insight into the industry from many different angles. […] + Read More
How Our HITRUST CSF Certification Strengthens Our Data Security Practices info Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […] + Read More
Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More
Data and Multichannel Marketing Take Center Stage at PRINT 17 info Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […] + Read More
PRINT 17 Was a Dream for Our R&D Team info Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […] + Read More
How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty info Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […] + Read More
