Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How Our Environmental Council Keeps Our Sustainability Efforts On Track info Posted April 21, 2017 by Karen Weil in Sustainability IWCO Direct’s focus on sustainability and environmental responsibility continues to grow. We are in our tenth year as an FSC®-Chain-of-Custody certified multi-site organization, but we continue to find new ways to improve our environmental efforts to support our clients’ environmental requirements and our own obligations to Mother Earth. Our commitment to sustainability has always been […] + Read More Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More A Sneak Peek into Being a Participant in the USPS Household Diary Study info Posted April 18, 2017 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. That all changed when my husband received an official looking envelope from the U.S. Postal […] + Read More Employee Engagement Took Center Stage at the PIA Continuous Improvement Conference info Posted April 14, 2017 by Michael Henry in Announcements At IWCO Direct, Continuous Improvement (CI) is embedded in our culture, which is why we always make a point of attending the annual PIA Continuous Improvement Conference. It’s one of the best resources we have to ensure our process improvement efforts are in sync with the most up-to-date knowledge industry experts have to offer […] + Read More Direct Mail Moves to the Head of the Class for Education Loan Lenders info Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […] + Read More Workplace Learning Opportunities That Benefit Clients and Employees info Posted April 11, 2017 by Diana Hvistendahl, PMP in Announcements One of the most exciting, yet challenging, aspects of the direct marketing industry is the need to constantly be learning. New technologies, new regulations, new production techniques, new consumer trends and expectations… If you’re not curious by nature and a lifelong learner at heart, this isn’t the field for you. That’s why the workplace learning […] + Read More Project Uptime Enhances Our Personalization Operations info Posted April 7, 2017 by Steve Myrvold in Announcements At the end of March, Robert Clark, Manager of Digital Print Operations, attended the Lean & Six Sigma World Conference, where our Project Uptime initiative was up for the LSS Project of the Year award. Although we didn’t win, it makes it easier to swallow knowing who our winning competition was―the Dr. Pepper Snapple […] + Read More Opening Day Brings a Fresh Wave of Optimism About Postal Reform info Posted April 5, 2017 by Kurt Ruppel in Postal Issues Updates After a rollercoaster ride of late winter warmth and early spring snow, spring seems to have finally arrived in earnest in Minnesota. One of the best parts of spring is the opening of the Major League Baseball season. It’s a time when everyone is an optimist, and every team is a contender (OK, so maybe […] + Read More We’ve Just Been Ranked Number One in Direct Mail by Bell and Howell info Posted April 4, 2017 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine. Our number one […] + Read More How We Define Our Best-in-Class Information Security Management System info Posted March 31, 2017 by Chris Van Houtte in Announcements The past few months have been busy ones for our Information Security team. This is the time of year when many of our clients update their documentation on their vendors’ information security practices. Our team has been completing surveys and meeting with client audit teams to help them understand our Information Security Management System (ISMS) […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
How Our Environmental Council Keeps Our Sustainability Efforts On Track info Posted April 21, 2017 by Karen Weil in Sustainability IWCO Direct’s focus on sustainability and environmental responsibility continues to grow. We are in our tenth year as an FSC®-Chain-of-Custody certified multi-site organization, but we continue to find new ways to improve our environmental efforts to support our clients’ environmental requirements and our own obligations to Mother Earth. Our commitment to sustainability has always been […] + Read More
Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More
A Sneak Peek into Being a Participant in the USPS Household Diary Study info Posted April 18, 2017 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. That all changed when my husband received an official looking envelope from the U.S. Postal […] + Read More
Employee Engagement Took Center Stage at the PIA Continuous Improvement Conference info Posted April 14, 2017 by Michael Henry in Announcements At IWCO Direct, Continuous Improvement (CI) is embedded in our culture, which is why we always make a point of attending the annual PIA Continuous Improvement Conference. It’s one of the best resources we have to ensure our process improvement efforts are in sync with the most up-to-date knowledge industry experts have to offer […] + Read More
Direct Mail Moves to the Head of the Class for Education Loan Lenders info Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […] + Read More
Workplace Learning Opportunities That Benefit Clients and Employees info Posted April 11, 2017 by Diana Hvistendahl, PMP in Announcements One of the most exciting, yet challenging, aspects of the direct marketing industry is the need to constantly be learning. New technologies, new regulations, new production techniques, new consumer trends and expectations… If you’re not curious by nature and a lifelong learner at heart, this isn’t the field for you. That’s why the workplace learning […] + Read More
Project Uptime Enhances Our Personalization Operations info Posted April 7, 2017 by Steve Myrvold in Announcements At the end of March, Robert Clark, Manager of Digital Print Operations, attended the Lean & Six Sigma World Conference, where our Project Uptime initiative was up for the LSS Project of the Year award. Although we didn’t win, it makes it easier to swallow knowing who our winning competition was―the Dr. Pepper Snapple […] + Read More
Opening Day Brings a Fresh Wave of Optimism About Postal Reform info Posted April 5, 2017 by Kurt Ruppel in Postal Issues Updates After a rollercoaster ride of late winter warmth and early spring snow, spring seems to have finally arrived in earnest in Minnesota. One of the best parts of spring is the opening of the Major League Baseball season. It’s a time when everyone is an optimist, and every team is a contender (OK, so maybe […] + Read More
We’ve Just Been Ranked Number One in Direct Mail by Bell and Howell info Posted April 4, 2017 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine. Our number one […] + Read More
How We Define Our Best-in-Class Information Security Management System info Posted March 31, 2017 by Chris Van Houtte in Announcements The past few months have been busy ones for our Information Security team. This is the time of year when many of our clients update their documentation on their vendors’ information security practices. Our team has been completing surveys and meeting with client audit teams to help them understand our Information Security Management System (ISMS) […] + Read More