Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Happy Independence Day from the Birthplace of America

Posted June 30, 2017 by Michael Henry in Announcements

Residing in—and now living just outside—the city of Philadelphia my entire life has been a great experience. It’s given me and my family an opportunity to explore the many different cultural and historical aspects of our country’s history. Philadelphia has some of the best 5-star restaurants, nightlife, world-class sporting events, and concerts that I’ve been […]

What Are the Hot Topics for Security Audits?

Posted June 28, 2017 by Chris Van Houtte in Announcements

You don’t have to work in IT to know that data security is a pressing issue for most organizations. Whether it’s a retailer, restaurant, or voting system, all you have to do is read or watch the news to understand someone or something is always trying access data they shouldn’t. Businesses must always be vigilant […]

Learning the Value of Leadership with Team Women MN

Posted June 27, 2017 by Ashley Leone in Announcements

I was recently given the opportunity to attend the 2017 Annual Team Women MN (TWMN) Leadership Conference to fulfill one of my 2017 performance objectives at IWCO Direct, which was to expand my professional skills and business knowledge. TWMN 2017 had plenty to say on professional development, along with personal development, health, and a variety […]

It’s Time for Marketing Personas to Get Real

Posted June 23, 2017 by Wes Sparling in Strategy and Analysis

I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and love: creative directors, copywriters, and others who put pen to paper to create campaigns like […]

How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels

Posted June 21, 2017 by Mike Dietz in Creative

A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […]

Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day

Posted June 16, 2017 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis

Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the blessings I have in my life, particularly my twin boys Caleb and Mason (12) and […]

How Our Product Design Guide Provides Continuing Education for Product Development

Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips

Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […]

The Value of an IWCO Direct Summer Internship

Posted June 13, 2017 by Madison Schumacher in Careers

When most people think of summer, they think of beaches and vacations. For many college students, however, summer is the time to look for some of the most valuable experience they can receive: an internship. The importance of a college education in many careers can’t be understated, but there are certain skills that aren’t taught […]

Supporting Our Clients’ Sustainability Goals with Recycling Efforts

Posted June 9, 2017 by Karen Weil in Sustainability

With all the recent talk about the Paris Agreement, many local governments and businesses have pledged to continue their efforts to support a more sustainable future. For many businesses, including ours, this isn’t a new commitment or paradigm shift in our thinking. Rather it’s business-as-usual and full speed ahead, as sustainable practices have become increasingly […]

Mail-Gard Print Outsourcing: We’re Here When Your In-House Operations Are Swamped

Posted June 7, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Most people think of Mail-Gard in terms of disaster recovery support. It’s what we’re known for, and intuitively, people understand that during a flood, tornado, or major power outage, a backup partner is necessary to ensure important documents are still delivered to customers to keep your business running without interruption. But bad weather and Acts […]

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