Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Using Continuous Improvement for Leadership

How We Use Continuous Improvement to Build Stronger Leaders

Posted July 28, 2017 by Patrick Sondreal in Announcements

Strong leadership is crucial in every business environment. You can have the best employees, the most efficient processes, and the highest standards—but without strong leadership to give purpose and direction to the tasks, nothing of great importance will be accomplished, and innovation will come to a halt. Continuous Improvement is a great tool to help […]

Your 5-Point Disaster Recovery Plan Tune-Up

Posted July 26, 2017 by Michael Henry in Business Continuity and Disaster Recovery

The justification for a disaster recovery plan (DR plan) is simple: if your business can be impacted financially by any interruption to operations, you need an ongoing, comprehensive DR plan in place. If you’re thinking, “This isn’t relevant to me,” consider what happens to your role in your company if business delays result in lost […]

Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report

Posted July 25, 2017 by Debora Haskel in Direct Marketing Trends

The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data to understand the customer you are talking with is imperative. Because if you don’t know […]

Supporting Our Clients’ Environmental Stewardship Efforts

Posted July 21, 2017 by Karen Weil in Sustainability

IWCO Direct works with clients to produce and mail billions of direct mail packages annually. Because we are such a large producer of physical mail, we are especially conscious about doing everything we can to limit our environmental impact. Our clients feel the same, and many have asked us to support their environmental stewardship efforts […]

Looking Ahead to Postage Rates in 2018

Posted July 19, 2017 by Kurt Ruppel in Postal Issues Updates

It’s getting to be that time when companies start to think about budgets for the coming year. For mailers, this includes the annual look into the crystal ball to try to determine what postage rates they will need to build into their budgets. For 2018, this process is proving particularly challenging based on the number […]

Who Gets Involved in Process Management and Process Improvement?

Posted July 14, 2017 by Diana Hvistendahl, PMP in Announcements

Every business runs into issues with their processes from time to time. We’ve all seen situations where a formal process was never developed in the first place, one was implemented but didn’t achieve its intended result, or the process was too frustrating for those involved to consider it a success regardless of the outcome. Some […]

Move Aside, Millennials: Generation Z Enters the Market

Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends

You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […]

Direct Mail is Among the Most Effective Media for Health Insurance Marketing

Posted July 11, 2017 by Tom Hexamer in Strategy and Analysis

For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal lending or installment loans) to the segments they are targeting. The same goes for insurance […]

Can Informed Delivery Really Expand the Reach of Marketing Mail?

Posted July 7, 2017 by Kurt Ruppel in Direct Marketing Trends

As regular readers of SpeakingDIRECT will know, IWCO Direct is a strong advocate for the enhanced marketing results driven by combining direct mail with other, often digital, channels. A new option available to marketers to link physical mail with online experiences is the Informed Delivery product recently introduced by the U.S. Postal Service (USPS). […]

Why Online Mortgage Marketers are Investing in Direct Mail

Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends

The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […]

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