Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing

Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management

While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […]

Using Lifecycle Marketing to Stick with Your Customers

Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends

Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […]

How to Market Millennial Healthcare in the Time of “Dr. Google”

Posted February 3, 2017 by Ashley Leone in Direct Marketing Trends

My 26^th birthday is right around the corner, which means I’m not going to be able to mooch off of my parent’s health insurance anymore. The relationship between millennials and their healthcare is an evolving one that stems from a re-definition of what it means to be healthy. Medical Marketing & Media’s White Paper […]

AdAge’s 2017 Marketing Fact Pack Reveals Who Spends, How Much, and What We Do When We’re Watching TV

Posted February 1, 2017 by Debora Haskel in Direct Marketing Trends

My favorite editions of AdvertisingAge arrive in a poly bag bundled with a Marketing Fact Pack. My copy of the 2017 Fact Pack is already dog-eared and it’s only been in my possession for a couple of weeks. After ripping off the plastic, I immediately jumped to the ad spending forecast through 2019. Worldwide ad […]

Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments

Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends

I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […]

Why We Use Visuals to Account for a Lack of Standardized Print Terminology

Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends

Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […]

Direct Mail’s Role in a Customer’s Journey

Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends

I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […]

Direct Mail Response Rates Are at Their Highest Point in Over a Decade

Posted January 20, 2017 by Debora Haskel in Direct Marketing Trends

If you read my recent ode to Betty White, you likely saw that I teased this introduction from the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.” This is highly important insight for direct marketers, who need the latest data to help them calibrate […]

Looking Back and Forward with Winterberry Group and the DMCNY

Posted January 18, 2017 by Hank Andersen in Direct Marketing Trends

We all have our annual traditions. Some take a vacation to their favorite destination or participate in a charity event that has special meaning to them. I always make a point to attend the DMCNY Annual Outlook Luncheon to hear the keynote presentation by Bruce Biegel of Winterberry Group and get the firm’s latest forecasts […]

Long Live Betty White (and Direct Mail)

Posted January 17, 2017 by Debora Haskel in Direct Marketing Trends

Some lines just never get old. They may not get the same hearty laugh or extended giggle as the first time you heard them, but they still draw at least a smile. For example, every time I’m on my way to the airport and see the Airport Diner marquee that says, “Eat now. Pay Waiter,” […]

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