Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Self-Aware and Forward-Thinking, LendIt is All Grown Up

Posted March 14, 2017 by Megan Lester in Direct Marketing Trends

This year’s LendIt conference drew an international audience of over 5,000 to the Javits Center in New York City. An impressive number, really, considering 90% of the organizations represented didn’t exist five years ago. It’s clear that marketplace lending has matured, expanded, and diversified (with the exception of gender, as pointed out by a number […]

How Data-Driven Marketing Drives Performance, No Matter the Channel

Posted March 10, 2017 by Krista Black in Strategy and Analysis

It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily […]

With the Latest in Color Digital Printing, Your Imagination is the Limit

Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends

In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […]

Making Large-Scale Production and Printing Sustainability Work in Harmony

Posted March 7, 2017 by Karen Weil in Sustainability

What do you think of when you read or hear the word “sustainability?” We tend to treat the word as an opportunity—to make more, waste less, and do better by the world that we live in. Because our industry is indelibly tied to natural resources, we are under particular scrutiny when it comes to environmental […]

Our New Website Puts Creating Customers at Center Stage

Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends

I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […]

Focusing on the Customer Journey at IWCO Direct

Posted March 1, 2017 by Patrick Sondreal in Direct Marketing Trends

At IWCO Direct, the customer journey begins when our Sales team first makes contact with a prospective client and continues to when we review response rates from the client’s campaign. But the journey doesn’t end there—we treat our clients as business partners, working to make their marketing successful, not as buyers who disappear once their […]

How Mail-Gard’s Recovery Builder® Strengthens and Simplifies Any Disaster Recovery Plan

Posted February 24, 2017 by Michael Henry in Business Continuity and Disaster Recovery, Direct Marketing Trends

There’s a reason companies call things like statements, invoices, notifications, explanations of benefits (EOBs), and other business correspondence “critical communications.” They’re critical to the ability of a business to maintain cash flow and adhere to state and federal compliance requirements. Networks, systems, and physical space are often the first things that come to mind when […]

A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns

Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […]

Why Leadership Means a Lot to IWCO Direct (And Not Just on Presidents’ Day)

Posted February 21, 2017 by Joe Morrison in Announcements, Direct Marketing Trends

Presidents’ Day always reminds me of the contributions that leaders, including businesspeople, make to ensuring the success of their people. As a former Canadian citizen (and current proud U.S. citizen), I studied more Prime Ministers than Presidents during my time in school. I’ve always admired Sir John A. Macdonald, the first Prime Minister of Canada, […]

Who We’re Looking For at the UW-Stout Career Conference

Posted February 17, 2017 by Bev Lohs in Announcements, Direct Marketing Trends

There’s no doubt about it: A new generation of direct marketing is upon us, signaled by the increasing power of data, dynamic content, and the advances in digital production. Naturally, finding new talent to support IWCO Direct well into the future is a top priority—and University of Wisconsin-Stout’s Career Conference is one of the richest […]

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