Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Employee Engagement Took Center Stage at the PIA Continuous Improvement Conference

Posted April 14, 2017 by Michael Henry in Announcements

At IWCO Direct, Continuous Improvement (CI) is embedded in our culture, which is why we always make a point of attending the annual PIA Continuous Improvement Conference. It’s one of the best resources we have to ensure our process improvement efforts are in sync with the most up-to-date knowledge industry experts have to offer […]

Direct Mail Moves to the Head of the Class for Education Loan Lenders

Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends

Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […]

Workplace Learning Opportunities That Benefit Clients and Employees

Posted April 11, 2017 by Diana Hvistendahl, PMP in Announcements

One of the most exciting, yet challenging, aspects of the direct marketing industry is the need to constantly be learning. New technologies, new regulations, new production techniques, new consumer trends and expectations… If you’re not curious by nature and a lifelong learner at heart, this isn’t the field for you. That’s why the workplace learning […]

Project Uptime Enhances Our Personalization Operations

Posted April 7, 2017 by Steve Myrvold in Announcements

At the end of March, Robert Clark, Manager of Digital Print Operations, attended the Lean & Six Sigma World Conference, where our Project Uptime initiative was up for the LSS Project of the Year award. Although we didn’t win, it makes it easier to swallow knowing who our winning competition was―the Dr. Pepper Snapple […]

Opening Day Brings a Fresh Wave of Optimism About Postal Reform

Posted April 5, 2017 by Kurt Ruppel in Postal Issues Updates

After a rollercoaster ride of late winter warmth and early spring snow, spring seems to have finally arrived in earnest in Minnesota. One of the best parts of spring is the opening of the Major League Baseball season. It’s a time when everyone is an optimist, and every team is a contender (OK, so maybe […]

We’ve Just Been Ranked Number One in Direct Mail by Bell and Howell

Posted April 4, 2017 by Jim Andersen in Announcements, Direct Marketing Trends

This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine. Our number one […]

How We Define Our Best-in-Class Information Security Management System

Posted March 31, 2017 by Chris Van Houtte in Announcements

The past few months have been busy ones for our Information Security team. This is the time of year when many of our clients update their documentation on their vendors’ information security practices. Our team has been completing surveys and meeting with client audit teams to help them understand our Information Security Management System (ISMS) […]

4 Reasons Goldman Sachs Turned to Direct Mail to Launch Marcus

Posted March 29, 2017 by Hank Andersen in Direct Marketing Trends

As my colleague Megan Lester reported a few weeks ago, this year’s LendIt conference was filled with amazing energy and content from the opening keynote in the morning to the last session of the conference. One of the most interesting sessions from my perspective was listening to Harit Talwar, head of digital finance for Goldman […]

Increased Response Rates Are in the Cards: Designing Promotional Cards

Posted March 28, 2017 by Mike Dietz in Direct Mail Tips

We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […]

The Value of Planning: Sticking to an Approved Format and Direct Mail Template

Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips

In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […]

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