Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why Attribution Models Are Important to Achieving Customer Acquisition Goals

Posted February 9, 2018 by Wes Sparling in Strategy and Analysis

At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […]

After the Super Bowl Comes to Our Hometown: We Boldly Review The Ads

Posted February 7, 2018 by Debora Haskel in Direct Marketing Trends

Our Super Bowl ad review took a year off so our IWCO Direct Minnesota team could prepare to host the Super Bowl in the “Bold North.” Our Pennsylvania team was already busy cheering on and celebrating the victory by the underdog Eagles. As Mike Ertel describes it, “Minnesota has been preparing for the big game […]

How We Use SharePoint to Improve Workflow

Posted February 6, 2018 by Diana Hvistendahl, PMP in Announcements

Every once in a while, a new technology or tool comes along that makes you wonder how you ever did your job effectively without it. For those of us at IWCO Direct, SharePoint is one of those tools. In recent years, as our teams have expanded and often include members working from different locations, some […]

This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest

Posted February 2, 2018 by Jim Leone in Direct Marketing Trends

I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […]

Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox

Posted January 31, 2018 by Mike Dietz in Direct Mail Tips

Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […]

Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail

Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends

This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […]

Privacy Day Is a Good Time to Check Easily-Missed Gaps in Your Security Practices

Posted January 26, 2018 by John Sobieck in Data Security

Data privacy is a colossal concern in an age when so much personal information is stored digitally. That goes double for marketers, who shoulder the responsibility for not only their own information, but that of their customers and prospects. In today’s connected world, consumers are continually generating large amounts of information about themselves, sometimes from […]

After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before

Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends

In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […]

Postage Rates, Reforms, Reviews, and Retirement: A Postal Update for 2018

Posted January 19, 2018 by Kurt Ruppel in Postal Issues Updates

For football fans at IWCO Direct, January has already been an exciting month. Our hometown teams, the Minnesota Vikings and the Philadelphia Eagles, will meet this Sunday to decide who will represent the NFC in the Super Bowl. The Vikings are eager to be the first team to play a Super Bowl in their home […]

Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY

Posted January 17, 2018 by Hank Andersen in Direct Marketing Trends

The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […]

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