Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Supporting Our Clients’ Sustainability Goals with Recycling Efforts

Posted June 9, 2017 by Karen Weil in Sustainability

With all the recent talk about the Paris Agreement, many local governments and businesses have pledged to continue their efforts to support a more sustainable future. For many businesses, including ours, this isn’t a new commitment or paradigm shift in our thinking. Rather it’s business-as-usual and full speed ahead, as sustainable practices have become increasingly […]

Mail-Gard Print Outsourcing: We’re Here When Your In-House Operations Are Swamped

Posted June 7, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Most people think of Mail-Gard in terms of disaster recovery support. It’s what we’re known for, and intuitively, people understand that during a flood, tornado, or major power outage, a backup partner is necessary to ensure important documents are still delivered to customers to keep your business running without interruption. But bad weather and Acts […]

Grammar News: The Singular “They” is Now A-Okay

Posted June 6, 2017 by Ashley Leone in Announcements

There’s big news in the grammar world, and unless you subscribe to multiple language, style guides, and dictionary newsletters like I do, you might have missed it. It’s official: writers can now use the singular they! A colleague at IWCO Direct and I more or less had a party when we heard the news. Everyone […]

The Benefits of Using Standard Operating Procedures for Direct Mail Production

Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips

Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […]

Tips for Credit Union Marketing Success

Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […]

What’s Memorial Day All About, Anyway?

Posted May 26, 2017 by Bev Lohs in Announcements

Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […]

The National Postal Forum Provides Informed Connections for the Mailing Industry

Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates

To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […]

Our Postal Experts Are Making Informed Connections Across the Postal Industry

Posted May 23, 2017 by Dave Johannes in Postal Issues Updates

The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […]

Is Your Social Media Customer Service Attracting or Repelling Millennials?

Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends

The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […]

Test It, You Might Like It: The Importance of Testing Direct Mail Formats

Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis

Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […]

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