Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

2017 EMA Spring Meeting Focuses on “Shaping the Future”

Posted May 9, 2017 by Kurt Ruppel in Announcements

The envelope manufacturing industry gathered in sunny Florida at the end of April for the 2017 EMA Spring Meeting held in conjunction with the Global Envelope Association’s Conference. IWCO Direct is a long-time supporter of EMA not only for the technology and management resources it provides for our envelope team and industry partners, but also […]

Fifth Inkjet Summit Provided Opportunities to Share Continuing Advances in Inkjet Technology

Posted May 5, 2017 by Dave Johannes in Announcements

The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra, Florida. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event. The Inkjet Summit is a one-of-a-kind […]

Mail-Gard's James Costelloe and Ed Parry welcome Ben Franklin to the Mail-Gard booth.

RIMS 2017 Shines a New Light on Familiar Risk Management Concerns

Posted May 3, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Last week, America’s birthplace, Philadelphia, played host to a number of important events. The 2017 NFL draft took place on the city’s Benjamin Franklin Parkway, while only a short distance away on the campus of the University of Pennsylvania, the nation’s best track and field athletes gathered to showcase their talents at the 123rd Penn Relays. Not to be overshadowed by sporting events …

PIM Star of Excellence Awards Recognize IWCO Direct Account Manager

Posted May 2, 2017 by Patrick Sondreal in Announcements

Every year, the Printing Industry Midwest (PIM) hosts the Star of Excellence Awards. These awards are particularly special because PIM members nominate industry colleagues for a variety of categories. The three big awards are for Customer Service Representative, Production Professional, and Outstanding Team. Of course, I’m particularly interested in the Customer Service Representative of the […]

The Palette Process: How to Choose Effective Brand Colors

Posted April 28, 2017 by Mike Dietz in Creative

Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […]

InfoTrends Study Reveals a Roadmap to Data-Driven Marketing

Posted April 26, 2017 by Jim Leone in Direct Marketing Trends

A few months ago, our friends at InfoTrends (now a division of Keypoint Intelligence) released a new study titled “Lead with Data: Follow with Print.” We’re always intrigued by the research published by InfoTrends because of the methodology they employ and the insight they provide. This study set out to define how sophisticated […]

Reaching Socially Responsible Millenials

High-Value Meets High-Purpose: Reaching Socially Responsible Millennials

Posted April 25, 2017 by Ashley Leone in Direct Marketing Trends

There are a lot of negative labels associated with my generation, the millennials. We’ve been called the “me-me-me generation” for our tendency to over-share on social media; the “Peter Pan generation” for our inability to grow up; and the “entitled generation” for expecting higher pay and better benefits, despite our perceived lack of experience. None […]

How Our Environmental Council Keeps Our Sustainability Efforts On Track

Posted April 21, 2017 by Karen Weil in Sustainability

IWCO Direct’s focus on sustainability and environmental responsibility continues to grow. We are in our tenth year as an FSC®-Chain-of-Custody certified multi-site organization, but we continue to find new ways to improve our environmental efforts to support our clients’ environmental requirements and our own obligations to Mother Earth. Our commitment to sustainability has always been […]

Using RFM to Understand Your Best Customers and Find Others Like Them

Posted April 19, 2017 by Brent Doering in Strategy and Analysis

Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […]

A Sneak Peek into Being a Participant in the USPS Household Diary Study

Posted April 18, 2017 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates

The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. That all changed when my husband received an official looking envelope from the U.S. Postal […]

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