Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns

Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis

Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […]

More Thoughts on the 2017 DMA Response Rate Report

Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends

History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […]

We’re Looking Forward to thINK 2017—Here’s Why You Should Be, Too

Posted August 18, 2017 by Dave Johannes in Announcements

It’s almost that time again—in just seven short weeks we will be kicking off thINK 2017. The planning has been fun and we’re excited to make this our best conference yet. What is thINK? It’s an inkjet user community focused on industry education and advancement of inkjet printing technology. The community is comprised of […]

3 Simple Ways to Make Your Mail Irresistible

Posted August 16, 2017 by Mike Dietz in Direct Mail Tips

Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […]

What We Accomplished as IWCO Direct Summer Interns

Posted August 15, 2017 by Madison Schumacher in Careers

Summer is drawing to a close, and with it comes the end of IWCO Direct’s summer internship program. This is my fourth year as an intern here, and each time the end of the summer rolls around, I’m astonished by how much I’ve learned. What has kept me coming back? Every year, IWCO Direct continues […]

5 Security Questions to Ask Your Marketing Partners

Posted August 11, 2017 by Chris Van Houtte in Announcements, Direct Marketing Trends

One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus […]

Where Does Cluster Analysis Fit into Your Marketing Strategy?

Posted August 9, 2017 by Wes Sparling in Strategy and Analysis

In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […]

Year Over Year, Our Sustainability Initiatives Help Us Move Up the Canopy Blueline Ranking

Posted August 8, 2017 by Karen Weil in Sustainability

We’ve explained in the past that embracing environmental stewardship requires an understanding that it’s more a marathon than a sprint. It takes a commitment to developing a plan and setting goals, and then working hard to get a little better each year. But like a runner setting a new best time, you also need to […]

MOS Marketing Efforts Leveraging Football

Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact

Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends

To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […]

Destroying the Myth of the “Lethal Millennial”

Posted August 2, 2017 by Ashley Leone in Direct Marketing Trends

My generation has been described as many things. Lazy, entitled, and self-absorbed aren’t exactly new monikers when it comes to describing the millennial generation, so I’m not surprised when I stumble upon articles bad-mouthing me and my peers on how millennials are ruining everything. I’ve come to expect it—anticipate it, even. But one accusation that […]

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