Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Supporting Our Clients’ Sustainability Goals with Recycling Efforts info Posted June 9, 2017 by Karen Weil in Sustainability With all the recent talk about the Paris Agreement, many local governments and businesses have pledged to continue their efforts to support a more sustainable future. For many businesses, including ours, this isn’t a new commitment or paradigm shift in our thinking. Rather it’s business-as-usual and full speed ahead, as sustainable practices have become increasingly […] + Read More Mail-Gard Print Outsourcing: We’re Here When Your In-House Operations Are Swamped info Posted June 7, 2017 by Michael Henry in Business Continuity and Disaster Recovery Most people think of Mail-Gard in terms of disaster recovery support. It’s what we’re known for, and intuitively, people understand that during a flood, tornado, or major power outage, a backup partner is necessary to ensure important documents are still delivered to customers to keep your business running without interruption. But bad weather and Acts […] + Read More Grammar News: The Singular “They” is Now A-Okay info Posted June 6, 2017 by Ashley Leone in Announcements There’s big news in the grammar world, and unless you subscribe to multiple language, style guides, and dictionary newsletters like I do, you might have missed it. It’s official: writers can now use the singular they! A colleague at IWCO Direct and I more or less had a party when we heard the news. Everyone […] + Read More The Benefits of Using Standard Operating Procedures for Direct Mail Production info Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […] + Read More Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More What’s Memorial Day All About, Anyway? info Posted May 26, 2017 by Bev Lohs in Announcements Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […] + Read More The National Postal Forum Provides Informed Connections for the Mailing Industry info Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […] + Read More Our Postal Experts Are Making Informed Connections Across the Postal Industry info Posted May 23, 2017 by Dave Johannes in Postal Issues Updates The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […] + Read More Is Your Social Media Customer Service Attracting or Repelling Millennials? info Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […] + Read More Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Supporting Our Clients’ Sustainability Goals with Recycling Efforts info Posted June 9, 2017 by Karen Weil in Sustainability With all the recent talk about the Paris Agreement, many local governments and businesses have pledged to continue their efforts to support a more sustainable future. For many businesses, including ours, this isn’t a new commitment or paradigm shift in our thinking. Rather it’s business-as-usual and full speed ahead, as sustainable practices have become increasingly […] + Read More
Mail-Gard Print Outsourcing: We’re Here When Your In-House Operations Are Swamped info Posted June 7, 2017 by Michael Henry in Business Continuity and Disaster Recovery Most people think of Mail-Gard in terms of disaster recovery support. It’s what we’re known for, and intuitively, people understand that during a flood, tornado, or major power outage, a backup partner is necessary to ensure important documents are still delivered to customers to keep your business running without interruption. But bad weather and Acts […] + Read More
Grammar News: The Singular “They” is Now A-Okay info Posted June 6, 2017 by Ashley Leone in Announcements There’s big news in the grammar world, and unless you subscribe to multiple language, style guides, and dictionary newsletters like I do, you might have missed it. It’s official: writers can now use the singular they! A colleague at IWCO Direct and I more or less had a party when we heard the news. Everyone […] + Read More
The Benefits of Using Standard Operating Procedures for Direct Mail Production info Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […] + Read More
Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More
What’s Memorial Day All About, Anyway? info Posted May 26, 2017 by Bev Lohs in Announcements Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […] + Read More
The National Postal Forum Provides Informed Connections for the Mailing Industry info Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […] + Read More
Our Postal Experts Are Making Informed Connections Across the Postal Industry info Posted May 23, 2017 by Dave Johannes in Postal Issues Updates The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […] + Read More
Is Your Social Media Customer Service Attracting or Repelling Millennials? info Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […] + Read More
Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More