Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Project Uptime Enhances Our Personalization Operations

Posted April 7, 2017 by Steve Myrvold in Announcements

At the end of March, Robert Clark, Manager of Digital Print Operations, attended the Lean & Six Sigma World Conference, where our Project Uptime initiative was up for the LSS Project of the Year award. Although we didn’t win, it makes it easier to swallow knowing who our winning competition was―the Dr. Pepper Snapple […]

Opening Day Brings a Fresh Wave of Optimism About Postal Reform

Posted April 5, 2017 by Kurt Ruppel in Postal Issues Updates

After a rollercoaster ride of late winter warmth and early spring snow, spring seems to have finally arrived in earnest in Minnesota. One of the best parts of spring is the opening of the Major League Baseball season. It’s a time when everyone is an optimist, and every team is a contender (OK, so maybe […]

We’ve Just Been Ranked Number One in Direct Mail by Bell and Howell

Posted April 4, 2017 by Jim Andersen in Announcements, Direct Marketing Trends

This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine. Our number one […]

How We Define Our Best-in-Class Information Security Management System

Posted March 31, 2017 by Chris Van Houtte in Announcements

The past few months have been busy ones for our Information Security team. This is the time of year when many of our clients update their documentation on their vendors’ information security practices. Our team has been completing surveys and meeting with client audit teams to help them understand our Information Security Management System (ISMS) […]

4 Reasons Goldman Sachs Turned to Direct Mail to Launch Marcus

Posted March 29, 2017 by Hank Andersen in Direct Marketing Trends

As my colleague Megan Lester reported a few weeks ago, this year’s LendIt conference was filled with amazing energy and content from the opening keynote in the morning to the last session of the conference. One of the most interesting sessions from my perspective was listening to Harit Talwar, head of digital finance for Goldman […]

Increased Response Rates Are in the Cards: Designing Promotional Cards

Posted March 28, 2017 by Mike Dietz in Direct Mail Tips

We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […]

The Value of Planning: Sticking to an Approved Format and Direct Mail Template

Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips

In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […]

Screen Truepress Jet520HD Adds Flexibility and Quality to Our Digital Inkjet Capabilities

Posted March 22, 2017 by Jim Andersen in Announcements

Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform. The addition of this device enhances […]

How IWCO Direct Supports the PROP Food Shelf and How You Can Too

Posted March 17, 2017 by Ashley Leone in Announcements

One of the ways IWCO Direct is involved in our communities is by supporting People Reaching Out to People (PROP). PROP is predominantly known for their food shelf services, which helps feed 1,100 families in Eden Prairie and Chanhassen, MN. (If Chanhassen sounds familiar, that’s because it’s where IWCO Direct’s corporate headquarters are located.) I’ve […]

Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint

Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis

March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […]

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