Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. The Importance of Mentoring to Build Leadership info Posted January 16, 2018 by Patrick Sondreal in Announcements, Careers January is National Mentoring Month, and while IWCO Direct has strong ties to local youth mentoring, we wanted to share how our Continuous Improvement (CI) efforts impact our internal mentoring initiatives. In a previous blog, I discussed how Continuous Improvement is used to help develop strong leaders. When strong leaders are present in organizations, […] + Read More How We Promote Workplace Diversity with “The Platinum Rule” info Posted January 12, 2018 by Bev Lohs in Announcements IWCO Direct is proud of its diverse workforce, which includes a wide array of lifestyles, cultural backgrounds, and perspectives. With next Monday being Martin Luther King (MLK) Day, we wanted to honor the workplace diversity that makes our facilities and communities so strong. Our commitment to workplace diversity makes a valuable impact on both […] + Read More Data-Driven Marketing Trends for 2018 info Posted January 10, 2018 by Krista Black in Direct Marketing Trends Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […] + Read More After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements info Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […] + Read More Three Tips to Improve Your Grammar in 2018 info Posted January 5, 2018 by Ashley Leone in Creative If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […] + Read More Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More Humans vs Robots Part 1: Amazon’s New Human Touch on Packaging Algorithms info Posted December 29, 2017 by Debora Haskel in Sustainability The deadline for this blog was fast approaching but putting pen to paper (OK – fingers to keys) had to wait until the holiday clean-up was accomplished and the trip to the local recycling center (aka “the dump”) was completed. Our recycling center requires all non-recyclable waste to be disposed of in special bags that […] + Read More The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More We Celebrate Both Tradition and Change This Holiday Season info Posted December 22, 2017 by Joe Morrison in Announcements One of the things I’ve always loved about this season is the traditions we all have regarding the various holidays we celebrate at this time of year. It can be comforting in this time of cold days and long nights to join with family and friends to reminisce and celebrate our shared past. But holidays […] + Read More How Direct Mail Drives Millennials to Your Site info Posted December 20, 2017 by Ashley Leone in Direct Mail Tips For some reason, direct mail has gotten a bad rep with marketers who are trying to reach a millennial audience, especially if their goal is to get them to visit their website. Sure, with digital marketing, a visit to a website is just a click away, but what most marketers don’t realize is that direct […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
The Importance of Mentoring to Build Leadership info Posted January 16, 2018 by Patrick Sondreal in Announcements, Careers January is National Mentoring Month, and while IWCO Direct has strong ties to local youth mentoring, we wanted to share how our Continuous Improvement (CI) efforts impact our internal mentoring initiatives. In a previous blog, I discussed how Continuous Improvement is used to help develop strong leaders. When strong leaders are present in organizations, […] + Read More
How We Promote Workplace Diversity with “The Platinum Rule” info Posted January 12, 2018 by Bev Lohs in Announcements IWCO Direct is proud of its diverse workforce, which includes a wide array of lifestyles, cultural backgrounds, and perspectives. With next Monday being Martin Luther King (MLK) Day, we wanted to honor the workplace diversity that makes our facilities and communities so strong. Our commitment to workplace diversity makes a valuable impact on both […] + Read More
Data-Driven Marketing Trends for 2018 info Posted January 10, 2018 by Krista Black in Direct Marketing Trends Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […] + Read More
After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements info Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […] + Read More
Three Tips to Improve Your Grammar in 2018 info Posted January 5, 2018 by Ashley Leone in Creative If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […] + Read More
Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More
Humans vs Robots Part 1: Amazon’s New Human Touch on Packaging Algorithms info Posted December 29, 2017 by Debora Haskel in Sustainability The deadline for this blog was fast approaching but putting pen to paper (OK – fingers to keys) had to wait until the holiday clean-up was accomplished and the trip to the local recycling center (aka “the dump”) was completed. Our recycling center requires all non-recyclable waste to be disposed of in special bags that […] + Read More
The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More
We Celebrate Both Tradition and Change This Holiday Season info Posted December 22, 2017 by Joe Morrison in Announcements One of the things I’ve always loved about this season is the traditions we all have regarding the various holidays we celebrate at this time of year. It can be comforting in this time of cold days and long nights to join with family and friends to reminisce and celebrate our shared past. But holidays […] + Read More
How Direct Mail Drives Millennials to Your Site info Posted December 20, 2017 by Ashley Leone in Direct Mail Tips For some reason, direct mail has gotten a bad rep with marketers who are trying to reach a millennial audience, especially if their goal is to get them to visit their website. Sure, with digital marketing, a visit to a website is just a click away, but what most marketers don’t realize is that direct […] + Read More
