Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Benefits of Using Standard Operating Procedures for Direct Mail Production

Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips

Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […]

Tips for Credit Union Marketing Success

Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […]

What’s Memorial Day All About, Anyway?

Posted May 26, 2017 by Bev Lohs in Announcements

Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […]

The National Postal Forum Provides Informed Connections for the Mailing Industry

Posted May 24, 2017 by Kurt Ruppel in Postal Issues Updates

To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […]

Our Postal Experts Are Making Informed Connections Across the Postal Industry

Posted May 23, 2017 by Dave Johannes in Postal Issues Updates

The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […]

Is Your Social Media Customer Service Attracting or Repelling Millennials?

Posted May 19, 2017 by Ashley Leone in Direct Marketing Trends

The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […]

Test It, You Might Like It: The Importance of Testing Direct Mail Formats

Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis

Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […]

Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot

Posted May 16, 2017 by Debora Haskel in Announcements

I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The vast majority of the 28 people I had scheduled for 10-minute sessions in a day-long […]

Mother Working From Home And Holding Her Baby

Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day

Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis

With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […]

Drive True Omnichannel Marketing by Combining Direct Mail with Digital Channels

Posted May 10, 2017 by Alan Sherman in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis

From the perspective of some marketers, direct mail is a medium that is considered “old school” or not of this digital world. With advances in direct mail personalization, personalized URLs, QR codes, and continued solid performance, nothing could be further from the truth. Many marketers simply can’t drive the acquisition or retention volume they need […]

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