Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

PIM Star of Excellence Awards Recognize IWCO Direct Account Manager

Posted May 2, 2017 by Patrick Sondreal in Announcements

Every year, the Printing Industry Midwest (PIM) hosts the Star of Excellence Awards. These awards are particularly special because PIM members nominate industry colleagues for a variety of categories. The three big awards are for Customer Service Representative, Production Professional, and Outstanding Team. Of course, I’m particularly interested in the Customer Service Representative of the […]

The Palette Process: How to Choose Effective Brand Colors

Posted April 28, 2017 by Mike Dietz in Creative

Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […]

InfoTrends Study Reveals a Roadmap to Data-Driven Marketing

Posted April 26, 2017 by Jim Leone in Direct Marketing Trends

A few months ago, our friends at InfoTrends (now a division of Keypoint Intelligence) released a new study titled “Lead with Data: Follow with Print.” We’re always intrigued by the research published by InfoTrends because of the methodology they employ and the insight they provide. This study set out to define how sophisticated […]

Reaching Socially Responsible Millenials

High-Value Meets High-Purpose: Reaching Socially Responsible Millennials

Posted April 25, 2017 by Ashley Leone in Direct Marketing Trends

There are a lot of negative labels associated with my generation, the millennials. We’ve been called the “me-me-me generation” for our tendency to over-share on social media; the “Peter Pan generation” for our inability to grow up; and the “entitled generation” for expecting higher pay and better benefits, despite our perceived lack of experience. None […]

How Our Environmental Council Keeps Our Sustainability Efforts On Track

Posted April 21, 2017 by Karen Weil in Sustainability

IWCO Direct’s focus on sustainability and environmental responsibility continues to grow. We are in our tenth year as an FSC®-Chain-of-Custody certified multi-site organization, but we continue to find new ways to improve our environmental efforts to support our clients’ environmental requirements and our own obligations to Mother Earth. Our commitment to sustainability has always been […]

Using RFM to Understand Your Best Customers and Find Others Like Them

Posted April 19, 2017 by Brent Doering in Strategy and Analysis

Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […]

A Sneak Peek into Being a Participant in the USPS Household Diary Study

Posted April 18, 2017 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates

The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. That all changed when my husband received an official looking envelope from the U.S. Postal […]

Employee Engagement Took Center Stage at the PIA Continuous Improvement Conference

Posted April 14, 2017 by Michael Henry in Announcements

At IWCO Direct, Continuous Improvement (CI) is embedded in our culture, which is why we always make a point of attending the annual PIA Continuous Improvement Conference. It’s one of the best resources we have to ensure our process improvement efforts are in sync with the most up-to-date knowledge industry experts have to offer […]

Direct Mail Moves to the Head of the Class for Education Loan Lenders

Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends

Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […]

Workplace Learning Opportunities That Benefit Clients and Employees

Posted April 11, 2017 by Diana Hvistendahl, PMP in Announcements

One of the most exciting, yet challenging, aspects of the direct marketing industry is the need to constantly be learning. New technologies, new regulations, new production techniques, new consumer trends and expectations… If you’re not curious by nature and a lifelong learner at heart, this isn’t the field for you. That’s why the workplace learning […]

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