Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Third Wave: How the Technology Revolution Impacts Print

Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends

I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […]

The ROI of Direct Mail Turns Skeptics into Believers

Posted October 4, 2017 by Krista Black in Strategy and Analysis

At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […]

Natural Disasters Had Everyone Rethinking Their Disaster Recovery Plans at DRJ Fall World

Posted September 29, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Just as Mail-Gard is an essential component of business recovery solutions, DRJ Fall World helps ensure Mail-Gard’s commitment to staying current in the business continuity and disaster recovery industry. This year’s conference theme, “Global Solutions for True Resiliency,” gave us the opportunity to both gain and share insight into the industry from many different angles. […]

How Our HITRUST CSF Certification Strengthens Our Data Security Practices

Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends

In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […]

Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up

Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends

There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […]

Data and Multichannel Marketing Take Center Stage at PRINT 17

Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends

On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […]

PRINT 17 Was a Dream for Our R&D Team

Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends

Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […]

How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty

Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends

Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […]

Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans

Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends

There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […]

Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates

Posted September 12, 2017 by Mike Dietz in Direct Mail Tips

The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […]

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