Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Tips for Using Contractions in Marketing Copy and Professional Writing

Posted August 30, 2017 by Ashley Leone in Direct Mail Tips

In high school, I had a teacher who would dock your paper half a percentage point for every contraction she found. Using “didn’t” instead of “did not” or “you’re” instead of “you are” was all but offensive to her. On the flip side, a friend of mine got a paper back from a different teacher […]

Summer MTAC Meetings Focus on Big Challenges and Big Opportunities for the USPS in 2018

Posted August 29, 2017 by Kurt Ruppel in Postal Issues Updates

Mailing industry stakeholders gathered last week at U.S. Postal Service headquarters in Washington, DC for the summer meeting of the Mailers Technical Advisory Committee (MTAC). These meetings always provide a great opportunity for networking among USPS executives and industry leaders, as well as the chance to learn more about what’s happening in the postal world. […]

How to Structure Your Medicare Marketing for the AEP and Beyond

Posted August 25, 2017 by Alan Sherman in Direct Mail Tips

Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […]

How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns

Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis

Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […]

More Thoughts on the 2017 DMA Response Rate Report

Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends

History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […]

We’re Looking Forward to thINK 2017—Here’s Why You Should Be, Too

Posted August 18, 2017 by Dave Johannes in Announcements

It’s almost that time again—in just seven short weeks we will be kicking off thINK 2017. The planning has been fun and we’re excited to make this our best conference yet. What is thINK? It’s an inkjet user community focused on industry education and advancement of inkjet printing technology. The community is comprised of […]

3 Simple Ways to Make Your Mail Irresistible

Posted August 16, 2017 by Mike Dietz in Direct Mail Tips

Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […]

What We Accomplished as IWCO Direct Summer Interns

Posted August 15, 2017 by Madison Schumacher in Careers

Summer is drawing to a close, and with it comes the end of IWCO Direct’s summer internship program. This is my fourth year as an intern here, and each time the end of the summer rolls around, I’m astonished by how much I’ve learned. What has kept me coming back? Every year, IWCO Direct continues […]

5 Security Questions to Ask Your Marketing Partners

Posted August 11, 2017 by Chris Van Houtte in Announcements, Direct Marketing Trends

One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus […]

Where Does Cluster Analysis Fit into Your Marketing Strategy?

Posted August 9, 2017 by Wes Sparling in Strategy and Analysis

In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […]

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