Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Privacy Day Is a Good Time to Check Easily-Missed Gaps in Your Security Practices info Posted January 26, 2018 by John Sobieck in Data Security Data privacy is a colossal concern in an age when so much personal information is stored digitally. That goes double for marketers, who shoulder the responsibility for not only their own information, but that of their customers and prospects. In today’s connected world, consumers are continually generating large amounts of information about themselves, sometimes from […] + Read More After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More Postage Rates, Reforms, Reviews, and Retirement: A Postal Update for 2018 info Posted January 19, 2018 by Kurt Ruppel in Postal Issues Updates For football fans at IWCO Direct, January has already been an exciting month. Our hometown teams, the Minnesota Vikings and the Philadelphia Eagles, will meet this Sunday to decide who will represent the NFC in the Super Bowl. The Vikings are eager to be the first team to play a Super Bowl in their home […] + Read More Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY info Posted January 17, 2018 by Hank Andersen in Direct Marketing Trends The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […] + Read More The Importance of Mentoring to Build Leadership info Posted January 16, 2018 by Patrick Sondreal in Announcements, Careers January is National Mentoring Month, and while IWCO Direct has strong ties to local youth mentoring, we wanted to share how our Continuous Improvement (CI) efforts impact our internal mentoring initiatives. In a previous blog, I discussed how Continuous Improvement is used to help develop strong leaders. When strong leaders are present in organizations, […] + Read More How We Promote Workplace Diversity with “The Platinum Rule” info Posted January 12, 2018 by Bev Lohs in Announcements IWCO Direct is proud of its diverse workforce, which includes a wide array of lifestyles, cultural backgrounds, and perspectives. With next Monday being Martin Luther King (MLK) Day, we wanted to honor the workplace diversity that makes our facilities and communities so strong. Our commitment to workplace diversity makes a valuable impact on both […] + Read More Data-Driven Marketing Trends for 2018 info Posted January 10, 2018 by Krista Black in Direct Marketing Trends Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […] + Read More After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements info Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […] + Read More Three Tips to Improve Your Grammar in 2018 info Posted January 5, 2018 by Ashley Leone in Creative If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […] + Read More Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Privacy Day Is a Good Time to Check Easily-Missed Gaps in Your Security Practices info Posted January 26, 2018 by John Sobieck in Data Security Data privacy is a colossal concern in an age when so much personal information is stored digitally. That goes double for marketers, who shoulder the responsibility for not only their own information, but that of their customers and prospects. In today’s connected world, consumers are continually generating large amounts of information about themselves, sometimes from […] + Read More
After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More
Postage Rates, Reforms, Reviews, and Retirement: A Postal Update for 2018 info Posted January 19, 2018 by Kurt Ruppel in Postal Issues Updates For football fans at IWCO Direct, January has already been an exciting month. Our hometown teams, the Minnesota Vikings and the Philadelphia Eagles, will meet this Sunday to decide who will represent the NFC in the Super Bowl. The Vikings are eager to be the first team to play a Super Bowl in their home […] + Read More
Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY info Posted January 17, 2018 by Hank Andersen in Direct Marketing Trends The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […] + Read More
The Importance of Mentoring to Build Leadership info Posted January 16, 2018 by Patrick Sondreal in Announcements, Careers January is National Mentoring Month, and while IWCO Direct has strong ties to local youth mentoring, we wanted to share how our Continuous Improvement (CI) efforts impact our internal mentoring initiatives. In a previous blog, I discussed how Continuous Improvement is used to help develop strong leaders. When strong leaders are present in organizations, […] + Read More
How We Promote Workplace Diversity with “The Platinum Rule” info Posted January 12, 2018 by Bev Lohs in Announcements IWCO Direct is proud of its diverse workforce, which includes a wide array of lifestyles, cultural backgrounds, and perspectives. With next Monday being Martin Luther King (MLK) Day, we wanted to honor the workplace diversity that makes our facilities and communities so strong. Our commitment to workplace diversity makes a valuable impact on both […] + Read More
Data-Driven Marketing Trends for 2018 info Posted January 10, 2018 by Krista Black in Direct Marketing Trends Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […] + Read More
After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements info Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […] + Read More
Three Tips to Improve Your Grammar in 2018 info Posted January 5, 2018 by Ashley Leone in Creative If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […] + Read More
Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More
