Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

A Child’s Guide to Holiday Wellness

Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends

The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […]

The Latest Paper Trends for Inkjet Printing

Posted December 6, 2017 by Karen Weil in Direct Marketing Trends

A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […]

These Factors Will Influence Direct Mail Design Trends the Most in 2018

Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […]

3 Direct Marketing Innovations that Will Shape the Industry’s Future

Posted December 1, 2017 by Matt Shanahan in Direct Marketing Trends

It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […]

See for Yourself Why Mail-Gard’s New Advanced Recovery Center Has Our Clients Talking

Posted November 29, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Our Advanced Recovery Center (ARC) is the next step in Mail-Gard’s evolution to provide clients with premier disaster recovery services from a dedicated partner—one who consistently demonstrates actual recovery experience and a consistent commitment to continuous improvement and growth. The ARC will allow us to better maximize our assets, increase efficiency of human and equipment […]

Technology Changes—Good Grammar Doesn’t

Posted November 28, 2017 by Ashley Leone in Announcements

Everyone has their pet peeves—I have several. Some of them are pretty mundane and relatable, like people who don’t use their blinker (rude and unsafe, guys). Others may be more specific to me, like when I get a fortune cookie that is more of a saying than a fortune. But the pet peeve that really […]

We’re Thankful for the Commitment of Our Dedicated Employees and Loyal Clients

Posted November 22, 2017 by Joe Morrison in Announcements

Mention Thanksgiving and most people, myself included, think about family traditions, long weekends, football games, floats, parades, and shopping. If I’m hungry, my thoughts tend to start with turkey, stuffing, and mashed potatoes, and end with pumpkin pie. It’s important to remember that Thanksgiving is also a special time to reflect on things we are […]

The Account Managers at IWCO Direct Keep Our Processes Flowing

Posted November 21, 2017 by Patrick Sondreal in Announcements

To create and execute major campaigns successfully, it takes several departments and plenty of subject matter experts to get the job done as efficiently and effectively as possible, and to its highest potential. Because we are a full-service direct marketing services provider, we manage marketing campaigns in one efficient, streamlined, process that would normally require […]

The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud

Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […]

Making the Case for Marketing Mail

Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends

Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […]

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