Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Looking for a Summer Internship? Visit Us at the Upcoming UW-Stout Career Conference info Posted February 21, 2018 by Bev Lohs in Announcements It might still be February, but our minds are already focused on summer when a new crop of summer interns joins our team and allows us to be mentors while also inspiring us with their knowledge and fresh outlook. If direct marketing is in your blood, we hope you’ll join us later this month at […] + Read More Why We’re Building a Sustainability Snapshot in 2018 info Posted February 20, 2018 by Karen Weil in Sustainability We continue to expand our ecologically responsible practices at IWCO Direct. We’ve helped our clients deliver better mail campaigns using eco-friendly plastics, partnered with industry-leading conservation organizations to enhance company environmental standards, and established the IWCO Direct Environmental Council to monitor our efforts (to name just a few). We’re not content to rest on […] + Read More Bob Rosser Receives Idealliance Circle of Excellence Award for Contributions to the Mailing Industry info Posted February 16, 2018 by Kurt Ruppel in Announcements I had the good fortune to escape the Minnesota winter for a few days last week when I attended the Idealliance Postal Exchange Conference in sunny Clearwater Beach, FL. However, it wasn’t all sunshine and beaches for me and my associates Bob Rosser and Anne Skroch. We spent much of our time engaged with our […] + Read More Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More Why Attribution Models Are Important to Achieving Customer Acquisition Goals info Posted February 9, 2018 by Wes Sparling in Strategy and Analysis At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […] + Read More After the Super Bowl Comes to Our Hometown: We Boldly Review The Ads info Posted February 7, 2018 by Debora Haskel in Direct Marketing Trends Our Super Bowl ad review took a year off so our IWCO Direct Minnesota team could prepare to host the Super Bowl in the “Bold North.” Our Pennsylvania team was already busy cheering on and celebrating the victory by the underdog Eagles. As Mike Ertel describes it, “Minnesota has been preparing for the big game […] + Read More How We Use SharePoint to Improve Workflow info Posted February 6, 2018 by Diana Hvistendahl, PMP in Announcements Every once in a while, a new technology or tool comes along that makes you wonder how you ever did your job effectively without it. For those of us at IWCO Direct, SharePoint is one of those tools. In recent years, as our teams have expanded and often include members working from different locations, some […] + Read More This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest info Posted February 2, 2018 by Jim Leone in Direct Marketing Trends I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […] + Read More Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox info Posted January 31, 2018 by Mike Dietz in Direct Mail Tips Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […] + Read More Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail info Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Looking for a Summer Internship? Visit Us at the Upcoming UW-Stout Career Conference info Posted February 21, 2018 by Bev Lohs in Announcements It might still be February, but our minds are already focused on summer when a new crop of summer interns joins our team and allows us to be mentors while also inspiring us with their knowledge and fresh outlook. If direct marketing is in your blood, we hope you’ll join us later this month at […] + Read More
Why We’re Building a Sustainability Snapshot in 2018 info Posted February 20, 2018 by Karen Weil in Sustainability We continue to expand our ecologically responsible practices at IWCO Direct. We’ve helped our clients deliver better mail campaigns using eco-friendly plastics, partnered with industry-leading conservation organizations to enhance company environmental standards, and established the IWCO Direct Environmental Council to monitor our efforts (to name just a few). We’re not content to rest on […] + Read More
Bob Rosser Receives Idealliance Circle of Excellence Award for Contributions to the Mailing Industry info Posted February 16, 2018 by Kurt Ruppel in Announcements I had the good fortune to escape the Minnesota winter for a few days last week when I attended the Idealliance Postal Exchange Conference in sunny Clearwater Beach, FL. However, it wasn’t all sunshine and beaches for me and my associates Bob Rosser and Anne Skroch. We spent much of our time engaged with our […] + Read More
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
Why Attribution Models Are Important to Achieving Customer Acquisition Goals info Posted February 9, 2018 by Wes Sparling in Strategy and Analysis At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […] + Read More
After the Super Bowl Comes to Our Hometown: We Boldly Review The Ads info Posted February 7, 2018 by Debora Haskel in Direct Marketing Trends Our Super Bowl ad review took a year off so our IWCO Direct Minnesota team could prepare to host the Super Bowl in the “Bold North.” Our Pennsylvania team was already busy cheering on and celebrating the victory by the underdog Eagles. As Mike Ertel describes it, “Minnesota has been preparing for the big game […] + Read More
How We Use SharePoint to Improve Workflow info Posted February 6, 2018 by Diana Hvistendahl, PMP in Announcements Every once in a while, a new technology or tool comes along that makes you wonder how you ever did your job effectively without it. For those of us at IWCO Direct, SharePoint is one of those tools. In recent years, as our teams have expanded and often include members working from different locations, some […] + Read More
This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest info Posted February 2, 2018 by Jim Leone in Direct Marketing Trends I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […] + Read More
Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox info Posted January 31, 2018 by Mike Dietz in Direct Mail Tips Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […] + Read More
Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail info Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […] + Read More
