Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels

Posted June 21, 2017 by Mike Dietz in Creative

A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […]

Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day

Posted June 16, 2017 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis

Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the blessings I have in my life, particularly my twin boys Caleb and Mason (12) and […]

How Our Product Design Guide Provides Continuing Education for Product Development

Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips

Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […]

The Value of an IWCO Direct Summer Internship

Posted June 13, 2017 by Madison Schumacher in Careers

When most people think of summer, they think of beaches and vacations. For many college students, however, summer is the time to look for some of the most valuable experience they can receive: an internship. The importance of a college education in many careers can’t be understated, but there are certain skills that aren’t taught […]

Supporting Our Clients’ Sustainability Goals with Recycling Efforts

Posted June 9, 2017 by Karen Weil in Sustainability

With all the recent talk about the Paris Agreement, many local governments and businesses have pledged to continue their efforts to support a more sustainable future. For many businesses, including ours, this isn’t a new commitment or paradigm shift in our thinking. Rather it’s business-as-usual and full speed ahead, as sustainable practices have become increasingly […]

Mail-Gard Print Outsourcing: We’re Here When Your In-House Operations Are Swamped

Posted June 7, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Most people think of Mail-Gard in terms of disaster recovery support. It’s what we’re known for, and intuitively, people understand that during a flood, tornado, or major power outage, a backup partner is necessary to ensure important documents are still delivered to customers to keep your business running without interruption. But bad weather and Acts […]

Grammar News: The Singular “They” is Now A-Okay

Posted June 6, 2017 by Ashley Leone in Announcements

There’s big news in the grammar world, and unless you subscribe to multiple language, style guides, and dictionary newsletters like I do, you might have missed it. It’s official: writers can now use the singular they! A colleague at IWCO Direct and I more or less had a party when we heard the news. Everyone […]

The Benefits of Using Standard Operating Procedures for Direct Mail Production

Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips

Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […]

Tips for Credit Union Marketing Success

Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […]

What’s Memorial Day All About, Anyway?

Posted May 26, 2017 by Bev Lohs in Announcements

Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […]

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Direct Marketing News, Tips & Trends