Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up

Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends

There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […]

Data and Multichannel Marketing Take Center Stage at PRINT 17

Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends

On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […]

PRINT 17 Was a Dream for Our R&D Team

Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends

Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […]

How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty

Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends

Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […]

Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans

Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends

There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […]

Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates

Posted September 12, 2017 by Mike Dietz in Direct Mail Tips

The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […]

Five Tips for Effective Marketing to Baby Boomers

Posted September 8, 2017 by Jim Leone in Direct Mail Tips

Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […]

Client Service Team Demonstrates Postal Expertise through MailPro Certification

Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates

IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […]

As Labor Day Approaches We Salute Six Employees Celebrating 30-Year Anniversaries

Posted September 1, 2017 by Bev Lohs in Announcements

As we head into Labor Day weekend, we can’t help but appreciate the dedication of our employees. August was a particularly special month as it marked a significant milestone for six IWCO Direct employees who celebrated 30-year anniversaries with the company. Their roles and locations are varied; three have worked at our Chanhassen campus since […]

Tips for Using Contractions in Marketing Copy and Professional Writing

Posted August 30, 2017 by Ashley Leone in Direct Mail Tips

In high school, I had a teacher who would dock your paper half a percentage point for every contraction she found. Using “didn’t” instead of “did not” or “you’re” instead of “you are” was all but offensive to her. On the flip side, a friend of mine got a paper back from a different teacher […]

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