Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why Your Marketing Copy Needs a Proofing Process – IWCO Direct

The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread

Posted May 23, 2018 by Ashley Leone in Direct Mail Tips

You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […]

May is National Physical Fitness Month—and IWCO Direct and Mail-Gard Like to Stay Fit

Posted May 22, 2018 by Michael Henry in Announcements, Business Continuity and Disaster Recovery

In March, I discussed how important it is for Mail-Gard to exercise our clients’ print-to-mail applications so we’re always ready to step up to the plate in the event of a disaster. “Practice makes perfect,” and our continued testing helps ensure a seamless transition when your business suffers an interruption. But that’s not the only […]

Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market

Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends

I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […]

Effective Direct Mail Design – IWCO Direct

Effective Direct Mail Designs Must Follow Best Practices

Posted May 16, 2018 by Mike Dietz in Direct Mail Tips

Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […]

2018 National Postal Forum – IWCO Direct

The 2018 National Postal Forum Proved Mail is the “Ultimate Closer”

Posted May 15, 2018 by Kurt Ruppel in Postal Issues Updates

San Antonio lived up to its billing as a great place for the mailing community to gather for the 2018 National Postal Forum last week. Great history, a beautiful environment, and exciting nightlife made the city a vibrant backdrop for discussions of data-driven mail and how digital channels “need mail to seal the deal.” The […]

Efficient Direct Mail Design Tips – IWCO Direct

How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)

Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips

I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […]

How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track

Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements

I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […]

A Three-Step Process for Navigating Today’s Changing Paper Market

Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends

Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […]

Data-Driven Marketing and Direct Mail Design – IWCO Direct

How Mailpiece Design is Evolving to Support Data-Driven Marketing

Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis

In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […]

Why We’re Hosting Idealliance’s G7 Expert and Professional Training

Posted May 2, 2018 by Steve Malec in Announcements

IWCO Direct’s commitment to producing high-quality print campaigns requires that we stay at the forefront of color management. After all, color is one of the first things consumers notice about mail, making it an incredibly important aspect of direct mail design. One way we’ve stayed ahead is by expanding our Idealliance^® G7^® Master […]

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