Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Why Marketers Must Pay Close Attention to Their Vendors’ Information Security Policies info Posted March 21, 2018 by John Sobieck in Data Security, Direct Marketing Trends Protecting data and information systems is of critical importance to IWCO Direct and our clients. Now more than ever, marketers need to be certain nothing is left to chance when it comes to the security of their data. Today we wanted to zero in on the crucial importance of an information security policy, and why […] + Read More Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More When Personalized Email Goes Wrong, It Ruins the Customer Experience info Posted March 14, 2018 by Ashley Leone in Strategy and Analysis Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […] + Read More National Nutrition Month Puts the Spotlight on Wellness info Posted March 9, 2018 by Bev Lohs in Announcements March is National Nutrition Month, which is intended to bring attention to the importance of making informed food choices and developing sound eating and physical activity habits. Not only do these healthy habits help you stay fit and full of energy, but they also help prevent future diseases and illnesses down the road. Dictionary.com […] + Read More Toward or Towards—Which Should You Use? Does It Even Matter? info Posted March 7, 2018 by Ashley Leone in Direct Mail Tips One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […] + Read More How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing info Posted March 2, 2018 by Alan Sherman in Direct Marketing Trends You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web […] + Read More Time is Almost Up: The PRC Needs to Hear You’re Against Draconian Postage Rate Increases info Posted February 28, 2018 by Jim Andersen in Postal Issues Updates This week, the U.S. Postal Regulatory Commission (PRC) received a letter from me that began, “We are writing to express our strong opposition to the rate-making framework you have proposed as a result of your 10-year review of the CPI-based annual price cap established under the Postal Accountability and Enhancement Act (PAEA).” The language […] + Read More You Wouldn’t Believe the Engineering Required to Make Direct Mail Work info Posted February 27, 2018 by Matt Shanahan in Direct Marketing Trends Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […] + Read More PMI Conference 2018 Reminds Us that Not Moving Product Innovation Forward is Just Standing Still info Posted February 23, 2018 by David Klempke, PMP in Direct Marketing Trends Recently, my colleague Matt Shanahan and I had the opportunity to attend the 10th annual Product Management & Innovation (PMI) Conference. It was an opportunity for product management professionals to gather and learn, share, network, and improve product management. For those unfamiliar with product management, a “product” can be anything that encompasses an idea […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Why Marketers Must Pay Close Attention to Their Vendors’ Information Security Policies info Posted March 21, 2018 by John Sobieck in Data Security, Direct Marketing Trends Protecting data and information systems is of critical importance to IWCO Direct and our clients. Now more than ever, marketers need to be certain nothing is left to chance when it comes to the security of their data. Today we wanted to zero in on the crucial importance of an information security policy, and why […] + Read More
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More
When Personalized Email Goes Wrong, It Ruins the Customer Experience info Posted March 14, 2018 by Ashley Leone in Strategy and Analysis Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […] + Read More
National Nutrition Month Puts the Spotlight on Wellness info Posted March 9, 2018 by Bev Lohs in Announcements March is National Nutrition Month, which is intended to bring attention to the importance of making informed food choices and developing sound eating and physical activity habits. Not only do these healthy habits help you stay fit and full of energy, but they also help prevent future diseases and illnesses down the road. Dictionary.com […] + Read More
Toward or Towards—Which Should You Use? Does It Even Matter? info Posted March 7, 2018 by Ashley Leone in Direct Mail Tips One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […] + Read More
How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing info Posted March 2, 2018 by Alan Sherman in Direct Marketing Trends You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web […] + Read More
Time is Almost Up: The PRC Needs to Hear You’re Against Draconian Postage Rate Increases info Posted February 28, 2018 by Jim Andersen in Postal Issues Updates This week, the U.S. Postal Regulatory Commission (PRC) received a letter from me that began, “We are writing to express our strong opposition to the rate-making framework you have proposed as a result of your 10-year review of the CPI-based annual price cap established under the Postal Accountability and Enhancement Act (PAEA).” The language […] + Read More
You Wouldn’t Believe the Engineering Required to Make Direct Mail Work info Posted February 27, 2018 by Matt Shanahan in Direct Marketing Trends Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […] + Read More
PMI Conference 2018 Reminds Us that Not Moving Product Innovation Forward is Just Standing Still info Posted February 23, 2018 by David Klempke, PMP in Direct Marketing Trends Recently, my colleague Matt Shanahan and I had the opportunity to attend the 10th annual Product Management & Innovation (PMI) Conference. It was an opportunity for product management professionals to gather and learn, share, network, and improve product management. For those unfamiliar with product management, a “product” can be anything that encompasses an idea […] + Read More
