Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans

Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends

There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […]

Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates

Posted September 12, 2017 by Mike Dietz in Direct Mail Tips

The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […]

Five Tips for Effective Marketing to Baby Boomers

Posted September 8, 2017 by Jim Leone in Direct Mail Tips

Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […]

Client Service Team Demonstrates Postal Expertise through MailPro Certification

Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates

IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […]

As Labor Day Approaches We Salute Six Employees Celebrating 30-Year Anniversaries

Posted September 1, 2017 by Bev Lohs in Announcements

As we head into Labor Day weekend, we can’t help but appreciate the dedication of our employees. August was a particularly special month as it marked a significant milestone for six IWCO Direct employees who celebrated 30-year anniversaries with the company. Their roles and locations are varied; three have worked at our Chanhassen campus since […]

Tips for Using Contractions in Marketing Copy and Professional Writing

Posted August 30, 2017 by Ashley Leone in Direct Mail Tips

In high school, I had a teacher who would dock your paper half a percentage point for every contraction she found. Using “didn’t” instead of “did not” or “you’re” instead of “you are” was all but offensive to her. On the flip side, a friend of mine got a paper back from a different teacher […]

Summer MTAC Meetings Focus on Big Challenges and Big Opportunities for the USPS in 2018

Posted August 29, 2017 by Kurt Ruppel in Postal Issues Updates

Mailing industry stakeholders gathered last week at U.S. Postal Service headquarters in Washington, DC for the summer meeting of the Mailers Technical Advisory Committee (MTAC). These meetings always provide a great opportunity for networking among USPS executives and industry leaders, as well as the chance to learn more about what’s happening in the postal world. […]

How to Structure Your Medicare Marketing for the AEP and Beyond

Posted August 25, 2017 by Alan Sherman in Direct Mail Tips

Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […]

How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns

Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis

Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […]

More Thoughts on the 2017 DMA Response Rate Report

Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends

History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […]

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