Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. 2018 Continuous Improvement Conference: Culture is Key info Posted April 17, 2018 by Patrick Sondreal in Announcements The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made acutely aware of how far you still have to go. At IWCO Direct, we actively […] + Read More Meeting Big Goals for Workflow Improvement info Posted April 13, 2018 by Diana Hvistendahl, PMP in Announcements One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large project to change our systems (tools) and processes, and also investing in our people through […] + Read More At PostalVision 2020, Pros Agree: Risk Intolerance Won’t Save the Mail Industry info Posted April 11, 2018 by Kurt Ruppel in Postal Issues Updates Last week, I had the opportunity to participate in the eighth PostalVision 2020 conference. This visionary gathering of stakeholders involves conversations about the future of postal services and other delivery operations. It’s a great opportunity for those of us who work closely with the U.S. Postal Service to consider what postal delivery in this country […] + Read More Changes to Front-End Workflows Change the Game at IWCO Direct info Posted April 10, 2018 by Patrick Sondreal in Announcements With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […] + Read More A Look Inside Their Grocery Carts Give Us Insight into Millennial Spending Habits info Posted April 6, 2018 by Ashley Leone in Direct Marketing Trends One of my favorite foods in the world is cereal. I love it—can’t get enough. I’ve had at least three varieties stashed in a cupboard ever since I went to college and managed my own grocery shopping. Despite having a reputation for being a cheap meal, cereal is actually a little expensive. Some of my […] + Read More Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives info Posted April 4, 2018 by Steve Malec in Direct Marketing Trends Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […] + Read More How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More In Disaster Recovery, Practice Makes Perfect—That’s Why We’re Always Practicing info Posted March 23, 2018 by Michael Henry in Business Continuity and Disaster Recovery Regardless of where or when we grew up, we’ve all experienced those same school rituals: the dreaded pop quiz and the PSAT. The pop quiz is on-the-spot testing meant to keep us on our toes, academically speaking. On the other hand, the PSAT has the goal right in the title—it’s meant to help us practice […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
2018 Continuous Improvement Conference: Culture is Key info Posted April 17, 2018 by Patrick Sondreal in Announcements The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made acutely aware of how far you still have to go. At IWCO Direct, we actively […] + Read More
Meeting Big Goals for Workflow Improvement info Posted April 13, 2018 by Diana Hvistendahl, PMP in Announcements One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large project to change our systems (tools) and processes, and also investing in our people through […] + Read More
At PostalVision 2020, Pros Agree: Risk Intolerance Won’t Save the Mail Industry info Posted April 11, 2018 by Kurt Ruppel in Postal Issues Updates Last week, I had the opportunity to participate in the eighth PostalVision 2020 conference. This visionary gathering of stakeholders involves conversations about the future of postal services and other delivery operations. It’s a great opportunity for those of us who work closely with the U.S. Postal Service to consider what postal delivery in this country […] + Read More
Changes to Front-End Workflows Change the Game at IWCO Direct info Posted April 10, 2018 by Patrick Sondreal in Announcements With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […] + Read More
A Look Inside Their Grocery Carts Give Us Insight into Millennial Spending Habits info Posted April 6, 2018 by Ashley Leone in Direct Marketing Trends One of my favorite foods in the world is cereal. I love it—can’t get enough. I’ve had at least three varieties stashed in a cupboard ever since I went to college and managed my own grocery shopping. Despite having a reputation for being a cheap meal, cereal is actually a little expensive. Some of my […] + Read More
Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives info Posted April 4, 2018 by Steve Malec in Direct Marketing Trends Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […] + Read More
How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More
Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More
Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More
In Disaster Recovery, Practice Makes Perfect—That’s Why We’re Always Practicing info Posted March 23, 2018 by Michael Henry in Business Continuity and Disaster Recovery Regardless of where or when we grew up, we’ve all experienced those same school rituals: the dreaded pop quiz and the PSAT. The pop quiz is on-the-spot testing meant to keep us on our toes, academically speaking. On the other hand, the PSAT has the goal right in the title—it’s meant to help us practice […] + Read More
