Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency

Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management

As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […]

Disaster Recovery Will Be Reimagined at DRJ Fall 2018

Posted June 19, 2018 by Michael Henry in Business Continuity and Disaster Recovery

Mail-Gard is considered an industry leader in print-to-mail disaster recovery services and has been since its inception in 1996. As a leader in business continuity and disaster recovery (BC/DR) we always work diligently to research the latest trends and innovations. One of the ways we like to keep connected is to exhibit at trade shows […]

SharePoint Workflow Management – IWCO Direct

SharePoint Workflow Management Helps Us Aim for Faster Client Communication

Posted June 15, 2018 by Diana Hvistendahl, PMP in Announcements

SpeakingDIRECT readers know the value our internal teams have found in SharePoint, a workflow management tool that helps us improve workflow in real time and improve communication and collaboration between teams. In my last article, I mentioned a new front-end workflow at IWCO Direct, Order Acceptance—and I’d like to explain how we use SharePoint […]

How the ANA is Saving the DMA – IWCO Direct

The ANA Throws the DMA a Lifeline

Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends

The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […]

Personalized Marketing and the Benefit of the Human Touch – IWCO Direct

A Human Touch Makes All the Difference for Personalized Direct Mail

Posted June 12, 2018 by Mike Dietz in Direct Mail Tips

We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […]

Seeking a Summer of Experience—The 2018 IWCO Direct Interns

Posted June 8, 2018 by Erin McGinnis in Careers

The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to get the right combination of relevant experience and proper mentorship. For me—stranded in Europe during […]

Values-Based Marketing to Millennials – IWCO Direct

Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials

Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends

Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […]

Recent IWCO Direct Awards are Reason to Celebrate (and Brag Just a Little)

Posted June 5, 2018 by Joe Morrison in Announcements

Those of you who have worked directly with IWCO Direct know that “humble” is an appropriate description for our company’s attitude. We prefer to work behind the scenes to make our clients look great, rather than shine the spotlight on ourselves. But IWCO Direct has recently received a few awards that are not only worth […]

When Does Personalized Marketing Get Creepy?

Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis

Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […]

Data Protection and Information Security Hierarchies – IWCO Direct

When It Comes to Data Protection, Companies Must Structure and Control Access

Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends

At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […]

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