Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Three Tips to Improve Your Grammar in 2018

Posted January 5, 2018 by Ashley Leone in Creative

If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […]

Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018

Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends

Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […]

Sustainable Shipping and Packing Algorithms

Humans vs Robots Part 1: Amazon’s New Human Touch on Packaging Algorithms

Posted December 29, 2017 by Debora Haskel in Sustainability

The deadline for this blog was fast approaching but putting pen to paper (OK – fingers to keys) had to wait until the holiday clean-up was accomplished and the trip to the local recycling center (aka “the dump”) was completed. Our recycling center requires all non-recyclable waste to be disposed of in special bags that […]

Transferring Data to Your Marketing Parnter

The Best Practices for Transferring Data to Your Marketing Partner

Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends

Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […]

We Celebrate Both Tradition and Change This Holiday Season

Posted December 22, 2017 by Joe Morrison in Announcements

One of the things I’ve always loved about this season is the traditions we all have regarding the various holidays we celebrate at this time of year. It can be comforting in this time of cold days and long nights to join with family and friends to reminisce and celebrate our shared past. But holidays […]

How Direct Mail Drives Millennials to Your Site

Posted December 20, 2017 by Ashley Leone in Direct Mail Tips

For some reason, direct mail has gotten a bad rep with marketers who are trying to reach a millennial audience, especially if their goal is to get them to visit their website. Sure, with digital marketing, a visit to a website is just a click away, but what most marketers don’t realize is that direct […]

IWCO Direct Sign in Chanhassen – IWCO Direct

The Benefits of Our Acquisition by ModusLink Global Solutions

Posted December 18, 2017 by Jim Andersen in Announcements

Earlier today it was announced that we have joined the Steel Partners’ portfolio of companies through the acquisition of IWCO Direct by ModusLink Global Solutions, Inc. This acquisition has important benefits to our employees and clients, and we wanted to take a moment out of what has been a very busy week to explain what […]

Personalized Landing Pages for Direct Mail

How Personalized Landing Pages Create Greater Relevance and Response

Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends

Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […]

Improving Our Business Process Management

Improving Our Business by Improving Our Processes

Posted December 13, 2017 by Diana Hvistendahl, PMP in Announcements

Business Process Management (BPM) is the methodology IWCO Direct uses to document current-state process flows that identify pain points, waste, and handoff issues in our processes. We then use these diagrams to create optimal future-state processes. At its core, BPM is a Continuous Improvement (CI) initiative designed to streamline processes, hasten learning, and solidify stronger […]

Why the Mailing Industry Needs to Engage with the PRC to Improve its Ratemaking Proposal

Posted December 12, 2017 by Kurt Ruppel in Postal Issues Updates

As you may have heard, changes are coming to the process for setting postage rates. Media headlines suggest the changes are already a done deal, but that is far from accurate. Here’s what’s really going on in the world of postage rates. A Little Background Our current postal law, the Postal Accountability and Enhancement Act […]

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