Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Move Aside, Millennials: Generation Z Enters the Market

Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends

You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […]

Direct Mail is Among the Most Effective Media for Health Insurance Marketing

Posted July 11, 2017 by Tom Hexamer in Strategy and Analysis

For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal lending or installment loans) to the segments they are targeting. The same goes for insurance […]

Can Informed Delivery Really Expand the Reach of Marketing Mail?

Posted July 7, 2017 by Kurt Ruppel in Direct Marketing Trends

As regular readers of SpeakingDIRECT will know, IWCO Direct is a strong advocate for the enhanced marketing results driven by combining direct mail with other, often digital, channels. A new option available to marketers to link physical mail with online experiences is the Informed Delivery product recently introduced by the U.S. Postal Service (USPS). […]

Why Online Mortgage Marketers are Investing in Direct Mail

Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends

The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […]

Happy Independence Day from the Birthplace of America

Posted June 30, 2017 by Michael Henry in Announcements

Residing in—and now living just outside—the city of Philadelphia my entire life has been a great experience. It’s given me and my family an opportunity to explore the many different cultural and historical aspects of our country’s history. Philadelphia has some of the best 5-star restaurants, nightlife, world-class sporting events, and concerts that I’ve been […]

What Are the Hot Topics for Security Audits?

Posted June 28, 2017 by Chris Van Houtte in Announcements

You don’t have to work in IT to know that data security is a pressing issue for most organizations. Whether it’s a retailer, restaurant, or voting system, all you have to do is read or watch the news to understand someone or something is always trying access data they shouldn’t. Businesses must always be vigilant […]

Learning the Value of Leadership with Team Women MN

Posted June 27, 2017 by Ashley Leone in Announcements

I was recently given the opportunity to attend the 2017 Annual Team Women MN (TWMN) Leadership Conference to fulfill one of my 2017 performance objectives at IWCO Direct, which was to expand my professional skills and business knowledge. TWMN 2017 had plenty to say on professional development, along with personal development, health, and a variety […]

It’s Time for Marketing Personas to Get Real

Posted June 23, 2017 by Wes Sparling in Strategy and Analysis

I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and love: creative directors, copywriters, and others who put pen to paper to create campaigns like […]

How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels

Posted June 21, 2017 by Mike Dietz in Creative

A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […]

Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day

Posted June 16, 2017 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis

Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the blessings I have in my life, particularly my twin boys Caleb and Mason (12) and […]

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