Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud

Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […]

Making the Case for Marketing Mail

Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends

Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […]

How and Why We’re Tracking Our Carbon Footprint

Posted November 10, 2017 by Karen Weil in Sustainability

It’s important for companies to take responsibility for their impact on the planet. As a leading provider of direct marketing services that include paper-based communications, IWCO Direct continues to seek positive ways to reduce our environmental impact by measuring our carbon footprint and increasing the quantity of materials we recycle. We take pride in our […]

marketing to millennials with direct mail

In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials

Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends

One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […]

Keep the Heat on the Competition with These Retail Energy Marketing Tips

Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends

I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […]

Business Process Management Documentation

How Business Process Management Helps Us Quickly Respond to Customers

Posted November 3, 2017 by Diana Hvistendahl, PMP in Announcements

The Business Process Management (BPM) initiative at IWCO Direct started in our Customer Experience (CX) departments and has now expanded to our Strategic Sourcing, Purchasing, and Content Development departments. This initiative has provided our employees with at-your-fingertips access to all departmental processes and procedures. These resources are used to train new employees, equip project leaders […]

Designing Mail with Informed Delivery in Mind

Posted November 1, 2017 by Mike Dietz in Direct Mail Tips

The U.S. Postal Service recently rolled out Informed Delivery, a new program that gives subscribers a digital preview of the mail they will receive later that day, either through an email, mobile app, or online dashboard. It also provides marketers with the ability to use their mailpiece to make an additional digital connection with […]

How Marketing Models Minimize Guesswork and Maximize Predictability

Posted October 27, 2017 by Wes Sparling in Strategy and Analysis

In today’s direct marketing universe, we have options for how we target prospective customers. We can target based on personas, on one or more criteria generally referred to as “criteria selection,” or we can target based on models. In my last article, I expanded on personas and how they are used in targeting. In […]

Sustainability Summit Confirms Our Environmental Council is On the Right Track

Posted October 25, 2017 by Jim Andersen in Sustainability

At the end of the summer, IWCO Direct was invited to participate in an important national sustainability initiative with one of our clients. The client has more than 60,000 employees and the company’s chairman encourages his employees and their families to engage in eco-friendly practices. We sent two members of our team to the client’s […]

How We’re Replicating Project Uptime Across Our Platform

Posted October 24, 2017 by Patrick Sondreal in Announcements

We’ve talked in the past about our Continuous Improvement initiatives and their impact on our customer journey. We’re constantly working to get better, and Project Uptime is a process that helps us identify opportunities to increase efficiencies and discover areas where we can improve. Direct marketing is a challenging and constantly changing industry, and […]

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Direct Marketing News, Tips & Trends