Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

You Can’t Judge a Book by its Cover, But Envelopes Tell All

Posted March 16, 2018 by Mike Dietz in Direct Mail Tips

When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […]

Bad Personalized Email and Customer Experience

When Personalized Email Goes Wrong, It Ruins the Customer Experience

Posted March 14, 2018 by Ashley Leone in Strategy and Analysis

Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […]

National Nutrition Month Puts the Spotlight on Wellness

Posted March 9, 2018 by Bev Lohs in Announcements

March is National Nutrition Month, which is intended to bring attention to the importance of making informed food choices and developing sound eating and physical activity habits. Not only do these healthy habits help you stay fit and full of energy, but they also help prevent future diseases and illnesses down the road. Dictionary.com […]

Toward or Towards—Which Should You Use? Does It Even Matter?

Posted March 7, 2018 by Ashley Leone in Direct Mail Tips

One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […]

Digitally Automated Direct Mail – IWCO Direct

How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing

Posted March 2, 2018 by Alan Sherman in Direct Marketing Trends

You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web […]

Time is Almost Up: The PRC Needs to Hear You’re Against Draconian Postage Rate Increases

Posted February 28, 2018 by Jim Andersen in Postal Issues Updates

This week, the U.S. Postal Regulatory Commission (PRC) received a letter from me that began, “We are writing to express our strong opposition to the rate-making framework you have proposed as a result of your 10-year review of the CPI-based annual price cap established under the Postal Accountability and Enhancement Act (PAEA).” The language […]

You Wouldn’t Believe the Engineering Required to Make Direct Mail Work

Posted February 27, 2018 by Matt Shanahan in Direct Marketing Trends

Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […]

PMI Conference 2018 Reminds Us that Not Moving Product Innovation Forward is Just Standing Still

Posted February 23, 2018 by David Klempke, PMP in Direct Marketing Trends

Recently, my colleague Matt Shanahan and I had the opportunity to attend the 10^th annual Product Management & Innovation (PMI) Conference. It was an opportunity for product management professionals to gather and learn, share, network, and improve product management. For those unfamiliar with product management, a “product” can be anything that encompasses an idea […]

Looking for a Summer Internship? Visit Us at the Upcoming UW-Stout Career Conference

Posted February 21, 2018 by Bev Lohs in Announcements

It might still be February, but our minds are already focused on summer when a new crop of summer interns joins our team and allows us to be mentors while also inspiring us with their knowledge and fresh outlook. If direct marketing is in your blood, we hope you’ll join us later this month at […]

Happy volunteer picking up trash/ recycling with community service group.

Why We’re Building a Sustainability Snapshot in 2018

Posted February 20, 2018 by Karen Weil in Sustainability

We continue to expand our ecologically responsible practices at IWCO Direct. We’ve helped our clients deliver better mail campaigns using eco-friendly plastics, partnered with industry-leading conservation organizations to enhance company environmental standards, and established the IWCO Direct Environmental Council to monitor our efforts (to name just a few). We’re not content to rest on […]

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