Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct Sign in Chanhassen – IWCO Direct

The Benefits of Our Acquisition by ModusLink Global Solutions

Posted December 18, 2017 by Jim Andersen in Announcements

Earlier today it was announced that we have joined the Steel Partners’ portfolio of companies through the acquisition of IWCO Direct by ModusLink Global Solutions, Inc. This acquisition has important benefits to our employees and clients, and we wanted to take a moment out of what has been a very busy week to explain what […]

Personalized Landing Pages for Direct Mail

How Personalized Landing Pages Create Greater Relevance and Response

Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends

Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […]

Improving Our Business Process Management

Improving Our Business by Improving Our Processes

Posted December 13, 2017 by Diana Hvistendahl, PMP in Announcements

Business Process Management (BPM) is the methodology IWCO Direct uses to document current-state process flows that identify pain points, waste, and handoff issues in our processes. We then use these diagrams to create optimal future-state processes. At its core, BPM is a Continuous Improvement (CI) initiative designed to streamline processes, hasten learning, and solidify stronger […]

Why the Mailing Industry Needs to Engage with the PRC to Improve its Ratemaking Proposal

Posted December 12, 2017 by Kurt Ruppel in Postal Issues Updates

As you may have heard, changes are coming to the process for setting postage rates. Media headlines suggest the changes are already a done deal, but that is far from accurate. Here’s what’s really going on in the world of postage rates. A Little Background Our current postal law, the Postal Accountability and Enhancement Act […]

A Child’s Guide to Holiday Wellness

Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends

The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […]

The Latest Paper Trends for Inkjet Printing

Posted December 6, 2017 by Karen Weil in Direct Marketing Trends

A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […]

These Factors Will Influence Direct Mail Design Trends the Most in 2018

Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […]

3 Direct Marketing Innovations that Will Shape the Industry’s Future

Posted December 1, 2017 by Matt Shanahan in Direct Marketing Trends

It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […]

See for Yourself Why Mail-Gard’s New Advanced Recovery Center Has Our Clients Talking

Posted November 29, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Our Advanced Recovery Center (ARC) is the next step in Mail-Gard’s evolution to provide clients with premier disaster recovery services from a dedicated partner—one who consistently demonstrates actual recovery experience and a consistent commitment to continuous improvement and growth. The ARC will allow us to better maximize our assets, increase efficiency of human and equipment […]

Technology Changes—Good Grammar Doesn’t

Posted November 28, 2017 by Ashley Leone in Announcements

Everyone has their pet peeves—I have several. Some of them are pretty mundane and relatable, like people who don’t use their blinker (rude and unsafe, guys). Others may be more specific to me, like when I get a fortune cookie that is more of a saying than a fortune. But the pet peeve that really […]

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Direct Marketing News, Tips & Trends